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Brand Strategy at FPA of Greater Phoenix Online Event: 2020 Professional Development Showcase
Murray SmithCFP®, Director of Advanced Planning, Ashton Thomas Private Wealth
Brand Strategy Development Case Study: FPA of Greater Phoenix
In a world full of trade associations, understanding what FPA can do to differentiate and lift itself out of a sea of likeness into a purposely differentiated prominence and market leadership isn't easy.
Planners who understand that branding is not a tag line and a logo—those elements are derived from the deep thinking that goes into a brand strategy—have a better chance of meaningfully differentiating themselves; potentially resulting in smarter and more efficient chapter, firm, or practice growth.
Our Lifecycle
We can measure the effectiveness of our Brand Strategy by assessing how many lifecycles our work meaningfully touches.
Our Promise
FPA of Greater Phoenix is with you, every step of your financial planning career.
From the moment you realize financial planning is a highlyesteemed profession to the moment you retire from it,FPA of Greater Phoenix is there with the essential resources youneed to achieve all of your financial planning ambitions.
Our Ambitions
As financial planners move through their career, the things they want to achieve vary. We can measure our brand strength by counting how many planners realize they can come to the chapter to fulfill their desired ambitions.
