The objective of this project was to analyze and audit a global company making positive efforts in corporate social responsibility. I chose to research adidas Group and the current actions they are taking in creating positive corporate social responsibility. I familiarized myself with their brand, as well as their current methods of measuring social responsibility.
In my report, I created my own framework for measuring corporate social responsibility, as seen below, and designed potential opportunities for adidas Group to push their already valuable responsibility efforts even further. The framework includes three environmental components: Raw Material Consumption, Environmental Resource Efficiency, and Waste Usage, as well as three social components: Fair Employee Treatment, Community Awareness, and Product Durability and Sustainability.
2016.
