MELISSA
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2
CONTENTS
4
ABOUT ME
6
FLINT
GROUP ASSESSMENT BUSINESS PROPOSAL
12
HOMELESSNESS
AWARENESS CAMPAIGN PROPOSAL
16
IKEA SHOES
AWARENESS CAMPAIGN INSTRUCTION MANUAL
22
IZEEFUNDANO
LOOKBOOK
26
LOGAN BUSHCARE
VOLUNTEER RECRUITMENT CAMPAIGN
32
THEN AND NOW
EXHIBITION PROPOSAL
38
SAMFORD PRODUCE
BRAND STRATEGY PROPOSAL
44
LET’S CHAT
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PICTURES
WA N T TO F I N D M E?
St o c k s n a p. i o
You can f in d me t h ro ug h ma ny p l a c e s ! I
C o m m e rc i a l Pe r m i s s i o n
can be l oca t e d t h ro ug h : My Website: www.m e l issaw imb er l ey. c om My e mail: h el l o @ m e l issawimb er l ey. c om Linked In Be hance Aus tr alian I n fro nt The Loop Ins tag r am
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A
Spark PROJECT
F lin t is all ab o u t takin g t i m e o ut f ro m t h e m o de r n t i r a de o f mo d ern no tif ic atio n s a n d n o t a t i o n s , n o t o n ly fo r l e a r n i n g, b u t al s o fo r re - c o n n e c t i o n . We at F lin t aim to ed uc a t e t h e l o c a l c o m m un i t y, t h ro ug h I n tellec tu al talks an d a udi e n c e re s po n s ive g a t h e r i n g s , h e l d o n th e b asi s o f c ur re n t t o pi c a l eve n t s .
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FLINT
G a the r i n g At Fl in t we re sp e ct eve r yon e a s a n i n d iv i d u a l a n d b e l ieve ever yo n e ha s t he p ot e n t i a l t o be g re a t . We h el p p eo p l e dis c ove r t he i r i n n e r s p a r k s c a n sh in e b r ig h t er t h a n t he i r p hon e s c re e n . We a im t o est a b l ish a bon d a n d f r i e n d s hi p w i t h o ur fel l ow Fl in t er s t ha t s c on t i n u e s beyon d a n um b er a n d sig n up s he e t . Re a l c on n e c t i on s , w i t h rea l p eo p l e ge t re a l re s u lt s a n d t ha t s wha t we a i m t o a ch ieve wit h o ur c u s t om e r s .
“We a r e Hunt er s of C ommunic at ion, Gat her er s of I nfor ma t ion.�
FLINT
OUR MISSION We wou ld li ke t o t e ll you why t hi s w i ll c ha n ge you r li fe . Be c a u s e you on ly ge t on e . W hy n ot e m br a c e eve r y op p or t u n i t y t o live i t of f li n e r a t he r t ha n on li n e ? O u r m i s s i on i s t o u t i li s e you r m e n t a l c a p a c i t y a n d d iv i n e p re s e n c e t o i t s f u lle s t t o be c om e a be t t e r, m ore rou n d ed hu m a n be i n g .
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FLINT
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con ne c ti ng
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HOMELESSNESS
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HOMELESSNESS PROJECT
Ho melessn ess Aus t r a l i a a n d He r s c h e l h ave wh o l e h e a r t e dly d ec id ed to c reat e a O n e o f O n e sys t e m fo r o ur St re e t b a g. Th is means wh en a c us t o m e r b uys o n e o f o ur jo i n t de s i g n e d b ag s, th ey h ave a l s o pa i d t o h ave a s i m i l a r b a g do n a t e d t o a h o meles s pe r s o n f ro m s o m ewh e re a ro un d t h e wo r l d.
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HOMELESS
Support Her sch e l is ver y in - t u n e w i t h t he c om i n g gen e r a t io n , due t o t hi s we be li eve t he br a n d ca n h e l p cre a t e awa re n e s s , e d u c a t e a n d m a ke a p o sit ive ch a n ge t owa rd s t he u p r i s e i n h o me l essn e ss a ro und t he wor ld . A f lye r i n s i d e wo ul d h ave a descr i p t i on of who t hey have h e l p e d save. We h o p e t h is ide a w i ll ge t t he you n g ge n e r a t i on awa re o f t h e so cia l p roble m s a n d be w i lli n g t o h e l p t h o se wh o a re i n n e e d .
plum
Permanent Marker
Colgate
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PEOPLE AND PLANET POSITIVE PROJECT
espadrillos
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IKEA
SHOES
ESPADRILLES Just over 12 m o nt hs a go, I KE A la u n c he d t he Peo p l e a n d Pl a n e t Pos i t ive for a n ew s u s t a i n a ble st r a t e g y. Our a im , t ha t a ll I KE A p rod u c t s w i ll have a p o sit ive imp a ct on p e op le a n d on t he wor ld . B a ck in A p r il 2 0 1 4 , we ha d a n ew a m bi t i on . Our La t est p ro j e c t i s a bou t i m p rove m e n t . We a i m t o b et t e r t h e l ive s of a s m a ny p e op le a s p os s i ble , a n d t h a t in cl ude s t he Pe op le f rom C a m e ro o n A f r ica .
Donate
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IKE A S up p l ie d Ut e n sil s
I KE A C olou r s
IKE A Fo n t
Verdana Bold AaBbCcDdEe AaBbCcDdEe 1234567890
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20
Blu e :
Ye llow:
R
0
R
235
G
57
G
204
B
153
B
0
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FREELANCE
IZEEFUNDANO
IZEEFUNDANO
C r e a te
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M C OM UNI
E
N
BUSHCARE
BUSHC AR TY
LOG A
LOGAN
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KID EXPLORERS PROJECT
L o g an Bu sh c are ha s b e e n i m m e n s e ly a f fe c t e d by t h e re duc e d n u mb er o f vo lun t e e r s t o h e l p m a i n t a i n a n d pre s e r ve t h e n atu ral b u sh lan ds . T h ro ug h a n i n n ova t ive a n d e duc a t i o n a l ap p ro ac h , L o g an Bus h c a re a i m s t o t a r ge t a n ew de m o g r a ph i c toward s yo u ng a n d a dve n t uro us c h i l dre n f ro m 3 – 1 0 years o ld . Th is un i q ue a n d i n n ova t ive c a m pa i g n h a s g a i n e d interest an d ex p o s ure t h ro ug h t h e C o l o ur i n g I n C o m pe t i t i o n and th e exc iting C a m pa i g n La un c h o f O r i e n t e e r i n g fo r k i ds aro u nd t h e Lo g a n s ur ro un di n g s ub ur b s .
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LOGAN
BUSHCARE
EXPLORERS We are yo u n g, we a re a dve n t uro us a n d we a re lo o king to E x p lo re . We a re t h e Ki d Expl o re r ’s . K id E x p lo rer’s are a l l a b o ut t h e o ut do o r ex p erien c e. We wa n t t o h ave s o m e f un , we wa n t to get d irt u n d er o ur n a i l s a n d we wa n t t o go ex p lo ring ! We are a b o ut re c o n n e c t i n g w i t h t h e c o mmu n ity an d e n g a g i n g w i t h o n e a n o t h e r. We wan t to ed u c ate, l e a r n a n d s h a re o ur s k i l l s a n d we wan t to it in a way t h a t b r i n g s yo un g
M C OM UNI
N
M C OM UNI
BUSHC AR TY
LOG A
E
E
N
BUSHC AR TY
LOG A
families to geth er.
Wednesday 22nd April 10am - 3pm
www.kidexplorers.com
LET’S GET PL ANTING
Come and join us for an exciting day of exploring and adventure at Berrinba Wetalnds National Park. We are excited to teach kids and families how to become their own explorers – from ‘Discovering’ the local animals, become a gardener for a day and go on a scavenger hunt and become great explorers.
V o l u n t e er PAGE
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ACTIVITIES
PROJECTS
TIMMY THE TEDDY KOALA
H E ADI NG
PR IM ARY TYP E FACE To b e us e d for b an ners and Head lin es
Brandon Grotesque Regular 12 Tracking - 25
BENNY THE BOY
E
N
M C OM UNI
BUSHC AR TY
LOG A
LOGAN
BUSHCARE
LET’S GET PL ANTING Wednesday 22nd April 10am - 3pm Come and join us for an exciting day of exploring and adventure at Berrinba Wetalnds National Park. We are excited to teach kids and families how to become their own explorers – from ‘Discovering’ the local animals, become a gardener for a day and go on a scavenger hunt and become great explorers.
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Then Now &
PROJECT
Brisb ane’s Gallery o f Mo de r n A r t ‘ T h e n a n d Now ’ Exh i b i t i o n P ro p o sal aims to c ele b r a t e , re f l e c t a n d b e i n s pi re d by t h e c u ltu re o f Mo d ern i s m a n d Po s t -Mo de r n a r t a n d de s i g n th ro u g h th e d ec ad es . T h e I m a ge r y i s a b l e t o c a pt ure a n d en g age w ith th e au d ien c e , h avi n g t h e a b i l i t y t o b e a s pe c t a c l e o n b o t h pe r i o ds .
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THEN
&
NOW
Wh
Pos t Th e “Th en a n d Now ” ex hi bi t i on p re s e n t e d by B r isb a n e’s Ga l l e r y of Mod e r n A r t fe a t u re s a n um b er o f t y p o g r a p hi c , v i s u a l a n d i n s t a lla t i on
/
desig n p ieces p ro du c e d d u r i n g t he d eve lop m e n t o f Mo der n ism t o t h e p rog re s s i on of Po st -Mo de r n ism.
Des ign defines s o muc h of our exp er ience.
hat inspires me?
M o de rn
GALLERY Mod e r n i s m wa s a n d s t i ll i s t he s e a rc h for t he t r u t h,
THEN THEN THEN AND AND AND NOW NOW NOW
t he s e a rc h for i n t e g r i t y, t he s e a rc h for c u lt u r a l s t i m u la t i on a n d e n r i c hm e n t of t he m i n d . Mod e r n i s m wa s n eve r a s t yle , bu t a n a t t i t u d e . – Ma s s i m o Vi g n e lli
MODERNISM & POST-MODERNISM
MODERNISM & POST-MODERNISM
MODERNISM & POST-MODERNISM
2 FEB - 2 FEB - 2 FEB 4 MAR 4 MAR 4 MAR
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THEN
&
NOW
Then & Now The Children’s Art Centre is an interactive space, encouraging creativity through hands-on multimedia and activities. Cai Guo Qiang: Falling Back to Earth takes young visitors on a journey exploring exciting and new ways to create art, following Cai on his adventures around the world.
THEN AND NOW
Occum eumquidis am ant hiliqui t estis volum comnihil magnatquiati rem volenihil ex et provid eum velest dolorem volorepedis doluptassus reror Magnatin nem dent volore ni omnihiliquo consedit eum everit voloribus adipicit harchit rehenih illam, quam, omnia voluptatias quisquias qui quunt ataquis audias eum, qui berorro eosapis eostionse
MODERNISM & POST-MODERNISM
2 FEB 4 MAR
Falling Back
Occum eumquidis am ant hiliqui derovid mo volori odigeti rem volenihil ex et provid eum velest
Dieter Rams
Occum eumquidis am ant hiliqui derovid mo volori odigeniscit estis dolupta praectium quam fuga. Et velis excepudae volum comnihil magnatquiati rem volenihil ex
GLASS
Occum eumquidis am ant hiliqui derovid mo volori odigeniscit estis dolupta praectium quam fuga. Et
I KE A C olou r s
IKE A Fo n t
R 225 G 222 B 23
R 228 G 79 B 39
R 33 G 64 B 154
R 148 G 149 B 153
C
2
C
5
C
100
C
45
M
9
M
84
M
87
M
36
Y
97
Y
99
Y
3
Y
34
K
0
K
0
K
0
K
1
Spons o r s:
6 0 px
7 px
PAGE
4 0 px
36
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THE DAILY
Produce PROJECT
Fo r th is assig n ment I c h o s e a s t a r t up c o m pa ny a n d b us i n e s s p lan th at I b elieve my l o c a l vi l l a ge i s m i s s i n g. T h e S a m fo rd P ro d u c e. Fo r a sm a l l c o un t r y t ow n w i t h s ur ro un di n g farmlan d , I was su r pr i s e d t h a t t h e re wa s n o t c ur re n t ly a sh o p th at h ig h lig ht e d o r s uppo r t e d o ur l o c a l f a r m e r s . Su p ermarket Gian ts a re do m i n a t i n g t h e Fa r m i n g i n dus t r y an d it was a sh ame th a t we di dn’t h ave o ur ow n Lo c a l S h o p fighting back.
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SAMFORD
PRODUCE
C omm u n i t y Th e S a m fo rd Pro du c e i s a li g n e d w i t hi n t he S a mfo rd Fut ure s m ove m e n t . Th e p ro cess a im s t o g a i n c on s e n s u s a bou t a v i s i on fo r t h e Va l l ey t h a t re f le c t s t he s t re n g t hs , be li e f s , n ee ds a n d a sp ir a t io n s of t he c om m u n i t y. It i s ‘f ut ure m a k in g ’ r a the r t ha n ‘ f u t u re wa i t i n g ’. Th e co m m un it y is be i n g p roa c t ive i n s ha p i n g i t s ow n f ut ure . Th e S a m ford P rod u c e i s on e of m a ny l o ca l b usin e sse s t o he lp e s t a bli s h j obs w i t hi n t h e co m m un it y.
Let ’ s s u p p or t our locals
SAMFORD
PRODUCE
OUR MISSION T he Sa m ford P rod u c e – a s m all bu t hu m ble P rod u c e St ore a i ms t o s e ll f re s h, swe e t a n d s avor y good s t o t he loc a ls , d e live r i n g t he p rod u c e t hrou g h ou r re c og n i z a ble blu e p i c k u p t r u c k a s we ll a s i n - s t ore a n d on li n e . T he s t ore ha s a n a d j oi n i n g c a fé t ha t i s c om p le t e ly s e lfsufficient.
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SAMFORD
PRODUCE
LAUNCH Th e Busin e sse s L a u n c h Eve n t w i ll be he ld a c ros s t h e ro a d a t Jo h n Sc ot t Pa r k . Food s t a lls w i ll be s e t up wit h f ree t a st e t e s t i n g for loc a ls t o e a t , c ha t a n d m in g l e – b r i n g i n g t he c om m u n i t y t oge t he r.
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Support
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