EUROBIKE 2023 | Advertising & Marketing Opportunities

Advertising & Marketing Opportunities

June 21– 25, 2023 | Messe Frankfurt

Media entries

Mandatory entry in the EUROBIKE directories

The mandatory company entry consists of company name, street, postcode/city, telephone, fax, website and e-mail. You can supplement this entry with a short description of your company or your products or services (max. 300 characters). Online booking https://osc.fairnamic.com/fnc/go?shop=logingb Acceptance deadline 03.05.2023 Price 1x Company data and max. 15 Products in the index of products inclusive*

* Corresponds to the communication fee included in the first stand invoice.

Data entry via the Online Service Center (OSC)

After admission, you will receive your personal login data for the OSC.

There you have the following options:

- Processing and booking of your mandatory entry

- Previewing and checking your entries

- Booking of additional entries (for example logo packages)

- Information on other advertising opportunities

Additional entry: Logo in the hall directory

With your logo in the hall directory, your trade fair stand will be found more quickly. Regardless of whether you are searched for in the guide or at the EUROBIKE website. The logo image depends on the stand size and logo proportions. We recommend exhibitors with smaller stands to place their logo in the exhibitor directory.

If it is desired that a booth space in the floor plan represents multiple company logos, they would need to be uploaded in a single, merged image file.

Additional entry: Index of exhibitors

Is you company known by more than one name? Make sure everyone can find you no matter what name they know you by and use the additional company listing.

Online booking https://osc.fairnamic.com/fnc/go?shop=logingb

Additional company entry free of charge (For the entry of other addresses - manufacturers, importers, etc.).

Description in the company entry up to 300 characters can be booked free of charge (Company or product description)*

*additional logo booking possible for a fee

Description in the company entry on the website

Additional entry: Contact person

ADVANTAGES

Online booking https://osc.fairnamic.com/fnc/go?shop=logingb

Price free of charge

Contact persons are not listed in the guide

Quicker accessibility

Contact person on the EUROBIKE website

Example:

Surname

Position/function

Telephone number

Additional entry: Index of products

Do you have more than 1 product to offer? Let everyone know about it! You can add up to 15 commodity groups to your exhibitor entry. This will increase your visibility in the online exhibitor directory, as interested parties will be able to find you better via our product group filter.

At least 1 mandatory entry in the index of products. A maximum of 15 entries are possible.

ADVANTAGES

Online booking

https://osc.fairnamic.com/fnc/go?shop=logingb

Price* free of charge

Index of tradmarks is not listed in the guide

Representation of your whole portfolio

Better findability for interested parties

Example: Products

Product group

Additional entry: Index of tradmarks

Would you like to show which brands you have available? No problem! Use the free additional entries in the index of tradmarks for this purpose. This allows you to be found more easily via the brand filter in our online exhibitor directory.

Online booking https://osc.fairnamic.com/fnc/go?shop=logingb

Price* free of charge

Index of products is not listed in the guide

ADVANTAGES Representation of your whole portfolio

Better findability for interested parties

Entry in the index of tradmarks on the EUROBIKE website

Example: Brands

Brand name

Additional entry: Social media linking

Your trade fair presence on social networks! Link online directory listings to your social media platforms. This means that visitors to the EUROBIKE website are just one click away from your social media platforms.

Online booking https://osc.fairnamic.com/fnc/go?shop=logingb

Price free of charge

Social media linking is not listed in the guide

Possible entries:

• Link to your social media platforms

• Link to your product or image video

• Link to your app

• PDF of sales brochures, price lists or image brochure

• Your events during the trade fair

• and much more.

Social media linking on the website

Additional entry: Video linking

Link your product or image video to your company listing in the online directory. Enhance your company entry with an image or product video of your choice and improve your media presence on the EUROBIKE website. Online booking

https://osc.fairnamic.com/fnc/go?shop=logingb Price free of charge

Top listing Exclusively for exhibitors

You have the option of booking a top placement in the online directory. Max. 5 top entries are randomly rotated. The listing is per product category. Placement in the index of exhibitors. There are only a limited number available for booking! ADVANTAGES

Your entry at the top of the list

Potential reach approx. 5.4 million page views and 402,000 users

Run time

Beginning of May 2023 until end of October 2023

Price € 1,490.00

International B2B decision-making environment

More visibility without scrolling or searching

Banner advertising

Banner advertising: Website

Advertise on the most important content pages of the EUROBIKE website.

• International B2B decision-making environment

• Display in two formats (web and mobile)

• In rotation with advertising banners

• Approx. 3 minutes dwelling time per session

Potential reach approx. 5.4 million page views and 402,000 users

Web format 300 x 250 px | 150 KB or 728 x 90px | 150 KB

Run time from insertion to 31.08.2023

Acceptance deadline at any time - at the latest 26.05.2023

ADVANTAGES

Advertising on EUROBIKE’s digital lead media

High access figures before, during and after the trade fair Banners around the most visited pages

XL PACKAGE € 4,500.00 Placement on

• Homepage

• Your visit

• Trade fair program

• Topic pages

• Hall plan

L PACKAGE € 3,500.00 Placement on

• Your visit

• Trade fair program

• Topic pages

• Hall plan

S PACKAGE € 1,500.00

• Individual placement of your banner

• One of the most visited pages

Banner advertising: Newsletter

More than 61,000 international visitors and exhibitors have subscribed to the EUROBIKE newsletter. The addresses will be provided with the latest information on EUROBIKE approx. 15 times from January 2023 until the start of EUROBIKE and approx. 3 times during/after the trade fair until July.

Languages: German, English

ADVANTAGES

Directly into the inbox of your target group!

Exclusivity

Two banner format options per mailing

Format 600 x 100px und 600 x 315px | only static

Data format JPG data | No editorial contribution possible!

Acceptance deadline at any time - at the latest 26.05.2023

Price (Sending the banner in 2 newsletters each DE and EN) € 3,500.

61,000 email address In the run-up to the trade fair and/or in the aftermath

Exclusive Newsletter

Exclusive Newsletter

Benefit from the unique coverage of our newsletter as an exclusive aid for your marketing and communication goals. Regardless of whether it’s before, during or after EUROBIKE – this is where you alone determine what messages you want to send to our newsletter subscribers.

And the best part of all, with this exclusive newsletter you don’t have to compete for attention with other exhibitors. You alone provide the content –and nobody else.

• The exclusive newsletter comprises 2 contributions from EUROBIKE as well as 1 main article and 3 additional smaller articles. This exhibitor text is identified as “Sponsored Content”.

• All articles may refer to an article previously published on the website or to (an article on) your own website.

ADVANTAGES

Directly into the inbox of your target group!

61,000 email address

In the run-up to the trade fair and/or in the aftermath

Price per language version (DE or EN)

Price for both language versions (DE or EN)

€ 5,500

€ 8,500

Video advertising

Video advertising: LED walls on the premises

Your advert runs ten times throughout the day on a minimum of four LED walls distributed over the entire exhibition grounds. You decide whether you would prefer to use a video, a static image or an image carousel.

Price per video: maximum 45 seconds runtime

3 day package: € 3,500

5 day package: € 5,500

Freeze frame/image carousel: 20 seconds

3 day package: € 2,500

5 day package: € 3,500

Recordings: All day several times per hour

Jobmarket

Contact: Martina Rumschick EUROBIKE +49 7541 95995 28 marketing@eurobike.com

Advertisements: Event Guide

takes place in the best possible way

2/1 page 240 x 210mm + 6mm bleed

1/1 page 120 x 210mm + 6mm bleed

1/2 page 120 x 105mm + 6mm bleed

Advertisements: Show Daily

Your advertisement in the official trade fair newspaper

Circulation approx. 20,000 copies

Format 242 x 335mm (+5 mm bleed)

Data format PDF (resolution: 300dpi)

Acceptance deadline 14.06.2023

Significant discounts are available for packages with multiple shows and online promotions.

Contact the Show Daily team led by Tom Kavanagh for a customised package that will maximise your exposure and fit your budget.

Details and content of Show Daily are available online at: www.showdaily.net

4-edition package

1/1 page (4c, 242 x 335 mm) € 6,800.00

1/2 page (4c, 242 x 163 mm) € 6,000.00

1/4 page (4c, 119 x 163 mm) € 4,500.00

1/1 page 242 x 335mm +5 mm bleed

1/4 page vertical 119 x 163mm +5 mm bleed

1/2 page horizontal 242 x 163mm +5 mm bleed

Contact: Tom Kavanagh

tom@showdaily.net

Become a EUROBIKE partner!

1. Focus on the topics of the future

You will be engaging with the ontrend topic of today. The future belongs to the bike – it is the key constituent of a healthy and sustainable lifestyle.

New mobility laws, such as those in Berlin, and ultimately the climate demonstrations are shifting the bike into the focus of politics, town planning, transport, but also lifestyle and urban culture.

For you too as a company, involvement in the topics of bikes and Future Mobility is an important aspect in employer branding. Be part of the movement when the mobility of our entire society changes and benefit from the growth.

2. Maximise media presence

Extensive media partnerships guarantee a multimedia reach.

Using experience from the virtual event formats of 2020/21, we have developed cross-media offers for you so that you can also present your brands and messages away from their physical presence.

What’s more, EUROBIKE is represented in the national and international press – in the year 2022 some 1,153 media representatives from 31 nations were on site.

3. Dynamic growth

While many mobility trade shows have ultimately faded, EUROBIKE as the world’s leading trade show for the bike industry and Future Mobility-Branche has been setting exhibitor and visitor records for years. Constant growth in German and international companies among the exhibitors confirms the trend.

EUROBIKE is the major event of the bike and mobility sector, offering bicycle fans, event enthusiasts and families an unforgettable live experience.

A fantastic opportunity for the presentation of your company!

4. Contacts offering rich opportunities

EUROBIKE offers highly interested visitors with a high purchasing power combined with well-informed B2Brelevant contacts from companies, the sector, politics, associations and the media.

Numerous prestigious specialist events at and around EUROBIKE reinforce the exchange between experts.

Our partner models

Global presence of your brand across all of EUROBIKE, exclusive co-branding

Exclusive partnership for a specific area, e.g. .

• Partnerland

• Mobility partner

• Automobile partner

• Frankfurt cycling marathon

• Demo Area

Exclusive partnership for a specific area, e.g.

• Partnerland

• Mobility partner

• Automobile partner

• Demo Area

EUROBIKE

Partner for certain promotional tools, e.g.

• Kids Area

• E-Cycling Area

• Start Up Area

• Cargo Area

• Career Center

EUROBIKE PLATINUM Partner EUROBIKE GOLD Title partner

EUROBIKE SILVER Partner

Bronze Promotion Partner

EUROBIKE Partner models Overview

Inclusion of logo in the sponsors’ list across all advertising and publicity measures as well as on the partner wall at the entrances

Brand advertising PRINT B2B + B2C *

> Guide / advertisement

> Show Daily / advertising strip across all 4 issues

Brand advertising ONLINE B2B + B2C

Banner advertising package over several pages of the website (start page, your visit, programme, hall plan, topic pages)

> Report in e-newsletter incl. banner placement (approx. 61,000 international subscribers)

> 1 social media post (Facebook + Instagram)

On site presence: site branding banners/beach flags, stage time

Mention in a press release, presentation at a press event

and indoor advertising areas (Advertising Messe Frankfurt) *

presence on the LED walls (5-day package) *

presence on the admission ticket

1-day admission ticket – any combination for B2B and B2C days

All prices are net and subject to 19% VAT

Sponsoring offers EUROBIKE races

You are involved in the many facets of cycling and show your commitment through financial support and promotion of young talent in the region.

Bembel Crit and the Cargo EURO CUP Race on the exhibition grounds offer a wonderful platform in a great setting with a large, interested and diverse audience. Make the most of the amazing atmosphere on the exhibition grounds and create a lasting impression.

CARGO EURO CUP: Friday, 23 June 2023

Bembel Crit: Saturday, 24 June 2023

on the grounds of EUROBIKE, Messe Frankfurt

Partner of the event

Integration of sponsor into the name of the event and/or course

Logo integration on the start numbers of all competitors for the respective course

Branding on the course through the show grounds (beach flags, banners, quickboards)

Logo integration on sponsor walls

Logo integration on stationery for the event

Digital presences (contributions in newsletter and social media, logo integration on the website)

Total for rights:

✓

✓

✓

✓

✓

✓

5,000 – 20,000€ *

* the scope of services depends on the agreed legal sum

Press / PR service

Contact:

Press / PR service

Print press box at the Press Center (Torhaus)

Price: € 50,00

Booking a press box in the Press Center (Costs €50) allows you to:

• Display press information on site in the Press Centre (Torhaus). If required, you will receive two boxes for German and English (recommended number of press releases or press kits approx. 20-30)

• The press boxes will be reserved for you and labelled with the exhibitor's company name, stand number and language.

• Please note: You should fill the press box yourself as required.

• All other Press Centre facilities are only available to accredited media representatives.

• You can display your documents in German and English.

Available to book as from May 2023: https://eurobike.com/en/meta/exhibitor/ press-service/press-box/

Online press box

Booking a online press box allows you to:

Price: free of charge

• Upload your company’s press releases, which can then be found under “Exhibitors press boxes”

• Provide a photo for download to accompany every press release

• Enter exhibitor contact data with a link to the homepage

• Additionally provide the address for a press contact (e.g. agency) as an option

• Make subsequent changes

• Please note that press texts cannot be uploaded as PDF files.

Available to book as from May 2023: https://eurobike.com/en/meta/exhibitor/ press-service/press-box/

Press / PR service

Novelties Price: free of charge

• Please inform us as early as possible if you are presenting new products at EUROBIKE

• You can upload a photo for each new product

• The list of new products will be made available to journalists and bloggers online and as a PDF document

• Linking news updates to the exhibitor contact on the website

Available as from May 2023 at: https://www. eurobike.com/en/meta/exhibitor/press-service/ novelties/

Press conference

• Please inform us of your press events

• All press events will be published in the media section of the website and made available in the Press Centre

• Exhibitors themselves are responsible for organisation of the event and for inviting the media

• Book a conference room: Would you like to rent a room for your press conference? Simply contact Messe Frankfurt by e-mail raumkoordination@ messefrankfurt.com or by phone +49 69 7575 3565

Online form for publicising your press event free of charge available from May 2023: https:// eurobike.com/en/meta/exhibitor/press-service/ press-conference/

Prominence on the booth Price: free of charge

• Let us know if you are expecting celebrity guests

• Dates are published online for journalists, bloggers and visitors

Set here as from May 2023: https://www. eurobike.com/en/meta/exhibitor/press-service/ celebrities/

Your Contact person

Thaddäus Geitner Exhibitor service EUROBIKE

+49 7541 95995 24 marketing@eurobike.com

Katja Richarz

Sponsoring & special advertising formats EUROBIKE

+49 7541 95995 26 marketing@eurobike.com

Martina Rumschick

Adverts & banner advertising EUROBIKE +49 7541 95995 28 marketing@eurobike.com

Sabine Zorell Press/PR service +49 7541 708 307 sabine.zorell@messe-fn.de

www.eurobike.com