Corporate Social Responsibility

social responsibility CORPORATE

NETBALL JAMAICA SPONSORSHIP

Consolidated Bakeries Jamaica Ltd, under its Purity Brand, was proud to partner with Netball Jamaica in January 2015. The company committed to supplying the Sunshine Girls with bread, mainly the Purity Hearty Goodness 100% Whole Wheat Bread, weekly until the World Netball Championships in August 2015.

Karen Anderson, General Manager of Netball Jamaica, appreciated the newfound partnership between the organizations and voiced that “This donation will go a long way in ensuring that the ladies on the Sunshine Girls squad will be provided nourishment pre and post training. It is always a challenge trying to find the funding to feed the squad but thanks to Purity Bakery, we have one less worry now.”

BUN DONATION TO FIRE FIGHTERS

Consolidated Bakeries Jamaica Ltd, under its Miss Birdie brand, officially launched its “#ShareTheLove” Campaign with a donation to The Jamaica Fire Brigade in April 2015.

In an attempt to recognize the gallant efforts of the firefighters in fighting the massive Riverton Fire, Miss Birdie donated 276 bus to the firefighters who were directly involved with resolving the dilemma.

This donation personified the efforts of the brand and was the platform for other donations themed at highlighting groups that are very deserving, but under recognized.

Acting Senior Deputy Superintendent, Mr. Patrick Gooden, stated how very appreciative they were and reiterated that “We want to take the opportunity to say thanks. The staff was very grateful of the donation and we [the Jamaica Fire Brigade] want to continue the relationship and hope that it can develop into something even more meaningful.”

EMPLOYEE ENGAGEMENT

In line with our Purity brand proposition of a healthy lifestyle, a group of employees boldly entered the National Health Fund “Work It Out” Challenge.

The team consisted of: Delarno Forrest (Team Captain) Andrea Green Stephen Mullings Elaine Stephenson Wilma Small

Through dedication, continued efforts and great support from fellow co-workers, the Consolidated Bakeries Team was acknowledged in the Top 10 Awardees for the National Health Fund’s “Work it Out” Challenge.

JAMAICA WATER POLO TEAM SPONSORSHIP

Consolidated Bakeries Jamaica Ltd, under its Purity Brand, sponsored the Jamaica Waterpolo team with 250 T-shirts for their trip to Puerto Rico in June 2015, in an official presentation at the National Aquatic Centre.

Coach Lance Rochester, Vice President of the Amateur Swimming Association of Jamaica, stated that

“We are very happy that Purity Bakery is supporting us in this way. This is the first time this is happening and we hope that it leads to further partnership between the Jamaica Waterpolo Team and Purity Bakery.”

The team took home Bronze Medals in all 4 categories, with the male and female categories for both the 18 and under and 15 and under teams winning medals. The 18 and under boys defeated Costa Rica by 13 goals to 12 in a tight game after trailing by 6 goals to 4 at the end of the first half.

MISS BIRDIE/ PURITY SPONSORSHIP

Consolidated Bakeries Jamaica Ltd, under both its Miss Birdie and Purity brands, offered a scholarship to a final year Jamaican student at the tertiary level pursuing an undergraduate degree (B.Sc) in the Department of Management Studies, at the University of the West Indies, Mona.

The scholarship was valued at $300,000 and offered students who had a Grade Point Average of 3.0 or higher, with a verifiable financial need, the opportunity to have their tuition paid in full. The successful candidate had to have displayed leadership qualities, volunteerism and social involvement as well as active participation in co-curricular activities.

Following the interview process, The Miss Birdie/Purity Scholarship for Business & Management was awarded to Ms. Keyondra Lambert in August 2015.

“SUPPORT LIFE, FIGHT BREAST CANCER” CAMPAIGN

During the month of October, the company, under it’s Purity brand, once again joined forces with the Jamaica Cancer Society (JCS) and in an effort to raise awareness about Breast Cancer, the company donated part proceeds of sales from specially branded Purity Hearty Goodness100% Whole Wheat breads.

The Purity Hearty Goodness 100% Whole Wheat breads once again bore a pink ribbon in honour of the occasion. Other activities were also undertaken such as a school invasion at Ardenne High School, where students and teachers were each given a pink ribbon, informational pamphlets and a product. They were also invited to share messages of support to persons affected by Breast Cancer through an “I Wear Pink For” Support Board. There was also a supporting presence at the JCS Mammography Screening Day where patrons were rewarded with products for getting tested.

Coupled with last year’s donation, Consoldiated Bakeries Jamaica Ltd has so far donated over $200,000 to the Jamaica Cancer Society to aid in early detection of Breast Cancer through Mammography Screenings.