A W 16 17 Colour Trend Book Womenswear TREND INSIDER
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COLOUR FORECAST This Trend Book has been put together with the aim of informing the reader of upcoming colour trends of the season Autumn/Winter 2016/2017. This time frame ensures the retailers using the source have an adequate amount of time for designing and range planning, enabling them to produce “on trend� pieces on schedule. This forecast gives the reader an in depth analysis of 4 colour stories. Each story will display key images which visually explain the mood, and subsequent pages will continue to unpack the themes with key references and drivers. Strong influences across current artistic fields, from; artists, exhibitions, recent catwalk shows and culture have all been closely considered when curating each trend.
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An introduction of the four colour stories presented in this trend book and a synopsis of their influences
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The second trend continues on a feminine theme and so is entitled “Botanical Romance”
CONT 8.
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T r e n d number one, “A u t u m n a l B l o o m s ”, consists of girly bright colours
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The next trend, “Icelandic Blues”, follows a calm, travel t h e m e d approach to colours
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Finally, the “Midnight Glow� trend demonstrates darker shades and tones with some metallic features
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Overview of all of the colors discussed throughout the trend pack and their pantone references
ENTS 40.
A closing discussion of the seasons mood and its key takeaways
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References & bibliography
Autumnal Blooms
Botanical Romance
Soft neutrals weave with a range of confident colours giving an upbeat story to winters outlook. Teals, Purples and Pinks add warmth to the palette. The story creates a continuation from summer brights
Pale earthy Greens and Yellows create the basis of this colour scheme which is feminised by the introduction of statement rosy Pinks. Blossoms of winter shades posed with calm neutrals define this ladylike trend
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Icelandic Blues
Midnight Glow
Calming Greys and arctic Blues embody this colour story which has been heavily influenced by the evolving destination of culture, Iceland. These icy colours can adapt into a lovely correlation of wool and fur for material direction
This palette consists of the intriguing combination of obscure Blues and Blacks. These serious shades are opposed with golden tones to add a more girly opulence to the story
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Autumnal Bloom displays the evolution of summer brights and past season Burgundy’s. This rich palette is dominated with deep shades of Pinks and Purples worn solely or styled with colour pop Turquoises/Teals from the other end of the spectrum. The introduction of complimentary nudes, like pastel lilac & baby pink low lights, creates emphasis of the darker bolds displayed through this strong colour story. Inspired by a wealth of artistic fields; practicing photographers, travel and professional makeup work.
Autumnal Blooms
Deep, yet vibrant, jewel shades demonstrate a c
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a continual evolution from Summertimes lively brights into Winter’s hues
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Fur coats would make great staple pieces in such upbeat colours. Bright sportswear would also work perfectly with such an energetic scheme
The A-Line skirt suits these colours perfectly. Occasionwear could be made from such colourful prints and graphics. Or co-ordinates could be worn in opposing block colours
GARMENT VISIONS 12
THE
AUTUMNAL BLOOMS
WOMAN
The girl behind this style is trend savvy, she knows what’s in and how to create a effortless winter look with such bold colours. She isn’t afraid to make a statement and pair two of these vivid colours from pole ends of the spectrum. She can also pull of graphically printed dresses and long tees for a more casual approach to the dull vividness.
Richard Mosse, winner of the 2014 Deutsche Börse Photography Prize uses discontinued military surveillance film for his documentary style work. Infrared light, gives the tragic landscape of the Eastern Democratic Republic of Congo, where 5.4 million people have died of war related causes since 1998, an opposing pretty atmosphere due to the colours the hills alter to.
PANTONE SWATCHES
San Fransisco’s Lombard Street is historical for it’s steep winding road, lined with coloured houses and surrounded by beautiful vines and flowers. Branching on from SanFran’s architecture, here is an artist interpretation of the Golden Gate. Finn Dean is an award winning illustrator of evocative cityscapes and landscapes, which blend 20th century aesthetic with contemporary imagery. The ombre look to this particular image blends autumn brights amongst the bare tree branches. Finally this editorial makeup art shot by Anette Schive. The Norwegian photographer, specialises in fashion and beauty.
TREND INFLUENCES
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This resoundingly feminine trend is inspired by floral and garden nature. Colour inspiration has been accumulated from visual culture including film posters, textile magazine imagery and new restaurant openings alongside more relevant recent catwalks and fashion week presentations. This trend will be most influential for products that are undoubtedly girly, party dresses, ladylike longewear or lacy products such as underwear.
Botanical Romance
Botanical femininity. Captured in flowered
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prints that are influenced by garden themes of plants and nature
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The Botanical Romance wearer epitomises femininity. Her ladylike style effortlessly pulls off flowery prints and girly colours. Full circle skirted garments will personify large floral prints well. Carolina Herrera’s New York show donned formal attire and many ball gown cuts have printed designs on the bottom half of the dress
Lacy material add an extra dimension to this womanly style. Cut out sections like this outfit from Hakasn Yildrim would suit lacy textures or printed panels
Pale versions of this palette would work well with feminine undergarments, lingerie or slips. To execute the romance of this trend, design soft, girly, faded blossom patterns for fabrics with silky and exclusive textures
GARMENT VISIONS 20
THE BOTANICAL ROMANCE WOMAN
Autumn and Winter wedding attire can be given a warm flowery ambiance thanks to the botanical woman. Cherry/ Peachy Pinks can be incorporated with lace for formal dresses, tailoring and jumpsuits
A new contemporary chain of restaurants entitled ‘The Botanist’ have partaken a lifestyle influence into this trend. The agricultural themed eateries serve food in wheelbarrow shaped bowls. Plant pots add decoration around the picnic benches and garden tables. These themed interiors boast an intriguing environment for floral fanciers and especially attract a female audience.
PANTONE SWATCHES
The AW15 catwalk of Gucci saw a display of earth tones and botanical colours. The floral printed garments and inspired colour scheme fit well to a nature directive. Selected models large floral printed outfits were styles with fur shoes, further demonstrating the nature significance. Markus Lupfer showed his London Fashion Week collection this season by a decorative presentation of models, clothing and set design. Lupfer’s distinctive style restores the normal ideas of classic garments through designing wearable clothing that has an ornamental ambiance. The setting too reflects this decorative approach. Models were amongst flower arrangements filled with woodland and swings where they each passed around white rabbits giving the collection an enchanted, garden-like, botanical theme.
TREND INFLUENCES
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Influenced by the recent revival of coloured furs, this trend will be highly recognised within heavy outerwear. Icelandic references such as; the frosty landscapes, Shetland wildlife and polar concerns of the world, have impacted the collation of this trend. Seemingly the chosen colours then are self explanatory; icy, cool Blues paired with Black, White and Grey base-tones to create this simplistic palette.
Icelandic Blues
Powered by the sharp Blues of Iceland’s land
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d scapes this story’s strong Grey basics create a complementing versatility
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Coloured fur is a trend to be reckoned with for the upcoming seasons. Translate Greys and pale Blues into coats and gilets for instant, lavish, winter class
Glacial Blue prints can be used for blouses, tops, dresses, and accessories. Duster coats work perfectly in this cool shade for an effortless chic & trendy look
These colours will layer well or work great with coordinates and occasion wear. Holly Fulton’s approach to a jeweled two-piece shows aqua blue crystals to embody this colour story perfectly
GARMENT VISIONS 28
THE ICELANDIC BLUES WOMAN This lady is a trend setter who isn’t afraid to be the first in a new season colour. Fur is her best friend through chilly winter days and she wears it well through layering. Her elegant appearance ensures she can pull of these colours both day and night and her contemporary image allows room for mix and match. Long sleeved masculine suit garments paired with loose oversized tailored coats also envision this trend displaying an air of sophistication around the Icelandic Blues
An Icelandic tradition has long been following trails into the heart of the highlands, on horseback. Where the clean and fresh mountain air & the crystal clear spring water found in the mountains is spoken to have a cleaning effect on your body and mind. Relax with nature amongst the crisp White and Grey surroundings.
PANTONE SWATCHES
March 2015 sees a retrospective exhibition open displaying one of Iceland’s musical stars, Bjork. The show at The Museum Of Modern Art in New York draws from more than 20 years of the artist’s innovative projects to chronicle her career through sound, film, visuals, instruments and costumes”. Goðafoss Waterfall displays Winters harshness in the northern hemisphere. Freezing temperatures bring a forecast that sees the many gushing waterfalls transformed in to large scale dramatic icicles. The water of the lakes creates polar colours of clean Whites and frosty Blues. Thundery Greys are the majority of colours seen across winter’s overcast skies. The light colours of The Blue Lagoon are dulled with the poor light and steam of the natural wonder. However shades of cold cloudy Greys compliment the crystal clear aqua water giving a combined atmosphere.
TREND INFLUENCES
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The final trend offers a limited colour palette of dark baselines mixed with unexpected metallics. Comprising of intriguing groupings of distinct Navy Blues and Blacks the story has a deep mood. Such solemn shades are combined with golden notes to add a more girly opulence to the look. Many predominant catwalk references are displayed alongside London artist works to add an extra creative insight to the themes.
Midnight Glow
An eerie essence of harsh femininity
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steal this trend from its dark, mysterious colour scheme
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Opposing darks of Navy and Black are unexpectedly paired and are set to complement each others tones this season. Where additional Golden appliquĂŠ and embellishments are to be expected
Dark glamour with an edge. Golden additions could be seen in prints of tailored outfits
The styling attitude of this story emits powerful sophistication with structured garments being seen down the catwalks at Sass & Bide and Christopher Raeburn that are often styled with denim or leather
GARMENT VISIONS 36
THE MIDNIGHT GLOW WOMAN The “Midnight Glow� woman embodies ideals of a strong, influential style. Someone who can carry off the casual look with an element of grunge paired with luxury felt decoration. Such as embellished sleeves or accessories. They can match a Navy basic item with their oversized Black/Gold jackets to show these two deep neutrals can be styled accordingly to suit the trend. She is aware of the recent catwalks and not afraid to dare an obscure makeup look whilst attending cool events
PANTONE SWATCHES
London’s Hayward Gallery is known for its continual display of contemporary art in the industrial like surroundings of its concrete complex. Mirror City is an exhibition showcasing local London work of a beautiful and eerie nature. Many pieces of the work reflect the dismal environment of which they are situated. Their was plenty of black throughout the space coinciding with metallic features giving a mystifying feel. Mulberry’s enchanted AW15 show at London Fashion Week encapsulated a magical look with deep blue, dimly lit trees and wooden swings to display the collection. Between the woodland the model, Cara Delevinge, was styled in a glowing, crisp, white feminine dress. Her tresses were golden and shining amongst the harsh lighting and her floaty gown added to the fairytale theme. Catwalk models of Fendi, Celine and Jean- Charles de Castelbajac have long been donning the coloured eyebrow makeup trend which is soon set to influence the industry. This year it was the season for couture models. Influential make-up artist Pat McGrath gave the models of Chanel and Dior a glitter brow, to embody the glamorous metallic trend. Golden tones, shimmering silvers and glistening bronzes add an elegant sophistication to this otherwise dull colour palette.
TREND INFLUENCES
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SEASON OVERVIEW
The upcoming seasons palette is forecast to portray a real depth into the colour spectrum.
The shades alter from bold colour pops of Teal and Pink in Autumnal Bloom which really carri e Therefore binding brilliant tints with the opposing season.
These dark Pinks generate into calm, pearlier, pastel like shades for Botanical Romance. This s making a romantic yet rustic effect. These see a transformation into Icelandic Blues where faded and breezy hues are blanketed A dramatic transition then into Midnight Glow where the contrast of the similar Navy and moody sense to the story. This twilight look is given a metallic hint through golden shifts of comparison of dark and light. On the overleaf you will see how the entire palette compares and contrasts with each other 40
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i es over a sense of warmth from the summer months.
s story is added to with pale, garden-like, soft Greens
d
with smooth Greys to create a tranquil palette. Black are interestingly positioned together giving a embellishments. There showing the complementing and each of their pantone references. 41
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Pantone 502 C
Pantone 7434 C
Pantone 441 CP
Pantone 444 CP
BOTANICAL ROMANCE
Pantone 7527 CP
Pantone 618 C
AUTUMNAL BLOOMS
Pantone 2375 C
Pantone 265 C
Pantone 2905 CP
Pantone 247` C
Pantone 2425 C
Pantone 633 C
Pantone Cool Grey 9 CP
Pantone 278 C
Pantone 538 CP
MIDNIGHT GLOW
Pantone 876 C
Pantone 293 CP
Pantone 871 C
Pantone 11 C
Pantone 288 C
Pantone Cool Grey 3 CP
ICELANDIC BLUES
Pantone 287 C
Pantone 2985 CP
BIBLIOGRAPHY 1. Michael Cina. Album cover art for Biolumin 2. 2015 ‘Art Basel Ehibition’ exterior in Miami 3. House of Holland AW15 4. Guess’ winter campaign 5. Samuel Burgess Johnson art/poster 6. Editorial Photography Flowerbomb by Elizaveta Porodina 7. Photographer - Richard Moss
1. Cheng Bao Hua Yuan print designer 2. FelderFelder AW15 3 & 4. WGSN print design library 5. Streetsyle - Paris Fashion Week 6. Streetsyle - Millan Fashion Week. Pictured - Elanora Carisi
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1.
Markus Lupfer presentation AW15
2. Selvedge - textile and craft magazine 3. Film Poster for ‘The Grand Budapest Hotel’ 4. Nina Ricci Resort 2014 5. Vintage headpiece www. haircomesthebride.com 6 & 8. The Botanist Artwork 7. Velentino Pre-Fall 13
1. Min Jeong Seo artist 2. Carolina Herrera FW15 3.
Soft pattern freestockphotos.com
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4. H by Hakaan Yildirim AW15 5. Lilac tree plant on Etsy 6.
WGSN print library
design
7. Streetsyle - fashionfuz. com
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1. Ventisquero Colgante (Hanging Glacier) - Parque Nacional Queulat - Chile 2. Vogues fashion feature director Sarah Harris at LFW 3.
Benoit PaillĂŠ world photographer
4. Emilia Wickstead AW15 5. Sass & Bide AW15 6.
WGSN print library
design
7. lasthaimodels.com 8.
1.
Streetsyle collagevintage.com
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Grey fur texture colourbox.com
2. Streetsyle - Paris Fashion Week 3.
WGSN print library
design
4. Tibi FW15 5. seetalsolanki.com 6. patterncurator.org 7. Holly Fulton AW15 8. Streetsyle - Milan Fashion Week. Photographer Diego Zuko
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1. Antonio Berardi AW15 2. Mulberry Bags AW15 show 3.
Dior SS15 catwalk model’s make-up 4. Marc Jacobs FW15
5. Benoit Paillé - World photographer 6. Falling Starts at Mirror City exhibition 7. Vera Wang Fall2015
1. Spun Silk Brocade Fabric Metallic Gold & Dark Navy www.puresilks.us 2. Streetsyle - Paris Fashion Week 3. Sass & Bide AW15 4. DyingBeautyStock 5.
Christopher Raeburn AW15
6. Phoenix plaid playsuit 7. Streetsyle - Paris Fashion Week 8. Streetsyle - Paris Fashion Week. Elena Perminova, before Stella McCartney.
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A W 16 17 Colour Trend Book Womenswear TREND INSIDER