SWPP 2014 - Wordpress for photographers

WORDPRESS FOR PHOTOGRAPHERS @melissarachlove @melissalove

WEBSITE TEMPLATES & MATCHING PRINT MARKETING SETS

WORDPRESS FOR PHOTOGRAPHERS

GETTING STARTED WITH WORDPRESS BASIC FEATURES THEMES THAT WORK FOR PHOTOGRAPHERS

STRATEGIC BLOGGING PLANNING ENGAGING CONTENT SLICK SOCIAL NETWORKING

RESOURCES I RECOMMEND

WEBSITE & BLOG OPTIONS

flash template site

flash / html5 hybrid systems

wordpress site

hand-coded html site

cheap

dear little or no flexibility

good SEO performance

best SEO performance

good SEO performance

unlikely to have mobile capability

complete design flexibility

easy to update but has design limitations

may be mobile-ready

difficult to update but completely custom

easy to set up

mobile-ready

mobile-ready

no coding required

no coding required

some coding required

coding required

WEBSITE & BLOG OPTIONS WORDPRESS.COM VS WORDPRESS.ORG

BUT WHAT ABOUT: BLOGGER, SQUARESPACE, FORMAT, WIX, MOONFRUIT?

BLOGSITE VS WEBSITE

WEBSITE VS BLOGSITE

WEBSITE VS BLOGSITE

INTRODUCTION TO WORDPRESS WordPress is an online, open-source website creation tool written in PHP. In non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

WHAT IS PHP?

PHP is probably the most popular scripting language on the web.

Used to enhance web pages.

Does things like create username and password login pages, check details from a form, create forums, picture galleries, surveys, and a whole lot more.

WHAT IS HTML? HyperText Markup Language.

HyperText is the method by which you move around on the web — by clicking hyperlinks which bring you to the next page.

Markup is what HTML tags do to the text inside them. They mark it as a certain type of text (italicised text, for example).

HTML is a Language.

WHAT IS CSS?

Cascading Style Sheets (CSS) is a style sheet language used for describing the look and formatting of a document written in a markup language.

Defines how HTML elements are displayed Stored in CSS files

WHERE DOES WORDPRESS LIVE?

YOUR DOMAIN

NEEDS TO BE REGISTERED NEEDS TO BE HOSTED FOR SERVICES LIKE EMAIL 1. CAN BE ‘POINTED’ TO WHERE YOUR FILES LIVE (USING DNS) 2. CAN BE ‘HOSTED’ IN THE SAME PLACE AS YOUR WEBSITE FILES

YOUR WEBSITE FILES

NEED TO HAVE SPACE TO LIVE NEED TO BE ACCESSIBLE THROUGH VIA FTP MANY HOSTING PACKAGES INCLUDE EMAIL SERVICES

HOSTING Look for a one-click install option Can you call them?

Can they grow with your business? eg. sub domains, SSL certificates Can you install more than one site?

THE ONE CLICK INSTALL

THE WORDPRESS DASHBOARD

BASIC WORDPRESS SET UP General settings - basic security & site profile User profile Permalink structure - month & name - post name Blogsite vs website - where will your blog posts appear?

SETTINGS

YOUR USER PROFILE

Add as much detail as possible -

all social media particularly Google+

PERMALINKS

CREATING A STATIC HOME PAGE

PAGES & POSTS

SECRET SCREEN OPTIONS

COMMENTS

BASIC WORDPRESS APPEARANCE

BASIC WORDPRESS APPEARANCE

CHOOSING A THEME OR FRAMEWORK CHOOSING A THEME OR FRAMEWORK Genesis Pagelines Elegant Themes - Divi ProPhoto Proofing Plugins

CUSTOMIZING A THEME

Plan around your chosen theme - Download the resource kit - Take a screenshot - Photoshop - Pixus

LOGO

MASTHEAD

BUTTON

BIO 1

BIO 2

BIO 3

BUTTON BUTTON

THE THEME OPTIONS PANEL

CUSTOMISING A THEME WITH CSS

ALWAYS USE THE CUSTOM CSS BOX

BASIC CSS FORMAT

#content .article-title { font-family: Cantarell,Arial,Helvetica,sans-serif; font-size: 14px; font-style: normal; font-weight: 700; letter-spacing: 2px; margin-bottom: 20px; text-transform: uppercase; }

AND BREATHE

WEBSITE

GETTING FOUND ONLINE - THE BASICS - BUILDING TRUST - KEEPING THEM INTERESTED - FORWARD PLANNING - RE-USE & RE-SHARE - SOCIAL MEDIA

GETTING FOUND ONLINE WHAT DOES GOOGLE WANT? To do a really good job serving up results Cannot be fooled Old habits die hard WHERE DOES GOOGLE + COME IN? Authorship + affinity WHERE DO SOCIAL NETWORKS COME IN? Google is listening even if it’s not indexing Peer-reviewed results make content crucial

GETTING FOUND ONLINE

Google Analytics Google Webmaster Tools Google+ User Profile

WHAT DOES GOOLE SEE?

Content (is king) Keywords Site Structure Ease of navigation - internal links Image names & tags

SEO TOOLS, TIPS & TRICKS

1. Make sure you know your true ranking 2. Don’t spend hours on promoting a standalone website 3. Understand how Google sees you.

HOW GOOGLE SEES YOU

HOW GOOGLE SEES YOU

ALL IN ONE SEO PACK OR YOAST

ALL IN ONE SEO PACK | YOAST

BUILDING TRUST

MICHELLE STANDERFER

BLOGGLNG WITH INTENT

PLAN CONTENT THAT MATTERS TO THEM Have an editorial calendar What’s in it for them?

Are you in the picture?

PLANNING TO SUCCEED

Regular features Seasonal Calendar

POST ENGAGEMENT Blog the work you want to get Showcase your work without boring them Use post excerpts Choose your highlights Give them the option to view more but don’t make them

Rock ’n Roll Bride

SOCIAL MEDIA

Easy to share Easy to pin Take the time to post it properly

HAVE A LONG TERM PLAN

Be realistic about the time it takes to make progress and the time you have to put into it.

WORDPRESS FOR PHOTOGRAPHERS @melissarachlove @melissalove