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Fostering Community: MFA Thesis: WEAVE/Semester: Fall 2018– Fall 2019/ Categories: UI/UX, Publica tion, Branding/ Keywords: Diversity, Inclusivity
Introduction WEAVE is a brand that cooperates with long term local residents in San Francisco to help newcomers understand local history, issues, and culture. It provides opportunities for new and long term residents to meet, talk and collaborate, which aims to eliminate hostility and increase mutual understanding. A series of design solutions are developed, such as website, app, event, and publication.
INTRODUCTION M FA T H E S I S : W E A V E
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Bridging the cultural gap between the long term local community and the newly settled young tech community for a more diverse and inclusive San Francisco
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San Francisco is known for its diverse cultures. However, long term locals believe the arrival of these newcomers is eliminating the unique identity of this city. The gap between the long term local community and the newly settled young tech community is widening.
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Over the past 20 years, San Francisco has become a hub of technological innovation, which is attracting a lot of young professionals from all over the world to the city for their professional development.
How can I help eliminate hostility and increase mutual understanding between the newly settled young tech community and the long term local community in San Francisco?
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Trust
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Interact
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Understand
IDENTITY
WEAVE
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HOME
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CITY
The WEAVE Website
The WEAVE site is a turnkey portal to access all the WEAVE products and services.
THE WEAVE WEBSITE M FA T H E S I S : W E A V E
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The WEAVE Interviews
The WEAVE Interviews regularly features interviews with long term locals about their visions of San Francisco. The interviews help people to get a deeper understanding of the city’s unique characteristics.
THE WEAVE INTERVIEWS M FA T H E S I S : W E A V E
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“
The thing I’ve always liked to do the most
in the city is just walk around. I do everything on foot. It’s great when you come across something interesting and you will always see something new and different because of the mix of people.
— Susan Pasley, 52 years in SF
“
The politics, the physical environment, the
artistic and cultural, the historic and heritage, all of those things are making San Francisco.
— Kaitlin Strange, 10+ years in the Bay Area
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People come here from all over the world and they bring so many different traditions that become part of our local traditions. This is a very exciting thing. I love that about San Francisco.
— Patricia Rose, 42 years in SF
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San Francisco isn’t just a city to work in. It’s a city to engage in, to wander around, and get lost a little bit, to take time off.
— Monica Berini, 27 years in SF
THE WEAVE INTERVIEWS M FA T H E S I S : W E A V E
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“
I feel like I’m a tourist even though I’ve
lived here for 30 years. I still go out like a tourist and take the boat somewhere.
Because there are so many endless things to see and to do here. And that’s why I live here.
—George Schupp, 30 years in the Bay Area
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I think San Francisco always has that reputation. It’s wide open and free. People came here and do anything they want and be who they want to be.
—David Keenan, 35 years in SF
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San Francisco is a tiny city. It’s very small but there’s a lot to see.
—Colin Blake, 16 years in the Bay Area
The WEAVE Interviews
The WEAVE Application is an urban audio tour to guide people throughout the local history and culture of San Francisco neighborhoods.
T H E W E A V E A P P L I C AT I O N
Explore
Explore varieties of exciting walking tours of the city based on your own interests
Learn
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Connect
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Learn local history and culture by listening to an audio recording while walking in the city
Connect with other users to explore the city together and see their posts
Scan
Find and scan our plaques to hear more stories woven throughout the city
The WEAVE Events
The WEAVE Events are free monthly neighborhood street fairs that provide people an open platform to celebrate the diversity and inclusivity of the city.
THE WEAVE EVENTS M FA T H E S I S : W E A V E
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THE WEAVE EVENTS M FA T H E S I S : W E A V E
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The WEAVE Publication
The WEAVE magazine is an independent bi-annual publication helping the long term local community and the newly settled young tech community increase mutual understanding and eliminate hostility.
T H E W E A V E P U B L I C AT I O N
WEAVING UNDERSTANDING We introduce local issues and the
history of San Francisco to give newcomers a deeper understanding of the city.
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WEAVING COMMUNITIES
We showcase unique characters
and features of each neighborhood in San Francisco to help more people
learn the culture, the legacy, and the people of their communities.
WEAVING COOPERATION
We help eliminate the hostility by
showing how tech companies cooperate with local groups to build a better city we all call home.
T H E W E A V E P U B L I C AT I O N M FA T H E S I S : W E A V E
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Together we can create a more diverse and inclusive San Francisco.
→ weavesf.com
con tac t /
Mengyi Shao mshao.design@gmail.com +1 925 314 5082 mengyishaodesign.com