Topic Development
Idea Generation
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Do you think our earth is single-use? The truth is that most of single-use food and beverage packaging cannot be recycled or composted. If we continue using single-use items, they will threaten our health and planet. Now, it's time to reduce your reliance on single-use packaging. They are not your only choice!
Topic Development
Idea Generation
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TABLE OF CONTENTS
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GR620_01 Visual Thinking
Process Book
TOPIC DEVELOPMENT
Idea Generation Brainstorming Narrowing Topic Final Topic
BRAND RESEARCH
Framework Personas SWOT Analysis Competitions Stakeholders
BRAND DEVELOPMENT
Mood Board Logo Development Initial Logos Final Logo
Brand Identity Keywords Messages and Drivers
FINAL DELIVERABLES
Deliverable 1: Service Deliverable 2: Products Deliverable 3: App
Topic Development
Idea Generation
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TOPIC DEVELOPMENT Idea Generation Brainstorming Narrowing Topic Final Topic
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Idea Generation
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Our Earth Is Not Single-use Excessive use of single-use packaging will cause great harm to our planet. I want people to realize the importance of this problem and stop using single-use packaging to save our earth. Also, I will help them to find/explore more environmentally suatainable methods, which can replace the singleuse packaging.
02
A Small Step Can Make a Big Difference Most people think that single-use packaging is quite convenient to use and it is difficult and wierd to change their old habits. I hope to educate people that changing their habits is not as difficult as they think and it is cool to be a "trend-setter", even they just change for one week or only one day which still means a lot to our whole environment.
03
Living a Convenient Urban Life without Unrecyclable Single-use Packaging Many people don't exactly know the definition of recyclable and unrecyclable single-use packaging, which sometimes leads them to make choices, which harm their health and the environment to keep convenience. I want to teach them to distinguish these two kinds of packaging and help them to make better choices both for themselves and the environment.
Topic Development
Idea Generation
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One small change soon adds up‌ We can make a big change step by step.
Topic Development
Brainstorm
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order food in moderation
avoid takeout
bring own bags/no bags
glass water bottle
reuse
bio packaging
dine-in restaurant
stainless steel utensils
eat fresh food
support campaign
refillable mugs/thermos
environmentally preferable disposables
recycle
buy unpacked
cook by yourself
ENVIRON FRIEN
SINGL PACKA plastic forks & spoons
lack of knowledge
sellers
overpackaging
takeout from restaurant
coffee cups
mass production
old habits/ culture
convenient to use
unrenewable materials
costly municipal solid waste
urban lifestyle
deliver to home
styrofoam containers
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ENVIRON UNFRI
too reliant on disposables
law/ban
NMENTAL NDLY
control production
reduce chemical & pollution
bring own cups/utensils
sustainability
enhance seller/ productor responsibility
pay for using
“trend setter�
green restaurant
transform old minds/ habits
stop purchasing
plastic-free
educate the public
zero-waste
minimise resource inputs
diseases
difficult to seperate
rebound effect
kill living things
recycling challenge
next generation
landfill
long time to break down
human health
marine environment
permanent litter
global warming
not all materials can be recycled
increased plastic litter
LE-USE AGING
NMENTAL IENDLY
costly litter clean-up
Topic Development
Brainstorm
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Narrowing Topic
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Focus on educating the public Since many people don't exactly know the definition of recyclable and unrecyclable single-use packaging, which sometimes leads them to do harm to their health and the environment. I want to help them to gain a clear understanding of these two
There already has been lots of similar organizations doing the same things which are not very effective to help people to realize this problem. And it may be more meaningful to encourage people to do something instead of only educating them.
kinds of packaging.
02
Encourage people to change their habits Because it will be quite difficult for people to change all of their old habits, I want to encourage people to change one of their habits. Most Americans have the habit of drinking coffee, but the fact is that coffee cups cannot be recycled. So I want to encourage people to bring their own reusable cups to coffee shops.
03
Focus on lunch time and commuters in the financial district of San Francisco Focusing on a specific time period and particular population will facilitate the project process. I want to let these people know the negative impact of excessive single-use food and beverage packaging use and appeal them to reduce and quit using single-use items particularly at lunch time. Also, the project gives them different ideas to help change their habits and teach them to live in a more environmental-friendly way.
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Only focus on one of their behaviors will be too narrow. It will be difficult to support the whole project. Also, this is a topic which is overdone and overdesigned by lots of people.
Final Topic
Encourage commuters in the financial district of San Francisco to reduce and ultimately quit using single-use food and beverage packaging to better environment.
Topic Development
Final Topic
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BRAND RESEARCH Framework Personas SWOT Analysis Competitions Stakeholders
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Framework Name
Go-goECOPACK
Location
The financial district of San Francisco
Scope
A local organization
Purpose
Encourage people to reduce and ultimately quit using single-use food and beverage packaging for a better environment.
Overall Information
Go-goECOPACK is a local organization in San Francisco which focuses on the problem of single-use disposable food and beverage packaging. It was born of the idea that change can begin with a specific group of people in one context, and then spread to others. It wants to educate office workers and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items and avoid using them. It will give people new ideas to help them green their habits at lunch time and open their minds to move beyond single-use packaging in their lives, which is better for people’s health and our planet.
Brand Research
Framework
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Personas
Who will care about this project? The main target audience of this project will be the office workers and commuters in the financial district of San Francisco. Alan is one of the main target audience. He is a long-distance commuter who works in the financial district of San Francisco. He is a very typical “normal guy� who doesn’t care about too much detail in his life. Long-distance commute and busy work cut his personal time, so saving time and self-convenienceare the most important things to him. And if he cannot feel the direct negative impacts of single-usepackaging, it will not be a problem to him. Jamine is a college freshman who cares about healthy living and environmental problems, but first time living away from homeand busy schedule usually makes her difficult to manage food. She does know the negative impacts of single-use packaging, but it is difficult for her to make a choice between environmental protection and saving her time. Caroline is a very devoted single mom who cares about her daughter more than everything. She often eats cheap fast food to save time and money but she always prepares a healthy lunch for het daughter. Her current situation makes it hard for her to take care of both her daughter and herself.
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01 Long-distance Commuter Name
Alan
Gender
Male
Age
30
Occupation
Pragrammer at a technology company
Marital status
Single
Interests
Politics, computer games, technology
Lunch eating habits
Usually gets takeout and doesn’t bring lunch from home.
Weekly free time
due to schedule, overtime, etc.
Commuting mode
TRAITS
Hardly any free time during work week
Works in downtown SF, lives in Dublin. Needs to drive 10 minutes to bart station and spends an hour on bart.
01 He usually uses extra disposable utensils from last takeout to eat. 02 There are always several takeout boxes in his refrigerators at home. 03 He goes to the gym once or twice a week, which keeps healthy, so eating junk food and takeout food has not yet been a big problem. 04 When work is busy, he has food brought in and may not eat more than just a sandwich. 05 When going to the supermarket, he usually ignores the fresh vegetables and fresh meat, and goes straight to the snack and fast food shelves. 06 For clothing, he usually buys dozens of T-shirts which are the same style but different colors. 07 If he has spare time, he prefers to stay at home alone and do some things he interests instead of hanging out with friends.
Brand Research
Personas
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02 College Freshman Name
Jamine
Gender
Female
Age
21
Occupation
Student at USF and major is advertising
Marital status
Single
Interests
Cooking, healthy living, environmental problems
Lunch eating habits Weekly free time Commuting mode
TRAITS
Sometimes self-prepare, sometimes gets takeout, depending on schedule. Not much, depending on active time available and schedule of classes and homework. Live in school dorm, walking or riding bicycle to the classroom.
01 First time living away from home to attend college makes it difficult for her to manage food, so fast food and ordering takeout are very appealing. 02 She shares a dorm room with roommates (different major), which includes a busy, small shared kitchen. 03 Sometimes her busy schedule allows her to eat only one real meal a day. 04 She knows some about the problems associated with single-use item pollution, but she usually still chooses convenience first. 05 She cares about her weight and sometimes she eats less to keep fit. 06 She cooks by herself if she has enough time and she likes sharing food with friends. 07 She likes having new experience.
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03 Single Mom with a Full-time Job Name
Caroline
Gender
Female
Age
37
Occupation
HR associate at a bio-pharmaceutical company
Marital status
Divorced, has a 8-year-old daughter
Interests
Kids' health/growth problems, education, livelihood, finances
Lunch eating habits
Usually gets takeout for herself but prepares lunches for her daughter.
Weekly free time
Less, mostly spends time on work and taking care of her daughter.
Commuting mode
Lives not far away from company, walks 5 minutes to the bus station and spends about 30 minutes on the bus.
TRAITS
01 Sometimes she falls asleep on the sofa when she is waiting for the washing machine to finish. 02 She often gets up an hour earlier to prepare a healthy lunch for her daughter and get ready herself. 03 She often eats cheap sandwiches or fast food to save money and time at work. 04 She often types “Healthy recipes for kids” in the search bar. 05 She will leave work immediately if something happens to her daughter. 06 She always talks about her daughter with other moms in the same community. 07 She doesn’t buy many clothes for herself and usually wears the same clothes for two days during one week.
Brand Research
Personas
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SWOT Analysis
STRENGTHS
WEAKNESSES
Go-goECOPACK is an organization
Using single-use packaging is a long-
S
term “culture� and habit for the most
(office workers and commuters) in
Americans, and they usually care more
one specific situation (lunch time), which
about their own convenience than
makes it easier for people to accept
environmental problems.
and change their habits.
OPPORTUNITIES
THREATS
In the future, there may be some official
There are lots of environmental protec-
O
T
bans to stop using those environmental-
tion organizations focusing on quite
unfriendly single-use packaging. And
similar problems in current market and
with the innovation of technology, some
they have more experience.
new materials which are environmentalfriendly and healthy can replace plastics and be convenient for people to use.
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W
which focuses on one specific objective
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Competitions_organizations Ultra Green (Sustainable Packaging)
It is a group which makes effort to provide sustainable, biodegradable and compostable food packagingproducts that aid in preserving the planet. Their main focus is to sell sustainable packaging to the world. Go-goECOPACK focuses on providing earth-friendly reusable products, educating the public to prevent the pollution in the first place and giving new ideas to help them move beyond single-use packaging.
WPO (World Packaging Organisation)
It is a non-profit, non-governmental, international federation of national packaging institutes and associations. It mainly focuses on education and advocacy. Go-goECOPACK is a local mission-based organization in San Francisco. It not only educates and inspires people on the problem of single-use packaging, but also provides its reusable products with its own brand in order to permeate its brand into people’s daily life.
LEAF (Leaders in Environmentally Accountable Foodservice)
It is Canada’s only nationwide, nonprofit foodservice certification program. It helps the Canadian foodservice industry reduce their environmental footprint, so their main target audience is foodservice industry. Go-goECOPACK is a local organization in San Francisco and its main target audience is the office workers and commuters working in downtown San Francisco.
Brand Research
Competitions
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Competitions_logos
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Stakeholders Manufacturers of reusable products
The final mission of this organization is to educate and persuade the public to quit using single-use packaging and encourage them to use more reusable items, such as reusable water bottles, reusable utensils and reusable lunch bags. This will bring considerable economic benefits to the manufacturers of reusable products.
Restaurants
If people begin to reduce and stop using single-use disposable packaging, it will be easier for restaurants to deal with garbage and waste. They can raise the recycling rates and control the cost of garbage disposal and disposable products. And these will be quite helpful to increase the overall income of restaurants.
Waste disposal companies
If people can quit using single-use disposables, it will be much easier for these companies to do garbage sorting and recycling because not all the disposable food and beverage packaging can be recycled. Also it will be quite helpful for them to save energy and money when they send garbage to landfills and incinerators.
Brand Research
Stakeholders
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BRAND DEVELOPMENT Mood Board Logo Development Brand Identity Keywords Messages and Drivers
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Mood Board KEY WORDS
Vivid, Friendly, Ecological
Color: This project is mainly about the environment and ecosystem, so I chose samples in greens and blues. Iconic elements: I used some iconic elements to show this negative problem in a more abstract way. Typefaces: Geometric and sans serif typeface will be good to convey a friendly and vivid feeling. I think these will be better to attract people’s attention and appeal to them to join in this action.
Brand Development
Mood Board
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Logo Development_Initial Naming Founder
• St. Patricks' Lunch • Patricks' Green Lunch • Patricks' ECOLunch Day
Descriptive
• Eco/Green Your Lunch • Time for Your Ecolunch • Now! Lunch Time!
Fabricated
• Greenluncher • ECOluncher
Metaphor
• Lunch by Lunch • ECOlunch à go-go • Go-goECOlunch • Wonder lunch
Acronym
• Let's Start Ecological Lunch—LSEL • Go Green Lunch—G2L
Magic Spell
• Packing Lunch Packaging Lunch • Takeout Lunch Take Lunch Out
Combinations
• Lunchgreener • Learn & Lunch
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Logo Development_Initial Logos Icongraphic solutions
Typographic solutions
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There was an organization called “Ecolunchbox” which is very similar to my brand name, so I needed to rethink the name “ECOlunch”.
GR620_01 Visual Thinking
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Logo Development_Final Name This part can be seen as “go ECOPACK”, which creates a feeling of “call to action”.
Go-goECOPACK “Go-go” is an informal adjective, meaning full of energy, vitality and up-to-date.“Go-go” also can be regarded as “Go! Go!”. I want to appeal to people to jump into action, full of energy.
“ECOPACK” means “Ecological Packaging”. I want to encourage people to use ecological packaging instead of single-use packaging.
So the brand name can be translated to “Let’s go ecological packaging now!”
Brand Development
Logo Development
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Logo Development_First Development Icongraphic solutions These two logos are too youthful for my target audience.
This one is more like a clock. Although I want to show the idea of “lunch time”, it didn’t work very well.
These two have more potential to develop. I want to show the idea of “infinity”, so I decided to choose the one in the second row to develop.
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Typographic solutions
I tried to use different typefaces, a combination of different typefaces or add some elements on the letter to figure out which one worked better.
Brand Development
Logo Development
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Logo Development_Second Development I tried to make these three elements not compete any more and keep the weight of two circles the same.
Then, I tried different ways of combining these two circle together.
Finally, I made the sign of “infinity� clearer and unified the typeface to keep it simple.
Brand Development
Logo Development
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Logo Development_Final Logo Final logo
Alternate logos
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Brand Identity Typeface
Go-goECOPACK COCOGOOSE Light
Go-goECOPACK COCOGOOSE Demibold
Go-goECOPACK COCOGOOSE Regular
Colors
Ecological
Educational
Environmental
C
60
80
45
M
0
35
0
Y
25
5
75
K
0
0
0
Brand Development
Brand Identify
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Keywords AWARENESS
To solve the problem of single-use packaging pollution, people need to have a right awareness. This awareness can help people realize the problem clearly and correctly. It tells people what is right to do and what is harmful to themselves and our earth. Awareness is the first step of solving the problem of single-use packaging pollution.
RESPONSIBILITY
Every person who lives on the earth has the responsibility both for themselves and for our planet. In order to solve the problem of single-use packaging pollution, everyone has to be responsible. We live on the earth and use its resources, so all of us should protect it to create sustainable living.
CHANGE
Small and achievable changes of each person means a lot to our environment. In order to create the sustainable environment, people need to change their throwaway habits. They have to reduce their dependence on single-use packaging and get used to using reusable products. Changes might not be very easy to make, but you will be grateful to yourself for making a change in the future.
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Messages and Drivers 01 Quiting using single-use food and beverage packaging is both beneficial for people and our planet.
02 It is important for people to realize the seriousness of single-use packaging clearly and correctly.
App People can get to know what Go-goECOPACK is and it mission from this app. It’s also an assistant tool for the service Go-goECOPACK provides. It can help people to find return locations. People can see contribution they make to protect our environment and use the app to redeem points that they get from returning products.
03 Every person who lives on the earth has the responsibility to protect and better our environment.
SERVICE Go-goECOPACK wants to cooporate with restaurants and provide them with reusable items from our brand. We will encourage people to use reusable items to eat lunch. After people finish their lunchs, they can drop off these items at specific locations, and then these items will be collected and cleaned for next time use.
04 Quit using single-use packaging starts with small and achievable changes.
PRODUCTS One of Go-goECOPACK’s missions is to encourage people to bring reusable products with them. These reusable products are included in Go-goECOPACK’s service, which encourages people to use Go-goECOPACK reusable products when they have lunch.
Brand Development
Messages and Drivers
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FINAL DELIVERABLES Poster Series Deliverable 1: Service Deliverable 2: Products Deliverable 3: App Whole Working System
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Poster Series The poster series are designed to fit the three keywords: Awareness, Responsibility and Change. First, Go-goECOPACK helps people to have a clear awareness of the issue, which can let them realize the problem of single-use food and beverage packaging clearly and correctly. Second, Go-goECOPACK lets people know that every person who lives on the earth has the responsibility to themselves and to our planet. Finally, Go-goECOPACK encourages people to reduce their reliance on single-use packaging and get used to reusable containers. People need to change their throwaway habits as soon as possible in order to create a more sustainable environment.
1_Initial Posters 2_Poster Development 3_Final Posters
Final Deliverables
Poster Series
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Initial Posters You might think that Single-use packaging is quite convenient to use, but most of the single-use containers will not end up in the recycling centers due to oil contamination from the food inside. They will go into the landfill and need decades of years to decompose.The truth is that food can be digested by your stomach, but they cannot be digested by our planet.
OUR EARTH
SHE CAN NOT DIGEST THEM
IS NOT SINGLE USE Every year, there are millions of tons of single-use packaging end up in the landfill and they cannot be decomposed within decades of years, which will cause great
Most of the takeout containers will not end up in the recycling centers due to oil contamination from the food inside. So, it's time to get rid of the single-use clothes of your food and give them a more stable home!
damage to our earth. It's easy for you to get a new single-use plastic fork. But if our earth destroy, we will not have the chance to get a new earth.
For this poster, I wanted to show the
For this poster, I wanted to show the idea
This poster worked better than the
idea of encouraging people to use reus-
that these single-use packaging will be
other two because the meaning that the
able lunch boxes intead of takeout
a perminent part of our earth, but the
image conveys is clear and the slogan
boxes. But the image cannot convey the
slogan made people confused and it was
is also clear, so I decided to choose this
meaning that I wanted to convey clearly.
hard to communicate the information.
one to develop.
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Process Book
Poster Development
During the process of developing poster series, I found it would be difficult to use photography and a centered layout to develop the other two posters, so I drew all these single-use and reusable items as icons, which are more vivid and changeable.
Final Deliverables
Poster Series
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Poster Development
These three posters are like a three-step development process. First, it tells people the fact that these single-use packaging will be a perminent part of our earth. Second, it shows people the seriousness of this problem. Third, it encourages people to make a change. These posters are based on the keywords: Awareness, Responsibility and Change. Problem: 1. The height of the headlines in these posters are different. Then, it needs to be the same to keep consistancy. 2. It would be better to make the word in the center of the poster become a sentence when the posters are seen together. 3. The body text in the poster is too dense.
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Process Book
OT NGLESE
Final Posters
Let's stop using single-use packaging
Bring your own reusable stuff.
ONE SMALL
It's time for you to reduce your reliance on single-use packaging for your health and our planet. Single use is not the only choice.
NOW
SOON ADDS UP
If we continue to use these single-use items, there will be estimated 6 trillion pieces of plastic, which are killing fish and wildlife, threatening our health and our planet.
WHAT YOU THROW AWAY ONE SMALL
IS NOT SINGLEUSE
They will become a permanent part of our earth.
WILL NEVER GO AWAY
Most of single-use food and beverage packaging cannot be recycled or composted. They will end up in landfills and need at least 1000 years to break down, but they will always remain in smaller and smaller particles. Do you think that worth it?
The concept of poster series is to show the negative impacts of singleuse food and beverage packaging on our earth and encourage people to make changes. I use iconic elements to represent these single-use and reusable items and the circle in the center of the poster represents our earth. These three colors represent the environment, education and ecology.
Final Deliverables
Poster Series
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Process Book
Final Deliverables
Poster Series
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Process Book
The poster series will be set in the financial district of San Francisco, such as bus shelter, restaurants. Also, these posters will be set at some open public space in the financial district that commuters working nearby usually have lunch.
Final Deliverables
Poster Series
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Final Deliverables
Poster Series
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Process Book
Final Deliverables
Poster Series
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GR620_01 Visual Thinking
Process Book
How can I help commuters to keep their convenience and protect the environment?
Final Deliverables
Poster Series
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Deliverable 1: Service This is a new service provided by Go-goECOPACK in the financial distirct of San Francisco. My main target audience is commuters in the financial district who usually prefer to simplify their lives and opt for convenientce because they work in an urban environment. Therefore, Go-goECOPACK creates a new service which can both keep commuters’ convenience and protect our environment. It might be more effective to solve the problem of single-use food and beverage packaging than to keep encouraging people to bring their own reusable items. Go-goECOPACK will cooporate with restaurants and provide them with reusable containers with its own brand (See page 54 to learn more about our reusable containers.) It will encourage peopl to use reusable items to eat lunch. After people finish their lunch, they can just drop off these items at specific locations. These locations are set up by Go-goECOPACK, and they will be easy for people to find. These reusable items will be collected and cleaned for next time use.
1_Promote Service 2_Cooperative Business 3_Drop-off Locations
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Process Book
Promote Service_Posters
First, Go-goECOPACK will set some posters in the financial district of San Francisco. People can see these posters at bus shelters, BART stations or near restaurants and office buildings. It will tell people how this new service works and how they can use this service.
Final Deliverables
Deliverable 1: Service
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Process Book
There also will be poster series set on the streets or near restaurants to tell people that they are doing good things if they choose to use Go-goECOPACK reusable containers. These posters encourage people to use this new service and start to protect our environment together.
Final Deliverables
Deliverable 1: Service
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Process Book
Final Deliverables
Deliverable 1: Service
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Cooperative Business_Restaurants
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Process Book
Our staff Second, Go-goECOPACK will cooperate with some restaurants in the financial district of San Francisco and promote the service together. Our staff will stay inside or outside of restaurants to promote the service and help people develop a deep understanding of this new service.
Final Deliverables
Deliverable 1: Service
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Process Book
Final Deliverables
Deliverable 1: Service
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Staff Uniform & Name Tags Our staff will wear special uniforms which can be identified easily. Each of our employees have a name tag and they are glad to answer any questions about Go-goECOPACK.
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Process Book
Flyers Every person who goes into Go-goECOPACK cooperative restaurants will get a flyer, to help them to know how this service works.
Final Deliverables
Deliverable 1: Service
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Cooperative Business_Yelp Go-goECOPACK chose Yelp as our partner because people usually use Yelp to search their favorite restaurants before they go to restaurants. Now they also can find those restaurants which participate in the Go-goECOPACK system by using Yelp’s website and app.
All the restaurants which participate in the Go-goECOPACK system will display a sticker in the front of the restaurants.
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Process Book
App & Website Before people go into the restaurant, they can find those restaurants participating on both Yelp’s website and app. The names of those restaurants with Go-goECOPACK’s logo on the side are our cooperative restaurants.
Final Deliverables
Deliverable 1: Service
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Process Book
There is also some introduction about Go-goECOPACK and its service on Yelp, so it will be easy for people to get information about what Go-goECOPACK is and how its service works.
There is a clear list showing which restaurants are Go-goECOPACK cooperative restaurants. Since there will be more and more restaurants participating, this list will keep updating.
Final Deliverables
Deliverable 1: Service
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Drop-off Locations After people finish their lunch, they can just leave these reusable containers at Go-goECOPACK specific drop-off locations. Go-goECOPACK will set some drop-off locations in the financial district and these locations will be easy for people to find. These locations are usually near restaurants, near office buildings and those places where commuters usually have their lunch. People can find the nearest drop-off location by using our app. (See page 96 to learn more about our app.)
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Process Book
Final Deliverables
Deliverable 1: Service
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Process Book
Final Deliverables
Deliverable 1: Service
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Drop-off Machine After people find the drop-off location, they will see a special drop-off machine. They need to follow the instructions to return these reusable containers.
Front View
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Process Book
Side View
STEP 01
SCAN
Use your phone and open Go-goECOPACK app to scan. (see page)
STEP 02
INSERT
Insert Go-goECOPACK reusable containers. One item at a time.
STEP 03
PRESS BUTTON
Press the green button to confirm.
STEP 04
GET POINTS
Select “get points” on the screen and then points will be in your Go-goECOPACK account and you can check it later. (See page 95 to learn more about.)
THANKS ! Dear Adam, you’ve returne d 45 times! Thank you f or helping
STEP 05
COLLECT RECEIPT
You will get a paper receipt after you return the containers.
us to make our earth a better pla ce!
KEEP GOING ! SEE YOU NEXT TIME!
You get 10 points toda y You have 245 points in your a ccount
We’re he re for an infinite earth .
Final Deliverables
Deliverable 1: Service
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Deliverable 2: Products The products are based on the service that Go-goECOPACK provides. Go-goECOPACK will provide our cooperative restaurants reusable containers with our own brand. These reusable products include lunchboxes, utensils, water bottles, mugs and so on. Those are items that people usually use to have lunch. They are not just normal reusable containers because there will be some information on these containers. It will make these products more interesting and different from normal reusable containers. People will be glad and proud to be a Go-goECOPACKer.
1_Promote Service 2_Cooperative Business 3_Drop-off Locations
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Process Book
Reusable Containers Lunchbox Every person who has lunch in Go-goECOPACK cooperative restaurants will get a special lunch box. What’s different from normal lunchbox, users will find some special messages telling them that you are doing good things to our earth. Different people might get different messages, so it will be a surprise to see what message is in each lunch.
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People will get a packed lunchbox with their purchased meal. The paper ring the top of box shows the position of hugging, which means protecting our earth. And they also will get a special recycled napkin that explains how to use this service.
Final Deliverables
Deliverable 2: Products
81
Water bottle & Cup Also, on the body of the water bottle and cup, there are some stickers to tell people what kind of contribution they’ve made to protect our environment.
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There are some messages on the bottom of the cup and water bottle, so that people pick up the cup and drink, other people will see the massage on the bottom.
Final Deliverables
Deliverable 2: Products
83
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Several friends might gather together and enjoy their lunch with Go-goECOPACK. They also can communicate with each other about what kind of messages they they received each time.
Final Deliverables
Deliverable 2: Products
85
People can enjoy their lunch with Go-goECOPACK at restaurants, in the office or at the places that they love to have their lunch. Then they just need to open Go-goECOPACK’s app (See page 88 to learn more about.) to find the closest drop-off location to return these containers.
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Final Deliverables
Deliverable 2: Products
87
Deliverable 3: App This app will be a assistant tool for the service. The user can get some information about what this service is and how it works. The functions of this app includes a map, messaging, account, activity, point redemption and scanning. The map will help users to find return locations easily. The message will remind users to return containers in time. The account helps users to check their points and redeem points. Also, users can see how much contribution they’ve made to our earth.
1_App Flow 2_Function Introduction
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Landing page
Sign up page
Welcome page (new member)
CONGRATULATIONS! Hey, now you’re a real Go-goECOPACKer. Let’s start to learn more about Go-goECOPACK.
First name Last name
Home page Your co-worker Eric just signed up.
2min ago
Your friend Bella returned containers.
1min ago
Say hello to Go-GoECOPACK, and say goodbye to singleuse containers!
What is Go-goECOPACK?
We’re here for an infinite earth.
Phone number
Go-goECOPACK is a local organization in San Francisco, which focuses on the problem of single-use disposable food and beverage pack-
Password
aging. We delicates to educate office workers and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items or stop using them.
Confirm password CREATE PROFILE
We provide a new service
SIGN UP
Go-goECOPACK coorporate with restaurants and provide them with reusable products with
GO TO HOME
our own brand. We will encourage every person to use our reusable products to eat lunch. After people finish their lunch, they can drop off these items at specific locations. And then these items will be collected and cleaned up for next time using.
Sign in page
Welcome page (old member)
Create profile
First name
My dear Go-goECOPACKer
STEP1: CHOOSE Find a Go-goECOPACK participating restaurant on yelp.com or its app and choose Go-go ECOPACK reusable products before your next lunch.
Add photo
WELCOME BACK!
E-mail or phone
How this service works?
STEP2: PAY Pay your refundable deposit amount depending on what kind of products you choose. This money is returned to you when you return the container at a Go-goECOPACK return location.
Last name
Gender
Male
Female
johnsmith@gmail.com Occupation Password
STEP3: ENJOY Enjoy your meal as a fully fledged Go-goECOPACK family member. You also can find more information by browsing our website or app. www.gogoecopack.com
Phone number E-mail
Forgot password?
STEP4: SEARCH After you finish your meal, you just need to return them at specified location. It’s easy for you to search and find the closest return location through our app.
Location
SIGN IN
Website
Don’t have an account? Sign up
Interests Camping +
Redeem points
App Flow
STEP5: RETURN Finished your lunch? Please return the containers at Go-go ECOPACK location, in participating restaurants.
Cooking +
Redeem successfully
Redeem points
Favorite locations Favorites
Redeem points
Congratulations!
Show to cashier to redeem points
Show to cashier
redeem points 20 points You to redeem at Chipotle Mexican Grill (126 New Mongomery)
REDEEM HISTORY
90
Travel +
REDEEM HISTORY
It helps you save $5.00
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
2d ago
2d ago You redeem 20 points at Chipotle you still have 30 points MexicanNow Grill (126 New Mongomery, Financialleft District) in your account.
You redeem 10 points at Peet’s Coffee (692 Mission St, Financial District)
3d ago
You redeem 10 points at Peet’s Coffee (692 Mission St, Financial District)
3d ago
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
5d ago
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
5d ago
GR620_01 Visual Thinking
Process Book
Isabella St at San Pablo Ave
1.8mi
San Pablo Ave at 27th St
1.2mi
24th St at Market St
1.0mi
11th St at Natoma St
0.8mi
Side bar
Account page
AT&T
Message page
Return reminder
01:22
Eric returned at Bella Smith 24 St at Market St accountant
Messages
Account
2min ago
bellasmith@gmail.com San Francisco
$90.00
Say hello to Go-GoECOPACK,
120
total savings
total points
R
Return reminder
Return reminder
12:34
Hi Dear,
You still have two products haven’t return yet, please return them...
and say goodbye to single-
Home
use products!
S
Map
Successfully return
12 Oct
You’ve returned all the products successfully, the points have been...
Bella Smith
Account
accountant
Activity What is Go-goECOPACK?
R
Return reminder
5 Oct
You still have two products haven’t return yet, please return them...
PROFILE
Go-goECOPACK is a local organization in San Message Francisco, which focuses on the problem of single-use disposable food and beverage packSettings aging. We delicates to educate office workers
R P REDEEM POINTS
and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items or stop using them.
Points used
2 Oct
You’ve used 20 points at Chipotle successfully, it helps you save...
Lunchbox Chipotle Mexican Grill (126 New Montgomery St)
FAVORITES
Embarcadero BART Station
Mug The Bird (115 New Montgomery St)
Choose nearby location
Embarcadero
water bottle
2 days left
ACTIVITY
Go-goECOPACK coorporate with restaurants and provide them with reusable products with LOG OUT our own brand. We will encourage every perHome son to useMap our reusable products to eat lunch. Account Messages
Map
RETURN LIST
Peet’s Coffee (692 Mission St)
We provide a new service
Search nearby location
You still have 2 items which need to be returned recently. Please return them by 11/21 11:59pm, or you’ll be charged extra money.
Google map navigation
Market St at 40th St Map
1.1mi
Market St at 45th St
1.2mi
Market St at 20th St
1.7mi
3 days left
5 days left
Arrive location Map
YAY!
0.1mi
You’ve arrived! Mission St at Market St
0.2mi
Market St at 10th St
0.3mi
24th St at Market St
0.5mi
Embarcadero BART Station 2 min Embarcadero BART Station
0.1mi 0.1mi
RETURN NOW
120 people returned here
Map
Civic Center BART Station
Map
0.8mi
Activity page
Ranking
Choose nearby location
Activity Ranking
Map
Activity
Me
Friends Return Times 20
Ranking
Me
Scan page
Friends
You’ve gone 120 Eric beyond 80% people! 282 times
15 10 5
Months 1
0 2
3
4
5
6
7
Total return times Total redeem points Save money
8
9
10
11
121
Jenny
277 times
122
Peter
264 times
123
Bella
245 times
124
Scott
238 times
125
Maria
201 times
126
Daniel
198 times
127
Jeff
173 times
128
Kate
142 times
129
Selina
140 times
MACHINE SCAN
130
Selina
130 times
Scan the machine to log in your account and follow the instruction to return.
12
150 180 $95.00
Embarcadero BART Station
Final Deliverables
Deliverable 3: App
91
Function Introduction Landing Page
E-mail or phone johnsmith@gmail.com
Password
Forgot password?
We’re here for an infinite earth. SIGN IN Don’t have an account? Sign up
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For old Go-goECOPACK members, they can just log in their account and go to the map to find the closest dropoff location.
WELCOME BACK! My dear Go-goECOPACKer
CONGRATULATIONS! Hey, now you’re a real Go-goECOPACKer. Let’s start to learn more about Go-goECOPACK.
First name Last name
First name Last name
Phone number
Phone number
Password
Password
Confirm password
We’re here for an infinite earth.
Confirm password
CREATE PROFILE
SIGN UP
SIGN UP
GO TO HOME
For new Go-goECOPACK members, they need to sign up first. Then they will have a Go-goECOPACK account. They can go to the home page to start to learn about Go-goECOPACK. Or they can choose to create their own profile.
Final Deliverables
Deliverable 3: App
93
What is Go-goECOPACK? Go-goECOPACK is a local organization in San
Home Page
Francisco, which focuses on the problem of single-use disposable food and beverage packaging. We delicates to educate office workers
Users can learn about what Go-goECOPACK is, what kind of service it provides and how this service works. There are some messages keep poping up to show other people’s activities.
and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items or stop using them.
We provide a new service Go-goECOPACK coorporate with restaurants and provide them with reusable products with our own brand. We will encourage every person to use our reusable products to eat lunch. After people finish their lunch, they can drop off these items at specific locations. And then these items will be collected and cleaned up for next time using.
Your co-worker Eric just signed up.
2min ago
Your friend Bella returned containers.
1min ago
How this service works?
Say hello to Go-GoECOPACK, and say goodbye to single-
STEP1: CHOOSE Find a Go-goECOPACK participating restaurant on yelp.com or its app and choose Go-go ECOPACK reusable products before your next lunch.
use containers!
What is Go-goECOPACK? Go-goECOPACK is a local organization in San Francisco, which focuses on the problem of single-use disposable food and beverage packaging. We delicates to educate office workers and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items or stop using them.
We provide a new service Go-goECOPACK coorporate with restaurants and provide them with reusable products with our own brand. We will encourage every person to use our reusable products to eat lunch. After people finish their lunch, they can drop off these items at specific locations. And then these items will be collected and cleaned up for next time using.
How this service works?
94
STEP1: CHOOSE Find a Go-goECOPACK participating restaurant on yelp.com or its app and choose Go-go GR620_01 Visual Thinking Process Book ECOPACK reusable products before your next lunch.
STEP2: PAY
STEP2: PAY Pay your refundable deposit amount depending on what kind of products you choose. This money is returned to you when you return the container at a Go-goECOPACK return location. STEP3: ENJOY Enjoy your meal as a fully fledged Go-goECOPACK family member. You also can find more information by browsing our website or app. www.gogoecopack.com STEP4: SEARCH After you finish your meal, you just need to return them at specified location. It’s easy for you to search and find the closest return location through our app. STEP5: RETURN Finished your lunch? Please return the containers at Go-go ECOPACK location, in participating restaurants.
AT&T
01:22
Eric returned at Bella Smith 24 St at Market St accountant
2min ago
bellasmith@gmail.com San Francisco
Say hello to Go-GoECOPACK,
Users can learn about more functions by clicking
and say goodbye to single-
the side bar. They can see how many new messages
use products!
they got clearly. Also, it is easy to log out.
Home Map
Account Activity What is Go-goECOPACK? Go-goECOPACK is a local organization in San Message Francisco, which focuses on the problem of single-use disposable food and beverage packSettings aging. We delicates to educate office workers and commuters to realize the seriousness of single-use disposable food and beverage packaging and encourage them to reduce their dependence on these items or stop using them.
Account We provide a new service Go-goECOPACK coorporate with restaurants and provide them with reusable products with LOG OUT our own brand. We will encourage every perHome son to useMap our reusable products to eat lunch. Account Messages
$90.00
120
total savings
total points
Bella Smith accountant
PROFILE
REDEEM POINTS
ACTIVITY
FAVORITES
Final Deliverables
Deliverable 3: App
95
Map and Navigation The most important function of this app is to help users find drop-off locations easily. They can find the closest drop-off location by using the app and then ruturn the reusable containers.
Map
Map
Map
Embarcadero
Embarcadero BART Station
0.1mi
Mission St at Market St
0.2mi
Market St at 10th St
0.3mi
24th St at Market St
0.5mi
Embarcadero BART Station
Embarcadero BART Station
0.1mi
120 people returned here
Map
Civic Center BART Station
0.8mi
Market St at 40th St
1.1mi
Market St at 45th St
1.2mi
Map
St at 20th St users’ current 1.7mi The Market map will locate
Users can choose the closest location
They also can click the sign of
location and give them a list of nearby
and click the arrow to start navigation.
location to start navigation.
drop-off locations.
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Map
YAY! You’ve arrived!
Embarcadero BART Station 2 min
MACHINE SCAN RETURN NOW
Scan the machine to log in your account and follow the instruction to return.
Then the app will skip to Google
When users arrive the location, it
Users need to use the app to scan
Map and show users the route. They
will show the scan page and then they
the drop-off machine and follow the
can choose the method to arrive
can start to return containers.
instructions on the drop-off machine
the location, and then go to the drop-
to return items.
off location.
Final Deliverables
Deliverable 3: App
97
Favorites Users can click the little star on the navigation page to save their favorite locations. These locations will be saved in their account. They can just click their favorite location to start navigation during their next time use. Favorites
Map
Embarcadero BART Station
0.1mi
120 people returned here Map
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Isabella St at San Pablo Ave
1.8mi
San Pablo Ave at 27th St
1.2mi
24th St at Market St
1.0mi
11th St at Natoma St
0.8mi
Redeem Points
Redeem points
Redeem points
Congratulations!
Show to cashier to redeem points
Show to cashier
redeem points 20 points You to redeem at Chipotle Mexican Grill (126 New Mongomery)
REDEEM HISTORY
REDEEM HISTORY
It helps you save $5.00
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
2d ago
2d ago You redeem 20 points at Chipotle you New still Mongomery, have 30 points MexicanNow Grill (126 Financialleft District) in your account.
You redeem 10 points at Peet’s Coffee (692 Mission St, Financial District)
3d ago
You redeem 10 points at Peet’s Coffee (692 Mission St, Financial District)
3d ago
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
5d ago
You redeem 20 points at Chipotle Mexican Grill (126 New Mongomery, Financial District)
5d ago
Users will get points after they return containers
After users redeem points successfully, they will
successfully every time. They can redeem these
receive a message. They can know how many
points in Go-goECOPACK cooperative restaurants.
points they redeem, how much money they save and how many points in their account.
Final Deliverables
Deliverable 3: App
99
Messages and Reminder Users can see a clear list of the messages that they have read and the messages that they haven’t read. These messages show users’ recent activities. Also, the return reminder will remind users to return reusable containers in time.
Messages
R
S
R
R P
Return reminder
Return reminder 12:34
Hi Dear,
You still have two products haven’t return yet, please return them...
Successfully return
You still have 2 items which need to be returned recently. Please return them by 11/21 11:59pm, or you’ll be charged extra money.
12 Oct
You’ve returned all the products successfully, the points have been...
Return reminder
5 Oct
You still have two products haven’t return yet, please return them...
Points used
RETURN LIST
2 Oct
You’ve used 20 points at Chipotle successfully, it helps you save...
water bottle Peet’s Coffee (692 Mission St)
Lunchbox Chipotle Mexican Grill (126 New Montgomery St)
Mug The Bird (115 New Montgomery St)
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GR620_01 Visual Thinking
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2 days left
3 days left
5 days left
Activity Ranking
Me
Friends STEP3: ENJOY
Return Times 20
Users can check their activities in as their Enjoy your meal a fullyaccount. fledged Go-goECOPACK family
They can see how much contribution they’ve made member. You also can find more
15
information by browsing oursee by chosing Go-goECOPACK. They also can
10
other people and their www.gogoecopack.com friends’ contribution.
website or app.
5
Months 1
STEP4: SEARCH After you finish your meal, you just need to return them at specified location. It’s easy for you to search and find the closest return location through our app.
0 2
3
4
5
6
7
8
9
10
11
12
Total return times
150
Total redeem points
180
Save money
STEP5: RETURN Finished your lunch? Please return the containers at Go-go ECOPACK location, in participating restaurants.
$95.00
Activity Ranking
Me
Friends
You’ve gone 120 Eric beyond 80% people! 282 times 121
Jenny
277 times
122
Peter
264 times
123
Bella
245 times
124
Scott
238 times
125
Maria
201 times
126
Daniel
198 times
127
Jeff
173 times
128
Kate
142 times
129
Selina
140 times
130
Selina
130 times
Final Deliverables
Deliverable 3: App
101
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Final Deliverables
Deliverable 3: App
103
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GR620_01 Visual Thinking
Process Book
We are here for an infinity earth.
Final Deliverables
Deliverable 3: App
105
Colophon This process book was designed by Mengyi Shao in December of 2017 at Academy of Art University. It was set in DIN, a typeface created by Dutch type designer Albert-Jan Pool between 1995 and 2009. It was printed on Epson Premium Matte Double-Sided paper.
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GR620_01 Visual Thinking
Process Book
01
01 GR620_01 Visual GR620_01 Thinking Visual Thinking Process BookProcess Book