WORDPRESS FOR PHOTOGRAPHERS @melissarachlove @melissalove
WEBSITE TEMPLATES & MATCHING PRINT MARKETING SETS
WORDPRESS FOR PHOTOGRAPHERS
GETTING STARTED WITH WORDPRESS BASIC FEATURES THEMES THAT WORK FOR PHOTOGRAPHERS
STRATEGIC BLOGGING PLANNING ENGAGING CONTENT SLICK SOCIAL NETWORKING
RESOURCES I RECOMMEND
WEBSITE & BLOG OPTIONS
flash template site
flash / html5 hybrid systems
wordpress site
hand-coded html site
cheap
dear little or no flexibility
good SEO performance
best SEO performance
good SEO performance
unlikely to have mobile capability
complete design flexibility
easy to update but has design limitations
may be mobile-ready
difficult to update but completely custom
easy to set up
mobile-ready
mobile-ready
no coding required
no coding required
some coding required
coding required
WEBSITE & BLOG OPTIONS WORDPRESS.COM VS WORDPRESS.ORG
BUT WHAT ABOUT: BLOGGER, SQUARESPACE, FORMAT, WIX, MOONFRUIT?
BLOGSITE VS WEBSITE
WEBSITE VS BLOGSITE
WEBSITE VS BLOGSITE
INTRODUCTION TO WORDPRESS WordPress is an online, open-source website creation tool written in PHP. In non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
WHAT IS PHP?
PHP is probably the most popular scripting language on the web. Used to enhance web pages. Does things like create username and password login pages, check details from a form, create forums, picture galleries, surveys, and a whole lot more.
WHAT IS HTML? HyperText Markup Language. HyperText is the method by which you move around on the web — by clicking hyperlinks which bring you to the next page. Markup is what HTML tags do to the text inside them. They mark it as a certain type of text (italicised text, for example). HTML is a Language.
WHAT IS CSS?
Cascading Style Sheets (CSS) is a style sheet language used for describing the look and formatting of a document written in a markup language. Defines how HTML elements are displayed Stored in CSS files
WHERE DOES WORDPRESS LIVE?
YOUR DOMAIN
NEEDS TO BE REGISTERED NEEDS TO BE HOSTED FOR SERVICES LIKE EMAIL 1. CAN BE ‘POINTED’ TO WHERE YOUR FILES LIVE (USING DNS) 2. CAN BE ‘HOSTED’ IN THE SAME PLACE AS YOUR WEBSITE FILES
YOUR WEBSITE FILES
NEED TO HAVE SPACE TO LIVE NEED TO BE ACCESSIBLE THROUGH VIA FTP MANY HOSTING PACKAGES INCLUDE EMAIL SERVICES
HOSTING Look for a one-click install option Can you call them? Can they grow with your business? eg. sub domains, SSL certificates Can you install more than one site?
THE ONE CLICK INSTALL
THE WORDPRESS DASHBOARD
BASIC WORDPRESS SET UP General settings - basic security & site profile User profile Permalink structure - month & name - post name Blogsite vs website - where will your blog posts appear?
SETTINGS
YOUR USER PROFILE
Add as much detail as possible -
all social media particularly Google+
PERMALINKS
CREATING A STATIC HOME PAGE
PAGES & POSTS
SECRET SCREEN OPTIONS
COMMENTS
BASIC WORDPRESS APPEARANCE
BASIC WORDPRESS APPEARANCE
CHOOSING A THEME OR FRAMEWORK CHOOSING A THEME OR FRAMEWORK Genesis Pagelines Elegant Themes - Divi ProPhoto Proofing Plugins
CUSTOMIZING A THEME
Plan around your chosen theme - Download the resource kit - Take a screenshot - Photoshop - Pixus
LOGO
MASTHEAD
BUTTON
BIO 1
BIO 2
BIO 3
BUTTON BUTTON
THE THEME OPTIONS PANEL
CUSTOMISING A THEME WITH CSS
ALWAYS USE THE CUSTOM CSS BOX
BASIC CSS FORMAT
#content .article-title { font-family: Cantarell,Arial,Helvetica,sans-serif; font-size: 14px; font-style: normal; font-weight: 700; letter-spacing: 2px; margin-bottom: 20px; text-transform: uppercase; }
AND BREATHE
WEBSITE
GETTING FOUND ONLINE - THE BASICS - BUILDING TRUST - KEEPING THEM INTERESTED - FORWARD PLANNING - RE-USE & RE-SHARE - SOCIAL MEDIA
GETTING FOUND ONLINE WHAT DOES GOOGLE WANT? To do a really good job serving up results Cannot be fooled Old habits die hard WHERE DOES GOOGLE + COME IN? Authorship + affinity WHERE DO SOCIAL NETWORKS COME IN? Google is listening even if it’s not indexing Peer-reviewed results make content crucial
GETTING FOUND ONLINE
Google Analytics Google Webmaster Tools Google+ User Profile
WHAT DOES GOOLE SEE?
Content (is king) Keywords Site Structure Ease of navigation - internal links Image names & tags
SEO TOOLS, TIPS & TRICKS
1. Make sure you know your true ranking 2. Don’t spend hours on promoting a standalone website 3. Understand how Google sees you.
HOW GOOGLE SEES YOU
HOW GOOGLE SEES YOU
ALL IN ONE SEO PACK OR YOAST
ALL IN ONE SEO PACK | YOAST
BUILDING TRUST
MICHELLE STANDERFER
BLOGGLNG WITH INTENT
PLAN CONTENT THAT MATTERS TO THEM Have an editorial calendar What’s in it for them? Are you in the picture?
PLANNING TO SUCCEED
Regular features Seasonal Calendar
POST ENGAGEMENT Blog the work you want to get Showcase your work without boring them Use post excerpts Choose your highlights Give them the option to view more but don’t make them
Rock ’n Roll Bride
SOCIAL MEDIA
Easy to share Easy to pin Take the time to post it properly
HAVE A LONG TERM PLAN
Be realistic about the time it takes to make progress and the time you have to put into it.
WORDPRESS FOR PHOTOGRAPHERS @melissarachlove @melissalove