Pest - China

Chinese Government has several regulations for products to enter and be able to sell in the country (United States Fashion Industry Association 2019). First and for most; China has a number of chemical and physical requirements that are musts for any product to penetrate the market. While the requirements are specific to garment types such as plastic shoes, they are as follows below.

- Chemical Requirements - Labeling Requirements - Product Segmentation

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Over the last decade; China’s economy has grown 5%; suggesting it is close to passing that of United States’. Growth in urban areas and low labour cost has attracted many foreign investor; strengthening the economy.

The purchasing power of the average citizen has also increased due to the growth in economy. However the current issues involving Hong Kong may damage this.

Population growth and higher educated rate influences the buying habits of the Chinese shopper, and the wide range of digital formats and social media channels used by the average Chinese person has increased significantly; with 430 million internet users around. Ecommerce has taken shape and increased with these trends.

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Digital use when it comes to retailing has increased significantly; with e-commerce websites taking leads when it comes to selling and how selling is done.