MENTHER MARKETING
CLIENT ATTRACTION What Does Your Ideal Customer Order At Starbucks? By Shanel Evans
H
ow can you attract ideal clients if you don’t know who those clients are? Hang on -- I don’t just mean something generic like “females, age 25-40, living in a major city” That’s only scratching the surface. We MUST know who our “ideal audience” really is .
• What’s their Starbucks drink? Or do they prefer to go to a local coffee shop?
• Where do they live? No, not just the city • Do they live in an apartment, a house, or with roommates? • What do they like to do for fun? • How do they spend their free time? • Are they single, married, divorced, dating? • Do they have pets or kids? • What are their goals
and aspirations? • What is their favorite social media channel? • What are their political leanings? ALL of this plays into marketing to them. Because the truth is -- if you don’t know who you are selling to -- I mean REALLY selling to . . . you won’t sell at all. Which can mess with your mental mindset. Imagine speaking in a language that attracts your dream client who is willing to pay for your services?
Inspire | Connect | Empower
34
