by Larry Fulcher and Mercedes Padro
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AUDIENCE Meg Hanriot is a 25 year old woman currently working at a grocery store in Kansas City. She is looking into adopting and she has a deep love for horseback riding. Meg is recently married and her and her husband love to travel. One of her goals is to save money, which is the main reason why she is looking into adopting.
KEYWORDS wholesome, family-friendly, fun
adoption psa
persona
MEG HANRIOT
BEHAVIOR
from Kansas City, Missouri recently married went to college in Fulton, Missouri for Equestrian Sciences Currently studying to be a nutritionist, B.A. studied abroad in Germany works at Trader Joe’s
has been riding horses since she was 11 studied abroad in Germany has always owned a pet works everyday at Trader Joe’s eats lunch everyday with husband goes for a run everyday
GOALS
NEEDS
pay off student loans get a B.A. as a nutritionist adopt a dog within the next few years adopt from an adoption agency
save money to pay off loans promote health save money for a dog go to a facility to adopt a dog become informed about adoption
adoption psa
Wayside Waifs
adoption psa
Wayside Waifs
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design brief
COLOR PALETTE
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design brief
PATTERN MAKING
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t-shirts
elevations
ENTRANCE
EXHIBIT SPACE
ADOPTION ROOM
EXHIBIT SPACE
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DOG AREA (OUTDOORS)
KENNEL SPACE
AD PT
Wayside Waifs is commi!ed to finding homes for all adoptable pets. Wayside is the largest pet adoption center in Kansas
City, placing over 5,400 animals each year in loving forever homes. Wayside does not euthanize adoptable animals, and there are no time limits for animals in our care. Only animals suering from significant medical issues or those that pose a danger are humanely euthanized. Wayside Waifs is proud to be a part of Kansas City's no kill community.
Top 3 reasons to adopt a dog 1. Adopting will save you money 2. When you adopt, you get a healthy pet
3. You save a life!
Of the dogs entering shelters
35% are adopted
elevations
ENTRANCE
EXHIBIT SPACE
DOG AREA (OUTDOORS)
KENNEL SPACE
ADOPTION ROOM
EXHIBIT SPACE
adoption psa