CÔNG TY Ô TÔ HYUNDAI CҬM NANG QUY CHUҬN
Th cña Chñ tÞch TËp ®oÖn Hyundai Th a c¸c ®ång nghiÖp vμ c¸c thμnh viªn cña TËp ®oμn Hyundai, Mçi chóng ta ®ang nç lùc phÊn ®Êu v× sù ph¸t triÓn cña th ¬ng hiÖu Hyundai, nh»m ® a vÞ thÕ cña c«ng ty chóng ta trë thμnh mét trong nh÷ng nhμ s¶n xuÊt «t« ® îc a chuéng vμ uy tÝn nhÊt trªn thÕ giíi. Cuèn “CÈm nang Quy chuÈn cña h·ng” víi kh¸ nhiÒu néi dung ® îc cËp nhËt sÏ lμ hμnh trang gióp c¸c b¹n n¾m b¾t kÞp thêi nh÷ng vËn héi míi vμ nh÷ng biÕn ®éng cña thÞ th êng. Nã chÝnh lμ ch×a kho¸ quan träng gãp phÇn göi ®Õn c¸c kh¸ch hμng vμ ®èi t¸c cña chóng ta vÒ mét th ¬ng hiÖu Hyundai ®Çy ®ñ sù tù tin vμ uy tÝn vÒ c«ng nghÖ chÕ t¹o, chÊt l îng vμ ®é an toμn. Trªn thÕ giíi, tÊt c¶ c¸c thμnh viªn cña “Gia ®×nh Hyundai” ®Òu h íng tíi mét môc tiªu chung lμ cïng lao ®éng s¸ng t¹o ®Ó chiÕm ® îc niÒm tin vμ sù trung thμnh cña kh¸ch hμng. Cuèn tμi liÖu nμy gióp Ých cho chóng ta thùc hiÖn môc tiªu ®ã. Cuèi cïng, cho phÐp t«i ® îc göi lêi c¶m ¬n ch©n thμnh tíi c¸c nh©n viªn vμ chuyªn gia, nh÷ng con ng êi ®· giμnh nhiÒu t©m huyÕt ®Ó hoμn thμnh cuèn tμi liÖu nμy. T«i rÊt hy väng c¸c b¹n cïng víi nh©n viªn cña m×nh lu«n cè g¾ng t«n träng c¸c quy chuÈn ® îc ®Ò cËp trong cuèn cÈm nang nμy ®Ó kh¼ng ®Þnh tÝnh thèng nhÊt vÒ h×nh ¶nh cña th ¬ng hiÖu Hyundai.
Th¸ng 11 n¨m 2002 Dong-Jin Kim Chñ tÞch kiªm l·nh ®¹o ®iÒu hμnh cÊp cao (CEO) TËp ®oμn ¤t« Hyundai
Hyundai Motor Company Symbol Mark & Concept The corporate symbol is the spearhead that visually conveys Hyundai Motor Company’s corporate communication concept, visualizing and communicating the company’s image throughout its operations.
The oval signifies Hyundai Motor Company’s dynamic operations worldwide, and the animated ‘H’ signifies handshaking, expressing Hyundai Motor Company’s launch into the world with trust and harmony between labor and management, customer and company.
BiÓu tˍ̝ng vμ ý nghÜa BiÓu tˍ̝ng thÓ hiÖn h×nh ¶nh vμ th«ng ®iÖp vÒ quy m« ho¹t ®éng cña tËp ®oμn Hyundai. H×nh oval tˍ̝ng trˍng cho m¹ng lˍíi ho¹t ®éng cña HMC réng kh¾p trªn toμn thÕ giíi. Ch÷ “H” nghiªng tˍîng trˍng hai ngˍêi ®ang b¾t tay. §ã lμ h×nh ¶nh vÒ HMC thùc sù trˍëng thμnh b»ng lao ®éng vμ trÝ tuÖ trong mèi quan hÖ g¾n bã gi÷a kh¸ch hμng vμ c«ng ty.
A - 01 - 01 A - 01 - 02 A - 02 - 01 A - 02 - 02 A - 03 - 01 A - 04 - 01 A - 05 - 01
Corporate Symbol Mark Corporate Symbol Incorrect Usage Corporate Logotype Corporate Logotype Incorrect Usage Corporate Symbol & Logotype Composition Corporate Color Palette Corporate Typeface
B - 01 - 01 Business Cards B - 01 - 02 Letterhead/ Facsimile Message Form B - 01 - 03 Envelopes B - 02 - 01 B - 02 - 02 B - 02 - 03 B - 02 - 04 B - 02 - 05 B - 02 - 06 B - 02 - 07 B - 02 - 08 B - 02 - 09 B - 02 - 10 B - 02 - 11 B - 02 - 12 B - 02 - 13 B - 02 - 14 B - 02 - 15 B - 02 - 16 B - 02 - 17 B - 02 - 18 B - 02 - 19 B - 02 - 20 B - 02 - 21 B - 02 - 22 B - 02 - 23 B - 02 - 24 B - 02 - 25 B - 02 - 26 B - 02 - 27 B - 02 - 28 B - 02 - 29 B - 02 - 30
Perspective View-1 Perspective View-2 Standard Fascia (Horizontal/1:15~1:9) Standard Fascia Module Fascia Variations (1:5~1:8) Fascia Variations Module Examples for Different Building Type-1 Examples for Different Building Type-1-Module Examples for Different Building Type-2 Examples for Different Building Type-3 Projecting Signs Projecting Signs Module Projecting Signs and Module Channel Signs Channel Signs Module Image Walls Wall Mounted Signs Outdoor General Direction Signs Outdoor Bulletin Boards Pylon Outdoor Direction Signs Parking Lot Indication Signs Rooftop Signs Fence Signs Indoor General Direction Signs Indoor Bulletin Boards General Information Boards Floor Indication Signs Division Signs Public Facilities Indication Signs
B - 03 - 01 B - 03 - 02 B - 03 - 03 B - 03 - 04
Passenger Cars Mini Vans Mini Buses Buses
B - 04 - 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
C - 01 - 01 C - 01 - 02 C - 01 - 03 C - 01 - 04 C - 01 - 05
Corporate Signature Composition 1. Corporate Signature Composition 2. Corporate Signature Composition 3. Corporate Signature Composition 4. Corporate Signature Composition 5.
D - 01 - 01 D - 01 - 02 D - 01 - 03 D - 01 - 04 D - 01 - 05 D - 01 - 06 D - 01 - 07 D - 01 - 08 D - 01 - 09 D - 01 - 10 D - 01 - 11 D - 01 - 12 D - 01 - 13
Perspective View Standard Fascia (Horizontal) Standard Fascia Module Examples for Different Building Type-1 Examples for Different Building Type-2 Projecting Signs Projecting Signs Module Projecting Signs and Module Channel Signs Wall Mounted Signs Pylon Outdoor Direction Signs Parking Lot Indication Signs
D - 02 - 01 D - 02 - 02 D - 02 - 03 D - 02 - 04 D - 02 - 05 D - 02 - 06 D - 02 - 07 D - 02 - 08
Passenger Cars-1 Passenger Cars-2 Mini Vans Mini Buses Tow Car Uniforms-1 Uniforms-2 Uniforms-3
D - 03 - 01 Carrier Bags D - 03 - 02 Banners E - 01 - 01 HMC Blue E - 01 - 02 HMC Silver E - 01 - 03 HMC Gold / Light Gray/ Dark Gray
A - 01 - 01 BiÓu t îng quy chuÈn cña h·ng A - 01 - 02 BiÓu t îng kh«ng ®óng quy chuÈn cña h·ng A - 02 - 01 Ch÷ l«-g« quy chuÈn A - 02 - 02 Ch÷ l«-g« kh«ng ®óng quy chuÈn cña h·ng A - 03 - 01 C¸ch bè trÝ biÓu t îng vμ ch÷ l«-g« A - 04 – 01 B¶ng mμu quy chuÈn A - 05 - 01 Ph«ng ch÷ quy chuÈn B - 01 - 01 Name card B - 01 - 02 MÉu tiªu ®Ò th vμ mÉu fax B - 01 - 03 Phong b× th B - 02 - 01 Phèi c¶nh 1 B - 02 - 02 Phèi c¶nh 2 B - 02 - 03 BiÓn èp tiªu chuÈn (biÓn ngang/tû lÖ 1:15~1:9) B - 02 - 04 MÉu biÓn èp tiªu chuÈn B - 02 - 05 KÝch th íc biÓn èp (1:5~1:8) B - 02 - 06 MÉu kÝch th íc biÓn èp. B - 02 - 07 MÉu cô thÓ -1 B - 02 - 08 MÉu kÝch th íc cô thÓ -1 B - 02 - 09 MÉu cô thÓ - 2 B - 02 - 10 MÉu cô thÓ - 3 B - 02 - 11 BiÓn treo B - 02 - 12 KÝch th íc biÓn treo B - 02 - 13 MÉu vμ kÝch th íc biÓn treo B - 02 - 14 Ch÷ èp B - 02 - 15 KÝch th íc ch÷ èp B - 02 - 16 V¸ch h×nh ¶nh B - 02 - 17 BiÓn treo t êng B - 02 - 18 BiÓn chØ dÉn phÝa ngoμi B - 02 - 19 B¶ng tin phÝa ngoμi B - 02 - 20 BiÓn cét th¸p B - 02 - 21 BiÓn chØ dÉn phÝa ngoμi B - 02 - 22 BiÓn chØ dÉn khu vùc ®ç xe B - 02 - 23 BiÓn qu¶ng c¸o tÊm lín B - 02 - 24 BiÓn qu¶ng c¸o hμng rμo s©n vËn ®éng B - 02 - 25 BiÓn chØ dÉn phÝa trong B - 02 - 26 B¶ng tin phÝa trong B - 02 - 27 B¶ng tin chung B - 02 - 28 BiÓn ghi sè tÇng B - 02 - 29 BiÓn tªn cña c¸c phßng ban B - 02 - 30 BiÓn chØ dÉn c¸c khu vùc c«ng céng B - 03 - 01 Xe du lÞch B - 03 - 02 Xe 7 chç B - 03 - 03 Xe buýt cì nhá B - 03 - 04 Xe buýt cì lín B - 04 - 01 Cê cña c«ng ty Hyundai B - 04 - 02 Tói x¸ch B - 04 - 03 BiÓu ng÷ (bannner) C - 01 - 01 C¸ch bè trÝ ký hiÖu l«-g« 1. C - 01 - 02 C¸ch bè trÝ ký hiÖu l«-g« 2. C - 01 - 03 C¸ch bè trÝ ký hiÖu l«-g« 3. C - 01 - 04 C¸ch bè trÝ ký hiÖu l«-g« 4. C - 01 - 05 C¸ch bè trÝ ký hiÖu l«-g« 5.
D - 01 - 01 Phèi c¶nh D - 01 - 02 BiÓn èp tiªu chuÈn (BiÓn ngang) D - 01 - 03 KÝch th íc biÓn èp tiªu chuÈn D - 01 - 04 MÉu cô thÓ-1 D - 01 - 05 MÉu cô thÓ-2 D - 01 - 06 BiÓn treo D - 01 - 07 KÝch th íc biÓn treo D - 01 - 08 MÉu vμ kÝch th íc biÓn treo D - 01 - 09 Ch÷ èp D - 01 - 10 BiÓn treo t êng D - 01 - 11 BiÓn cét th¸p D - 01 - 12 BiÓn chØ dÉn phÝa ngoμi D - 01 - 13 BiÓn chØ dÉn khu vùc ®ç xe D - 02 - 01 Xe du lÞch-1 D - 02 - 02 Xe du lÞch-2 D - 02 - 03 Xe 7 chç D - 02 - 04 Xe buýt nhá D - 02 - 05 Xe cøu hé D - 02 - 06 §ång phôc-1 D - 02 - 07 §ång phôc-2 D - 02 - 08 §ång phôc-3 D - 03 - 01 Tói x¸ch D - 03 - 02 BiÓu ng÷ (Banner) E - 01 - 01 Mμu xanh Hyundai E - 01 - 02 Mμu b¹c Hyundai E - 01 - 03 Mμu ®ång/Mμu x¸m nh¹t/X¸m ®Ëm Hyundai
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng c¬ b¶n
A - 01 - 01 Corporate Symbol Mark A - 01 - 02 Corporate Symbol Incorrect Usage A - 02 - 01 Corporate Logotype A - 02 - 02 Corporate Logotype Incorrect Usage A - 03 - 01 Corporate Symbol & Logotype Composition A - 04 - 01 Corporate Color Palette A - 05 - 01 Corporate Typeface
BiÓu tˍîng Ch÷ l«-g« Ký hiÖu Mμu s¾c Ph«ng ch÷ A - 01 - 01 BiÓu tˍîng quy chuÈn cña h·ng A - 01 - 02 BiÓu tˍîng kh«ng ®óng quy chuÈn cña h·ng A - 02 - 01 Ch÷ l«-g« quy chuÈn cña h·ng A - 02 - 02 Ch÷ l«-g« kh«ng ®óng quy chuÈn cña h·ng
A - 03 - 01 BiÓu tˍîng vμ ch÷ l«-g« A - 04 - 01 B¶ng mμu quy chuÈn A - 05 - 01 Ph«ng ch÷ quy chuÈn
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng c¬ b¶n
The corporate symbol is the most important visual factor of Hyundai Motor Company’s identity. Clarity and consistency of Hyundai Motor Company’s symbol is essential to the successful implementation of the Hyundai corporate identity system. Hyundai Motor Company’s symbol is never to be altered from the examples in this manual.
BiÓu tˍîng lμ yÕu tè quan träng nhÊt trong c¸c quy chuÈn cña h·ng. Do ®ã, biÓu tˍîng ph¶i ®ˍîc thiÕt kÕ ®¶m b¶o tÝnh nhÊt qu¸n vμ râ rμng. Kh«ng ®ˍîc tù ý thay ®æi mÉu chuÈn.
Standard Symbol BiӇu tѭӧng tiêu chuҭn
Grid
B¶ng mμu quy chuÈn
Only use the CD-ROM data included in this manual. When unable to use the provided data, precisely reconstruct the corporate symbol using the grid shown below.
Nªn sö dông d÷ liÖu trong CDROM kÌm theo ®Ó thiÕt kÕ biÓu t•îng. NÕu kh«ng, cã thÓ dùng biÓu t•îng theo mÉu dßng kÎ dˍíi ®©y.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng c¬ b¶n
BiÓu tˍîng cña h·ng ph¶i ®ˍîc thiÕt kÕ theo ®óng quy chuÈn. Kh«ng ®ˍîc phÐp thay ®æi mμu s¾c, h×nh d¸ng cña biÓu tˍîng. §¶m b¶o h×nh ¶nh nguyªn b¶n. 8 vÝ dô biÓu tˍîng dˍíi ®©y ®· bÞ sao chÐp kh«ng ®óng quy chuÈn vμ ch¾c ch¾n kh«ng ®ˍîc ¸p dông.
Nḥng bi̍u tˍ̝ng kh«ng ®óng tiªu chuÈn
The corporate symbol should be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below.
A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
A. Kh«ng thay ®æi tû lÖ chiÒu dμi vμ chiÒu réng biÓu tˍîng. B. Kh«ng thay ®æi chiÒu dμi biÓu tˍîng C. Kh«ng thay ®æi ®é dμy biÓu tˍîng D. Kh«ng t¹o thªm ®ˍêng nÐt cho biÓu tˍîng E. Kh«ng lμm biÕn ®æi biÓu tˍîng b»ng c¸c ®ˍêng nÐt ®å ho¹. F. Kh«ng sö dông c¸c mμu s¾c kh¸c ngoμi c¸c mμu quy chuÈn. G. Kh«ng thiÕt kÕ biÓu tˍîng trªn nÒn sÉm mμu H. Kh«ng thiÕt kÕ biÓu t•îng trªn nÒn hoa v¨n, h×nh ¶nh phøc t¹p lμm cho biÓu tˍîng kh«ng râ rμng.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Full Name Logotype
Tên LOGO ÿҫy ÿӫ
HÖ thèng c¬ b¶n
Logo
Along with the corporate symbol, the corporate logotype is also one of the most important visual factors of the Hyundai Motor Company identity, along with the corporate symbol. Clarity and consistency of Hyundai Motor Company’s logotype are essential to the successful implementation of the Hyundai corporate identity system.
Hyundai Motor Company’s logotype is never to be altered from the examples in this manual. Only use the CD-ROM data included in this manual. When unable to use the provided data, precisely reconstruct the corporate symbol using the grid shown below.
Cïng víi biÓu tˍîng, ch÷ l«-g« còng lμ mét trong nh÷ng yÕu tè quan träng nhÊt trong c¸c quy chuÈn cña HMC. Do ®ã, ch÷ l«g« ph¶i ®ˍîc thiÕt kÕ ®¶m b¶o tÝnh nhÊt qu¸n vμ râ rμng trong cïng hÖ thèng quy chuÈn.
Kh«ng tù ý thay ®æi ch÷ l«-g«. Nªn sö dông d÷ liÖu trong CDROM kÌm theo ®Ó thiÕt kÕ biÓu t•îng. NÕu kh«ng, cã thÓ dùng l¹i theo mÉu dßng kÎ d•íi ®©y.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng c¬ b¶n
Nh÷ng kiÓu Logo kh«ng ®óng tiªu chuÈn
Ch÷ l«-g« cña h·ng ph¶i ®ˍîc thiÕt kÕ theo ®óng quy chuÈn. Kh«ng ®ˍîc phÐp thay ®æi mμu s¾c, h×nh d¸ng. §¶m b¶o h×nh ¶nh nguyªn b¶n. 8 vÝ dô ch÷ l«-g« dˍíi ®©y ®· bÞ sao chÐp kh«ng ®óng quy chuÈn vμ ch¾c ch¾n kh«ng ®ˍîc ¸p dông.
The corporate logotype should be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below.
A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
A. Kh«ng thay ®æi tû lÖ chiÒu dμi vμ chiÒu réng biÓu tˍîng. B. Kh«ng thay ®æi chiÒu dμi biÓu tˍîng C. Kh«ng thay ®æi ®é dμy biÓu tˍîng D. Kh«ng t¹o thªm ®•êng nÐt cho biÓu tˍîng E. Kh«ng lμm biÕn ®æi biÓu tˍîng b»ng c¸c ®ˍêng nÐt ®å ho¹. F. Kh«ng sö dông c¸c mμu s¾c kh¸c ngoμi c¸c mμu quy chuÈn. G. Kh«ng thiÕt kÕ biÓu tˍîng trªn nÒn sÉm mμu H. Kh«ng thiÕt kÕ biÓu tˍîng trªn nÒn hoa v¨n, h×nh ¶nh phøc t¹p lμm cho biÓu tˍîng kh«ng râ rμng.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Trong thiÕt kÕ c¬ b¶n, sù kÕt hîp gi÷a biÓu tˍîng vμ ch÷ l«-g« ®ˍîc gäi lμ ký hiÖu. Ký hiÖu cho biÕt mét c¸ch hiÖu qu¶ nhÊt c¸c thμnh tè c¬ b¶n vμ chÊt lˍîng cña mét thˍ¬ng hiÖu vμ ®ˍîc x©y dùng víi c¸c tû lÖ vμ kho¶ng c¸ch phï hîp. V× thÕ, víi c¸c trˍêng hîp cô thÓ, ký hiÖu ®ˍîc ¸p dông mét c¸ch hiÖu qu¶. Emphasized Symbol
Emphasized Logotype (New)
HÖ thèng c¬ b¶n
In the basic design systems, a combination of the symbol and the logotype is called a signature, which most effectively conveys the basic elements and qualities of the brand. The signature shall be formed with proper space and ratio adjustment between symbol and logotype, so that the signature can be utilized efficiently according
to each application condition. Do not use any other images within the clear zones illustrated on the layout shown below. Only use the CD-Rom data included in this manual.
Kh«ng ®ˍîc phÐp bè trÝ thªm bÊt cø h×nh ¶nh nμo kh¸c vμo c¸c kho¶ng trèng gi÷a biÓu tˍîng vμ ch÷ l«-g«. Nªn sö dông c¸c d÷ liÖu trong CDRom kÌm theo.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
B¶ng mμu quy chuÈn cña Hyundai cã vai trß quan träng trong viÖc t¹o nªn biÓu tˍîng cña h·ng. Cã thÓ in trªn nhiÒu chÊt liÖu. Do ®ã, ph¶i sö dông mμu ®óng quy chuÈn. C¸c mμu tiªu chuÈn cña HMC lμ mμu xanh Hyundai, c¸c mμu thay thÕ lμ mμu b¹c, mμu ®ång, mμu ghi nh¹t vμ ghi ®Ëm.
HÖ thèng c¬ b¶n
B¶ng mμu quy chuÈn
Hyundai Motor Company’s color system plays an important part in symbolizing Hyundai Motor Company and is used throughout various print materials. Therefore it is crucial that it is used according to the rules. Of the colors that symbolize Hyundai Motor Company, the standard color is HMC Blue, with the
optional HMC Silver, HMC Gold, HMC Light Gray and HMC Dark Gray. The color system is made up of the four color process (CMYK) print, as well as silver and gold. Always follow the rules in the PATONE® Color Formula Guide, and adhere to the four color breakdown shown on this page.
(Do not use)
Mμu tiªu chuÈn
Mμu thay thÕ
Standard color
Secondary colors
Mμu b¹c
Mμu xanh Hyundai KÕt cÊu: Mμu lôc lam: 100% Mμu Magenta: 70% Mμu ®en: 30%
Mμu ghi nh¹t KÕt cÊu: Mμu ®en: 30%
Mμu vμng ®ång
Mμu ghi ®Ëm KÕt cÊu: Mμu ®en: 60%
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng c¬ b¶n
Ph«ng ch÷ quy chuÈn
Ph«ng ch÷ tiªu chuÈn cña Hyundai lμ “Univers” thÝch hîp víi biÓu tˍîng vμ ch÷ l«-g« cña h·ng. Nªn sö dông ph«ng ch÷ nμy mét c¸ch ®ång bé ®Ó nhÊn m¹nh h¬n h×nh ¶nh cña Hyundai: vÝ dô tªn v¨n phßng, tªn nhμ ph©n phèi, ….
The Hyundai Motor Company typeface “Univers” compliments and well suits the corporate symbol and logotype. “Univers” is to be used consistently when inscribing various descriptors such as office name and distributor name to increase and strengthen Hyundai Motor Company’s unified image.
Ngoμi ra, cã thÓ sö dông ph«ng Helvetica vμ Times Roman ®Ó thay thÕ cho ph«ng “Univers”.
* The Corporate Typeface has been altered from “Helvetica” & “Times roman” to “Univers”.
Ph«ng ch÷ tiªu chuÈn
Ph«ng Univers 65 ®Ëm (tû lÖ c¸ch gi·n ch÷ (condensed) 90%)
Ph«ng Univers 55 thˍêng (tû lÖ c¸ch gi·n ch÷ (condensed) 90%)
Ph«ng Univers 45 nh¹t (tû lÖ c¸ch gi·n ch÷ (condensed) 90%)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
B - 01 - 01 Business Cards B - 01 - 02 Letterhead/ Facsimile Message Form B - 01 - 03 Envelopes
V¨n phßng phÈm B-01-01 Name card B-01-02 MÉu tiªu ®Ò th• vμ mÉu fax B-01-03 Phong b× th•
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
All business cards are to be produced according to guidelines provided below. Do not alter in any way the position, size and color guidelines when producing business cards. Only use the CD-ROM data included in this manual.
Typography Name : Univers Bold / 13 pt / Condensed 95% Division & Position : Univers Medium / 7 pt / Condensed 95% Company Name : Univers Bold / 9 pt / Condensed 95% Address : Univers Medium / 7pt / Condensed 95%
C¸c mÉu danh thiÕp ®ˍîc lμm theo hˍíng dÉn sau. Kh«ng tù ý thay ®æi vÞ trÝ, kÝch thˍíc, mμu s¾c cña card. Nªn sö dông d÷ liÖu trong CD-ROM kÌm theo.
Tr×nh bμy Tªn: sö dông ph«ng Univers ®Ëm/kÝch cì: 13pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% Phßng ban & Chøc vô: Univers thˍêng/ 7 pt / tû lÖ c¸ch gi·n ch÷ 95% Tªn c«ng ty: Univers ®Ëm/ 9 pt / tû lÖ c¸ch gi·n ch÷ 95% §Þa chØ: Univers thˍêng/ 7pt / tû lÖ c¸ch gi·n ch÷ 95%
Danh thi̋p
Specifications - High grade Paper quality : Golden Matt 209g or similar paper Printing method : Offset with resin coating Specifications - Normal grade Paper quality : Golden Matt 209g or similar paper Printing method : Offset
§Æc ®iÓm kü thuËt - Lo¹i cao cÊp ChÊt liÖu giÊy: Golden Matt 209g hoÆc lo¹i tˍ¬ng ®ˍ¬ng Phˍ¬ng ph¸p in: in offset phñ bãng §Æc ®iÓm kü thuËt - Lo¹i trung b×nh ChÊt liÖu giÊy: Golden Matt 209g hoÆc lo¹i tˍ¬ng ®ˍ¬ng Phˍ¬ng ph¸p in: offset
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c tiªu ®Ò thˍ vμ mÉu fax ph¶i ®ˍîc thiÕt kÕ theo ®óng hˍíng dÉn dˍíi ®©y. Nªn cung cÊp mÉu tiªu ®Ò thˍ vμ mÉu fax cho bªn xˍëng in ®Ó hä tham kh¶o thiÕt kÕ vμ xö lý mμu c¬ b¶n. Tiªu ®Ò thˑ Bè côc: Tªn c«ng ty: sö dông ph«ng Univers ®Ëm/kÝch cì: 8.5pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% §Þa chØ: Univers thˑêng/ 7.5pt / tû lÖ c¸ch gi·n ch÷ 95%
Letterhead
Continuation Sheet
MÉu fax Bè côc: Tªn c«ng ty: sö dông ph«ng Univers ®Ëm/kÝch cì: 8.5pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% §Þa chØ: Univers thˑêng/ 7.5pt / tû lÖ c¸ch gi·n ch÷ 95%
HÖ thèng ̠ng d̞ng
It is essential to follow the guidelines provided below when producing letterheads and facsimile forms to enforce a consistent and coherent image of Hyundai Motor Company. Letterheads and facsimile forms are to be ordered by providing design copies to the printers, using the following examples as reference to color treatment and design.
Facsimile Forms
Continuation Sheet
Cover
Cover
Mүu tiêu ÿӅ thѭ & Facsimile
Letterhead Typography Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95% Facsimile Form Typography Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95%
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Phong b× thˍ ph¶i ®ˍîc thiÕt kÕ theo ®óng hˍíng dÉn dˍíi ®©y. Nªn cung cÊp mÉu mÉu phong b× cho bªn xˍëng in ®Ó hä tham kh¶o thiÕt kÕ vμ xö lý mμu c¬ b¶n.
HÖ thèng ̠ng d̞ng
It is essential to follow the guidelines provided below when producing envelopes to enforce a consistent and coherent image of Hyundai Motor Company. Envelopes are to be ordered by providing design copies to the printers, using the following examples as reference to color treatment and design.
Tr×nh bμy: Lo¹i nhá Tªn c«ng ty: sö dông ph«ng Univers ®Ëm/kÝch cì 8.5pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% §Þa chØ: Univers th•êng/ 7.5pt / tû lÖ c¸ch gi·n ch÷ 95% URL: Univers th•êng/ 8pt / tû lÖ c¸ch gi·n ch÷ 95% Tr×nh bμy: Lo¹i trung b×nh Tªn c«ng ty: sö dông ph«ng Univers ®Ëm/kÝch cì 11pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% §Þa chØ: Univers th•êng/ 10pt / tû lÖ c¸ch gi·n ch÷ 95% URL: Univers th•êng/ 10pt / tû lÖ c¸ch gi·n ch÷ 95%
Phong Bì
Typography-Small size Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95% URL : Univers Medium / 8pt / Condensed 95% Typography-Medium size Company name : Univers Bold / 11pt /Condensed 95% Address : Univers Medium / 10pt / Condensed 95% URL : Univers Medium / 10pt / Condensed 95% Typography-Large size Company name : Univers Bold / 13pt / Condensed 95% Address : Univers Medium / 12pt / Condensed 95% URL : Univers Medium / 11pt / Condensed 95%
Tr×nh bμy: Lo¹i to Tªn c«ng ty: sö dông ph«ng Univers ®Ëm/kÝch cì 13pt/ tû lÖ c¸ch gi·n ch÷ (condensed) 95% §Þa chØ: Univers th•êng/ 12pt / tû lÖ c¸ch gi·n ch÷ 95% URL: Univers th•êng/ 11pt / tû lÖ c¸ch gi·n ch÷ 95%
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
B - 02 - 01 Phèi c¶nh 1 B - 02 - 02 Phèi c¶nh 2 B - 02 - 03 BiÓn èp tiªu chuÈn (lo¹i ngang/tû lÖ 1:15~1:9) B - 02 - 04 MÉu kÝch th•íc biÓn èp tiªu chuÈn B - 02 - 05 C¸c lo¹i kÝch th•íc cña biÓn èp (1:5~1:8) B - 02 - 06 C¸c mÉu kÝch th•íc cña biÓn èp B - 02 - 07 MÉu cô thÓ (KiÓu1) B - 02 - 08 MÉu cô thÓ (KiÓu 1) - mÉu kÝch th•íc B - 02 - 09 MÉu cô thÓ (KiÓu 2) B - 02 - 10 MÉu cô thÓ (KiÓu 3) B - 02 - 11 BiÓn treo (Projecting signs) B - 02 - 12 KÝch th•íc biÓn treo (Projecting sign modules) B - 02 - 13 MÉu vμ kÝch th•íc biÓn treo B - 02 - 14 Ch÷ èp (channel signs) B - 02 - 15 MÉu kÝch th•íc ch÷ èp (Channel sign modules) B - 02 - 16 V¸ch h×nh ¶nh (Image walls) B - 02 - 17 BiÓn treo t•êng (wall mounted signs) B - 02 - 18 BiÓn chØ dÉn phÝa ngoμi (outdoor direction signs) B - 02 - 19 B¶ng tin phÝa ngoμi (Outdoor Bulletin signs) B - 02 - 20 BiÓn cét th¸p (Pylon) B - 02 - 21 BiÓn chØ dÉn phÝa ngoμi (outdoor general direction signs) B - 02 - 22 BiÓn chØ dÉn khu vùc ®ç xe (Parking lot B - 02 - 23 BiÓn tÊm lín B - 02 - 24 BiÓn qu¶ng c¸o hμng rμo s©n vËn ®éng B - 02 - 25 BiÓn chØ dÉn phÝa trong B - 02 - 26 B¶ng tin phÝa trong B - 02 - 27 B¶ng tin chung B - 02 - 28 BiÓn ghi sè tÇng B - 02 - 29 BiÓn tªn cña c¸c phßng ban B - 02 - 30 BiÓn chØ dÉn khu vùc c«ng céng
HÖ thèng ̠ng d̞ng
B - 02 - 01 B - 02 - 02 B - 02 - 03 B - 02 - 04 B - 02 - 05 B - 02 - 06 B - 02 - 07 B - 02 - 08 B - 02 - 09 B - 02 - 10 B - 02 - 11 B - 02 - 12 B - 02 - 13 B - 02 - 14 B - 02 - 15 B - 02 - 16 B - 02 - 17 B - 02 - 18 B - 02 - 19 B - 02 - 20 B - 02 - 21 B - 02 - 22 B - 02 - 23 B - 02 - 24 B - 02 - 25 B - 02 - 26 B - 02 - 27 B - 02 - 28 B - 02 - 29 B - 02 - 30
Perspective View-1 Perspective View-2 Standard Fascia (Horizontal/1:15~1:9) Standard Fascia Module Fascia Variations (1:5~1:8) Fascia Variations Module Examples for Different Building Type-1 Examples for Different Building Type-1-Module Examples for Different Building Type-2 Examples for Different Building Type-3 Projecting Signs Projecting Signs Module Projecting Signs and Module Channel Signs Channel Signs Module Image Walls Wall Mounted Signs Outdoor General Direction Signs Outdoor Bulletin Boards Pylon Outdoor Direction Signs Parking Lot Indication Signs Rooftop Signs Fence Signs Indoor General Direction Signs Indoor Bulletin Boards General Information Boards Floor Indication Signs Division Signs Public Facilities Indication Signs
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c quy chuÈn ®èi víi ®¹i lý cña HMC ph¶i ®•îc tu©n theo sao cho phï hîp víi thiÕt kÕ kiÕn tróc vμ quang c¶nh xung quanh. MÉu vÝ dô sau cho thÊy c¸ch sö dông tõng chi tiÕt thiÕt kÕ. §iÓm nhÊn ë ®©y lμ t¹o nªn vÎ tù tin vμ h×nh ¶nh HMC th©n quen víi kh¸ch hμng. Xem thªm chi tiÕt ë c¸c trang tiÕp theo.
HÖ thèng ̠ng d̞ng
The identification system of HMC dealer shop is designed to fit various architectural structure of dealer shop buildings and harmonize with the surrounding environment. This illustration is a typical example of a HMC dealer shop showing how each element is used. This typical dealer shop is designed
Phèi c¶nh 1
to give strong confidence and a sense of familiarity with HMC to the customers. Please refer the pages hereafter for detailed information on each element.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Phèi c¶nh 2
HÖ thèng ̠ng d̞ng
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn èp lμ chi tiÕt quan träng nhÊt trong hÖ thèng thiÕt kÕ biÓn hiÖu. V× vËy, biÓn èp ph¶i ®ˍîc dùng theo c¸c tiªu chuÈn sau:
As the fascia is the most important part of the sign design system, it is to be made in accordance with the following standards.
BiÓn èp ®ˍîc thiÕt kÕ theo hai lo¹i. Lo¹i tiªu chuÈn cã tû lÖ b»ng hoÆc lín h¬n 1:9. C¸c lo¹i kh¸c cã tû lÖ b»ng hoÆc nhá h¬n 1:8.
The fascia of Hyundai Motor Company has been developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, and the fascia variation has a ratio of 1:8 and smaller.
§iÒu kiÖn cña mçi ®¹i lý lμ kh¸c nhau nhˍng quan träng lμ ph¶i x©y dùng vμ ®Æt vÞ trÝ biÓn qu¶ng c¸o theo ®óng hˍíng dÉn nμy.
BiÓn èp tiªu chuÈn
As the respective conditions of the dealer shops are different, it is vital that the construction and positioning of the fascia is carried out in accordance with the guidelines and instructions contained herein. The fascia ratio applied must be selected from the following examples and must be complimented by the surrounding environment.
Nªn lùa chän tû lÖ kÝch thˍíc nhˍ c¸c vÝ dô sau vμ ph¶i chó ý tíi c¸c ®Æc ®iÓm cña khu vùc xung quanh
Dealer name or Distributor name
*Please refer next page
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn lùa chän tû lÖ kÝch thˍíc phï hîp víi c¶nh quan xung quanh. Kho¶ng c¸ch, vÞ trÝ cña l«-g« vμ ch÷ ®ˍîc thùc hiÖn theo quy t¾c sau: Tr×nh bμy Tªn ®¹i lý: sö dông ph«ng Univers ®Ëm/tû lÖ c¸ch gi·n ch÷ (condensed) 90% §Æc ®iÓm kü thuËt Panaflex Xö lý bÒ mÆt: GhÐp tÊm c¾t 3M 3630-121(PMS 877C): Mμu b¹c 3M 3630-157(PMS 288C): Mμu xanh Hyundai ThiÕt bÞ ph¸t s¸ng: §Ìn týpt
HÖ thèng ̠ng d̞ng
The fascia ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo and descriptors must be in accordance with the following rules. Typography Dealer name : Univers Bold / Condensed 90%
MÉu kÝch thˍíc biÓn èp tiªu chuÈn
Specifications Panaflex Surface treatment : Apply cut sheets 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
Ghi chó: Sö dông film 3M: 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
¸p dông mÉu tiªu chuÈn lμ ý tˍëng tèt. Tuy nhiªn, nÕu khu vùc l¾p ®Æt qu¸ nhá, cã thÓ sö dông c¸c mÉu cã tû lÖ nhá h¬n 1:8. åˍ̝c tr×nh bμy dˍíi ®©y
C¸c mÉu biÓn èp
Installing the standard fascia is ideal. However, if the area is too small to support the standard fascia, variations smaller than 1:8 as shown below may be used.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn lùa chän tû lÖ kÝch th•íc phï hîp víi c¶nh quan xung quanh. Kho¶ng c¸ch vμ vÞ trÝ cña l«-g« vμ ch÷ ®ˍîc thùc hiÖn theo quy t¾c sau:
HÖ thèng ̠ng d̞ng
The fascia ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo and descriptors must be in accordance with the following rules.
C¸c d¹ng Module biÓn èp
Specifications Panaflex Surface treatment : Apply cut sheet 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light
§Æc ®iÓm kü thuËt Panaflex Xö lý bÒ mÆt: GhÐp tÊm c¾t 3M 3630-121(PMS 877C): Mμu b¹c 3M 3630-157(PMS 288C): Mμu xanh Hyundai ThiÕt bÞ ph¸t s¸ng: §Ìn huúnh quang
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
The ratio of length and width greater than 1:20
The ratio of length and width greater than 1:20
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -1
Tû lÖ chiÒu dμi vμ chiÒu réng lín h¬n 1:20
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c vÝ dô vÒ mÉu biÓn cã tû lÖ chiÒu dμi vμ chiÒu réng lín h¬n 1:20 Nªn xem xÐt kÕt cÊu x©y dùng khi thiÕt kÕ mÆt biÓn.
HÖ thèng ̠ng d̞ng
Here are the examples of fascia module of which the ratio of length and width is greater than 1:20. The fascia design should be selected with consideration to the building structure.
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -1- Module
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn sö dông kÕt hîp c¸c mÉu biÓn kh¸c nhau nÕu mét trong hai mÆt biÓn b»ng hoÆc nhá h¬n 1:8
HÖ thèng ̠ng d̞ng
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -2
Use fascia variations if one of the two sides is equal to or smaller than 1:8
VÝ dô vÒ c¸ch kÕt hîp mÉu biÓn hai mÆt. Example for use of fascia variation on two sides
HÖ thèng ̠ng d̞ng
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn sö dông kÕt hîp c¸c mÉu biÓn kh¸c nhau nÕu mét trong ba mÆt biÓn b»ng hoÆc nhá h¬n 1:8
Example for use of fascia variation on three sides
Use fascia variations if one of the three sides is equal to or smaller than 1:8
VÝ dô vÒ c¸ch kÕt hîp mÉu biÓn ba mÆt.
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -3
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn treo cã t¸c dông qu¶ng c¸o cho kh¸ch bé hμnh vμ l¸i xe vÒ ®Þa ®iÓm cña ®¹i lý. V× vËy, nªn hˍíng tíi mét h×nh ¶nh râ rμng vμ thèng nhÊt. ChØ ®ˍîc phÐp sö dông theo tû lÖ dˍíi ®©y.
* Please refer to the next page.
BiÓn treo
Projecting signs communicate to pedestrians and drivers the location of Hyundai Motor Company dealer shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn lùa chän tû lÖ biÓn treo phï hîp víi c¶nh quan xung quanh. Kho¶ng c¸ch vμ vÞ trÝ cña l«-g« vμ ch÷ ®•îc thùc hiÖn theo quy t¾c sau: ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm/condensed 90%
HÖ thèng ̠ng d̞ng
The projecting sign ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo and descriptors must be in accordance with the following rules. Typography Dealer Name: Univers Bold / Condesed 90%
KÝch thˍíc biÓn treo
Specifications Panaflex Surfaces treatment : Apply cut sheets 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Illuminated signs : Fluorescent light
§Æc ®iÓm kü thuËt Panaflex Xö lý bÒ mÆt: èp ch÷ 3M 3630-121(PMS 877C): Mμu b¹c 3M 3630-157(PMS 288C): Mμu xanh Hyundai ThiÕt bÞ ph¸t s¸ng: §Ìn týpt
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Tû lÖ chiÒu réng vμ chiÒu cao nhá h¬n 1:3. Kh«ng nªn sö dông tû lÖ chiÒu réng vμ chiÒu cao lín h¬n 1.5:1.
HÖ thèng ̠ng d̞ng
The ratio of width and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
KÝch thˍíc biÓn treo
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Ch÷ èp ®ˍîc l¾p ®Æt khi kh«ng thÓ sö dông bÒ mÆt thiÕt kÕ cho biÓn èp. Nªn èp ch÷ ngay t¹i cöa vμo hoÆc phÝa trªn toμ nhμ ®Ó cã thÓ dÔ dμng quan s¸t. Nªn sö dông ch÷ èp mμu tr¾ng ®èi víi nh÷ng toμ nhμ s¬n sÉm mμu vμ mμu xanh Hyundai ®èi víi toμ nhμ s¬n s¸ng mμu.
HÖ thèng ̠ng d̞ng
Ch÷ èp
Channel signs are to be installed when it is impossible or unnecessary to use the fascia sign’s background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn lùa chän tû lÖ kÝch thˍíc phï hîp víi c¶nh quan. Kho¶ng c¸ch vμ vÞ trÝ cña l«-g« ®ˍîc thùc hiÖn theo quy t¾c sau: §Æc ®iÓm kü thuËt Inox Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
HÖ thèng ̠ng d̞ng
The channel sign ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo must be in accordance with the following rules.
Ch÷ èp
Specifications Stainless steel Surfaces treatment : Apply cut sheet, or heat - treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
V¸ch h×nh ¶nh ®ˍîc l¾p ®Æt trªn tˍêng t¹i c¸c ®Þa ®iÓm cña ®¹i lý ®Ó th«ng b¸o sù hiÖn diÖn cña c«ng ty « t« Hyundai. §Æc ®iÓm kü thuËt Inox Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
HÖ thèng ̠ng d̞ng
Image walls are installed on dealerships’ walls to announce Hyundai Motor Company’s presence.
V¸ch h×nh ¶nh
Specifications Stainless steel Surfaces treatment : Apply cut sheets, or heat - treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn treo tˍêng ®ˍîc l¾p ®Æt trªn cét hoÆc trªn tˍêng phÝa bªn tr¸i hoÆc bªn ph¶i lèi vμo chÝnh cña trô së vμ v¨n phßng ®¹i lý. Dˍíi ®©y lμ vÝ dô hˍíng dÉn l¾p ®Æt biÓn treo tˍêng ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt.
HÖ thèng ̠ng d̞ng
These signs shall be installed on the left or right side of columns or walls of the main entrance of head office and dealerships. The following examples are to be used as guidelines when installing wall mounted signs. Typography Dealer name: Univers Bold / Condensed 90%
BiÓn treo tˍêng
Specifications Stainless steel Surface treatment : Apply cut sheets, or heat - treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn chung bªn ngoμi ®ˍîc l¾p ®Æt ë lèi vμo hoÆc ®ˍêng l¸i xe chÝnh cña c¸c tßa nhμ hoÆc c¸c nhμ m¸y ®Ó chØ dÉn ®Þa ®iÓm cña c¸c khu vùc mét c¸ch rÊt hiÖu qu¶. ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox/KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt.
HÖ thèng ̠ng d̞ng
These signs shall be installed at the entrance or main driveway of buildings and plants to efficiently show the location of the facilities. Typography Dealer name: Univers Bold / Condensed 90%
BiÓn chØ dÉn phÝa ngoμi
Specifications Stainless steel / Tempered glass Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn ®Æt c¸c b¶ng tin phÝa ngoμi bªn c¹nh c¸c biÓn chØ dÉn chung phÝa ngoμi hoÆc gÇn lèi vμo cña c¸c phßng ban. §Æc ®iÓm kü thuËt Inox/KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt.
HÖ thèng ̠ng d̞ng
Place outdoor bulletin boards next to outdoor general direction signs or near the facilities' entrance.
B¶ng tin phÝa ngoμi
Specifications Stainless steel/ Tempered glass Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn cét th¸p lμ mét trong nh÷ng biÓn qu¶ng c¸o quan träng nhÊt ®ˍîc l¾p ®Æt phÝa tr•íc c¸c tßa nhμ cña Hyundai. Lo¹i biÓn nμy nªn ®ˍîc gia cè mãng ch¾c ch¾n vμ thÈm mü ®Ó hμi hoμ víi c¶nh quan xung quan. CÇn chó ý lau biÓn s¹ch sÏ t¹o c¶m gi¸c hÊp dÉn vμ tin tˍëng cho kh¸ch hμng vÒ Hyundai vμ hÖ thèng ®¹i lý.
HÖ thèng ̠ng d̞ng
The pylon is one of the most important signs which is installed in front of the HMC building and it bears more than the sign itself. Pylon should be well-grounded to be in harmony with well-arranged surroundings.
BiÓn cét th¸p
Attention should be given to maintain a clean image because it conveys the strong visual image of trust that the customer feels toward HMC and its dealers.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn phÝa ngoμi ®ˍîc l¾p ®Æt ë lèi vμo hoÆc ®•êng l¸i xe chÝnh ®Ó chØ dÉn c¸c khu vùc kh¸c nhau mét c¸ch hiÖu qu¶. ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox/KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
HÖ thèng ̠ng d̞ng
Outdoor direction signs are to be installed at the entrance or main driveway of facilities to efficiently direct the way to various facilities. Typography Dealer name: Univers Bold / Condensed 90%
BiÓn chØ dÉn phÝa ngoμi
Specifications Stainless steel plate/ Tempered glass Surface treatment : Apply cut sheet , or heat-treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn khu vùc ®ç xe ®ˍîc l¾p ®Æt gÇn c¸c tßa nhμ hoÆc nhμ m¸y ®Ó chØ dÉn ®ç xe. §Æc ®iÓm kü thuËt: Inox/KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt.
HÖ thèng ̠ng d̞ng
Parking lot indication signs are to be installed near facilities and plants, and are used to indicate the direction of parking lots.
BiÓn chØ dÉn khu vùc ®ç xe
Specifications Stainless steel plate / Tempered glass Surface treatment : Apply cut sheet , or heat-treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn qu¶ng c¸o tÊm lín lμ lo¹i h×nh qu¶ng c¸o trªn th¸p gióp qu¶ng b¸ h×nh ¶nh vÒ Hyundai. Nªn l¾p ®Æt c¸c lo¹i biÓn nμy trªn nãc c¸c tßa nhμ hoÆc c¸c nhμ m¸y lín, hoÆc t¹i mét sè ®Þa ®iÓm kh¸c cã hiÖu qu¶ qu¶ng c¸o cao. C¸c khÈu hiÖu qu¶ng c¸o cã thÓ thay ®æi tïy theo ý tˍëng qu¶ng c¸o.
HÖ thèng ̠ng d̞ng
Rooftop signs are types of advertising towers that communicate Hyundai Motor Company’s image. Rooftop signs are to be installed on the roofs of the main building or plants, as well as other areas judged to have a high level of advertising effect.
BiÓn tÊm lín
Slogans for the rooftop signs may change according to the advertisement concept.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn qu¶ng c¸o hμng rμo s©n vËn ®éng nh»m qu¶ng b¸ h×nh ¶nh vμ s¶n phÈm cña Hyundai tíi c«ng chóng t¹i c¸c s©n vËn ®éng.
Fence signs are used to display the Hyundai Motor Company identity or its products to the general public at stadiums.
Nªn thiÕt kÕ l«-g« víi kÝch thˍíc phï hîp víi biÓn qu¶ng c¸o ®Ó ®¹t tÇm nh×n lín nhÊt.
BiÓn qu¶ng c¸o ®ˍêng pÝt s©n vËn ®éng
The logotype is to be proportioned to the fence sign size for maximum visibility.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn chØ dÉn phÝa trong nªn ®ˍîc l¾p ®Æt t¹i tiÒn s¶nh trung t©m ®Ó kh¸ch cã thÓ dÔ dμng t×m hiÓu.
These signs are to be installed in the central lobby for visitors' convenience. Typography : Univers Bold / Condensed 90%
ThiÕt kÕ: sö dông ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa.
BiÓn chØ dÉn phÝa trong
Specifications Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
B¶ng tin phÝa trong nªn ®ˍîc l¾p ®Æt trªn t•êng cña tõng khu vùc riªng ®Ó cung cÊp c¸c th«ng tin chung. §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa.
HÖ thèng ̠ng d̞ng
These signs are to be installed on the wall of the respective facilities in order to provide general notices.
B¶ng tin phÝa trong
Specifications Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets , or silk- screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
B¶ng tin chung nªn ®•îc l¾p ®Æt trªn t•êng cña tõng khu vùc riªng ®Ó cung cÊp c¸c th«ng tin chung. §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa.
HÖ thèng ̠ng d̞ng
These signs are to be installed on the wall of the respective facilities in order to provide general notices.
B¶ng tin chung
Specifications Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn ghi sè tÇng ®ˍîc bè trÝ trªn tˍêng gÇn cÇu thang bé hoÆc cÇu thang m¸y ®Ó nh©n viªn vμ kh¸ch dÔ quan s¸t. ThiÕt kÕ: sö dông ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa.
HÖ thèng ̠ng d̞ng
These signs are to be installed on the wall next to the stairways or near elevators for the convenience of employees and visitors. Typography : Univers Bold / Condensed 90%
BiÓn ghi sè tÇng
Specifications Stainless steel plate/ Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn tªn ghi râ tªn cña c¸c phßng ban, bé phËn.
These signs are to be used to identify divisions. Typography : Univers Bold / Condensed 90%
ThiÕt kÕ: sö dông ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa
BiÓn tªn cña c¸c phßng ban
Specifications Stainless steel plate/ Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn khu vùc c«ng céng ®Ó hˍíng dÉn c¸c tõng khu vùc c«ng céng cho nh©n viªn vμ kh¸ch. §Æc ®iÓm kü thuËt Inox/B¶ng acryl trong suèt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc ch÷ in lôa
HÖ thèng ̠ng d̞ng
These signs are to be used to direct and identify the location of public facilities for the convenience and safety of employees and visitors.
BiÓn chØ dÉn khu vùc c«ng céng
Specifications Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen print
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Xe «t«: B-03-01 Xe du lÞch 4 chç B-03-02 Xe 7 chç B-03-03 Xe buýt cì nhá B-03-04 Xe buýt cì lín
HÖ thèng ̠ng d̞ng
B - 03 - 01 B - 03 - 02 B - 03 - 03 B - 03 - 04
Passenger Cars Mini Vans Mini Buses Buses
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Xe du lÞch 4 chç mang l«-g« Hyundai lμ phˍ¬ng tiÖn qu¶ng c¸o di ®éng h÷u hiÖu. V× vËy, nªn gi÷ g×n xe Hyundai ®ˍîc míi vμ s¬n ®óng quy chuÈn ®Ó qu¶ng b¸ h×nh ¶nh vÒ h·ng. Nªn s¬n th©n xe lμ mμu tr¾ng, mμu b¹c/mμu xanh Hyundai hoÆc mμu tˍ¬ng ®ˍ¬ng. Xem d÷ liÖu trong CD-ROM kÌm theo.
Loҥi A
HÖ thèng ̠ng d̞ng
Passenger cars applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Loҥi B
Xe du lÞch 4 chç
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Xe Minivan chç mang l«-g« Hyundai lμ phˍ¬ng tiÖn qu¶ng c¸o di ®éng h÷u hiÖu. V× vËy, nªn gi÷ g×n xe Hyundai ®ˍîc míi vμ s¬n ®óng quy chuÈn ®Ó qu¶ng b¸ h×nh ¶nh vÒ h·ng. Nªn s¬n th©n xe lμ mμu tr¾ng, mμu b¹c/mμu xanh Hyundai hoÆc mμu tˍ¬ng ®ˍ¬ng. Xem d÷ liÖu trong CD-ROM kÌm theo.
HÖ thèng ̠ng d̞ng
Mini vans applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Minivan
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Xe buýt mang l«-g« Hyundai lμ phˍ¬ng tiÖn qu¶ng c¸o di ®éng h÷u hiÖu. V× vËy, nªn gi÷ g×n xe Hyundai ®ˍîc míi vμ s¬n ®óng quy chuÈn ®Ó qu¶ng b¸ h×nh ¶nh vÒ h·ng. Nªn s¬n th©n xe lμ mμu tr¾ng, mμu b¹c/mμu xanh Hyundai hoÆc mμu tˍ¬ng ®ˍ¬ng. Xem d÷ liÖu trong CD-ROM kÌm theo
Mini buses applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Xe buýt cì nhá
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Xe buýt mang l«-g« Hyundai lμ phˍ¬ng tiÖn qu¶ng c¸o di ®éng h÷u hiÖu. V× vËy, nªn gi÷ g×n xe Hyundai ®ˍîc míi vμ s¬n ®óng quy chuÈn ®Ó qu¶ng b¸ h×nh ¶nh vÒ h·ng. Nªn s¬n th©n xe lμ mμu tr¾ng, mμu b¹c/mμu xanh Hyundai hoÆc mμu tˍ¬ng ®ˍ¬ng. Xem d÷ liÖu trong CD-ROM kÌm theo
HÖ thèng ̠ng d̞ng
Buses applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Xe bus
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Quμ tÆng B-04-01 Cê cña C«ng ty Hyundai B-04-02 Tói x¸ch B-04-03 BiÓu ng÷ (Bannner)
HÖ thèng ̠ng d̞ng
B - 04 - 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Cê cña C«ng ty Hyundai « t« HMC Flags
§©y lμ nh÷ng mÉu cê chÝnh thøc cña C«ng ty Hyundai, cã thÓ ®ˍîc treo bªn trong hoÆc bªn ngoμi c¸c tßa nhμ. Mét mÉu ®ˍîc trang trÝ b»ng nh÷ng viÒn ®¨ng ten b¹c nªn treo bªn trong nhμ, mÉu kia kh«ng cã trang trÝ cã thÓ sö dông ngoμi trêi
These are official flags of Hyundai Motor Company and are to be properly raised outside or inside of the buildings. The one decorated with silver lace is to be hoisted indoor while the other one without decoration is for outdoor use.
2A
A
2A
2.5A
2.5A
B-04-01
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Tói x¸ch cña C«ng ty Hyundai lμ quμ tÆng cho kh¸ch hμng ®Ó qu¶ng b¸ trùc tiÕp vÒ thˍ¬ng hiÖu Hyundai
HÖ thèng ̠ng d̞ng
The Hyundai Motor Company carrier bags directly deliver the corporate identity to customers.
Tói x¸ch
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c biÓu ng÷ qu¶ng b¸ hiÖu qu¶ h×nh ¶nh cña C«ng ty Hyundai ®Õn víi c«ng chóng. Nªn sö dông d÷ liÖu trong ®Üa CD kÌm theo
HÖ thèng ̠ng d̞ng
Banners are effective in delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
BiÓu ng÷
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Ký hiÖu l«-g« C-01-01 C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 1) C-01-02 C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 2) C-01-03 C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 3) C-01-04 C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 4) C-01-05 C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 5)
HÖ thèng cˌ b˽n (D̑ch v̞)
C - 01 - 01 C - 01 - 02 C - 01 - 03 C - 01 - 04 C - 01 - 05
Corporate Signature Composition 1. Corporate Signature Composition 2. Corporate Signature Composition 3. Corporate Signature Composition 4. Corporate Signature Composition 5.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Trong thiÕt kÕ c¬ b¶n, sù kÕt hîp gi÷a biÓu tˍîng vμ ch÷ l«-g« ®ˍîc gäi lμ ký hiÖu. Ký hiÖu cho biÕt mét c¸ch hiÖu qu¶ nhÊt c¸c thμnh tè c¬ b¶n vμ chÊt lˍîng cña mét thˍ¬ng hiÖu. Khi thiÕt kÕ ký hiÖu l«-g«, vÝ dô ch÷ èp, nªn sö dông mμu b¹c Hyundai cho c¸c ch÷ ®i kÌm nhˍ ''Service", "Genuine Accessory" vμ "Genuine Parts". Ký hiÖu nªn ®ˍîc x©y dùng víi c¸c tû lÖ vμ kho¶ng c¸ch phï hîp. V× thÕ, víi c¸c trˍêng hîp cô thÓ, ký hiÖu ®ˍîc ¸p dông mét c¸ch hiÖu qu¶. Kh«ng ®ˍîc phÐp bè trÝ thªm bÊt cø h×nh ¶nh nμo kh¸c vμo c¸c kho¶ng trèng gi÷a biÓu tˍîng vμ ch÷ l«-g«. Nªn sö dông c¸c d÷ liÖu trong CD-Rom kÌm theo.
Emphasized Symbol
HÖ thèng ̠ng d̞ng
In the basic design systems, a combination of the symbol and the logotype is called a signature, which most effectively conveys the basic elements and qualities of the brand. When the signature is used in positive manner (i.e. channel sign), HMC Silver color is used in “Service”, “Genuine Accessory” and “Genuine Parts” logotypes. The signature shall be formed with proper space and
C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 1)
ratio adjustment between symbol and logotype, so that the signature can be utilized efficiently according to each application condition. Do not use any other images within the clear zones illustrated on the layout shown below. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Emphasized Logotype
HÖ thèng ̠ng d̞ng
C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 2)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 3)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 4)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
C¸ch bè trÝ ký hiÖu l«-g« cña h·ng (MÉu 5)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
D-01-01: Phèi c¶nh D-01-02: BiÓn èp tiªu chuÈn (biÓn ngang) D-01-03: MÉu kÝch th•íc biÓn èp tiªu chuÈn D-01-04: MÉu cô thÓ (KiÓu 1) D-01-05: MÉu cô thÓ (KiÓu 2) D-01-06: BiÓn treo (Projecting signs) D-01-07: KÝch th•íc biÓn treo (Projecting sign modules) D-01-08: MÉu vμ kÝch th•íc biÓn treo D-01-09: Ch÷ èp (channel signs) D-01-10: BiÓn treo t•êng (wall mounted signs) D-01-11: BiÓn cét th¸p (Pylon) D-01-12: BiÓn chØ dÉn phÝa ngoμi (outdoor direction signs) D-01-13: BiÓn chØ dÉn khu vùc ®ç xe (Parking lot
HÖ thèng ̠ng d̞ng (D̑ch v̞)
D - 01 - 01 D - 01 - 02 D - 01 - 03 D - 01 - 04 D - 01 - 05 D - 01 - 06 D - 01 - 07 D - 01 - 08 D - 01 - 09 D - 01 - 10 D - 01 - 11 D - 01 - 12 D - 01 - 13
Perspective View Standard Fascia (Horizontal) Standard Fascia Module Examples for Different Building Type-1 Examples for Different Building Type-2 Projecting Signs Projecting Signs Module Projecting Signs and Module Channel Signs Wall Mounted Signs Pylon Outdoor Direction Signs Parking Lot Indication Signs
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c quy chuÈn ®èi víi xˍëng dÞch vô cña HMC ph¶i ®ˍîc tu©n theo sao cho phï hîp víi thiÕt kÕ kiÕn tróc vμ c¶nh quan xung quanh. MÉu vÝ dô sau cho thÊy c¸ch sö dông tõng chi tiÕt thiÕt kÕ cho xˍëng dÞch vô. §iÓm nhÊn ë ®©y lμ t¹o nªn vÎ tù tin vμ h×nh ¶nh th©n quen vÒ dÞch vô Hyundai víi kh¸ch hμng. H·y tham kh¶o thªm c¸c chi tiÕt ë trang sau
HÖ thèng ̠ng d̞ng
The identification system of HMC Service workshop is designed to fit various architectural structure of workshop buildings and harmonize with the surrounding environment. This illustration is a typical example of a HMC Service workshop showing how
Phèi c¶nh
each element is used. This typical workshop is designed to give strong confidence and a sense of familiarity with HMC Service to the customers. Please refer the pages hereafter for detailed information on each element.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn èp lμ chi tiÕt quan träng nhÊt trong hÖ thèng thiÕt kÕ biÓn hiÖu. V× vËy, biÓn èp ph¶i ®ˍîc dùng theo c¸c tiªu chuÈn sau: BiÓn èp ®ˍîc thiÕt kÕ theo hai lo¹i. Lo¹i tiªu chuÈn cã tû lÖ b»ng hoÆc lín h¬n 1:9. C¸c lo¹i kh¸c cã tû lÖ b»ng hoÆc nhá h¬n 1:8.Khi tû lÖ chiÒu dμi vμ réng nhá h¬n 1:7.5 th× tõ "Service" sÏ ®ˍîc bá ®i do h¹n chÕ vÒ ®é dμi cña biÓn. Trong trˍêng hîp ®ã, h·y tham kh¶o thªm c¸c tû lÖ kÝch th•íc kh¸c ë trang B-02-04.
As the fascia is the most important part of the sign design system, it is to be made in accordance with the following standards. The fascia of Hyundai Motor Company has been developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, and the fascia variation has a ratio of 1:8 and smaller. When the ratio of width and length is less than 1:7.5, the word “Service” shall be eliminated due to the limit of fascia length. In this case, please refer to the fascia variations in page B-02-04.
BiÓn èp tiªu chuÈn (biÓn ngang)
As the respective conditions of the service shops are different, it is vital that the construction and positioning of the fascia is carried out in accordance with the guidelines and instructions contained herein. The fascia ratio applied must be selected from the following examples and must be complimented by the surrounding environment.
Do ®iÒu kiÖn cña mçi xˍëng dÞch vô lμ kh¸c nhau nhˍng quan träng lμ ph¶i thiÕt kÕ vμ ®Æt vÞ trÝ biÓn qu¶ng c¸o theo ®óng hˍíng dÉn dˍíi ®©y. Nªn lùa chän tû lÖ kÝch thˍíc nhˍ c¸c vÝ dô sau vμ ph¶i chó ý tíi c¸c ®Æc ®iÓm cña c¶nh quan xung quanh.
Dealer name or Distributor name
*Please refer next page
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Nªn lùa chän tû lÖ kÝch thˍíc phï hîp víi c¶nh quan xung quanh. Kho¶ng c¸ch, vÞ trÝ cña l«-g« vμ ch÷ ®ˍîc thùc hiÖn theo quy t¾c sau: Tr×nh bμy Tªn ®¹i lý: sö dông ph«ng Univers ®Ëm/tû lÖ c¸ch gi·n ch÷ (condensed) 90%
The fascia ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo and descriptors must be in accordance with the following rules.
§Æc ®iÓm kü thuËt: Panaflex
Typography Dealer name : Univers Bold / Condensed 90%
Xö lý bÒ mÆt: GhÐp tÊm c¾t 3M 3630-121(PMS 877C): Mμu b¹c 3M 3630-157(PMS 288C): Mμu xanh Hyundai ThiÕt bÞ ph¸t s¸ng: §Ìn huúnh quang
MÉu kÝch thˍíc biÓn èp tiªu chuÈn
Specifications Panaflex Surface treatment : Apply cut sheets 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
Ghi chó: Sö dông film 3M: 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) ®Ó thiÕt kÕ biÓn ph¸t s¸ng
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn sö dông kÕt hîp c¸c mÉu biÓn kh¸c nhau nÕu mét trong hai mÆt biÓn b»ng hoÆc nhá h¬n 1:7.5 VÝ dô vÒ c¸ch kÕt hîp mÉu biÓn hai mÆt.
Example for use of fascia variation on two sides
HÖ thèng ̠ng d̞ng
Use fascia variations if one of the two sides is equal to or smaller than 1:7.5
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -1
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Nªn sö dông kÕt hîp c¸c mÉu biÓn kh¸c nhau nÕu mét trong ba mÆt biÓn b»ng hoÆc nhá h¬n 1:7.5 VÝ dô vÒ c¸ch kÕt hîp mÉu biÓn ba mÆt
Example for use of fascia variation on three sides
HÖ thèng ̠ng d̞ng
Use fascia variations if one of the three sides is equal to or smaller than 1:7.5
C¸c vÝ dô cho nh÷ng toμ nhμ kh¸c nhau. Lo¹i -2
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn treo cã t¸c dông qu¶ng c¸o cho kh¸ch bé hμnh vμ l¸i xe vÒ ®Þa ®iÓm cña xˍëng dÞch vô. V× vËy, nªn hˍíng tíi mét h×nh ¶nh râ rμng vμ thèng nhÊt.
HÖ thèng ̠ng d̞ng
Projecting signs communicate to pedestrians and drivers the location of Hyundai Motor Company service shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below.
ChØ ®ˍîc phÐp sö dông theo tû lÖ dˍíi ®©y
* Please refer to the next page.
BiÓn treo
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Nªn lùa chän tû lÖ biÓn treo phï hîp víi c¶nh quan xung quanh. Kho¶ng c¸ch vμ vÞ trÝ cña l«-g« vμ ch÷ ®•îc thùc hiÖn theo quy t¾c sau: ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm/condensed 90%
The projecting sign ratio should be selected with consideration to the surrounding environment. The spacing and positioning of the logo and descriptors must be in accordance with the following rules.
§Æc ®iÓm kü thuËt: Panaflex Xö lý bÒ mÆt: èp ch÷ 3M 3630-121(PMS 877C): Mμu b¹c 3M 3630-157(PMS 288C): Mμu xanh Hyundai ThiÕt bÞ ph¸t s¸ng: §Ìn huúnh quang
Typography Dealer Name: Univers Bold / Condensed 90%
KÝch thˍíc biÓn treo
Specifications Panaflex Surfaces treatment : Apply cut sheets 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Illuminated signs : Fluorescent light
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Tû lÖ chiÒu réng vμ chiÒu cao nhá h¬n 1:3. Kh«ng nªn sö dông tû lÖ chiÒu réng vμ chiÒu cao lín h¬n 1.5:1.
HÖ thèng ̠ng d̞ng
The ratio of width and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
KÝch thˍíc biÓn treo
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
Ch÷ èp ®ˍîc l¾p ®Æt khi kh«ng thÓ sö dông bÒ mÆt thiÕt kÕ cho biÓn èp. Nªn èp ch÷ ngay t¹i cöa vμo hoÆc phÝa trªn toμ nhμ ®Ó cã thÓ dÔ dμng quan s¸t. Nªn sö dông ch÷ èp mμu tr¾ng ®èi víi nh÷ng toμ nhμ s¬n sÉm mμu vμ mμu xanh Hyundai ®èi víi toμ nhμ s¬n s¸ng mμu
HÖ thèng ̠ng d̞ng
Channel signs are to be installed when it is impossible or unnecessary to use the fascia sign's background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
Ch÷ èp
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
BiÓn treo tˍêng ®ˍîc l¾p ®Æt bªn tr¸i hoÆc bªn ph¶i lèi ra vμo chÝnh cña trô së vμ v¨n phßng ®¹i lý. Dˍíi ®©y lμ vÝ dô hˍíng dÉn l¾p ®Æt biÓn treo tˍêng.
These signs shall be installed on the left or right side of columns or walls of the main entrance of head office and dealerships. The following examples are to be used as guidelines when installing wall mounted signs.
ThiÕt kÕ: Tªn ®¹i lý: ph«ng ch÷ Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt Inox Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
Typography Dealer name: Univers Bold / Condensed 90%
BiÓn treo tˍêng
Specifications Stainless steel Surface treatment : Apply cut sheets, or heat - treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn cét th¸p lμ mét trong nh÷ng biÓn qu¶ng c¸o quan träng nhÊt ®ˍîc l¾p ®Æt phÝa trˍíc c¸c tßa nhμ cña Hyundai. Lo¹i biÓn nμy nªn ®ˍîc gia cè mãng ch¾c ch¾n vμ thÈm mü ®Ó hμi hoμ víi c¶nh quan xung quan. CÇn chó ý lau biÓn s¹ch sÏ t¹o c¶m gi¸c hÊp dÉn vμ tin tˍëng cho kh¸ch hμng vÒ dÞch vô vμ ®¹i lý cña Hyundai
HÖ thèng ̠ng d̞ng
The pylon is one of the most important signs which is installed in front of the HMC Service building and it bears more than the sign itself. Pylon should be well-grounded to be in harmony with well-arranged surroundings.
BiÓn cét th¸p
Attention should be given to maintain a clean image because it conveys the strong visual image of trust that the customer feels toward HMC Service and its dealers.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn phÝa ngoμi ®ˍîc l¾p ®Æt ë lèi vμo hoÆc ®ˍêng l¸i xe chÝnh ®Ó chØ dÉn c¸c khu vùc kh¸c nhau mét c¸ch hiÖu qu¶.
HÖ thèng ̠ng d̞ng
Outdoor direction signs are to be installed at the entrance or main driveway of facilities to efficiently direct the way to various facilities. Typography : Univers Bold / Condensed 90%
ThiÕt kÕ: sö dông ph«ng Univers ®Ëm / Condensed 90% §Æc ®iÓm kü thuËt TÊm Inox/ KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
BiÓn chØ dÉn phÝa ngoμi
Specifications Stainless steel plate / Tempered glass Surface treatment : Apply cut sheet , or heat-treat after spray-paint
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
BiÓn chØ dÉn b·i ®ç xe ®ˍîc l¾p ®Æt gÇn c¸c khu vùc xˍëng, phßng ban ®Ó chØ dÉn ®ç xe. TÊm Inox/ KÝnh chèng nhiÖt Xö lý bÒ mÆt: GhÐp tÊm c¾t hoÆc phun s¬n vμ xö lý nhiÖt
HÖ thèng ̠ng d̞ng
Parking Lot Indication signs are to be installed near facilities and plants, and are used to indicate the direction of parking lots.
BiÓn chØ dÉn b·i ®ç xe
Specifications Stainless steel plate / Tempered glass Surface treatment : Apply cut sheet , or heat-treat after spray-paint
HÖ thèng ̠ng d̞ng (D̑ch V̞)
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c phˍ¬ng tiÖn vËn chuyÓn vμ ®ång phôc:
and Uniform
D D D D D D D D
02 02 02 02 02 02 02 02
01 Xe du lÞch 1 02 Xe du lÞch 2 03 Xe t¶i cì nhá 04 Xe bus cì nhá 05 Xe cøu hé 06 §ång phôc - 1 07 §ång phôc - 2 08 §ång phôc - 3
D - 02 - 01 D - 02 - 02 D - 02 - 03 D - 02 - 04 D - 02 - 05 D - 02 - 06 D - 02 - 07 D - 02 - 08
Passenger Cars-1 Passenger Cars-2 Mini Vans Mini Buses Tow Car Uniforms-1 Uniforms-2 Uniforms-3
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
C¸c lo¹i xe du lÞch mang l«-g« cña HMC ®ãng mét vai trß quan träng nhˍ mét phˍ¬ng tiÖn qu¶ng c¸o di ®éng. TÊt c¶ c¸c phˍ¬ng tiÖn ®i l¹i cña HMC ®Ò ph¶i ®ˍîc g×n gi÷ nhˍ míi vμ ®ˍîc s¬n mμu phï hîp víi c¸c quy ®Þnh ®Ó truyÒn ®¹t h×nh ¶nh c«ng ty. Mμu tr¾ng, b¹c / Xanh HMC hoÆc c¸c mμu tˍ¬ng tù ®ˍîc dïng ®Ó s¬n th©n xe
Passenger cars applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Xe du l̑ch- 1
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Xe du l̑ch- 2
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c lo¹i xe 7 chç mang l«-g« cña HMC ®ãng mét vai trß quan träng nhˍ mét phˍ¬ng tiÖn qu¶ng c¸o di ®éng. TÊt c¶ c¸c phˍ¬ng tiÖn ®i l¹i cña HMC ®Ò ph¶i ®ˍîc g×n gi÷ nhˍ míi vμ ®ˍîc s¬n mμu phï hîp víi c¸c quy ®Þnh ®Ó truyÒn ®¹t h×nh ¶nh c«ng ty. Mμu tr¾ng, b¹c / Xanh HMC hoÆc c¸c mμu tˍ¬ng tù ®ˍîc dïng ®Ó s¬n th©n xe.
HÖ thèng ̠ng d̞ng
Mini vans applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Xe Minivan
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c lo¹i xe buýt nhá mang l«-g« cña HMC ®ãng mét vai trß quan träng nhˍ mét phˍ¬ng tiÖn qu¶ng c¸o di ®éng. TÊt c¶ c¸c phˍ¬ng tiÖn ®i l¹i cña HMC ®Ò ph¶i ®ˍîc g×n gi÷ nhˍ míi vμ ®ˍîc s¬n mμu phï hîp víi c¸c quy ®Þnh ®Ó truyÒn ®¹t h×nh ¶nh c«ng ty. Mμu tr¾ng, b¹c / Xanh HMC hoÆc c¸c mμu tˍ¬ng tù ®ˍîc dïng ®Ó s¬n th©n xe
HÖ thèng ̠ng d̞ng
Mini buses applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Xe bus lo˼i nh̓
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
Xe c̠u h̘ Cars
C¸c lo¹i xe cøu hé mang l«-g« cña HMC ®ãng mét vai trß quan träng nhˍ mét phˍ¬ng tiÖn qu¶ng c¸o di ®éng. TÊt c¶ c¸c phˍ¬ng tiÖn ®i l¹i cña HMC ®Ò ph¶i ®ˍîc g×n gi÷ nhˍ míi vμ ®ˍîc s¬n mμu phï hîp víi c¸c quy ®Þnh ®Ó truyÒn ®¹t h×nh ¶nh c«ng ty. Mμu tr¾ng, b¹c / Xanh HMC hoÆc c¸c mμu tˍ¬ng tù ®ˍîc dïng ®Ó s¬n th©n xe
Tow cars applied with the Hyundai Motor Company logo play an important role as a mobile advertisement medium. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
White, Silver / HMC Blue or similar colors are recommended for body colors. Only use the CD-Rom data included in this manual.
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
§ång phôc
§ång phôc lμ mét yÕu tè rÊt quan träng trong viÖc t¹o nªn h×nh ¶nh chuyªn nghiÖp cña DÞch vô HMC. §ång phôc thÓ hiÖn sù chuyªn nghiÖp cña tõng c«ng nh©n, t¨ng tÝnh ®ång nhÊt cho HMC Service, ®ång thêi mang ®Õn c¶m gi¸c tin cËy cho kh¸ch hμng. Khi mÆc ®ång phôc HMC Service, vÞ trÝ cña c«ng nh©n còng ®•îc ®Ò cao. Kh«ng g× cã thÓ t¹o Ên t•îng tèt hoÆc c¶m gi¸c tin cËy h¬n lμ mét c«ng nh©n víi gi¸c vÎ chuyªn nghiÖp trong bé ®ång phôc gän gμng. Ngoμi ra, ®ång phôc cßn t¨ng hiÖu qu¶ lao ®éng h¬n nhê thiÕt kÕ phï hîp víi rÊt nhiÒu ng•êi cã kÝch th•íc c¬ thÓ kh¸c nhau
The uniform is an important medium conveying HMC Service image visually. It establishes a professional service personnel appearance which will enhance the HMC Service identity, and gives a sense of reliability in the customer mind.
The HMC Service uniform also exalts the status of the service personnel. Nothing makes a better impression or gives a greater feeling of confidence than a well-dressed and professional looking worker. The uniform should be comfortable for active working to improve productivity, and should be designed to fit various body sizes.
KiÓu A: QuÇn ¸o liÒn
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
§ång phôc- 2
KiÓu B: ¸o & QuÇn Dμi tay
Céc tay
KiÓu C: ¸o bu-r«ng + QuÇn
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
KiÓu D: Trang phôc cña gi¶ng viªn
HÖ thèng ̠ng d̞ng
C¸c lo¹i ®ång phôc- 3
KiÓu E: Trang phôc cña cè vÊn viªn dÞch vô
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
C¸c vÊn ®Ò hç trî qu¶ng c¸o D 03 01 C¸c lo¹i tói D 03 02 C¸c banner
HÖ thèng ̠ng d̞ng (DÞch vô)
D - 03 - 01 Carrier Bags D - 03 - 02 Banners
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
HÖ thèng ̠ng d̞ng
C¸c lo¹i tói
The Hyundai Motor Company carrier bags directly deliver the corporate identity to customers.
TÊt c¶ c¸c lo¹i tói ®ùng cña HMC ®Òu truyÒn t¶i th«ng tin mét c¸ch trùc tiÕp vÒ h×nh ¶nh cña doanh nghiÖp ®Õn kh¸ch hμng
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
KiÓu A: In trªn chÊt liÖu v¶i lôa: T«ng mμu b¹c cña HMC (Pantone 877C) In kü thuËt sè: T«ng mμu x¸m nh¹t cña HMC (BK 30%)
KiÓu B:
HÖ thèng ̠ng d̞ng
C¸c lo¹i banner (BiÓu ng÷)
Banners are effective in delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
Các loҥi biӇu ngӳ ÿem ÿӃn cho công chúng hình ҧnh cӫa Hyundai ô tô
Hˍíng dÉn thiÕt kÕ quy chuÈn cña h·ng «t« Hyundai
B˽ng mμu: E 01 01 Mμu xanh HMC E 01 02 Mμu B¹c HMC E 01 03 Mμu ®ång HMC/x¸m nh¹t/x¸m ®Ëm
Ph̞ l̞c
E - 01 -01 E - 01 -02 E - 01 -03
HMC Blue HMC Silver HMC Gold / Light Gray / Dark Gray
R
All corporate colors must be visually matched to the PANTONE or 3M color chips.
R
All corporate colors must be visually matched to the PANTONE or 3M color chips.
All corporate colors must be visually matched to the PANTONE
R
color chips.