ADJACENT COMPETITORS
MEL GALLIPEAU / GR604-FALL 2020 MODULE 2 / RESEARCH & STRATEGY
If customer’s didn’t patronize Highlights, where might they go? Where would they spend their money? Highlights is currently a magazine company that parents and organizations purchase in order to give children “something to do” or a way to entertain them. There are other methods to entertain and educate children. Here are a few of those adjacent competitors.
Pinterest contains a seemingly endless amount of crafts and exploratory activities that can keep kids entertained.
Chuck E. Cheese’s is that sticky children’s arcade full of other kids that will probably give your kid strep throat.
Your local playground is where you take your kids when you’re out of ideas. It’s free. It’s nearby. It’s fun.
This is the place to take your kids when they are bored and it’s raining. Bowling, rigged claw machines, and cardboard pizza. What kid can resist?
37
