BRAND STYLE GUIDE back to to p
Triad Cleaning Solutions
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BRAND STYLE GUIDE
What’s Inside ABOUT THE TRIAD BRAND
2
BRAND PROPOSITION
3
BRAND PROMISE
4
BRAND VOICE & PERSONALITY
5
LOGO VERSIONS & TREATMENTS
6
LOGO USAGE
7
TAGLINE TREATMENTS
8
COLOR PALETTE
9
GRAPHIC ELEMENTS: BRAND MARKS GRAPHIC ELEMENTS: ICONS
10 11
TYPOGRAPHY 12
up d a t ed 7 /1 7 /1 7
IMAGERY SAMPLES
13
EMAIL SIGNATURE
14
MOOD BOARD: PUTTING IT ALL TOGETHER
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1
Triad Cleaning Solutions
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BRAND STYLE GUIDE
About the Triad Brand The experts behind Triad Cleaning Solutions bring more than 25 years of experience delivering environmentally-conscious commercial, medical, and professional cleaning and janitorial services to companies in Tampa, Atlanta, and Dallas. By partnering with clients, they create a bond of trust & instill confidence that any cleaning challenge will be quickly resolved at any time of the day or night. Whether routine requests or unexpected issues, Triad responds to emerging needs and stands behind their promises. In addition to its passionate dedication to providing exceptional service and reliable results to clients, Triad is also committed to continuous internal growth and improvement. Offering team members diverse opportunities for personal and professional growth cultivates loyalty and strengthens the organization.
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Brand Proposition FEATURES
BENEFITS
YOUR employees and customers can relax knowing they’re in a clean, safe, healthy environment.
lut
‘one-size-fits-none’ package deal.
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meeting and exceeding our clients’ every expectation.
We pair the latest in green technology with proven cleaning methods.
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te
Our team is passionate about
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rie
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nt
ed
ing
olv ev
respect, and eagerness to serve.
s
d
e siv
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sp
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us
YOU always talk to someone who understands and cares about your individual needs.
re
We foster loyalty in our team members with rich opportunities
we care more
fo rw a th ink rding pa ss ion at ex e ce pt ion pr a l oa ct ive ef fic ien t
our customers are based on trust,
e inc
ile
cio
Our long-standing partnerships with
l
tfu
c pe
LOYALTY
so
so
for personal & professional growth.
Your pain is our problem, so we respond quickly when you call—day or night.
CONFIDENCE
can operate without interruptions.
individual requirements rather than a
dr
re
ips sh ion lat re
smoothly, safely, and reliably so YOU
We’ll create a plan tailored to your
what YOU get
SERVICE
A clean facility will run more
what WE do
re su lts
comprehensive, customized plan.
EFFICIENCY
need & nothing you don’t in one
QUALITY
YOU get all the services you
what WE do
VALUE
what YOU get
BENEFITS
solutions
YOUR cleaning crew is trustworthy, experienced & personally invested in providing exceptional service.
YOU don’t have to wait until ‘business hours’ to resolve a problem. YOU are always our top priority.
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er
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ic rv
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“This facility is
showroom projects
If you discover a problem or mistake,
quality & luxury to
we‘ll respond immediately to fix it to your
our clients.”
AUTO DEALERSHIPS
complete satisfaction. We always follow through on our promises to our customers and our team members.
visible
trustworthy
reputable
committed
methodical
in
te
occupant. My job
gr
ity
SECURITY
reliability
ready for a new
YOU never have to worry about loss or
TRUST
“A spotless
pe
earnest
HEALTHCARE
rfo
ce
an
rm
tenacious
solution.”
detailed
wait until 9AM for a
accessible
“I don’t have to
YOU can rest assured we’ll do our job so you
is done!”
CONSTRUCTION
“I get all the services
damage. You can go home at night knowing you’re covered by the Triad 3R Guarantee.
I need in one place.”
GENERAL CLEANING
can focus on doing yours.
what WE do
what YOU get BENEFITS
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Brand Promise
The Triad brand promise is grounded in ‘outcaring’ the competition and extends into our three core values: relationships, reliability, & results. EXCEPTIONAL RESULTS stem from the value, skill, and inherent quality our dedicated team members deliver. We always strive to exceed expectations. ENDURING RELATIONSHIPS speaks to loyalty, responsiveness, and our eagerness to exemplify servant leadership in every client interaction. GUARANTEED RELIABILITY means our clients can expect integrity, security, and dependability from us. We do what we say we’ll do or we make it right, fast.
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Brand Voice & Personality
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Logo Versions & Treatments THE 4-COLOR LOGO is the ‘default’ option. It should always be considered first and used as often as possible.
THE 1-COLOR LOGO should only be used when color use is not an option. Grayscale is preferred when possible.
grayscale
blue
4-color reverse
white
THE REVERSE LOGO is for use on dark backgrounds. The 4-color reverse version may be used over 70-100% pure black. Do not use over color. White may be used on 70-100% black or on equally dark color applications.
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Logo Usage TO PROTECT THE INTEGRITY OF YOUR BRAND MARK, we recommend following these logo usage guidelines and sharing them with your marketing & design partners.
Don’t stretch, squeeze, warp or distort the logo in any way.
Don’t substitute alternative colors, fonts or typographic treatments.
When using near text or images,
Don’t display on top of busy
leave space around the logo equal
patterns or complex images.
to or greater than the height of the C in CLEANING SOLUTIONS.
Don’t break up, omit, or rearrange the components of the logo.
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Tagline Treatments NOTE: Do not recreate the tagline using live text. The preformatted graphic version contains custom font treatments and must be used at all times—with or without the logo or brand mark.
The tagline “Clean you can count on” is an integral part of Triad’s identity and should remain consistent when used as a graphic. Each of the configurations below is available in color, white, or black.
WITH LOGO
WITHOUT LOGO
WITH SYMBOL
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Color Palette
PRIMARY
PMS
7690 C/300 U
7694 C/U
296 C/Black 6 U
CMYK
100.35.0.0
100.41.0.39
100.58.9.46
RGB
45.97.179
46.64.95
11.13.22
HEX
#2d61b3
#2e405f
#000014
SECONDARY
PMS
312C/U
360 C/367 U
123 C/109 U
1665C/U
CMYK
74.0.12.0
42.0.74.0
0.11.96.0
0.63.95.0
RGB
0.182.205
140.197.63
255.206.0
255.97.13
HEX
#00b6cd
#8cc53f
#ffce00
#ff610D
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Graphic Elements: Brand Marks Graphic elements may be icons, marks or symbols that support the Triad brand story and are consistent with the aesthetic.
THE TRIAD TRIANGLE Follow the guidelines on page 5 for logo versions & treatments when deciding whether to use the 4-color, 1-color, or reverse triangle.
4-color
1-color blue
1-color black
reverse
3R GUARANTEE May be used with or without text or border. When used without text, the 3 Rs must appear elsewhere on the page, screen, or collateral item.
border
no border
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box only
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Graphic Elements: Icons VERTICALS These icons should be used whenever referring to industry verticals. Pay close attention to scale when using the icons without background shapes. Some will appear inordinately large if all icons are resized to the same height or width. Aim for the proportional relationships shown here.
HEALTHCARE
COMMERCIAL
AUTO
CONSTRUCTION
OTHER ICONS While by no means exhaustive, this set of cleaning- and industry-themed icons is designed for efficient, consistent communication. Additions should reflect the overall style of the set.
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Typography YOUR BRAND FONT
Sinkin Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!?@&% DISPLAY & HEADLINES
BODY COPY & CAPTIONS
STANDARD ALTERNATIVE
SINKIN SANS 600 SEMI BOLD CAPS Sinkin Sans 600 Semi Bold Sinkin Sans 600 Semi Bold Italic
SINKIN SANS 100 THIN CAPS Sinkin Sans 100 Thin Sinkin Sans 100 Thin Italic
Franklin Gothic ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@&%
SINKIN SANS 700 BOLD CAPS Sinkin Sans 700 Bold Sinkin Sans 700 Bold Italic SINKIN SANS 800 BLACK CAPS Sinkin Sans 800 Black Sinkin Sans 800 Black Italic SINKIN SANS 900 X BLACK CAPS Sinkin Sans 800 X Black Sinkin Sans 800 X Black Italic
SINKIN SANS 200 X LIGHT CAPS Sinkin Sans 200 X Light Sinkin Sans 200 X Light Italic SINKIN SANS 300 LIGHT CAPS Sinkin Sans 300 Light Sinkin Sans 300 Light Italic SINKIN SANS 400 REGULAR CAPS Sinkin Sans 400 Regular Sinkin Sans 400 Regular Italic
FRANKLIN GOTHIC REGULAR CAPS Franklin Gothic Regular/Book Franklin Gothic Regular/Book Italic FRANKLIN GOTHIC HEAVY CAPS Franklin Gothic Heavy Franklin Gothic Heavy Italic
SINKIN SANS 500 MEDIUM CAPS Sinkin Sans 500 Medium Sinkin Sans 500 Medium Italic 12
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Imagery Samples Images should always sparkle—they should be sharp, professional, and clean. Whenever possible, all 4 verticals should be equally represented.
HEALTHCARE FACILITIES
COMMERCIAL CLEANING
AUTO DEALERSHIPS
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CONSTRUCTION CLEANING
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Email Signature A standardized email signature helps
Arial 14pt bold; color #2D61B3
create a cohesive brand experience
Arial 12pt italic; color #2D61B3
in online communications. Follow the guidelines at the right when
Arial 12pt bold; color #000000
formatting your signature. The font used here is Arial—rather than Sinkin Sans or even Franklin
Arial 12pt regular; color #000000
Gothic—as it is one of the most universal typefaces and will provide
Your Name
Optional Title/Position Phone 000.000.0000 Email name@triadcleaning.com 3140 W Kennedy Tampa, FL 33609 Location 000.000.0000 Location 000.000.0000 Location 000.000.0000 Location 000.000.0000 Location 000.000.0000
the most reliable formatting on the recipient’s end. The process for setting up your email signature varies by email client and operating system, so be sure to consult the appropriate guide for your configuration. TCS-logo_tag-email_signature.png
Arial 14pt bold; color #00B6CD Arial 14pt regular; color #00B6CD
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www.TriadCleaning.com #CleanYouCanCountOn
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Triad Cleaning Solutions
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BRAND STYLE GUIDE
Mood Board: Putting It All Together
Headline is 21 pt. Sinkin Sans Bold all caps on 30 pt leading. Paragraph lede is 9 pt Sinkin Sans Bold on 16 pt leading.
Body copy is set in 9 pt. Sinkin Sans Regular on 16 pt. leading with tracking opened up to 40/1000 ems.
WHAT’S A MOOD BOARD? A mood board is a demonstration of how the logo, colors, typography, images, and graphic elements in this style guide combine to form a visually interesting, brand-cohesive design. Whether designing for print, digital, or promotional items, the end result should feel light, clean, and sleek. Use large, bright, eye-catching images, open up leading and tracking in text,
The hashtagline isn’t just for Twitter! Use it in ads, on t-shirts, or at the bottom of an email signature to drive social media traffic & promote the Triad brand.
align elements precisely, and try not to crowd the page.
#CleanYouCanCountOn
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