Market Entry Strategy

Still fairly a new brand, the best strategy for market penetration in China remains to hiring an agent; due to its lower-cost nature.

As an initial entry strategy; Outdoor Voices will hire an agent; with China being the first Asian country of entry, a more experienced figure and/or company will benefit Outdoor Voices with the minimal budget spent.

While other options such as franchising and co-branding may give more fertile results initially, the current Brand placement in the market and the inexperience in Asian countries provide the initial entry strategy; and if successful in the Asian market the brand may dive into joint ventures and franchising options.

Other options such as franchising may also result in long-term partnerships and complex partner relations; however an agent provides a breathing-room for the brand to gain initial awareness in China before stepping into bigger commitments with the help of an ‘expert'.