The objective of this team project was to pick a company or organization and develop a new product strategy for them. As a result, we created WWF Wildflower, which is the conceptual design of a sub-brand for WWF. The brand's mission is to take advantage of emerging technologies and social trends in order to create experiences that harness empathy. By doing so, we hope to repair our relationship with the environment and create cultural transformation.
Through the analysis of behavioural, social, and technological trends, my team and I were able to design WWF Wildflower. We created potential scenarios, strategies, and products for WWF Wildflower to use on their own and with potential partners.
2015.
