Grab and Go by Sysco

AUGUST 2020

Grab and Go TOOLKIT Innovative tools and resources to help you capture additional revenue by adding Grab and Go offerings for your consumers.

The opportunity to offer an assortment of portable, prepackaged, Grab and Go items can be a profitable solution to navigate the current shift in foodservice operations. Customers increasingly desire the portability and convenience of Grab and Go foods. That's why more restaurants, especially limited-service brands, are investing in Grab and Go food options to complement their regular menus. Some companies are putting refrigeration units in their existing restaurants, while others are installing vending machines and kiosks in nontraditional locations like airports and schools. No matter the delivery, the food industry is taking note of a growing band of consumers who want delicious, fresh, excitingâ&#x20AC;&#x201D;but prepackagedâ&#x20AC;&#x201D;food. As many operators deal with staff changes, you'll find these labor-saving Grab and Go items easy to incorporate into your business. TIP: Even with Grab and Go, consumers will choose with their eyes. Select attention-grabbing containers that showcase the product.

Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.

GRAB AND GO TOOLKIT

PROCESSES & PREPARATION • • • • •

What is Grab and Go Grab and Go Concepts Steps to Create Grab and Go Space Keeping Grab and Go Safe Staffing for Success

CONCEPTS AND PRODUCTS • • • • • • •

Turnkey Solutions Products and Concepts Foods that Travel Well Snack Grab and Go Options Packaging Signage Grab and Go Equipment

MENUS & MARKETING • • • • •

Menu Engineering Grab and Go Marketing Kit Email Marketing Tips Social Media Messaging Masks & Social Distancing Marketing Kit • Social Distancing Toolkit • Recipes

ICARE PARTNERS SERVICE PARTNERSHIPS • • • • •

GRAB AND GO TOOLKIT

Uber Eats Ordereeze Ready PopMenu CheddrSuite

In our current state, innovation and adaptability to the changing environment are critical. On-the-go meals from consumer's favorite places are excellent options for those with little time and/or are reluctant to dine in.

WHAT IS GRAB AND GO Pre-make your signature dishes and offer meals ready with Grab and Go solutions. Shelf-stable items can be set up near the host station, while a cooler can be used for refrigerated items. Customers can quickly grab their selection, check out, and enjoy their items offsite. Incorporate Grab and Go items in your curbside pickup program to bolster more convenience for your consumers.

Grab and Go meals are a great way to increase volume and prepare for an influx of takeout. This format is simple to execute, requires minimal labor, and ultimately reduces operational costs. Cater to on-the-go individuals and smaller groups looking for a quick solution without compromising quality or taste. Be sure to offer drinks, side dishes, and single portion desserts. You can cut down costs and be more environmentally sustainable by asking if a customer needs plastic cutlery instead of giving it to them outright.

TIP: Adapt your menu to the new normal. When facing a shortage of labor, consider pairing down your menu and concentrating on the best items possible. Your brand is unique to your customers, and now is the time to lean into that. Pick one or two menu items that capture your restaurant's essence and focus on making those feature items. Find ways to simplify your recipes without compromising flavor. Some of your menu items, like fried food, may need to be adapted for off-premise dining either by finding the right to-go container or switching to more forgiving batter types.

PRE-ORDER DAYS Expanding your footprint could include preparing pre-ordered meals. This is when customers would call or order through an online platform and pick-up on a designated day. Estimate the labor and inventory based on the pre-orders for the volume you would have. This allows your customer the freedom of choice to order fanfavorite dishes as Grab and Go versus the traditional sandwiches and wraps.

GRAB AND GO TOOLKIT

INDIVIDUAL MEALS

BEVERAGES

Incorporate your most popular and profitable menu items as pre-made single-serving dishes that are ready for pick up. Remember to look for items that require low labor to assemble and that travel well.

Bottled water and juices are great options to offer customers for Grab and Go.

CONVENIENCE ITEMS Convenience takes its name from its purpose, and often these products are typically ones your establishment has in stock and seldomly require labor from your kitchen staff.

SHELF STABLE Add a selection of individually wrapped chips, pretzels, and nuts for your guests to enjoy now or later.

CHILLED ITEMS

FRESH PRODUCE Including a selection of fresh produce will brighten your Grab and Go display and satisfy customers that desire healthy options.

PREPACKAGED MEALS Add an assortment of prepacked meals that can serve as enhancers to your existing menu. These items include breakfast sandwiches, deli sandwiches, and other single-serving items.

DESSERTS Cookies, muffins, and individual cake slices offer customers a sweet treat to enjoy with Grab and Go items.

Enhance your Grab and Go selection with individual yogurts, cheese sticks, and more.

TIP: Our CES Luxe Ravioli is a versatile pasta that can be used for salads, over a bed of grilled veggies, or accompanied with a unique sauce. See more on Syscofoodie.com.

GRAB AND GO TOOLKIT

YOUR GRAB AND GO SPACE Each restaurant is unique and has options to create Grab and Go areas specific to their layout. You can set up inside your establishment or designate an area outdoor where you showcase pre-made offerings for your Grab and Go solution. See the graph below for seven simple steps you can take to create your Grab and Go Space.

GRAB AND GO TOOLKIT

Safety and Sanitation is still required While COVID-19 is still a threat, here are some ways you can keep your customers and staff safe: • Have clear walkways to the restroom and throughout the Grab and Go area to allow for social distancing. • Provide your staff with PPE supplies.

• Stock up on Sysco supplies to keep your space clean and staff protected. • Use contactless or disposable menus. • Require guests to wear masks while walking around the Grab and Go area. TIP: Always refer to the CDC guidelines and your local Restaurant Association guidelines for current safety procedures and standards.

Grab and Go Toolkit

GRAB AND GO TOOLKIT

Your staff is your operation’s greatest asset. Learn how to leverage your team’s strengths to accommodate the changes in your staffing.

STAFF SCHEDULING OPTIONS:

INVENTORY

A way to address a loss of labor is to restructure your team temporarily. Sometimes you can find hidden gems in unlikely places. Please take a moment to listen to your available staff and find new ways to use their strengths and skills. Restaurants have repurposed their food-handling certified wait staff into master prep-cooks. (cross-training)

Keeping up with your inventory is no small feat. Do you see a trend? Ensure you are stocked based on your demand. Consistency builds trust with your customers. Keep in mind higher-margin, low labor products while reviewing sales and inventory.

A repurposed team can also help with pick up or sanitation procedures. Have staff actively sanitize Grab and Go stations regularly. If you have enough staff and increased demand, you may choose to implement curbside or drive-in options to create additional ways to patronize your restaurant. Doing so may allow you to keep critical staff employed and develop a sense of comradery and unity amongst your staff and customers.

Tip: Areas to consider while evaluating inventory: • Shelf life for your Grab and Go items • Items that are higher in the margin such as chicken breast • Labor-saving items like precut fruits and vegetables

Efficiently prepping can reduce chaos during rush hours. Scheduling your team four hours to prep a few days a week can significantly reduce overhead costs, allowing you to minimize staff and focus on front-line sales and consumer experience.

GRAB AND GO TOOLKIT

WHAT WE OFFER The demand for convenient and portable meal kits and Grab and Go options is growing, and in turn, restaurant operators have responded with providing more variety to their patrons. Sysco has developed turnkey retail solutions to help you streamline these selling opportunities. We offer bundled concepts, themed kiosks, recipes, supplies and equipment, marketing materials, and more to help our customers stay up-to-date with the latest food trends in easy-to-provide formats. Learn more about these exciting concepts and our full-service offerings through your Sales Consultant. Our Capabilities: • Full-Service Retail Offerings • Bundled Product Assortments

• Recipe Builds and Culinary Expertise

Get a slice of the profits, with the Pizza program from Sysco. Pizza continues to have growth in both retail and foodservice and getting started with a ready-to-go pizza program is simple with our turnkey solutions. Follow the implementation guide to understand all the products, supplies, and marketing you need to make this a profitable choice for you.

Get started with Sysco’s made-to-order sandwich program, The Perfect Sandwich. Customizable to your retail establishment, The Perfect Sandwich provides you with all the elements you need from product to marketing materials to create fresh, hot, and ready sandwiches for your patrons. Speak with your Sales Consultant for additional details regarding these programs

• Ethnic Segment Product Expertise • Marketing Signage and Themed Kiosks • Retail Endcap Bundled Concepts • Meal Kit Ideation and Item Selection

Your Logo

Your logo Your Logo

Your logo here

GRAB AND GO TOOLKIT

Some foods retain their flavor and texture better than others during the takeout or delivery timeframe. Sandwiches, salads and wrap platters are all excellent examples of family-style takeout or delivery meals that are popular in times like these. Short pastas, such as cavatappi and penne, retain their quality during transport. Fried foods can lose their crisp; however, Sysco has developed several distinctive fried products that hold up better over time. For example, Sysco Imperial Ultimate Crisp Heavy Battered French Fries, which are coated in an extra-thick batter to ensure a crisp outside and buttery interior. Selecting your menu items and takeout containers with travel in mind will increase customer satisfaction and likely result in an uptick of re-ordering.

LONGTERM SUSTAINABILITY It is uncertain how long the current pandemic will last, Therefore, it is essential to position your restaurant as safe, delicious, and unique for the long term. Operators who do this well will see a spike in repeat customers that could last well beyond this current crisis. Thriving in this situation will mean finding the right balance between offering easy, consistent meals that provide a good perceived value. Regardless of how long social distancing lasts, having these systems in place and being adaptable will set operators up for success long term

LUNCH IN A BOX Consumers are busy balancing the current situation of working from home and aiding their school-aged children with distanced learning. Lunch in a Box is a new revenue stream that can prove to be lucrative if implemented in a subscription-based model. Lunches that are meant to be eaten cold or reheated are viable options in the current marketplace.

GRAB AND GO TOOLKIT

WRAPS -

A perfect option for

Grab and Go due to their portability and ease of eating. Consider upselling your salad options by offering them as a wrap so you can drive your profitability. For Grab and Go, simply serve the dressing in a portion cup instead of mixing together with your wrap filling to prevent sogginess.

FRESH FRUIT & VEGGIES Promote healthy eating throughout the day. Consumers are snacking more than ever and are looking for healthy alternatives to help them get to their next meal period. Consider bundling fresh fruits and veggies with mixed nuts, cheese, and/or charcuterie to create a meal replacement for Grab and Go segment.

GRANOLA AND NUTS Provide complex carbohydrates, protein, and healthy fats.

GRAB AND GO TOOLKIT

SOUPS - Either hot or cold soups are a great option for Grab and Go, as your customers can eat now or reheat later. Offering bundles with wraps or sandwiches will help grow your profitability and move inventory.

BITE-SIZED DESSERTS Options such as macaroons, cookies, and mini donuts help to reduce portion size and promote sharing, which can lead to multiple orders as consumers will want to try each item. Consider offering pre-built bundles that include a variety of mini offerings that your customers can easily add to their order.

VEGETABLES -

Steamed or grilled

firm textured vegetables like carrots, broccoli and fresh green beans should be prepared al dente, so they donâ&#x20AC;&#x2122;t overcook when reheated. Canned vegetables can give you more of a country-style appeal and are great as a side to meat-based entrees.

GRILLED MEATS -

Grilled meats

reheat easily and maintain their integrity in Grab and Go.

PIZZA AND FLATBREAD These Grab and Go staples can be prepared ahead of time, allowing for shorter ticket times and support increased demand.

CASSEROLES & POT PIES A hearty choice with extended hold capabilities. Pot pies and other casserole dishes may also be prepared in disposable foil pans for easy cleanup and leftover storage.

PASTA DISHES -

Baked pasta

dishes such as lasagna and baked ziti can be prepared ahead of time and in bulk for ease of service and reheating.

SANDWICHES AND WRAPS Convenient, extremely portable and suitable as a meal or snack at any time of the day. Pair with Grab and Go items for a complete meal.

SALADS -

A healthy option that can be

served with grilled meats and an array of toppings or dressings. Sysco Imperial Fresh salad mixes are HCAAP safe, provide ease of portioning and maximum shelf life.

GRAB AND GO TOOLKIT

"Shop" your menu for alternates and pairings that hold and travel well. Hot French fries can go soggy in a to-go container - instead, offer a side of chips or potato salad as a to-go friendly alternative.

GRAB AND GO TOOLKIT

From yogurt cups and fruit precuts to pretzels and cookies, ready-to-eat foods in coolers or near your check out counter give your Grab and Go customers snacking options throughout the day.

Hummus Cups

Yogurt

Cheese Snacks

Meat Snacks

Chips

Fruit & Veggie Snacks

Pretzel and Dip

Prepackaged Cookies

GRAB AND GO TOOLKIT

Granola and Nuts

Sysco's extensive line of takeout packaging can step-up your disposables game to ensure that your customers have restaurant-quality meals, regardless of where they consume them.

Cutlery Kit

Container Paper Takeout Craft

Paper Brown Bag with Handle

Napkins

Clear Plastic Container Hinged

Portion Control Cups

Mineral Filled Polypropylene (MFPP) Disposables

Container Plastic 8x8

Foil Disposables

Tamper-Evident Labels

GRAB AND GO TOOLKIT

Compartment Containers

A way to make first and lasting impressions is to ensure you have the proper signage. After all, your success is all about your branding and marketing, right? This includes giving attention to your curb appeal, brand recognition through signage, and the ability to stand out from every other restaurant in your area.

TIP: Good outdoor lighting also means well-lit signage where people can read and remember your restaurantâ&#x20AC;&#x2122;s name while driving or walking by.

GRAB AND GO TOOLKIT

Shop Grab and Go Products

GRAB AND GO TOOLKIT

Sysco Marketing Services has you covered for all your Grab and Go marketing needs Now that you have thought through your Grab and Go strategy, it’s time to spread the word about the new space, safety/comfort measures, and Grab and Go menu you have put in place. And Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off so you can concentrate on what you do best!

MENU First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.

SPREAD THE WORD Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new family-style items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.

SIGNAGE Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by.

Sysco Marketing Concierge can also help you customize any of the materials in this toolkit.

GRAB AND GO TOOLKIT

Manage Your Menu Content • Focus on what you do best – provide a consistent, quality product that your customers can count on. • Evaluate and update your menu considering the 4P’s of Menu Engineering: PROFITABILITY • Review current item costs and make pricing adjustments based on current market conditions. • Identify areas where you can switch out ingredients to enhance profitability without compromising quality. POPULARITY • Feature your signature items – what are you famous for? • Review past history or competitive analysis for key offerings. PREPARATION • Select items that require limited preparation and assembly. • Cross-train your kitchen staff for maximum efficiency. • Review and reduce your inventory to minimize stand-alone items and excess stock. PORTABILITY • Ensure your items package and travel well – maintaining their quality and freshness. • Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.

GRAB AND GO TOOLKIT

Let your customers know that you have expanded your services to offer Grab and Go by communicating via these marketing essentials.

8.5x11 Menu

11x17 Poster

QR Code

Social Media Post

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GRAB AND GO TOOLKIT

Grab and Go Marketing Kit Choose the marketing pieces that help you best communicate your message.

8.5x11 Sign

4x6 Table Card

11x17 Sign

11x17 Sign 8.5x11 Sign

GRAB AND GO TOOLKIT

EMAIL EXAMPLE Email Subject: Check out our NEW Menu! We are introducing Grab and Go options. Preheader: Call us today and be ready for back to school!

GRAB AND GO TOOLKIT

EMAIL MARKETING PROCESS DEFINE

Define the message you want your audience to receive and keep in mind your goals when crafting it– traffic, awareness, more business.

TARGET

Determine the target audience for your message. Use your promotional or commercial email distribution lists. Remember that you need consent from your audience to receive emails to comply with the CAN-SPAM Act. You are required to provide an “unsubscribe mechanism” and identify “yourself” the sender, with name, telephone and address. Many thirdparty email providers like Constant Contact or MailChimp offer these tools. Note that mass emails with the mentioned tools are not supported by Outlook, Yahoo or Gmail.

DESIGN

Craft a simple email message about the new opportunity for your community and diners. Include photos of your products, menu and restaurant new set-up.

SCHEDULE

Always check for grammar and spelling before you send the email to target audience. Send at times when your audience is online active.

RESULTS & ENGAGE

Email service providers offer tools to review email results, it will allow you continuous improvement and the opportunity to keep engaging with your audience. Monitor your inbox for replies, questions and concerns and follow up.

GRAB AND GO TOOLKIT

Conversational content is designed to increase engagement with your customers. Ask for answers or poll your audience to learn more about their preferences. This will increase engagement and keep your brand top of mind. Tip: Shoot vertical pictures and videos for a full screen mobile experience. For more information, click here

•

POST COPY EXAMPLE:

We love our customers, and we want to hear from you.

What's your favorite on-the-go meal? Salad wrap or club sandwich? #CustomerPoll • Use Relevant Hashtags: #sandwichlover #sandwichlove #SandwichOfTheDay #sandwichesofinstagram #CustomerPoll

• You can use hashtag generators engines to find more relevant hashtags. The more hashtags you use the more chances for exposure and higher reach

GRAB AND GO TOOLKIT

This is a great time to put fresh content in front of your customers. The two content pillars that you should consider are calendar and conversational. Calendar-Content is defined as event-based and seasonal, built around popular holiday sales, promotions, and launch dates. Tip: Quick videos are a great way to grab your audience’s attention. Shoot a 6-10 second close-up of your feature menu item. For more information on how to make social media quick videos, click here.

• Post Copy Example: It's back-to-school season and we're offering a buy-one-get-one-free special. Stop by our deli and choose from a selection of healthy lunches for you and the kiddos. #BackToSchool • Relevant Hashtags Examples: #backtoschool #backtoschoollunch #backtoschoolsale #backtoschoolspecials #backtoschoolshopping.

• You can use hashtag generators engines to find more relevant hashtags. • The more hashtags you use increases the chances for exposure and higher reach

GRAB AND GO TOOLKIT

For the unforeseen future, we will need to continue to exercise social distancing of at least 6’ between us in all environments. Given most restaurants are operating at or below 50% to maintain the required social distancing guidelines. Be sure to check your local guidelines; depending on where you are located, there may be different restrictions. As a general rule continue to check local and national guidelines to ensure you are aware of any new practices at all times. In addition to masks and sanitation, there is a second tier of equipment you may need to consider. Check out the products below.

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Let your customers know that you are following recommended safety guidelines by communicating via these marketing essentials.

11x17 Posters

Floor Decals

GRAB AND GO TOOLKIT

Bacon, Egg and Cheddar Empanada A Spanish empanada meets an American breakfast on the go. This handheld pie is a perfect snack or small bite for busy diners who donâ&#x20AC;&#x2122;t have time to enjoy a seated breakfast. Pair with a coffee drink or smoothie for a complete meal.

INGREDIENTS 4 slices Sysco Classic thick-cut bacon, diced 6 Wholesome Farms Classic eggs Salt and freshly ground black pepper, to taste 2 Tbsp. Wholesome Farms Classic butter 3 oz. Casa Solana Classic shredded cheddar cheese 4 green onions, thinly sliced 2 Pillsbury dough pot pie 6.7-inch crusts, thawed

SHOP AVAILABLE INGREDIENTS

DIRECTIONS 1. 2.

Preheat oven to 425 degrees. In a skillet over medium heat, cook the bacon, stirring occasionally, until well browned and crispy, 10 to 12 minutes. 3. While the bacon is cooking, whisk the eggs in a medium bowl with salt and pepper. 4. Once bacon is cooked, remove from the skillet with a slotted spoon and drain on a paper towel. 5. Melt the butter in a medium saucepan over medium heat; once the foaming subsides, pour the eggs into the skillet. Cook the eggs, stirring constantly, until they begin to set but are still loose. 6. Turn off the heat. Fold in the Cheddar cheese, green onions and crumbled cooked bacon. 7. Spoon about 3 tablespoons of the filling into the center of each thawed pot pie crust. 8. Fold the pie dough in half to form a half-moon and gently seal the edges with your fingers. Then twist and fold the edges of the empanadas with your fingers. 9. Cook in a 400-degree oven until golden-brown, for 12 to 15 minutes. 10. Package in grease-resistant Sysco Trendz Sandwich Bags or Earth Plus Microwaveable Boxes, both made from recyclable paper.

GRAB AND GO TOOLKIT

BREAKFAST BURRITOS Delight your vegan and vegetarian customers when you use Sysco Simply Plant Based Tofu as the star of this flavorful breakfast burrito. INGREDIENTS 1 package Sysco Simply Plant Based Tofu (Sesame Ginger), diced into cubes ½ cup Sysco Imperial brown rice, cooked 1 Tbsp. olive oil ¼ cup onion, medium mince ½ cup red bell pepper, chopped 1 tsp. paprika 1 Tbsp. chili powder ¼ tsp. cayenne pepper 1 can (15 oz.) Casa Solana black beans, drained and rinsed ½ Tbsp. salt 15 oz. Arrezzio diced tomatoes in juice ½ cup Sysco Classic frozen corn 1 Tbsp. scallions, chopped 8 Casa Solana tortillas Sofrito sauce 8 oz. avocado, skinned and diced SHOP AVAILABLE INGREDIENTS

DIRECTIONS 1. Preheat a skillet on medium to high heat. Add the oil and heat to just under the smoke point. 2. Add the onions and red pepper; cook until translucent. Add tofu, stirring constantly. Cook the mixture until the vegetables are tender and aromatic. 3. Add the cooked rice, seasonings, and remaining ingredients through scallions, mixing well. Once cooked through, remove from heat and set aside. 4.

Heat a tortilla in a skillet until it is warm and flexible. Place 5 ounces filling and 1 ounce diced avocado in the center of the tortilla wrap. Fold the wrap from the left and the right to the center of the filling and then roll it up into a burrito. Slice in half on the bias and serve with sofrito sauce for dipping.

GRAB AND GO TOOLKIT

GRILLED PINEAPPLE CREAM SMOOTHIE Whether served as a quick breakfast for diners on the go or a pick-me-up afternoon snack, a delicious fruit smoothie always satisfies. Here, grilling the pineapple makes all the difference. Ask your Sysco Marketing Associate about Earth Plus to-go cups that are perfect for smoothies.

INGREDIENTS 4 oz. Imperial Fresh pineapple, peeled and sliced into Â˝-inch slices (reserving 1 wedge for garnish) 2 oz. Sysco Imperial blood orange shallot vinaigrette, strained 1 oz. Sysco Classic clover honey 2 oz. Anchor cooking cream 2 oz. coconut milk 4 oz. crushed ice

SHOP AVAILABLE INGREDIENTS DIRECTIONS 1.Grill the pineapple for 1 to 2 minutes per side. 2.Remove from the grill and allow to cool. 3.In a blender, combine the pineapple, vinaigrette, honey, cream, coconut milk and ice, and pulse until smooth. 4.Pour into a tall glass and garnish with a grilled pineapple wedge.

GRAB AND GO TOOLKIT

The Sysco iCare program is designed to make you more efficient, increase your profitability and make it easier for you to manage your operations. The intent is to help drive business in all areas of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation.

We have partnered with best-in-class companies to make sure our customers have the right tools to optimize their business and increase traffic.

GRAB AND GO TOOLKIT

Need Help with setting up Grab and Go? Contact your Sales Consultant or our Sysco Concierge Service. Our team of associates are available to help build or update your marketing materials to make you more profitable.

Get started today by calling 1-800-380-6348 or email us at info@syscomarketingservices.com