Consolidated Bakeries Jamaica Ltd. - Annual Report 2015

Page 12

social responsibility CORPORATE

NETBALL JAMAICA SPONSORSHIP

Consolidated Bakeries Jamaica Ltd, under its Purity Brand, was proud to partner with Netball Jamaica in January 2015. The company committed to supplying the Sunshine Girls with bread, mainly the Purity Hearty Goodness 100% Whole Wheat Bread, weekly until the World Netball Championships in August 2015.

Karen Anderson, General Manager of Netball Jamaica, appreciated the newfound partnership between the organizations and voiced that “This donation will go a long way in ensuring that the ladies on the Sunshine Girls squad will be provided nourishment pre and post training. It is always a challenge trying to find the funding to feed the squad but thanks to Purity Bakery, we have one less worry now.”

BUN DONATION TO FIRE FIGHTERS

Consolidated Bakeries Jamaica Ltd, under its Miss Birdie brand, officially launched its “#ShareTheLove” Campaign with a donation to The Jamaica Fire Brigade in April 2015. In an attempt to recognize the gallant efforts of the firefighters in fighting the massive Riverton Fire, Miss Birdie donated 276 bus to the firefighters who were directly involved with resolving the dilemma.

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