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KLSH
m e l t i n p o t .c o m
FALL/WINTER 2012
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The new klsh project
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Meltin’Pot’s alter ego, klsh insists upon mixing together disparate elements: a clash of people, sub-cultures, beliefs, genres, music and styles. The klsh style embodies the fearless energy of youth experiencing things for the first time, while the pieces showcase basic elements of denimwear excellence infused with sartorial-driven skills, Klsh is the most recent clean silhouettes, manifestation of the timeless colors and Romano team’s creative philosophy that demonstr- ultra-modern fits. ates an unmistakable equilibrium between style and technique, price and quality. The result is a smooth, sophisticated and minimalist look destined to iconic status that will draw in the next generation of denim connoisseurs: young, dynamic and cosmopolitan individuals looking for a versatile and attainable product that has the sophistication, glamour and premium performance they need. Today a new project is coming to life alongside the Meltin’Pot ICONS collections, a style statement loud and clear that isn’t afraid to “Clash.” A play on words, the name conjures the intentional and strategic innovation in our 5-pocket denim culture with its refined selection of tops for men and women.
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ECT N’s LL ion ME Co 20
N’s LL ion
Men’S Collection
ME Co ECT 21
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M e l t i n’ Po t
5-POCKET JEANS & CHINOS
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5-POCKET JEANS / MAREK This skinny fit and skinny leg design shows a very sophisticated tailormade construction, featuring the classic menswear double stitching and front pleat on the 5-pocket jean. Great and exclusive attention is paid to precious details like the lacquered front button, the ecru-toned lining of the pockets, the inside slim logo tab and the new signature m’p klsh embroidery on the rear. The result is an extremely smart model conveying the modern, timeless and minimalist soul of this top-of- the-line collection. 26
MAREK D1534 RW005
9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It is washed and finished in a very sharp and minimalist way, unveiling a distinctive brown-waved texture that
gives special luster to the denim surface.
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MAREK D1544 UM230 This fabric is nn 11,5 oz comfort cotton. The surface shows a sophisticated and waved look, glamorized with a cool grey marble tone. The wide diagonal texture recalls the classic old-style bull, with an additional salt & pepper effect. This authentic weaving enhances the hand made marble effect, giving a refined luster and uniqueness to denim.
MAREK D1553 UK180 This is an 11,5 oz comfort cotton. It has been finished with a light sandpapering inspired by the oldschool basic denimwear. This model shows how a brand new jean would look after 5 months of wearing, balancing the sensation of a fresh design with the emotion of a newly discovered garment.
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MAREK G2145 RW000 NE90 Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain an elegant and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.
MAREK G2380 GLOOO GN51 9 Oz bull comfort denim. This flat fabric is garment dyed to reach a supple leather-like aspect. It shows a very chic and sleek way to interpret denim. After dyeing the yarn spun, a special treatment with iron and resin is processed to recall the luminous and luxurious leather surface. Available in 4 colors.
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5-POCKET JEANS / MADEN Maden features a super slim silhouette, with low waist, slim leg and narrow bottom. This design is clean and straight, shaping and elongating the men’s silhouette. Great and exclusive attention is given to precious details like the lacquered front button, the ecrutoned lining of the pockets, the inside slim logo tab and the new signature embroidery on the rear. Like the entire men’s proposal, maden shows the KLSH sartorial-driven approach from the classic menswear, featuring a refined double stitching and the front pleat. 30
MADEN C4133 RW000 BL98
This model features a warm and soft 12 waves velvet fabric. Its extremely refined soul is given by a double hand weaving that lead to a compact and solid hand feel, like in denimwear.
The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.
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MADEN D1544 RW002 This fabric is a 12 oz comfort cotton denim. The surface unveils a sophisticated and natural shade of grey. The beauty of this model lies in its simplicity, showing a versatile and timeless soul perfect for any occasion from day to night.
MADEN D1553 RW007 This washed 11,oz comfort cotton shows a wet & dry look. The uneven and natural soul of denim is obtained through leaving the yarn spun in its original form. This model is conceived to gain character and value through the personal touch of individual wearing. For those who really want to break in their own jeans.
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MADEN G2145 RW000 NE90 Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.
MADEN G2380 GL000 BL99 9 Oz bull comfort denim. This flat fabric is garment dyed to reach a supple leatherlike aspect. It shows a very modern and sleek way to interpret denim. After dyeing the yarn spun, a special treatment with iron and resin is processed to recall the luminous and luxurious leather surface. Available in 4 colors.
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5-POCKET JEANS / MARKO This design is inspired by our iconic MP009 jean, finished with a tailormade approach. The 5-pocket model comes with a regular fit and waist, super slim leg and slim bottom, delivering a clean and fitted silhouette. Marko is detailed with the traditional menswear pleated front and the new signature m’p klsh embroidery on the rear pocket. Great and exclusive attention is paid to the craft of precious details like the lacquered front button, the ecru-toned lining of the pockets and the inside slim logo tab. 34
MARKO D1534 UK190
9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering, inspired by the oldschool basic denimwear.
This model shows how a new jean would look after 5 months of wearing, combining the sensation of a fresh design with the emotion of a newly discovered garment.
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MARKO D1539 RW011 This model unveils a top-ofthe-line finishing on a very sophisticated type of denim. Its fabric is exclusively imported from Japan, the only country in the world where you can still find the old European looms that produce the nep denim texture. This surface has neps in it, which create a slightly uneven texture and little white dots throughout. It is a premium row denim quality, developed by the m’p style team in a limited and exclusive edition.
MARKO D1547 RW009 This model is made of European denim inspired by the Japanese looms’ working, famous for its sleek&chic feel and unique attention to details. The cool and ultra sophisticated tone obtained on the rinse washed fabric enhances the original red indigo soul of the yarn spun.
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MARKO D1553 UT410
This is an 11,5 oz rinsed comfort cotton. The denim yarn spun has a medium stonewashing with a clean and flat sandpapering. Inspired by the old-school basic denimwear, this model shows how a new jean would look after a year of wearing,
balancing the sensation of a fresh design with the emotion of a newly discovered garment.
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5-POCKET JEANS / MATS Mats is the result of an expert sartorial engineering that delivers a design between the jean and the chino, thus distinguished by an easy to wear and loose comfort. It comes with a slim fit, regular waist, low crotch, tapered leg and slim bottom. This model shows the new signature M’P KLSH embroidery on the rear, with welt pockets. Great and exclusive attention is paid to precious details like the lacquered front button, the ecru-toned lining of the pockets and the inside slim logo tab. 38
MATS G2145 RW000 NE90
Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact
and shiny texture, wet & dry. Available in 5 colors.
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MATS G2149 RW000 VN85
This rinse washed gabardine is inspired by the old-style workers’ cloth, better known as klopman and used for protective wear and casual apparel. It is available in 8 colors.
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Chinos / MELKER This chino-jean comes with skinny fit and skinny leg, low waist and tight bottom. The cigarette-cut line, extremely clean and modern, is perfect for any occasion from day to night. It is detailed with the traditional menswear pleated front and refined doublestitching. This model also shows the klsh distinctive front lacquered button, the ecru-tones lining of the pockets and the new logo embroidery on the rear, just above the welt pockets. 44
MELKER C4133 RW000 BL98
This model features a 12 waves soft and warm velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a compact and solid hand feel like in denimwear.
The color is double-dyed to give the flat fabric an unwashed, wet & dry look. Available in 5 colors.
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MELKER 9,5 Oz comfort D1534 cotton. This UK190 fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering inspired by the old-school basic denimwear.
This model shows how a new jean would look after 5 months of wearing, combining the sensation of a fresh design with the emotion of a newly discovered garment.
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MELKER G2149 RW000 BL93
This rinse washed gabardine is inspired by the oldstyle workers’ cloth, better known as klopman and used for protective wear and casual apparel. It is available in 8 colors.
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M e l t i n’ Po t
T-SHIRTS
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PURE COTTON JERSEY LINE This group includes 8 models of tees in pure cotton jersey. They are all short sleeved with round-neck; proposed in essential colors such as black, mĂŠlange grey and white. The strongest detail is given by the iconic KLSH prints, unveiling a series of new graphics that ranges from the photographic inspiration to the mat/shiny lettering and the symbols from the freak show & circus imaginary. 50
ABRAMO J9137 RW000 NE90
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ACACIO J9137 RW000 NE90
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ADALGISO J9137 / RW000 / GM38
ADDO J9137 / RW000 / GM38
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ADOLFO J9137 / RW000 / BI00
ASKO J9137 RW000 BI00
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ARSI J9137 RW000 GM38
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PURE VISCOSA LINE
This group includes 3 short-sleeved t-shirts, each one matching to the passĂŠ-partout arturo black tee to create a double-color and layering effect at will. The models proposed are the round-neck, the v-neck and buttoned placket neck.
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AGOSTINO J9262 RW000 NE90
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ALOISIO J9262 RW000 NE90
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AMELIO J9262 RW000 NE90
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M e l t i n’ Po t
KNITWEAR
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KNITWEAR / 12 GAUGES This 12 gauges wool and cashmere knits are very warm and comfortable. The cardigan, the buttoned placket neck and the hooded designs are interpreted in a timeless and versatile palette made of light or dark grey.
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UBALDO K9654 RW000 GM80
ULRIC K9654 RW000 GM46
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KNITWEAR / 14 GAUGES This 14 gauges group includes 3 longsleeved models in wool and cashmere. Grey and black are the basic colors proposed for the round-neck, v-neck and cardigan designs.
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VAGNER K9656 RW000 GM46
VICTOR K9656 RW000 NE90
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W O ME N’s Co LL ECT ion 70
WOmen’s collection
O N’s LL ion
ECT W ME Co
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M e l t i n’ Po t
POCKET JEANS & CHINOS
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POCKET JEANS / MARICA Marica shows a new 5-pocket fit, smartened up with the high rear squared pockets. The clean and minimal line is studied to fit and flatter the feminine silhouette with a shaping and elongating effect. The women’s KLSH proposal also features the sartorialdriven concept of this line, with the classic front pleat and double stitching. Great and exclusive attention is paid to precious details like the front lacquered button, the ecru-toned lining of the pockets and the inside slim logo tab. 76
MARICA C4133 RW000 BL98
This model features a 12 waves velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a compact and solid hand feel like in denimwear. The color is double-dyed to give the
flat fabric an unwashed, wet & dry look. Available in 5 colors.
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MARICA D1534 UK190
9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering, inspired by the old-school basic denimwear.
This model shows how a new jean would look after 5 months of wearing, combining the sensation of a fresh design with the emotion of a newly discovered garment.
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MARICA D1556 RW003
This 9,5 oz fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The wet & dry texture is finished with a lacquered and shiny look, extremely chic and sophisticated. The doubleweaved surface brings out
the brown of the weft on the blue warp, creating a shading chromatic effect through the washing. The stretch ingredient ensures this fabric a very dynamic and comfortable performance.
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POCKET JEANS / nadia Nadia is our KLSH bell-bottom design, which combines sophisticated denim with vintage allure, going straight back to the sensational style of the 70’s ladies. The sartorial-driven approach is translated through the classic double-stitching and the front pleat. Precious details include the front lacquered button, the inside slim logo tab and the new signature KLSH embroidery on the rear squared pockets. 80
NADIA D1539 RW011 This model unveils a top-ofthe-line finishing on a very sophisticated type of denim. Its fabric is exclusively imported from Japan; the only country in the world where you can still find the old European looms that produce the nep denim texture. This surface has neps in it, which create slightly uneven texture and little white dots throughout. It is a premium row denim quality, developed by the M’P style team in a limited and exclusive edition.
NADIA G2145 RW000 BN99 Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.
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POCKET JEANS / NATALIA Natalia is a new 70’s inspired boot-cut design, with zip fly. This style is practical, informal and extremely versatile, destined to become iconic with its sexy curves and modern inspiration. This jean features elegant welt pockets on the rear and the sartorial-driven front pleat. Great and exclusive attention is paid to precious details like the front lacquered button, the inside logo tab and the new klsh embroidery on the rear. 82
NATALIA C4133 RW003 BL98
This model features a warm and soft 12 waves velvet fabric. Its extremely refined soul is given by a double hand weaving that lead to a compact and solid hand feel, like in denimwear.
The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.
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NATALIA G2170 LT000 MA60
This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. Its fabric is made of a blend of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a
new must-have design for the next fall/ winter season.
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chinos / MARIELLA Mariella is a simple and slim chino design, smartened up with small cuts at the side of the ankles. The sartorial-driven approach is translated through the classic doublestitching and precious details including the front lacquered button, the inside slim logo tab and the new signature KLSH embroidery on the rear, just above the welt pockets.
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MARIELLA C4133 RW000 BL98 This model features a 12 waves velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a compact and solid hand feel like in denimwear. The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.
MARIELLA G2170 LT000 MA60 This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. Its fabric is made of a blend of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a new must-have design for the next fall/ winter season.
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chinos / MARTINA Martina tells the story of an ergonomic chino with a super slim silhouette, smartened up with squared flap patch pockets on the rear. The sartorial-driven approach is translated through the classic double-stitching and precious details including the front lacquered button, the inside slim logo tab and the new signature klsh embroidery on the rear. Cut at ankles, this design is dedicated to women who like to wear glamorous high heels from day to night. 88
MARTINA 9,5 Oz comfort D1534 cotton. This RW005 fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It is washed and finished in a very clean and minimalist way, unveiling a distinctive brown-waved
texture that gives special luster to the denim surface.
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MARTINA G2170 LT000 MA60
This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. The fabric is made of a bland of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a new
must-have design for the next fall/winter season.
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chinos / MINERVA Minerva has a very comfort fit, with low waist and dropped crotch, wide at top and tapered at bottom. The side ergonomic stitching gives this design a very body-conscious line, shaping the feminine curves. The sartorialdriven approach is translated through the classic double-stitching and precious details including the front lacquered double button, the inside slim logo tab and the new signature KLSH embroidery on the rear. 92
MINERVA D1556 RW003 This 9,5 oz fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The wet & dry texture is finished with a lacquered and shiny look, extremely chic and sophisticated. The double-weaved surface brings out the brown of the weft on the blue warp, creating a shading chromatic effect through the washing. The stretch ingredient ensures this fabric a very dynamic and comfortable performance.
MINERVA G2145 RW000 BN99 Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.
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M e l t i n’ Po t
T-SHIRTS
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PURE COTTON JERSEY LINE This group includes 3 models of tees in pure cotton jersey. They are all short-sleeved with round-neck, and proposed in the essential palette made of black, mĂŠlange grey and white. The strongest detail is given by the iconic KLSH prints, unveiling a series of new graphics that ranges from the photographic inspiration to the mat/shiny lettering and the symbols taken from the freak show & circus imaginary. 96
ALIZE J9137 RW000 NE90
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ANAIS J9137 RW000 GM38
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ANNE J9137 RW000 BI00
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LIGHT COTTON JERSEY LINE This group includes 2 short-sleeved t-shirts in light cotton jersey. The models proposed are the black round-neck with mat/shiny lettering print and the white round-neck with black “39 street” graphic.
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AURELIA J9140 RW000 NE90
M e l t i n’APHA Po t
J9140 RW000 BI00
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ULTRA LIGHT COTTON JERSEY LINE This group includes 2 tees in ultra light cotton jersey. Colors are navy blue and grey. The models proposed are the round-neck and the basic tank top.
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AGOSTINA J9261 NW000 GN45
M e l t i n’ALCINA Po t J9261 NW000 BN99
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M e l t i n’ Po t
KNITWEAR
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12 GAUGES This 12 gauges wool and cashmere knits are very warm and comfortable. Navy blue and grey are the colors that interpret the basic round-neck pull and tank top, the v-neck style with long sleeves and the oversize model.
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VICENTA K9652 RW000 GN45
VIENE K9652 RW000 GN45
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VIRPI K9652 RW000 BN99
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VOLMA K9652 RW000 BN99
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M e l t i n’ Po t
jackets
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jackets
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JENIFER This jacket D1539 is made of a RW011 premium quality Japanese denim, styled in a super fitted and sharp silhouette. The fabric is a 12,5 pure cotton. It is designed with korean collar, front patched pockets and a
refined cognaccolored piping in contrast with the indigo blue base.
JENIFER I3140 NW000 MA14
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This jacket is made of cognaccolored supple leather, styled in a super fitted and sharp silhouette. It is designed with korean collar and front patched pockets.
UAL CO CE S
IV IES 118
DELIVERIES & VISUAL CONCEPTS
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VIS DEL ER &
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DELIVERIES & VISUAL CONCEPTS
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Currently our approach to consolidating established markets and conquering new segments of the worldwide fashion map is strengthened by an ultramodern philosophy, one that includes a coherent delivery schedule and targeted visual proposals to better support our wholesale clients. The Meltin’Pot commercial team has re-engineered our delivery plan according to retail logistics of the preseason, in-between and advanced season calendars, putting it perfectly in line with seasonal conditions and the relative needs of the final consumer.
Additionally, today in-house visual merchandising experts are totally committed to designing a relevant and coherent shop-window setting for each and every delivery. Here the ultimate product styling of the Meltin’Pot total look is outlined in detail, facilitating the articulation of brand-dedicated displays to maximize image impact and sell-out potential.
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AGE MUN TIO IM COM ICA IMAGE & COMMUNICATION
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INTERACTING
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The future roots of the klsh project are already grounded in the present unrolling of a coherent image and communication strategy. Here, digital interaction serves as a dynamic and multidirectional platform to reach each and every member of our community. What at the beginning was considered simply a virtual dimension is now a real and open world, where we can share our vision and philosophy on a global level.
This vision is strongly connected to the brand’s dna, which mixes together disparate elements to strenghten the signature KLSH philosohy: Cosmopolitan and Active, emerging from a mixture of all races and cultures, mirroring the universal power of jeans to unite individuals.
We pay great attention to internet communication channels and up-andcoming new media - from the official Meltin’Pot website to social networks and the most influential blogs and webzines that approach both international trendsetters and final consumers in real time.
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ADVERTISING
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In line with the klsh personality, the advertising images created with the Amsterdam-based ...,staat creative agency, reflect the values of coolness, nonconformity and freedom that primarily inspire the collections.
M e l t i n’ Po t
The modern players of today are thus portrayed in a scruffy, forgotten house, wearing iconic clothes that underline a clashing yet unifying contrast between the old and the new, the sartorial attitude of the brand and its very contemporary new take. In the unexpected elements like the vintage travel cases and the weaving shuttles on the wall lies the identity of klsh: a distinctive mix of tradition and innovation, culture and independence, meeting the real needs of the youngest generation with a product offer that is at once refined and comfortably casual.
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