AUGUST 2020
Small Cost & Big Return
Virtual Kitchen TOOLKIT Innovative tools and resources to help you capture new revenue today and as conditions change.
Adversity came to town – COVID-19 – and has made it clear that there is not a silver bullet to getting through this pandemic. In order to thrive, or even survive, restaurant operators need to put careful thought into their strategy and be ready to pivot at a moment's notice, adjusting as circumstances change. So far, we have seen the rise of patio seating, the reconfiguration of indoor dining, and the switch to curbside and takeout as just a few examples. Yet, expanding outdoor capacity and increasing takeout business may not be enough – embracing new opportunities for revenue, such as a new business model, could be a key to success. Early planning, preparation, and a fierce determination are vital in order to make your brand and flavors the most sought-after meals in your area!
Sysco understands that this pandemic has caused havoc on the foodservice industry and to combat that, we have thoughtfully put together the following recommendations and resources to help you establish additional revenue streams, such as Virtual Kitchens, Kitchen2Kitchen, Food Trucks, and Family Meal Programs. As you identify your direction and proceed forward, we always encourage that you to put the safety and comfort of your guests and employees first.
Please rev iew f ederal, state and local regulations to ensure y our compliance with the law. For saf ety and sanitation, stay up to date and check the latest inf ormation on CDC.gov . Consult y our legal adv isors regarding any risks associated with starting a new v enture or implementin g any recommendations.
2
VIRTUAL KITCHEN TOOLKIT
VIRTUAL KITCHEN 101 • • • • •
What Is a Virtual Kitchen Who Uses Virtual Kitchens Benefits of a Virtual Kitchen Virtual Kitchen 3rd-Party Setup Options Steps to utilize your restaurant for Virtual Kitchen
PREPARATION & SAFETY • • • • • • •
Understand Local Ordinances and Guidelines Location, Location, Location Determine Delivery Method Consider Your Menu Experiment with Different Menu Concepts Incorporate Delivery Costs into Your Virtual Kitchen Menu Safety & Sanitation
STAFFING & TRAINING • • • • •
Staff Your Kitchen Thoughtfully Schedule Staff Keep an Eye on the Inventory Marketing Your Virtual Kitchen Tune Into the Data
PRODUCTS & Supplies • • • • •
Kitchen Equipment Safety & Sanitation Social Distancing Single-Use Products Food Inspiration
MENUS & MARKETING • • •
Menu Engineering Streamline Your Menu for Success! Social Media Messaging
iCARE SERVICE PARTNERSHIPS • • • • •
Uber Eats Ordereze Ready Popmenu Cheddrsuite
VIRTUAL KITCHEN TOOLKIT
3
Virtual Kitchens, regardless of what you call them, are not new
– they were on the rise well before the COVID-19. At present, with restrictions on capacity and customer hesitation to dine-in at restaurants, it has forced operators to shift to delivery and takeout. The rise of the food delivery/curbside pickup demand has bolstered the Virtual Kitchen model amidst the pandemic, with increased popularity due to the profit margins and lower cost structure. A Virtual Kitchen is referred to in many terms, including Delivery-Only Restaurant, Online Only Restaurant, Cloud Kitchen, or Ghost Kitchen. Regardless of the name, these kitchens serve customers solely through online and phone orders without a brick and mortar concept, signage, dining room, or décor. Requirements are simply a kitchen, cooks, and delivery service or drivers.
There are a couple models for creating a Virtual Kitchen concept: • Leverage your existing restaurant. • Deliver the food yourself, eliminating the 3rd party delivery service fees. • Utilize 3rd party delivery to obtain increased visibility and avoid hiring drivers. • Rent space and labor from other existing brick and mortar restaurants to expand your footprint and minimize setup logistics. Sysco Concierge Services can also help you customize any of the materials in this toolkit. Contact us at 1-800-380-6348 or info@syscomarketingservices.com
4
VIRTUAL KITCHEN TOOLKIT
➢ Traditional Brick and Mortar Restaurant Owner Expanding your brand by leveraging your existing establishment allows you to get more sales and utilize the ingredients you have already purchased to produce existing menu items or create new specialties, all geared towards delivery only customers. This allows you to expand and maximize your existing cost structure. Capitalizing on your success, you may consider expanding to new markets with true Virtual Kitchens.
➢ Food Truck Owner One of the benefits of owning a food truck is having all the equipment in one place and you can test out different locations. If you have a well-established brand, and demand is there, a Virtual Kitchen may be the next step to scale your brand and branch into different markets.
➢ New To the Food Service Industry If you are looking to enter the food service industry, a Virtual Kitchen is a great low-cost option, affording you the ability to test multiple cuisine styles and benefit from the lower upfront costs of a traditional brick and mortar concept. This is the lowest risk model and a way to get started.
➢ Savvy Restaurant Owner with Multiple Locations For larger scale restaurants, this model is ideal for scaling your existing brand, much like PF Chang’s did with their To Go only pop-up restaurants. In this model, a great 3rd party consulting company who specializes in this may be beneficial to establishing your Virtual Kitchen.
VIRTUAL KITCHEN TOOLKIT
5
Lower Overhead Cost A virtual kitchen eliminates the need for a costly dining room, store front, and décor by reducing your overhead to the bare minimum required to do business. In some circumstances, you can even operate without a telephone and delivery drivers. Factoring these expenses out can greatly improve your bottom line.
Less Risk There is always some risk in all business endeavors, however, a Virtual Kitchen has a lower risk versus establishing a traditional brick and mortar restaurant. The simplified nature of virtual reduces your initial expenses – square footage, furniture, utilities, staff – so that you don’t invest as heavily upfront before making money.
Easier to Expand to New Markets Expanding to new markets can be expensive for traditional restaurants, as opening additional brick and mortar location comes with all the related costs and risks. With a virtual kitchen it’s much easier to branch out with minimized time and effort or cost commitment.
No Dependency On Table Turnover Your traditional restaurant typically has two options when it comes to making a profit: 1) Increased food prices with decreased table turnover, or 2) decreased food prices with increased table turnover. While some restaurants are successful under the first option, it’s more common for restaurants to rely on the second option of increased turnover to make money. With a virtual kitchen, the dependency on turnover is eliminated as there are no customers dining in.
Lower Labor Costs Labor is the biggest expense a restaurant incurs. A traditional restaurant requires hosts/hostesses, runners, wait staff, food prep, and more. Virtual Kitchens, however, require minimal staff members (35) and generally all are chefs.
Things to consider: • Factor delivery costs into your menu pricing
• Give careful consideration to your layout and equipment • Determine if kitchen sharing is a better option • Marketing should not be different from a traditional restaurant
6
VIRTUAL KITCHEN TOOLKIT
Minimize Cost and Maximize Profits: How To Set Up Additional Kitchen Space For Delivery Only
Whether you are a new restaurateur or a seasoned chef, in addition to Sysco, there are resources available to assist you with establishing your Virtual Kitchen:
CloudKitchens Is one of the fastest growing investors in Virtual Kitchen startup businesses. CloudKitchens offers fully-equipped kitchens (branded as “smart kitchens”) for the delivery-only model. They can be a useful resource when setting up your Virtual Kitchen.
Kitchen United Kitchen United provides a turn-key, light capital model delivering a complete, code safe kitchen, that includes appliances and cooking implements, making it easy to start up your Virtual Kitchen.
DoorDash Kitchens DoorDash’s model is focused on catering to high-delivery areas for established brands. DoorDash Kitchens is still in the experimental phase, has a limited coverage area, and does charge a monthly fee for their expertise. While this is another great option for breaking into the virtual arena, be sure to check where they are operating.
VIRTUAL KITCHEN TOOLKIT
7
✓ Understand Local Ordinances and Guidelines ✓ Location, Location, Location ✓ Determine Delivery Location ✓ Consider Your Menu ✓ Determine Your Delivery Method
✓ Experiment With Different Menu Concepts ✓ Safety & Sanitation ✓ Staff Your Kitchen ✓ Thoughtfully Schedule Staff ✓ Keep an Eye on the Inventory ✓ Marketing Your Virtual Kitchen ✓ Tune Into the Data
Sysco Concierge Services can also help you customize any of the materials in this toolkit. Contact us at 1-800-380-6348 or info@syscomarketingservices.com
8
VIRTUAL KITCHEN TOOLKIT
Understand Local Ordinances and Guidelines Determine if you will need any permits and confirm your local regulations before setting up your Virtual Kitchen.
Location, Location, Location If you are not utilizing your traditional brick and mortar location, the benefit of a virtual kitchen is that it can be located anywhere, saving costs on real estate. All you need is adequate space for kitchen space and a location that expands your reach. Remember if you go into a new geography, you will need to build your brand in that new market.
Determine Delivery Method Given this is a Virtual Kitchen concept, the delivery method you implement will be one of the most important considerations. Determining whether to have your own drivers or a third-party delivery partner requires that you to understand all the costs associated with both. Third-party delivery partners charge a commission, and while it can be hefty, in return you get to leverage proven technology, your items are showcased in their marketplaces, and you receive help with marketing your brand. An alternative to this is to utilize existing labor to create your own in-house delivery service. With this, you will need to consider insurance for off premise activity.
VIRTUAL KITCHEN TOOLKIT
9
Consider Your Menu When you develop your menu, keep in mind the temperature, prep time, quality, and taste. You want items that travel well and will maintain their temperature. You want your menu items to represent your brand with the utmost quality, therefore it is recommended to have a limited menu with items with similar ingredients and prep time so you can quickly get them out the door.
Experiment With Different Menu Concepts One of the benefits of having a Virtual Kitchen is it affords you the luxury of experimenting with new menu items or concepts, allowing you to quickly pivot if an item/concept isn’t moving. Given the virtuality of it, you can change available items live based on your inventory. Chefs will enjoy the opportunity to experiment with concepts and bringing them to market, which isn’t always possible in traditional restaurants.
10
Incorporate Delivery Costs Into Your Virtual Kitchen Menu While a Virtual Kitchen does have many cost savings compared to traditional brick and mortar, it’s important to offset the delivery fees by incorporating them into your menu prices.
Safety & Sanitation While COVID-19 is still a threat, here are some ways you can keep your staff and customers safe while working in your Virtual Kitchen and delivery orders: • Provide your staff with PPE supplies. • Stock up on Sysco supplies to keep your space clean and staff protected. • Use contactless delivery methods
VIRTUAL KITCHEN TOOLKIT
Staff Your Kitchen Staffing has always been a challenge in the restaurant industry and even more so in a pandemic since staff may not feel safe coming back. One of the benefits of a Virtual Kitchen is the limited staff, which may help with securing the best talent that is ready to come back. There are a variety of channels to advertise your openings, also include your social media channels to find your top talent.
Thoughtfully Schedule Staff A Virtual Kitchen affords you many benefits, one being a more efficient workflow allowing you to focus on the quality, preparation, and packaging of your items – all which represent your brand. However, as an operator, you should keep an eye on labor costs. One way to do so is with a rigorous scheduling process, and while this can be done manually, you may consider a scheduling tool to assist with that.
Keep an Eye on the Inventory With any restaurant the goal is to increase your bottom line; a few key aspects are to prevent waste, lower food costs, and more importantly, control your inventory stock. Give careful consideration to the level of inventory you keep on hand when first starting out. It may be more pertinent to keep a lower inventory until things begin to take off with a more limited menu. Once you have more predictable data, you can gradually increase inventory. Be sure to lean on your Sysco Sales Consultant as they can help guide you. Assessing your inventory consistently will allow you to offer surprising new specials to ensure you leverage all your inventory and not allow it to go to waste.
Marketing Your Virtual Kitchen Whether a traditional brick and mortar restaurant or a Virtual Kitchen, both concepts are highly dependent on marketing. Create a strategy that puts your brand front and center with your online communicating and those outside of it. Don’t overlook pictures – take compelling picture of all your dishes you have on your Virtual Kitchen menu and utilize them on all your social channels. In the Marketing section of this resource, there are many tips and tricks to help you, just as Sysco is here to help with our Concierge Services.
Tune Into the Data Virtual Kitchens allow you to pivot quickly. Given our current environment, it’s evident that we need to be nimble. Staying abreast the data that is available to you is critical to your success. Know what is selling, what is not, and when it’s selling. Tune into your internet reviews - what are your customers saying about your dishes? What about the packaging? Or the Delivery? These are all important to protecting your brand.
VIRTUAL KITCHEN TOOLKIT
11
Food delivery is on the rise; while growth has slowed down because of COVID (2020 3.61%*) it is expected to have double digit growth by 2023.
$107.44B food delivery services market in 2019*
$154.34 B in 2023 at CAGR of 11.51%*
Source: May 20,2020, https://www.businesswire.com/
12
VIRTUAL KITCHEN TOOLKIT
Consumers crave convenience when it comes to delivery and take out.
% 60 of consumers order delivery or takeout once a week*
*Source: Restaurant Insider
VIRTUAL KITCHEN TOOLKIT
13
Regardless of the new revenue stream you embark on, having the right products and equipment is key. Utilizing the appropriate kitchen equipment and supplies will help support the process of set up and prep for your virtual kitchen menu items. To help you do this we have assembled some of our products to make your Virtual Kitchen, concept a success. Ask your sales consultant for assistance with any of the products on the following pages. Use the right products to maximize your performance in your Virtual kitchen. When determining menu items, consider leveraging google analytics or a Sysco Chef for what's trending for inspiration on what to prepare from your Kitchen. See a few suggestions here:
Sauces For sauces, you need to be able to quickly mix up ingredients. Power through your day with an Immersion Blender. The variable speeds allow for changes while the blender is still in use.
Comfort Foods Improve oil life and reduce flavor transfer with Sysco Classic Fry Oil Pods.
Consult with your Sales Consultant to find the right equipment for your needs.
14
Sandwiches and Burgers Select a high performing grill to increase efficiency and reduce service time.
VIRTUAL KITCHEN TOOLKIT
You can count on Sysco when it comes to your restaurant equipment. We have the expertise for the world of virtual kitchens and can help outfit any size or shape facility. Please contact your Sales Consultant for information on any of these products.
VIRTUAL KITCHEN TOOLKIT
15
16
VIRTUAL KITCHEN TOOLKIT
VIRTUAL KITCHEN TOOLKIT
17
The health and safety of your guests should be your number one priority. To help you with that, we have put together some fundamental products you may want to consider. These include masks, gloves, sanitizer, and more. Your operation should have a large stockpile of protective equipment in order to supply every worker with an adequate amount.
Soap Hand Antibacterial Foam Advanced
Bleach Liquid Disinfectant Cleaner
Cleaner Floor Sanitizing Wash n Walk
4 / 750 ML
4 / 32 OZ
1 / 2.5 Gal
Container Paper #3 Takeout Kraft
2 / 65 Count
18
Container Plastic 3 Compartment Hinged 9"x9" White MFPP
1 / 120 Count
Container Foam Hinged 3 Compartment Double Tab
150 / 9x9x3
Container Plastic 3 Compartment Hinged 8"x8" White MFPP
Container Plastic Clear Hinged 8"
2 / 100 Count
2 / 100 Count
Container Plastic Deli Translucent with Lid
Container Foam Hinged 3 Compartment Double Tab
Kit Cutlery Heavy Knife, Fork, Spoon, Salt & Pepper, Napkin
240 / 16 OZ
150 / 8x8x3
250 Count
Label Roll 1"x3" Tamper Protect It Permanent Blue
Towelette Moist with Alcohol
Thermometer Infrared Forehead Non-Contact IR
10 / 500 Count
1000 Count
1 Each
Mask Face 3 Ply Disposable
50 Count
Dispenser Hand Sanitizer Pedal Activated
1 Each
Sanitizer Hand with Aloe 77% Alc.
Sanitizer Hand Liquid 80% Alc.
12 / 25 FL OZ
6 / 0.5 Gal
VIRTUAL KITCHEN TOOLKIT
For the unforeseen future, we will need to continue to exercise social distancing of at least 6’ between us in all environments. Most restaurants are operating at or below 50% to maintain the required social distancing guidelines. Be sure to check your local guidelines, depending on where you are located there may be different restrictions. As a general rule, continue to check local and national guidelines to ensure you are aware of any new practices at all times. In addition to masks and sanitation, there is also a second tier of equipment you may need to consider. Check out the products below.
Rosseto®Avant GuardSneeze Rosseto®Avant GuardSneeze Rosseto®Avant GuardSneeze uard with PasG s-T hrough Guard AcG rylic Guard withAPvant ass-TG hrough Doore Cal-Mil Free-StandingBarrier RG os seto® Avant uard Sneeze Rosseto® W indow A vant uard S neez e R os s eto® uard S neez Wtanding indow Barrier G with as s-T Ross euard to®A vantP G ua rdhrough Sneeze Rosseto®G Cal-Milwith Free-S Rosseto® Avant Guarde A va nt G ua rd S ne e z e R os s e to® A va nt G ua rd S ne e z e uard A c rylic G uard with P as s -T hrough D oor Guardwith P ass-T”hrough W indow xGuard 15½ 48” xA28” 48’’ 40’’ x31¾ ” x4”Barrier il40” Fre e-S ta with Wnding indow Gua rdAvant crylic GRosseto® uardwithAvant Pasx sGuarde -T hrough Door Cal-M Sneeze Rosseto® Guarde Sneeze Cal-Mil Free-Standing Rosseto® A24” va nt G uardwith Sneeze Rosseto® W indow A va nt G ua rd S ne e z e R os s e to® A va nt G ua rd S ne e z e with W indow Window GuaPass-Through rdwith Paxss -T hrough Guard with Pass-Through Door with Window Sneeze Guard 24” 15½ ” 48” 28”Acryclic xhrough 40’’ D 40” xta 31¾ ” xB 4”arrier Fre e-S nding Gua48” rd A cx28” rylic Gua rdwithP a48’’ ssx -T oor Cal-MilBarrier $86.35 $213.48 $336.23 $160.37 24” x 15½ ” x 48’’ 40’’ 40” x 31¾ ” x 4” W indow with W indow 40" x 31.75" x 24" x 15.5" 48" x011 28" 48" G LR$86.35 -A G002 GLR -AG GL R -AxG40" 020 CAL-2213731 $213.48 $336.23 $160.37 24”$86.35 x15½” 48” x28” 48’’ x40’’ 40” x$160.37 31¾ 4"” x4” $213.48 $336.23 G L R -A G 002 G L R -A G 011 G L R -A G 020 C A L -2213731 GLR-AG002 GLR-AG011 GLR-AG020 CAL-2213731 $86.35 GLR-AG002
Cal-Mil®Westport Social
Dil® isil® tanc ing Sign Ca W es tport Soc iaial l Cl-M al-M W es tport Soc Cal-Mil Wesport Social D is ta nc ing S ign xing 22” D17½ is tanc S Cal-Mil® W es”tport Sign ocial Distancing Sign 17½ ” x22” Dista nc ing S ign 17½ ” x22" 22” 17.5"x $216.21 17½ ” x22” $216.21 CAL -851SD C AL$216.21 -851SD $216.21 CAL-851SD CAL-851SD
$213.48 GLR-AG011
AmericanMetalcraft Protective
$336.23 GLR-AG020
AmericanMetalcraft Black
B Line H Grotective uard arrier Paos and Bra asraft eS tem AA mm earrier ric anM eta lcinged raraft ft Prote ctive BA m eric ntM eta lc ft Bys lalac ckk erican M etalc P A m erican M etalc B American Metalcraft Black American Metalcraft Protective B a rrie r L ine H inge d G ua rd B a rrie r P os t a nd B a s e S ys te m 28” Rte etractable BBarrier arrier ine H inged Gctive uard AB arrier Pos and BftasB eSystem Sys Americ anMeL ta lc ra ft Prote m eric84” aPost n M ta lcBase ra la cktem Barrier and Line Hinged Guard 28” 84” R e tra cta ble Barrier LineHinge dGuard Barrier Pos t aR nd BaseSystem 28” 84” etractable 28" 84" $251.31 $158.59 28” 84” R e tra cta $251.31 $158.59ble Retractable AM M-AG34 AM M -RSBPBL $251.31 $158.59 A MM-AG34 AM M -RSBPBL $251.31 $158.59 AMM-AG34 AMM-RSBPBL AMM-AG34 AMM-RSBPBL
Indoor Wall/Floor Decal aall/ ll/ F Deecal cal with nkY Indoor W ll/F loor S ll S #20 per S ia ncing Indoor Social Distancing Indoor Wall/Floor Small IndoorW W Floor loor withT Tha hank You ou Indoor Indoor Waall/F loorwith withwith Sm maall Shoe hoe Indoor Indoor #20P Paaper Soc oc iall D Dis ista tanc ing Thank YouDfor Practicing for P ra ctic ing S oc ia l D is ta nc ing T eext P rints F loor D e c a l W a ll P os te r Wall Poster 20# Paper Shoe Prints Floor Decal for P ractic ing S oc ial D is tanc ing T xt Social Distancing Text P rints F loor D ecal W all P os ter Indoor W a ll/ F loor D e c a l with T ha nk Y ou Indoor W a ll/F loor with S m a ll S hoe Indoor #20 P a pe r S oc ia l D is ta nc ing Wall/ Floor Decal withThankYou Indoor #20Paper Social Distancing Indoor W all/F loor with Small Shoe Indoor13”x18” 13” x 18” •Case C a ••lC eis of 4 17” for Practicing Socia Da iss ta nc ing Text Prints Floor D esce lof W11”x a ll P te rter 13"x18" 11" xP 17" 13"x18" Case of for P13”x18” ractic ing Soc ial De tanc Text P F•loor D W allos os 13” xrints 18” C as eaofecal of444 C as of 44ing 11”x 17”
13” x18”$57.15 • Caseof 4 13” x$57.15 18” • Caseof 4 RCI-F$57.15 DR10advnlID RCI-FDR 10advnlID $57.15 RCI-FDR10a dvnlID
13”x18”$62.40 • Caseof 4 13”x18” • Caseof 4 $62.40 RCI-F$62.40 DW11advnlID RCI-FDW 11advnlID RCI-FDW$62.40 11advnlID
TOOLKIT RCI-FDR10advnlID VIRTUAL RKITCHEN CI-FDW11advnlID
*Pricing and product availability are subject to change at any time.
11”x 17” $8.93 11”x 17” $8.93 RCI-S$8.93 DB1enc1117 RCI-SDB 1enc 1117 $8.93 RCI-SDB1e nc1117
RCI-SDB1enc1117
$160.37 CAL-2213731
Wall/Floor Indoor Social
Disloor tanc ing Decal W all/F Indoor SS oc iaial l W all/F loor Indoor oc Wall/Floor Indoor Social D is ta nc ing D e c a l 13” xtanc 18” •ing Cas eSecal ofia 4l D is D Distancing Decal Wall/F loor Indoor oc 13” xnc 18” • CD as eca ofl 4 D is ta ing e 13"x18" Case 13” x18” • Casofe4of 4 $62.40 13” x18”$62.40 • Caseof 4 RCI-FD$62.40 N1advnlID RCI-F DN1advnlID $62.40 RCI-FDN1advnlID RCI-FDN1advnlID
B on he H althPartitions P rtitions Bon Chef B onC C heff Health Heealth Paartitions R e s ta ura nt T a ble P a rtition Restaurant Table Partitions R es taurant able artition Bon C he fhef HeH aT lth PaP rtitions B on C ealth Prtition artitions 18” x 48” x 60” ReR sta ura nt T a ble P a 18'xx48” 48' 60' 18” xx60” estaurant Table Partition 18” x$735.76 48” x60” 18”$735.76 x48” x60” BO N-90200BC $735.76 B O N$735.76 -90200B C BON-90200B C 19 BON-90200BC
The CDC “recommends use of disposable items�*, from menus and condiments to napkins, utensils, and dishes. In many cases, single-use products are required for your customers. Sysco has a variety of items to assist you.
Sweet Plus Sysco Sugar Substitute Packet Yellow
Sysco Classic Sugar Packet
Sweet Plus Sysco Sugar Substitute Packet Green
Sweet Plus Sysco Sugar Substitute Packet Blue
# 5817251
# 4000899
# 3504836
#0191516 # 5641725
Sysco Imperial Knife Plastic Pieces Silver Extra-strngth
Sysco Imperial Spoon Plastic Pieces Silver Extra-strngth
Sysco Imperial Fork Plastic Pieces Silver Extra-strngth
Sysco CLASSIC Napkin Dinner 17" X 17" 3-Ply White 1/8 Fold
# 4961831
# 4961841
# 727998
# 1288415
Click here to view products * https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/business-employers/bars-restaurants.html
20
VIRTUAL KITCHEN TOOLKIT
House Recipe Ketchup Packet
House Recipe Mustard Packet
House Recipe Mayonnaise Packet
Wholesome Farms Imp Continental Butter Cup Whipped
#8747859, #7124975
# 1608850
#1606854
# 5926902
Wholesome Farms Imp Continental Butter Chip
House Recipe Classic Honey Pure Packet
House Recipe Classic Cracker Oyster
Sysco Classic Salt Packet
# 5101054
# 4460176
# 4975899
# 4123196
Sysco Classic Pepper Packet
Sysco Classic Pepper Packet Fluted
Sysco Classic Salt Packet Fluted
Sysco Classic Wrapped Plastic Straw
# 4123212
# 4043295
# 4043279
#0191516
Click here to view products
VIRTUAL KITCHEN TOOLKIT
21
In times of anxiety, people often turn to familiar food to reassure themselves and their families. Comfort foods are called that for a reason; they let diners relax and eat something they know they’ll enjoy without having to make many decisions. Since the onset of the pandemic, sales of comfort food items have seen a drastic increase with noodles, sandwiches, and classic hot dishes leading the way.
22
Chicken Tenders Fritter Homestyle
Chicken Wings Boneless Breaded Fully-Cooked
Cod Breaded Tail Chicken Fried 4-6 oz
0593606 | 2/5 LB
8666164 | 2/5 LB
3400680 | 2/5 LB
Entree Lasagna Vegetable
Entree Beef Short Ribs Braised Fully Cooked Sous Vide 1 Bone
Entree Lasagna Meat
2491579 | 4/5.75 LB
7086160 | 6/3.4 avg
2491561 | 4/6 LB
Entree Macaroni And Cheese
Vegetable Blend Italian Grade A
Pasta Tortellini Cheese Precooked
2491603 | 4/4.5 LB
3982345 | 1/30 LB
2467736 | 3/3 LB
Plantbased Protein Frozen Bulk Pulled Oats
Cabbage Greens Shredded Slaw .125"
7103439 | 5/2 LB
6517171 | 1/5LB
Appetizer Pepper Jalapeno Cream Cheese Ovenable
7055239 | 6/2 L
VIRTUAL KITCHEN TOOLKIT
Entree Cabbage Roll Stuffed
2516995 | 4/5.5 LB
Salad Pasta California
6528160 | 2/5 LB
Pork Rib St.Louis Fire Braised
1761671 |12/2 #av
Potato Hash Brown Dice Skin on
5020302 | 6/6 LB
Now that you have thought through your Virtual Kitchen, it’s time to spread the word about your new concept. Sysco Marketing Concierge offers strategies and customized marketing pieces designed to help you communicate your message.
Menu & Online Ordering Include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.
Spread the Word It’s important to communicate and engage with your customers where they are – and the majority of your customers are online. Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones.
Sysco Marketing Concierge is here to help you succeed! Contact us at 1-800-380-6348 or info@syscomarketingservices.com
VIRTUAL KITCHEN TOOLKIT
23
Manage Your Menu Content • Focus on what you do best – provide a consistent, quality product that your customers can count on. • Evaluate and update your menu considering the 4P’s of Menu Engineering:
PROFITABILITY • Review current item costs and make pricing adjustments based on current market conditions. • Identify areas where you can switch out ingredients to enhance profitability without compromising quality.
POPULARITY • Feature your signature items – what are you famous for? • Review past history or competitive analysis for key offerings.
PREPARATION • Select items that require limited preparation and assembly. • Cross-train your kitchen staff for maximum efficiency. • Review and reduce your inventory to minimize stand-alone items and excess stock.
PORTABILITY • Ensure your items package and travel well – maintaining their quality and freshness. • Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.
24
VIRTUAL KITCHEN TOOLKIT
Talk to Your Customers Utilizing social media to communicate with your customers is more important now than ever before. With social distancing minimizing in-person connection points, developing a robust campaign of simple and positives messages to encourage consumers to use your services can help you bridge the gap and reach your customers where they are.
Sysco is here to support you and we have put together some core fundamentals to help you engage with your customers online, boost awareness on your offerings, and keep your business going strong during this unprecedented time.
Your Website, Email, and social Media Can Help You to: • Be responsive and virtually interact with new and existing customers in a personal and transparent way. • Answer customer inquiries about your business operations and support. • Stay connected with your employees by sending them updates. • Get guests to feel safe with your services and comfortable with their experience. • Share photos, promotions and updates about your business and services. • Make sure you’re top-of-mind when your customers are looking for dining options. • Share your services and availability.
Promote Your Services
Share Your Commitment
VIRTUAL KITCHEN TOOLKIT
Drive Traffic
25
The Sysco iCare program is what makes the difference between good customer relationships and great ones! The iCare program is designed to make you more efficient, increase your profits, and make it easier for you to manage your operations. We help you drive business in the front and back of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation. We have partnered with best-in-class companies to make sure you have the right tools to optimize your business and increase traffic.
WEBSITE CREATION • ONLINE ORDERING SOCIAL MEDIA MANAGEMENT
RESTAURANT MANAGEMENT • SCHEDULING INVENTORY TEAM COMMUNICATION
ORDEREZE is a restaurant-specific online marketing/ online presence solution where everything from your website and your social media, to your online ordering and more is managed from one dashboard with one company. We provide restaurants with the ability to seamlessly engage with, promote to, and provide exceptional products and services to their customers.
CHEDDRSUITE is a cloud-based, SAAS business management software for restaurants that serves as a one-stop platform to streamline all of your restaurant management needs like scheduling, communication, inventory, documentation, and more.
➢ Setup fees waived or reduced for all Sysco customers. Fees not waived can be financed over up to 8 months. All services discounted, reach out below for more information on the specific services and offers you need. Go to www.ordereze.com to learn more!
➢ Visit www.cheddrsuite.com/form/sysco to start your FREE 14 day trial. To speak to a representative, call 855-805-0722.!
WEBSITE CREATION • ONLINE ORDERING
ONLINE ORDERING • CONTACTLESS MENU SOLUTION READY connects guests to hospitality venues directly on their phone so they can view the menu, order, pay, review and redeem rewards all in one seamless, connected experience. We’re laser focused on providing best in class tech to help you remove all the friction that gets in the way of providing great hospitality.
➢ Visit www.readytopay.com/sysco to access your Sysco Exclusive deal - one month free.
POPMENU gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests. We believe that independent restaurant owners deserve to control your online presence, not to be controlled by it. Through our patent-pending, cloud-based, interactive platform, we’re building a next-level consumer experience for thousands of restaurants across the US and changing the way you see the restaurant menu. ➢ Popmenu provides a minimum 25% discount to shared Sysco customers. They also waive all build, design, and maintenance fees, for both the full website and its Online Ordering platform. To learn more, head to get.popmenu.com/sysco today!
For more information about how Sysco can support your business please go to www.syscomarketingservices.com
Questions?
Email us at info@syscomarketingservices.com
©2020 All Rights Reserved. Sysco Corporation.
ONLINE ORDERING • FOOD DELIVERY
TEAM TRAINING • E-LEARNING
UBER EATS is an on-demand food delivery app and website that helps bring millions of people around the world the food they want, at the tap of a button.
FOODSERVICE TRAINING PORTAL is a leader in the field of e-Learning and hospitality talent training solutions. Our company provides online education tools and assists clients in effectively achieving your training goals.
➢ Interested restaurants should fill out the form at www.ubr.to/sysco. Sysco customers receive savings with a value of at least $350!
➢ Learn more about our training solutions at www.foodservicetrainingportal.com/syscoicare. All Sysco customers are eligible for a 15% discount on Foodservice Training Portal products and services.
MOBILE MARKETING & ADVERTISING CMSTEXT helps restaurants put their advertising and marketing messages right into the palms of customers’ hands! Our platform allows you to create a database of your restaurant’s customers so promotions can easily be sent to their mobile phones.
➢ Visit www.CMSText.com, Sysco customers receive the Unlimited Texting package for $69 per month ($139 value), with a special pricing of $39 per month for the first 6 months of the Unlimited Texting package. The one-time setup fee of $149 is also waived.
MUSIC SOLUTIONS DYNAMIC MEDIA is the world’s largest reseller of business background music, hardware, and commercial audio systems. With over 8,000 technicians, we provide on-site technical services to all U.S. zip codes and across Canada. No project is too big or too small for our service team - we are here to support your business music needs in every way possible. ➢ Visit www.SyscoMusic.com for more information. Sysco customers can get a monthly SiriusXM Music for Business subscription for just $24.95 per month!
DIGITAL MARKETING
EMAIL MARKETING • SOCIAL MEDIA MANAGEMENT
CONSTANT CONTACT is a leader in online marketing with a mission to provide people with a smarter way to market a small business. Our platform has all the right tools, all in one place—with email, social, and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.
MOVING TARGETS is a direct marketing agency specializing in direct mail, location-based mobile advertising, email, social media, and web design. Our purpose is to help businesses of all sizes connect with their customers across several different platforms. We work with you on a one-onone basis, providing you with your own personal team of marketers to execute branded marketing campaigns.
➢ To learn more or get started, visit us online at https://go.constantcontact.com/sysco. Sysco customers receive 20% off Constant Contact email marketing services.
➢ Get a free, no-commitment consultation today by visiting https://movingtargets.com. Sysco customers receive $100 off any new campaign.
For more information about how Sysco can support your business please go to www.syscomarketingservices.com
Questions?
Email us at info@syscomarketingservices.com
©2020 All Rights Reserved. Sysco Corporation.
GIFT CARD SOLUTIONS
FRANCHISE CONSULTING SERVICES
GIFTFLY is an all-in-one Digital & Physical Gift Card Solution for all merchants. Sell digital gift and physical cards from your Store, Website, Facebook page, Clover device, and more!
THE IFRANCHISE GROUP is a franchise consulting and development firm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisors.
➢ GiftFly is currently FREE for Sysco merchants until the crisis is past which is TBD. After that pricing is set at 3.99% per transaction - a savings of 30%. To learn more, check out www.giftfly.com.
➢ Sysco Referred Customers receive a 5% discount off rack pricing and hourly billing rates. Visit https://www.ifranchisegroup.com for more information.
SECRET SHOPPER • TEAM TRAINING SERVICE WITH STYLE, our Secret Shopping program has helped thousands of businesses understand the perspective of their guests. Our detailed, quality secret shopping reports are completed by our trained, professional observers. These reports provide you with an incredible tool to train your staff, set service standards, and identify critical areas of operations. We also offer customized Restaurant Coaching, Team Training & Survey programs. ➢ Sysco customers receive 15% off all services! Visit www.ServiceWithStyle.com/sysco or contact us at 813.661.1149
CARBON DIOXIDE PROVIDER NUCO2 is the only national provider of beverage grade carbon dioxide certified using ISBT guidelines and draught beer grade nitrogen gas solutions to the restaurant and hospitality industry. Our expansive customer base includes national chain and local restaurants, convenience stores, theme parks, and sports and entertainment venues.
➢ To learn more or get started, visit www.nuco2.com .
Need help with your Virtual Kitchen? Contact your Sales Consultant or Sysco Concierge Services at 1-800-380-6348 or info@syscomarketingservices.com
Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.