just a tad sweet
designed by Mercedes Padro
Introduction ............................................... 1 Research ...................................................... 3 Inspiration ................................................... 5 Thumbnails ................................................. 7 Concepts ..................................................... 9 Color/Type Studies ................................... 13 Prototypes ................................................... 15 Final Design ................................................ 17
introduction Honest Tea seeks to create and promote great-tasting, healthier, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products with sustainability and great taste for all.
What are we creating? a redesign of a bottled iced tea, connoting key words natural, organic, & sustainability.
Why? The product is currently rather flat and geometric, not necessarily visually dynamic. I want to take away the large “T� and create a simple and inviting design that complements the honest persona Honest Tea is going for.
honest tea 1
research The audience? McKara is a health conscious twenty-five year old. She works as a designer for Hallmark and is married to a nutritionist. The collective household income is $120,000 a year. The couple lives in Olathe, Kansas. McKara enjoys natural products and shops at the local farmers market on the weekends. She runs five miles every morning at 6 am. After her daily run, she goes to a local coffee shop and heads to work by 8 am.
honest tea 3
inspiration
honest tea 5
thumbnails
honest tea 7
concept sketches
honest tea 9
final direction
honest tea 11
type/color studies
honest tea 13
material studies
prototypes
honest tea 15
final design
honest tea 17
any. So we decided to make our own. Honest Teas are sweetened with a touch of organic Mango White cane sugar or Tea honey — never high fructosecorn Just a tad sweet syrup. The result is a subtle flavor andthirsty. a sixthWe of searched the calories thosetea We were for of bottled supertruly sweet tea-flavored drinks. that tasted like tea, but couldn’t find any. So we decided to make our own. Honest Honestly yours, Teas are sweetened with a touch of organic Mango White Tea
cane sugar or honey — never high Just a tad sweet syrup. The result is a subtle fructosecorn flavor and a sixthWe of the calories of thosetea Weusewere for bottled We glass thirsty. bottles because searched they are lateral recyclable, which means super sweet tea-flavored drinks. they be recycled back intotea, glassbut bottles. This bottlefind contains thatcan truly tasted like couldn’t approximately recycled to content. Please the (re)cycle going. any. So we10% decided make ourkeepown. Honest Honestly yours, Teas are sweetened with a touch of organic cane sugar or honey — never high fructosecorn syrup. The result is a subtle flavor and a sixth of the calories of those We use glass bottles because they are lateral recyclable, which means super sweet tea-flavored drinks. they can be recycled back into glass bottles. This bottle contains
organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
70
CALORIES PER BOTTLE
Refrigerate After Opening Shake Well- Tea Leaves May Settle
MANGO WHITE TEA
16 FL OZ (1 PT) 473 mL
70
CALORIES PER BOTTLE Refrigerate After Opening Shake Well- Tea Leaves May Settle
MANGO WHITE TEA
approximately 10% recycled content. Please keep the (re)cycle going.
Honestly yours,
16 FL OZ (1 PT) 473 mL
70
CALORIES PER BOTTLE Refrigerate After Opening Shake Well- Tea Leaves May Settle
We use glass bottles because they are lateral recyclable, which means they can be recycled back into glass bottles. This bottle contains approximately 10% recycled content. Please keep the (re)cycle going.
Moroccan Mint
Just a tad sweet We were thirsty. We searched for bottled tea that truly tasted like tea, but couldn’t find any. So we decided to make our own. Honest Teas are sweetened with a touch of organic Moroccan cane sugarMint or honey — never high fructosecorn Just a tad sweet syrup. The result is a subtle flavor and a sixthWe of searched the calories thosetea We were thirsty. for of bottled super sweet tea-flavored drinks. that truly tasted like tea, but couldn’t find any. So we decided to make our own. Honest Honestly yours, Teas are sweetened with a touch of organic Moroccan Mint cane sugar or honey — never high Just a tad sweet syrup. The result is a subtle fructosecorn flavor and a sixthWe of the calories of thosetea Weusewere for bottled We glass thirsty. bottles because searched they are lateral recyclable, which means super sweet tea-flavored drinks. they be recycled back intotea, glassbut bottles. This bottlefind contains thatcan truly tasted like couldn’t approximately recycled to content. Please the (re)cycle going. any. So we10% decided make ourkeepown. Honest Honestly yours, Teas are sweetened with a touch of organic cane sugar or honey — never high fructosecorn syrup. The result is a subtle flavor and a sixth of the calories of those We use glass bottles because they are lateral recyclable, which means super sweet tea-flavored drinks. they can be recycled back into glass bottles. This bottle contains
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
MANGO WHITE TEA just a tad sweet
16 FL OZ (1 PT) 473 mL
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
CALORIES PER BOTTLE
MOROCCAN MINT
16 FL OZ (1 PT) 473 mL
70
Refrigerate After Opening Shake Well- Tea Leaves May Settle
70
CALORIES PER BOTTLE Refrigerate After Opening Shake Well- Tea Leaves May Settle
MOROCCAN MINT
approximately 10% recycled content. Please keep the (re)cycle going.
Honestly yours,
16 FL OZ (1 PT) 473 mL
70
CALORIES PER BOTTLE Refrigerate After Opening Shake Well- Tea Leaves May Settle
We use glass bottles because they are lateral recyclable, which means they can be recycled back into glass bottles. This bottle contains approximately 10% recycled content. Please keep the (re)cycle going.
Pomegranate
Just a tad sweet We were thirsty. We searched for bottled tea that truly tasted like tea, but couldn’t find any. So we decided to make our own. Honest Teas are sweetened with a touch of organic Pomegranate cane sugar or honey — never high fructosecorn Just a tad sweet syrup. The result is a subtle flavor andthirsty. a sixthWe of searched the calories thosetea We were for of bottled super sweet tea-flavored drinks. that truly tasted like tea, but couldn’t find any. So we decided to make our own. Honest Honestly yours, Teas are sweetened with a touch of organic Pomegranate cane sugar or honey — never high Just a tad sweet syrup. The result is a subtle fructosecorn flavor and a sixthWe of the calories of thosetea We for bottled We usewere glass thirsty. bottles because searched they are lateral recyclable, which means super sweet tea-flavored drinks. they be recycled back intotea, glassbut bottles. This bottlefind contains thatcan truly tasted like couldn’t approximately recycled to content. Please the (re)cycle going. any. So we10% decided make ourkeepown. Honest Honestly yours, Teas are sweetened with a touch of organic cane sugar or honey — never high fructosecorn syrup. The result is a subtle flavor and a sixth of the calories of those We use glass bottles because they are lateral recyclable, which means
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
MOROCCAN MINT just a tad sweet
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
Ingredients: Purified water, organic honey, Fair Trade organic green tea leaves, organic peppermint leaves, organic spearmint leaves, natural flavor, citric acid. Like fine wine, our tea contains natural sediment.
just a tad sweet
Refrigerate After Opening Shake Well- Tea Leaves May Settle
16 FL OZ (1 PT) 473 mL
POMEGRANATE
70
CALORIES PER BOTTLE
16 FL OZ (1 PT) 473 mL
70
CALORIES PER BOTTLE Refrigerate After Opening Shake Well- Tea Leaves May Settle
16 FL OZ
honest tea 19
Mercedes Padro Kansas City Art Institute Human Centered Design December 4, 2014