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THE PROJECTING FINISH a timeline
1465
OLD STYLE / HUMANIST
Calligraphic offspring Shortly after Johannes Gutenberg's adoption of the movable type printing press Low line contrast Bracketed Serifs
1750 TRANSITIONAL /AROUQUE B More dramatic thicks/thins Ball terminals Readability Character Utilitarian quality
1775
DIDONE / MODERN
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Originally intended for attention grab in posters Thick serif, as thick as the vertical lines Monospace fonts are typically slab
1800 SLAB/EGYPTIAN
1854
LATIN / WEDGE Serif that forms a pint and visibly widens France shop signs Adrian Frutiger Advantage was that one could engrave or paint them broad or narrow, thick or thin. Like sans serif typefaces they were easy to modify
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IN THE
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KNOW s s
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HOW THE WEST WAS
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Th Thee ma main in pu pu rr po po ssee oo ff ll et et tt er er ss isis tt hhee pr pr ac ac tt icic aall oo nnee oo ff ma makkin ingg tt hhou ou gghhtt ss vv isi isibl bl ee Th Thee ma main in pu pu rr po po ssee oo ff ll et et tt er er ss isis tt hhee pr pr ac ac tt icic aall oo nnee oo ff ma makkin ingg tt hhou ou gghhtt ss vv isi isibl bl ee Th Thee ma main in pu pu rr po po ssee oo ff ll et et tt er er ss isis tt hhee pr pr ac ac tt icic aall oo nnee oo ff ma makkin ingg tt hhou ou gghhtt ss vv isi isibl bl ee TYPE SCIENCE -28-
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