Amy Hill & Melissa Hardcastle
Fruitful Messages
The Brief Write a suite of nine service messages that will stand out in store. The Concept To deliver the service messages in a fun way, using the relationship between women’s body shapes, and fruit. Service Messages The method of delivery is through posters, that would be displayed in-store. Using a question and answer system to engage the customer. The wording is a playful twist on the fruit theme and aesthetics are used to match.
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Amy Hill & Melissa Hardcastle
In-store Service Messages
Service Messages The nine messages are a play on words. They have a chatty tone of voice, which appeals to younger women. The fruit, related to a specific body shape and their main message works on this. The fruits selected where, banana for a rectangular body shape, strawberry for an ‘inverted triangle’, pear for pear shape, apple again for apple shape, and two grapes represent the hourglass. The primary format of the posters are A3 portrait.
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Amy Hill & Melissa Hardcastle
Concertina Leaflet
Concertina Leaflet A fold out leaflet that can be given out in-store, that advises customers as to which shape/fruit they are most likely to be. The leaflet folds out so that you can view all the shape types at once to compare. 9.5cm x 14cm format means that the leaflets are small and convenient. On the reverse is a message that corresponds to the fruit on the opposite side.
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Amy Hill & Melissa Hardcastle
Clothes Tags & Bags
Hanger Labels 4cm x 8cm labels that guide the customer towards suitable clothing that corresponds to their body shape/ fruit. They attach to clothes hangers in-store. In addition to this they are reusable as they are not attached to individual items. Shop Bags Custom bags would be received when a customer bought an item of clothing, with a fruit-themed tag. These bags would be seen outside the store and so the messages could attract new customers to store.
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Amy Hill & Melissa Hardcastle
Online Interaction
Website Application The posters/messages can be used in a portrait or landscape format on the homepage of the website. These messages could change each time the homepage is selected. This would mean that the audience would see a different message each time they went back to the homepage and this means they would be aware of all the different things oasis has to offer, it may also make them want to shop in-store.
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Amy Hill & Melissa Hardcastle
Fruit Key- Online Store
Fruit Key When looking up items on the store online, a fruit symbol would be visible underneath the image of the clothing where the item description is, indicating that the clothing suits that body shape. The symbol also appears in a larger format when the item is selected and the more detailed item description appears, again emphasizing the symbolism of the fruit to the body shape.
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Amy Hill & Melissa Hardcastle
Social Media
Social Media As shown on Instagram images of new clothing or models in the clothing could be shown with the fruit slogans, inviting customers to shop their shape online and in-store. It also promotes new clothing. Messages/statements could also be tweeted or posted on Facebook. As well as this cover photo could also be of a message, and this could change weekly, just as an extra visual for the service messages. As for Pinterest each fruit could have its own individual board, where appropriate clothes, images of women of that shape etc could be pinned.
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