The Power of Word Choice

A simple shift in menu terminology can significantly influence customer purchasing decisions. Utilize verbiage that connects diners with your dishes, increases profitability, and differentiates your brand.

> Instead of a simple “ ENTRÉE ” category, showcase seafood in a section titled “ WATER ” and feature a “ PASTURE ” section for chicken, beef, and lamb.

> For casual eateries, words like “ NIBBLES ” or “ BITES ” are ideal for snacks or small plates.

> Consumers are concerned with traceability now more than ever. Provide detailed information about where your products came from to make diners feel like their experience is exclusive.

> Incorporate other buzZwords into menu descriptions such as:

SMALL-BATCH

FARM-FRESH LOCAL

SUSTAINABLE

RESPONSIBLE HOUSE-MADE

PLANT-BASED

GLUTEN-FREE