MENTHER MAGAZINE JUNE 2021

Page 12

MENTHER MARKETING

Digital is equalising the rural business playing field

T

he growth of the Internet and the rapid economic development of the country have created a situation where consumers expect and need a variety of comfort and delight services for their products. Several brands in the market are evaluating consumer needs, creating products that do that, and finding new ways to reach their target audience. Online shopping has become a new marketplace

where you can see, touch, and experience anything. An article about digital marketing in India, which has a growing economy, looked at the different trends and how they work. The article gave a peek into digital trends and opportunities for the future. At the U.N. General Assembly in 2019, several leaders expressed their desire for borderless economies to allow more access to new players so they can invest in fast-growing

countries. The digital platform makes it possible for entry-level players and multinationals to create borderless and seamless economies. It’s a great way to introduce new terms related to digital marketing to students, because it combines research and survey inputs. The future of digitalization has been clarified as a result. As Lefa Communications, we had a look at the role of digital

Inspire | Connect | Empower

12


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.