Adjacent Competitors

MEL GALLIPEAU / GR604-FALL 2020 MODULE 2 / RESEARCH & STRATEGY ADJACENT COMPETITORS If customer’s didn’t patronize Highlights, where might they go? Where would they spend their money? Highlights is currently a magazine company that parents and organizations purchase in order to give children “something to do” or a way to entertain them. There are other methods to entertain and educate children. Here are a few of those adjacent competitors.

Pinterest contains a seemingly endless amount of crafts and exploratory activities that can keep kids entertained. Chuck E. Cheese’s is that sticky children’s arcade full of other kids that will probably give your kid strep throat.

Your local playground is where you take your kids when you’re out of ideas. It’s free. It’s nearby. It’s fun. This is the place to take your kids when they are bored and it’s raining. Bowling, rigged claw machines, and cardboard pizza. What kid can resist?

MEL GALLIPEAU / GR604-FALL 2020 MODULE 2 / RESEARCH & STRATEGY

The local public library is somewhere that you can take your kids for something to do. There are endless things to do there...find new books. Play at the free playspace. Do puzzles with other kids. The free playground at the local mall is always a kid-crowd-pleaser. AMC Theatres shows movies that keeps the kiddos entertained. The Smithsonian in general, as well as each specific museum, hosts myriads of events

and activities for children. SkyZone is a place that you can take your kids to get their energy out. Loads of

trampolines and physical activity. McDonalds’ indoor playgroud is where your mom takes you when she is out of options and wants you to burn off energy.