VeSA Ecosystem in 2020
PR Campaign
T
SITE MAP
e
The Service of VeSA
t Audien ge c r a
PR & Advertising
Startup Business
1. E-commerce & KOL lesson 2. Co-working space 3. Consultant 4. Agency
Business Media
Social Channels + Business Forum
The Face Magazine
VeSA fanpage
. Ecommerce column . KOL column . Advertising
. Ecommerce column . KOL column . Advertising
The Face E-Magazine (Thefacevietnam.vn) . Advertising . Expert ecommerce column
More than 30 newspapers and business website . In-depth Articles
Seeding
C ommunication strategy Resounding about VeSA, the first Southeast Asia e-commerce ecosystem, part of the AeSA e-commerce ecosystem supported by the Taiwan government, aimed at promoting e-commerce environment professional in Vietnam.
OVERVIEW
BRIEF PLAN 2020
Specifically in 2020, VeSA planes to promote the professional KOL training courses and Co-working space larger than 1500m2 for the startups.
Simultaneously, connects the media with community values from sharing precious experiences, lessons or trends in the world of e-commerce by leading experts from Taiwan, Japan ... which VeSA directly implements.
B usiness Value - VeSA is known as an ecosystem leader in e-commerce in Vietnam - VeSA is a prominent ecosystem in the Ecommerce startup community in Vietnam
MEDIA TARGET
TARGET AUDIENCE
Group 1: entrepreuneurs, startups, marketing experts… Group 2: individuals selling activities on social networking sites, influencers on social media ...
THE MAIN COMMUNICATION AREAS Ho Chi Minh City, Hanoi and other metropolises ...
HABIT OF SEARCHING AND RECEIVING INFORMATION
GROUP
01
who are interested in industry insights from experts and regularly update ecommerce trends in the region and around the world.
+ Media: Forbes, The Face, Doanh Nhân Sài Gòn, Diễn Đàn Doanh Nghiệp, CafeF, CafeBiz… + Marketing channels: Brand Vietnam, Marketing magazine, website of marketing associations …
GROUP
02
who are interested in updating sharing experiences, new tools, new technologies to interact more effectively with fans ... They are also interested in creating a strong community influence to attract and retain fans ...
+ Social Media: Facebook, Instagram, Youtube… + Business Media: The Face, Doanh nhân, Zing, VN Express…
WITH 2 PR CAMPAIGN:
1
E-commerce market education
E-commerce & KOL lesson, in-depth articles about ecommerce market…
MEDIA STRATEGY PR & Media
2
KOL Series training
Introduce training courses at VeSA and review acitivties at Co-working space for Ecommerce startups
THE FACE MAGAZINE
Sponsor Ecommerce column with
1
6 pages each issue that brings success stories or experts voices from VeSA
Sponsor KOL column with 6
2
pages each issue that brings KOLs brand name who have case studies from VeSA ecosystem…
Advertising or articles about
3
co-working space where ecommerce startup can join for connection global in this time.
THE FACE E-MAGAZINE thefacevietnam.vn
1
Advertising banner about Co-working space on website
2 3
Sponsor Ecommerce column (articles that differ from those in magazine)
Sponsor KOL column with lessons to become a professional KOL (articles that differ from those in magazine)
NEWSPAPER BUSINESS WEBSITE More than 30 business and economic mainstream media will update the highlighted activities from VeSA monthly according to the detailed communication plan.
COWORKING
SOCIAL MEDIA
VeSA fanpage Create content ideas, scripts, images that evoke desire or promote activities on social networks to become a professional KOL or effective online sales concepts from successful KOLs now ...
Seeding Connecting content on VeSA fanpage through the influencer of the famous KOLs today
Create propaganda campaigns about activities and highlights from VeSA for the community to participate in comment and share.
VeSA Thank Ecosystem You FOR YOU R L ISTE NI NG in 2020
The PR Campaign Face Media