5.4.2 DESIGN PROJECT
MOVIE POSTERS MDM565 DESIGN RESEARCH
MELISSA GRIDLEY
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
Genre: Documentary NARRATIVE Immerse yourself in this DESIGN RATIONALE A strong singular heartwarming and inspirational true story of how philanthropist Jeff Morris gave 3 visuallyimpaired kids from disadvantaged homes the gift of sight and a new lease on life. This playful, optimistic tale will lift your spirits as you follow these remarkable children on a journey from a world of bleak obscurity into a bright, clear future.
THEME Physical sight can lead to a clear vision of a bright future
STYLE Single visual, contemporary
image required minimal design elements. A blurred, dark background image of a run-down neighborhood shows the ‘before’ circumstances. A sharp, bright, positive image framed in eyeglasses is superimposed as a metaphor for ‘seeing a bright future.’ Symmetrical composition communicates a balanced approach to story, 20/20 vision, calmness and stability. Verticals in the dark ‘before’ image communicate looming despair, but horizontals in the bright ‘after’ image are calming—this is a nice, happy journey. Yellow/ white palette (sunny, happy, kid-like), casual handcrafted typeface (approachable, fun). The title is in scribbly lowercase to reinforce an idea of childlike innocence. The tagline (“He gave them more than sight. He gave them a vision for their future.”), director & producer (in lieu of actors) and production company are in an informal humanist sans-serif.
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
Genre: Romantic Comedy NARRATIVE After a humiliating tumble off DESIGN RATIONALE The dominant feature a Paris runway, supermodel Elise has to face the truth—she’s losing her vision, and with it the glamorous life she’s always wanted. Buckle up and ride along on her hilarious and heartwarming final road trip, as she relies on her wits, charm and the kindness of strangers to guide her back home to a life she discovers she’d loved all along.
THEME Hindsight, fashion, charming wit STYLE Pop art
is an image of a runway model with rearview mirror instead of eyes. The concept of hindsight is supported by the tag line, “Where do you go when hindsight is the only sight you have left?” Bright colors and a fun, handwritten typeface suggest the story isn’t as bleak as it may seem. Asymmetrical composition communicates the idea of a life thrown off balance. The lines of the image and type are organic and curvilinear— this is a romantic story. The image presents a strong vertical, implying the character’s growth as the story unfolds. The rest of the composition provides horizontal balance to align with the eyeline, implying her journey will lead to a safe, calm, happy ending. A background pattern of dots emphasizes the pop-art style, adds a sense of fun, and provides an abstract representation of the Braille language.
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
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Melissa Gridley December 20, 2014 Design Research 5.4.2 Design Project
Genre: Science Fiction NARRATIVE Your spine tingles with the DESIGN RATIONALE The design is intended sensation you’re being watched, even in your own home. Your friends, family and neighbors are disappearing into police cars and jail cells from which they never return. In a post-nuclear world half-blind without advanced prosthetics, how is it possible that everyone is watching?
THEME Your eyes never lie to Big Brother. STYLE Swiss, constructivism
to pose more questions than it answers, not only to communicate the suspense of the narrative, but to generate social media buzz. Nearly anyone who’s ever seen a video camera knows the little red light means ‘recording’. In tandem with the Braille title, it suggests the idea of a camera replacing eyesight. The image is huge, extending the beyond the edges of the poster, recalling sci-fi classics in which monsters’ eyes filled the windows of their intended victims. In a twist on traditional hierarchy, the stars’ names are most prominent. The title is large but unreadable, which is the point. It’s in Braille, so while the viewer won’t know the word, they’ll recognize the language of the visually impaired. This design relies on the novelty of the title to pique interest, the image to tell the story, and the lure of big-name stars to sell it.
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