EUROBIKE 2023 | Concept

Hello Future

Concept and participation options for EUROBIKE 2023

Messe Frankfurt

June 21 – 25, 2023

Festival Days: June 24 – 25

EUROBIKE profile

Eurobike is:

• The central platform for the bike and future mobility universe

• Industry meeting / community events – more than 100 countries as guests

• Show for international products and innovations

• Trading platform

• Media event

• Bike festival

• Political stage

Seniors

Children

Supplier

City Country

EUROBIKE

Athlete

Family

Commuter

30 years of EUROBIKE –

30 years of bike history

1991 2010 2000 2022

Launched in 1991 as a mountain bike trade fair at Lake Constance.

First electric bikes and pedelecs are presented in the 2000s.

The cargo bike boom of recent years visibly reduces the barrier between bicycle and car. The bike becomes a part of commercial traffic.

2023

Relocation to Frankfurt, increasingly important role of the bicycle as part of the green mobility transformation.

Further development as a mobility trade fair.

Extending its portfolio beyond the bicycle/e-bike: In future, EUROBIKE will represent the entire spectrum of urban, sustainable mobility – ranging from sharing providers via infrastructure suppliers, lightweight vehicles through to last-mile concepts.

How EUROBIKE sees itself

Creating spaces for exchange, new ideas, a change of perspective and strong partnerships for innovative mobility solutions and new business models.

Setting new benchmarks and identifying key issues in the fields of sport, leisure health and mobility.

EUROBIKE is: The central platform for the bike and future mobility universe

... and fulfils this role together with strong partners and visionaries from politics, commerce, society and the mobility sector.

Shaping the transformation of the bicycle from a leisure and sport device to a key element in a sustainable mobility transformation.

106 DEMO AREA Exhibitors

19.280 Test Drives

1,500 exhibitors from 57 countries at 140,000m2

EUROBIKE 2022

33,780 trade visitors from 105 countries

12.218 Test Driver

6.200 Overall Online Media Reporting

27,370 cycling fans at the Festival Days

1.153 Accreditations from 31 countries

882 Test Vehicles

Partner EUROBIKE 2022

Patrons of EUROBIKE 2022

Partner EUROBIKE CITY

Federal Minister for Digital and Transport, Dr. Volker Wissing, MdB

Tarek Al-Wazir, Hessian Minister of Economics, Energy, Transport and Housing

Peter Feldmann, Mayor City Frankfurt

EUROBIKE 2023

Keyfacts

Halls: 8, 9, 11, 12

June 21 – 25, 2023

Messe Frankfurt

EUROBIKE SHOW

Business Days:

June 21 – 25, 2023

CYCLING WEEK

17. – 25. Juni 2023

Frankfurt City and surroundings

Festival Days:

June 24 – 25, 2023

150,000m2 gross + outdoor areas

100,000 visitors (50.000 Business Days, 50.000 Festival Days)

Exhibition

EUROBIKE CYCLING WEEK

June 17 – 25, 2023

EUROBIKE SHOW

June 21 – 25, 2023

Festival

Business Days: In seven halls and the large outdoor area of Messe Frankfurt, more than 1500 exhibitors will be presenting product innovations from the fields of bicycles and e-bikes, parts, components and apparel.

Festival Days: On the weekend of 24 and 25 June the exhibition will host the Festival Days, when the show is open to all bike fans and will be inviting them to test bicycles, watch bike races and attend lectures.

Conferences

Turning the topics of bicycle and mobility into visible and palpable experiences. The Cycling Week will be presenting the topics throughout the entire city area in a wide variety of ways. This will again involve meeting points for the bike scene, weekend programmes for families, bike culture events, info stands and guided excursions.

EUROBIKE

EUROBIKE is the central platform for the bike and future mobility universe

The 32nd edition of the world leading trade show is taking place from 21 to 25 June in the trade fair and mobility metropolis of Frankfurt am Main.

On the Business Days and on the day before EUROBIKE from 20 to 23 June, numerous conference and network formats will be bringing all the stakeholders and interest groups in the field of future mobility together in one place.

ROAD TO EUROBIKE

February – June

There is a long route to EUROBIKE. Numerous international, national and regional events will set the mood for the show in the bike and mobility sector. At the forefront will be events connected with the bicycle and mobility but also a good measure of sports and cultural events.

Mainkai

We have new projects in the pipeline!

EUROBIKE Award

The new innovation prize for the bike and future mobility universe

• In collaboration with the German Design Council, which, as Germany’s leading authority on design and marketing, is an experienced initiator of highly regarded design awards.

• Nine categories including bicycles, e-bikes, components, accessories but also new product groups such as electric light vehicles, digital solutions and concepts for mobility and infrastructure.

• Grand Award Show on Wednesday evening and the central award exhibition in the Future Mobility Hall 8

• Eligible participants may be designers, developers, manufacturers and importers from the bicycle and mobility sector – regardless of whether or not they are exhibiting at EUROBIKE 2023.

ROAD TO EUROBIKE

All (cycle) paths lead to EUROBIKE. .

At numerous international, national and regional events, EUROBIKE will be working together with strong partners from the bike and mobility world to generate the right atmosphere among EUROBIKE cycle fans, both present and future, for the major bicycle event – EUROBIKE.

These events will appeal to everyone, regardless of whether they are fans of cycling as a sport, commuters, leisure cyclists, bike holidaymakers, children or gravel bikers.

At the forefront will be events connected with the bicycle and mobility but also a good measure of sports and cultural events.

EUROBIKE FESTIVAL DAYS: The bike festival for cycling fans

Testing: A chance to put 1,000 test vehicles through their paces on a 3 km long test track with a gradient.

Inspiration: More than 1,500 manufacturers from all over the world will be showing what vehicles to expect on the roads and in the woods of tomorrow. Numerous stages will be hosting globetrotters and regular cyclists as they display their small and large adventures.

Action: International stars of the MTB, trail and dirt scene will be performing breath-taking stunts and comparing their skills in competition.

Kids: The large Kids Area offers a space for children of age 3 to 12 to test their bike skills, take part in BMX courses or line up for their first race on a balance bike.

Cycle racing: From criterium to cargo bike race, whether professional or amateur – the circular course of roughly 1.4 km on the exhibition grounds provides plenty of entertaining sports action.

Informieren: Cities, municipalities and associations provide information on their activities along with offers for improving bike traffic.

EUROBIKE 21.06. – 25.06.2023

EUROBIKE program at the exhibition grounds

DAY BEFORE BUSINESS DAYS

FESTIVAL DAYS

National Cycling Congress

Location: Kap Europa Organizer: Federal Ministry for Digital and Transport + Hessian Ministry of Economics, Energy, Transport and Housing

Industry Press Conference

Bike Biz Revolution

Networking Dinner

Start-Up & Innovation Day

Bike Travel Forum

EUROBIKE Bike Travel Area

EUROBIKE Convention

Cargo Bike Academy

EUROBIKE Investors Lounge

EUROBIKE Academy

Sports, Fun, Entertainment, Workshops, Interactivity, Kids Area

Cargo Bike Race

Gravel Talk

Career Center

Demo Area

Cargo Area

Light-Electric-Mobility Area

Start-Up Area

EUROBIKE Award Ceremony Party & Trend Lounge

EUROBIKE 2023: Space allocation on the exhibition grounds

Topic and product groups

Future Mobility - Hall 8

Special Exhibition Areas

Products

Future Mobility Forum

StartsUps

Bike

Travel Area

Service Area

Components

Sports & Urban Performance

Cargo bikes

Urban Mobility & Sustainability

Light

Electric Mobility

EUROBIKE Award

Demo & Test Area

EUROBIKE

Jobmarket

Fashion & Accessories

Parts & Equipment

Supplier Area (B2B)

Topic and product groups

Future Mobility - Hall 8

Future Mobility Forum

Two stages and one exhibition area with product innovations form the core of the forum. The ideal meeting place to exchange ideas and input related to future mobility issues such as urban mobility and connectivity.

Starts-Ups – Engage with Innovation

Start-Up Area and Start-Up & Innovation Day offer the perfect platform for bringing together the bike sector, investors, product developers and designers as well as start-ups. We are the market place for inspiration, knowledge transfer and networking. This is where to discover tomorrow’s solutions.

Cargo bikes – Transport from Babies to Euro pallets

Light Electric Mobility – A Concept in a Process of Change

Transporting freight and people by bike is very much in trend. This is where manufacturers present their many and varied applications for cargo bikes – for both private and commercial use.

Light electric vehicles, mobility solutions: explore the electrifying world of the electric vehicle within the context of the mobility transformation.

Urban Mobility & Sustainability

Multimodal and intermodal traffic infrastructure, charging stations and pop-up cycle lanes shape tomorrow’s sustainable urban mobility. We point the way to the future. EUROBIKE Award

21..- 25.06.2023

EUROBIKE honours the most innovative products of bike and mobility sector. In the Award exhibition, visitors can see and experience the latest innovations and product trends. The Award is the quality mark of the bike and mobility sector.

Topic and product groups

Special Exhibition Areas

Bike Travel Area

The camp for tour destinations and organisers as well as visitors keen on travelling adventure attracts with travel reports, presentations of adventures and discussion panels.

Service Area – Enable benefits for clients

Demo & Test Area

EUROBIKE Jobmarket – Jobs in the bike industry

Supplier Area (B2B)

The platform for products and services concerned with the marketing of bicycles and other mobility providers.

Attractive trial courses invite all visitors to test and try out the latest bicycles, cargo bikes, e-bikes and other types of vehicle.

Everything centres on the bike. The job market and job wall are the platform for job vacancies and job seeker adverts. This is where to find your dream job in the bike and mobility sector.

Raw materials, small parts and other components. This is where you can establish contact to suppliers and other players in the vertical and horizontal supply chain.

Products

Components

Sports & Urban Performance

Fashion & Accessories

Parts & Equipment

Whether handlebars, gears, brakes or wheels, EUROBIKE offers an overview of all parts for bicycles, cargo bikes, e-bikes and other types of vehicle.

The place where manufacturers dealers, athletes and other bike enthusiasts meet for road, gravel, fashion, lifestyle and e-cycling .

Explore the current fashions and latest accessories. Everything from helmets and backpacks through to shoes.

Find everything that belongs on a bike. speedo, bell or lock. The exhibitors at EUROBIKE show their latest products.

Future Mobility Specialists’ Agenda

Future Mobility Specialists’ Agenda

EUROBIKE opening

21.06.2023

EUROBIKE Networking Dinner –Meet & Greet for the Industry

20.06.2023

The official opening of EUROBIKE with representatives from politics, business and society. All exhibitors and visitors are cordially invited.

The exclusive EUROBIKE networking event creates the perfect platform to forge new contacts both inside and outside the industry. An invitation from EUROBIKE.

Bike Biz Revolution – Conference for Visionaries

20.06.2023

EUROBIKE Convention – Smarter Tomorrow

21.06.2023

Start-Up & Innovation Day – Here to innovate, here to learn, here to network

22.06.2023

EUROBIKE ACADEMY – Knowledge from Experts for Experts

21. – 22.06.2023

Cargo Bike Academy – News, Trends and Inspiration

22.06.2023

The conference brings together the top decision-makers from the bike and mobility sector. It is where first-class speakers present the trends, topics and visions of the future.

The Convention is an event for the relevant players from the sector, politics, administration, science and civil society to discuss methods and opportunities for achieving the green mobility transformation.

The Start-Up & Innovation Day is the platform for inspiration and an exchange of knowledge for the bike industry: the focus here is on new features in the fields of investment, development, products, (digital) solutions and start-ups.

In free-of-charge presentations, workshops and seminars, acknowledged experts from retail, manufacturing, development and mechanics’ workshops deliver their current expert knowledge on important bicycle and mobility issues.

The format for an exchange of ideas and knowledge concerning the topic of cargo bikes. This is where representatives from politics, manufacturing, trading, local authorities and applications come together to discuss components, infrastructure and safety together with the other opportunities and challenges of cargo bikes.

Specialists’ Agenda

Specialists’ Agenda

21.06.2023

EUROBIKE presents facts and figures from the German and international bicycle industry for media professionals. Experts from a wide range of fields speak about future mobility and present the opportunities and challenges that exist within the sector.

EUROBIKE Career Center

21. – 25.06.2023

EUROBIKE Investors Lounge

21. – 22.06.2023

Together with the association Verbund Service Fahrrad (VSF), EUROBIKE is establishing a platform for career opportunities in the bike and mobility sector. This area features workshops, training sessions and displays of experts at work as well as panel discussions and presentations on the stage.

The masterclass for investors seeking an point of entry for the bicycle and mobility sector. Together with insiders from within the industry they will gain a better knowledge and understanding of the sector.

The hub for all loose spokes. A meeting point for bike culture and history. Exhibitors, visitors as well as media professionals are invited to immerse themselves in the exhibition.

22.06.2023

23.06.2023

The format for one of the most versatile types of bicycle. This is where manufacturers, designers, bikepackers, bike enthusiasts, and journalists meet to examine and discuss the latest trends and developments in the world of gravel bikes.

23.06.2023

Designing cycling to be attractive for everyone – and how to guarantee easy and straightforward access to cycle tourism offers. Keynotes, best practices and opportunities for a personal exchange of ideas address the issues.

Bloggers and journalists gain interesting insights into the bicycle and mobility sector in talks, guided tours and other formats.

21. – 25.06.2023

EUROBIKE-Team

Stefan Reisinger CEO +49 75 41 95 99 5-20

stefan.reisinger@fairnamic.com

Dirk Heidrich Show Director +49 75 41 95 99 5-21

dirk.heidrich@fairnamic.com

Katja Richarz

Project Manager Congress, Events & Cooperations +49 75 41 95 99 5-26 katja.richarz@fairnamic.com

Martina Rumschick

Project Manager Congress, Events, Award & Digitalisation +49 75 41 95 99 5-28

martina.rumschick@fairnamic.com

Johannes Schürle

Project Manager Congress, Events & Trade Visitors +49 75 41 95 99 5-25

johannes.schuerle@fairnamic.com

Melanie Riedmann

Project Manager Exhibitors +49 75 41 95 99 5-23

melanie.riedmann@fairnamic.com

Maresa Mutter

Project Manager Exhibitors +49 75 41 95 99 5-27

maresa.mutter@fairnamic.com

Thaddäus Geitner

Project Manager Exhibitors +49 75 41 95 99 5-24

thaddaeus.geitner@fairnamic.com

www.eurobike.com