2013-2014 Advertising Rates

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The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

Business Opportunities Multiple advertising The Swinging Bridge is the award-winning, editorially independent campus newspaper of Messiah opportunities are available College. The publication once known as “Ivy Rustles,” has become an established through The Pulse with The tradition at Messiah College for providing relevant, up-to-date, and vital Swinging Bridge, WVMM information to students and staff alike. The Swinging Bridge is published, on Radio, The Clarion Yearbook, average, 6 times per semester when the college is in session. Established in 1923. and pulse.messiah.edu.

Rates are competitive, and a “The V” 90.7 WVMM Radio is a professional radio station with a Top 40 format blended with an alternative student sales force handles & indie format. The student-run station broadcasts 24 hours a day, 7 days a week advertising sales. and boosts a signal stretching 20 miles across central Pennsylvania. Established

Prospective customers should consult the applicable rate card and other related materials created for each medium concerning costs, sizes, schedules, etc.

in 1969.

The Clarion Yearbook is an annual tradition of Messiah featuring the many highlights of the academic year. This proud cornerstone of Messiah circulates to over 300 students, parents, faculty, and alumni. Completely student-designed and advertised, the Clarion stands as a longtime tradition of Messiah College. Established in 1923.

pulse.messiah.edu The Pulse’s website is the central online hub of Messiah’s social and multimedia platforms. It contains exclusive content not found in any other of the Pulse’s printed publications and is the place to turn for up-to-the-minute news and updates. Accessible from anywhere in the world, pulse.messiah.edu is a place where prospective and current students, faculty, and alumni can become familiar with Messiah’s community. Established in 2011.

For additional information, please contact our Business Team at 717-691-6081.

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Demographics 2012-2013 Messiah College Grantham Campus Enrollment: 2,772 students representing 37 states and 28 countries

Total Faculty and Staff: 288

•

10% minority

(includes African-American and all other ethnicities)

•

2.4% international students

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61% female / 39% female

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Undergrad: 89%

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Grad/Prof: 11%

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58% of students are residents of Pennsylvania

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25,739 living alumni

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The Messiah College community represents over 60

Christian denominations

The Swinging Bridge: The Swinging Bridge newspaper circulates to over 1000 Messiah students and faculty.

90.7 WVMM: WVMM “The V” radiobroadcasts extend over a 10-mile radius reaching over 100,000 residents of Dillsburg, Mechanicsburg, Carlisle, and Harrisburg.

Clarion Yearbook The Clarion Yearbook reaches over 300 students, parents, and alumni each year.

The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

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The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

The Swinging Bridge Print Advertising • Annual Ad Plan: $1600 o

Requires insertions in each issue of the Swinging Bridge year-round

o

Ad sizes and contents subject to change (must be mentioned in contract)

o

These ads will be given top placement priority

• Semester Ad Plan: $935 o

Requires insertions in each issue of the Swinging Bridge for a semester

o

Ad sizes and contents subject to change (must be mentioned in contract)

o

These ads will be given placement priority after Annual Ads Plans

Open Rates Half Page Third Page

10.25” x 7.5” 10.25” x 5.5”

$345 Color $270 Color

Quarter Page Eighth Page

5” x 7.5” 5” x 5”

$195 Color $120 Color

Circulation Fall & Spring 11,000 copies (1000 copies/issue for 11 issues) September 2013 – May 2014 The Swinging Bridge is an 11” x 17” four-column tabloid.

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The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

Electronic Submission Guidelines: We accept electronic ad submissions to thepulse@messiah. edu or by CD or DVD in the following formats: PDF, highquality JPEG, or high-quality TIFF. When submitting an Adobe PDF file: •

All fonts should be embedded and images should be

color corrected to CMYK or Grayscale color spacing •

Black & White and Color images must be 300 dpi/ppi or

higher to ensure proper reproduction

Inserts & Deadlines All ad insertions are required to be sent electronically to thepulse@messiha.edu or delivered to The Pulse office one week prior to insertion and are accepted Monday – Friday, 2 p.m. – 5 p.m.

Publication Dates

By placing an ad, the advertiser represents to the newspaper

September September

12, 2013 26, 2013

trademarks, service marks or other product and service

October October November December

17, 2013 31, 2013 14, 2013 5, 2013

February February March April

13, 2014 27, 2014 25, 2014 10, 2014

May

1, 2014

that it has full legal authority to use any photographs, logos, identifiers that may be included.

The Pulse is not responsible for the production quality of any ads that do not conform to the requirements specified. The Pulse additionally reserves the right to alter the dimensions of any ads that do not meet the specified dimensions of insertion. The Pulse further reserves the right to change prices for advertisement insertions and to promptly inform advertisers of all changes as they are made.

All advertisers are entitled to a free copy of The Swinging Bridge in which they inserted an advertisement upon request.

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The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

The Clarion Yearbook Standard Rates Full Page Half Page

10” x 10” 10” x 5”

$80 $50

Quarter Page

5” x 5”

$30

Ad insertions in the yearbook must be no lower than 300 dpi/ppi to ensure proper reproduction in the publication process.

The 2013 Clarion yearbook will be published in over 300 copies consisting of 240 pages.

The Clarion yearbook will be available for purchase beginning on September 27, 2013.

Refer to the pulse.messiah.edu for online ordering and space availablity.

The Clarion Yearbook will be finalized and published around early May, 2014.

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WVMM “The V” Radio

The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

Radio Advertising Research indicates that radio is the last medium to which a consumer is exposed before making a buying decision, whether listeners are at home or at work, riding in their cars, or hearing the radio while they shop.

Radio is a medium in which quantity and frequency are your keys to success.

WVMM 90.7 “The V” radio offers multiple advertising options to ensure you find the exposure you are looking for. The station’s Top 40/alternative & indie format is designed to target a listening audience ages 18 to 35.

WVMM offers a variety of programs designed to target a wide range of audiences. Weekday mornings feature satellite and downloaded programs including the Lincoln Radio Journal, The Score, Backstory, The Takeaway, Classical 24, and Q. Popular weekend programs include Hear the World, Bluegrass Review, Maximum Hits, and Under the Radar.

Live programs on WVMM run weekly from 2 p.m. to midnight.

These programs are completely student-run and attract listeners not only from Messiah College’s domestic audience, but also from audiences of local communities and businesses.

*Commercial Rates :30 Commercial $8.00 :60 Commercial $10.00 Note: All rates are net to The Pulse.

Rates are per commercial. *Discounts available with purchase of 25 or more commercials.

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Policies

The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

Ad Placement Advertising placement in The Swinging Bridge is not guaranteed.

Requests will be honored whenever possible.

Acceptance Policy To protect the interests of readers and advertisers, The Pulse has adopted a code of advertising acceptability standards that applies to all media under the jurisdiction of The Pulse. The students make decisions concerning acceptability of specific content. All advertising is subject to acceptance by The Pulse, which reserves the right to reject copy at its sole discretion any time prior to publication.

Ad Content Policy Any advertisements that include alcohol-related content, pornographic content, content pertaining to cigarettes/tobacco products, or ads containing violent or vulgar content will not be admitted to any media for which The Pulse has jurisdiction. All advertising is subject to the ad content policy by The Pulse, which reserves the right to determine which advertisements may or may not be admitted for publishing any time prior to publication.

Ad Liability The advertiser assumes full liability for all advertising placed and agrees to hold The Pulse harmless for the content of ads authorized for print or broadcast. The advertiser also represents that it has full authority to use any logos, trademarks, or other product and service identifiers protected by copyright.

Payment Policy Payment for advertising is required at the time an order is placed.

Payment options include cash and check only. Payment terms are net 30 days. Accounts unpaid for more than 30 days may be refused further advertising.

Make all checks payable to The Pulse – Messiah College Media Lab.

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The Pulse Messiah College One College Avenue Suite 3058 Mechanicsburg, PA 17055

Policies Deadlines

For regular issues of the Swinging Bridge, the deadline for space reservation, copy, art, and payment for display advertising is 5 p.m. one week (5 business days) in advance of the issue’s publication date. The deadline to place, correct, or cancel an ad is 5 p.m.

3 business days in advance. For advertisements placed in the Clarion Yearbook, the deadline for space reservation, copy, art, and payment for display advertising is 5 p.m. one week prior to the publication date. The Pulse and its various departments reserve the right to change any publication dates at its sole discretion and to promptly inform advertisers of all changes as they are made.

Errors Advertisements inserted in the Swinging Bridge and Clarion Yearbook only are eligible for make goods. Make goods will be given for the portion of the ad in error only. It is the responsibility of the advertiser to promptly notify the Design Team of significant errors. The Swinging Bridge will be responsible for first-time errors only. The limit of responsibility will be the total cost of the ad in which the error occurred. The Swinging Bridge assumes no financial responsibility for advertisements that do not appear in the paper.

Pulse Discounts for Multiple Media Buys 10% discount on Radio order when you buy Print or Online in combination with Radio. Discounts do not apply to Print or Online advertisements. Advertising must be scheduled concurrently.

For additional information, please contact our Business Team at 717-691-6081.