Brand History

HIGHLIGHTS OF HIGHLIGHTS

1912

Child psychologist Garry Cleveland Myers and educator Caroline Clark marry and begin a lifelong collaboration, laying the foundation for the Highlights

1957

Herb Pinzke creates the “Smiling H” logo and the recognizable rhomboid shapes on the cover of Highlights™.

1981

Designer Jon Peter redesigns the cover of Highlights™ to include illustrations of animals and children.

1946

The first issue of Highlights for Children™ was disseminated via door-to-door sales to over 20,000 children.

1972

Highlights expands into the educational product marketplace by acquiring ZanerBloser, Inc.

1984

The Highlights Foundation offers workshops, retreats, and other support to writers, illustrators, and all creators of kid-friendly content.

MODULE 3 / THE BRAND GRID + NARRATIVE EXPANSION

1991

Highlights acquires Staff Development for Educators, to expand into the teacher development market through conferences, in-school sessions, and online. 2008 Highlights puzzle books set sail for other countries, reaching one million in China by 2012.

2009

Hidden Pictures® goes digital, with its first app for iPhone. MEL GALLIPEAU / GR604-FALL 2020

2017

The first depiction of a same-sex relationship in the magazine’s 70-year history appears,

2021

Highlights, Inc. get rebranded by the design firm, Incubate Design, LLC.

featuring two dads.

2017

Print sales decline, and the magazine expands digitally with Fingerprint Digital. A new mobile app was launched.

2017

Highlights Retail Group partners with Penguin Random House to promote the brand in mass markets and online.