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Melissa Hardcastle YCN Student Award:
Cath Kidston 2013/2014 Brief The Brief:
The Concept:
Target Audience:
Design one new conversational print, taking into account the Cath Kidston brand values and print style.
A new conversational print designed and inspired by the theme of textiles.
This theme is appropriate for the Cath Kidston customer. It responds to key requirements of the brief.
First colour variation Stepped Out:
First colour variation Repeat pattern:
Second colour variation Stepped Out:
Second colour variation Repeat pattern:
Third colour variation Stepped Out:
Third colour variation Repeat pattern:
It illustrates a confident, quirky and homely response to the brief.