AMERICANA: Exhibitor information

GREAT HORSES GREAT RIDERS GREAT FUN

September 6 to 10, 2023

MESSE FRIEDRICHSHAFEN

Exhibitor documents

The new location in Friedrichshafen is simply made for AMERICANA. With its broad and long-standing experience in the world of equestrian sports, Messe Friedrichshafen is the perfect organizer for AMERICANA exhibition area.

The fairgrounds also leave nothing to be desired. As an exhibitor, you can benefit from our expertise in equestrian sports as well as visitors with exceptional purchasing power. Take advantage of AMERICANA as a business platform and look forward to outstanding service!

GREAT HORSES GREAT RIDERS GREAT FUN

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The formula for success: The synergies offered by the exhibition and sports areas

Whether Western riding associations, outfitters, suppliers of feed and nutritional supplements, horse health specialists, or stable construction companies – fans of Western riding will find exactly what they are looking for here! Several riding arenas and a Health Forum will ensure that information reaches the trade audience.

AMERICANA is also remaining true to its original concept in its new home. The fair has long served as a central meeting place for the community and will continue to play this role. It’s an event featuring plenty of fun, a buoyant mood, outstanding athletic achievements, and an incredible range of products on offer.

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THE RIDING PROGRAM –

Europe’s leading event with elite athletes in over 50 individual disciplines

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NUMBER 1 IN EUROPE

AMERICANA is the number 1 destination in Europe when it comes to everything relating to Western riding. With the exception of the Covid pandemic year of 2021, AMERICANA has been able to boast the participation of more than 350 exhibitors from 14 countries. The fair has also established itself as an event with a truly unique blend and has become synonymous with the best of Western horse culture, with a competitive riding program featuring more than 50 different Western equestrian classes. It’s an unforgettable event for exhibitors, contestants, and visitors!

AMERICANA 2023 –

Where the world’s elite meet

In 2023, we will again be expecting participants from more than 20 countries, including the United States, Canada, and many European countries. Over 50 competitive events are on the schedule, including highlights like the thrilling finals to be held during the evening shows on Friday and Saturday: the European Championship classes “NCHA European Cutting Cup” and “ERCHA European Reined Cow Horse Derby” as well as the Reining class “NRHA Bronze Trophy.” In addition to the big European Championship all-around classes such as “Ranch Riding” and “Trail,” a particular highlight of this year’s action will again be the “Bridleless Cutting” class, a competitive discipline in which the horses are ridden without the benefit of headstalls and reins.

Hall layout of AMERICANA in 2023

Zeppelin CAT Hall A1: Western sports classes, evening shows

Hall A3

Equestrian sports accessories and apparel, horse care, riding arena, and feed

Hall A4

Equestrian sports accessories and apparel, horse care, riding ring, feed, tourism, information & services, Western riding associations

Hall A5

Capital goods, trailers

Hall A6

Ranches, stables

Hall A7

Stables

Foyer West Health Forum

B1-B3

Exhibitor parking

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Halls

B1 B2 B3 A3 A4 A5 A6 A7 A1 P P P ENTRANCE Foyer East ENTRANCE Foyer West PARKING West 1 PARKING East 2 PARKING East 1 Open-Air Area East Open-Air Area West

Messe Friedrichshafen: Captivating fairgrounds with persuasive details

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8000 parking spaces directly on the grounds of the exhibition center. Additional park-and-ride parking spaces in the immediate vicinity.

Zeppelin Cat Hall A1: Spectacular event hall that can be completely darkened. Most recently the venue for the prime-time game show “Wetten, dass..?” and the gala shows of the Pferd Bodensee fair.

Bright halls with large glass fronts and wooden ceilings ensure that everyone can quickly get their bearings and enjoy a pleasant working atmosphere.

Rustic trade fair alp with beer garden on the Open-Air Area West. Our trade fair daycare looks after the little ones while their parents are visiting the fair.

The catered atrium is the ideal place to relax. It’s also great for exhibitor parties.

Our two foyers are popular meeting places and event venues.

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PARKING West

1 lake. 4 countries. 1000 possibilities

Our Location

Lake Constance is not only a fascinating leisure region, but also home to numerous high-tech companies of world renown, innovative start-ups and leading companies in the automotive sector. Many exhibitors have already found their employees of tomorrow here. This is the home of inventors and thinkers – but also the home of affluent target groups. Because Lake Constance, located in the Germany-Austria-Switzerland border region, is one of Europe’s most affluent purchasing regions. This is something that can be relied upon, even in these somewhat troubled times!

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Zurich Munich Stuttgart Innsbruck Nuremberg FRIEDRICHSHAFEN AUSTRIA GERMANY SWITZERLAND Frankfurt LIECHTENSTEIN Vaduz

A region to fall in love with!

Lake Constance is one of the most scenic leisure and vacation destinations in Europe. Summer is still in the air on Lake Constance at the beginning of September, tempting visitors with the numerous events and attractions the region has to offer. Many of our exhibitors use this dreamlike environment to host their own side events and to entertain their customers. The fair and its environment have unique synergies that foster success. Whether a rustic horse farm, an elegant beach bar, an exquisite sports and wellness hotel, or action and excitement – there are no limits to the imagination and possibilities on Lake Constance.