Made Methow IN THE
FREE
6 1 0 2 R O F W E N
Arts & crafts
Creativity on a personal scale
Food & Drink
Natural, nutritious and tasty
Home & health
Surround yourself with well-being
A supplement to
THE METHOW VALLEY NEWS Sponsored by Methow Made, a program of Twispworks
Made
here
ENJ OY eD eV ERy W H ERe
“L
OCAL” is a word much in favor these days, suggesting things homegrown, handmade, original, unique and especially representative of the community. In the Methow Valley, “local” is how we’ve lived for more than 100 years, generating our own land-based, service-based, tourism-based mix of economic forces with ingenuity and creativity. That’s why the Methow Made program is so genuine — we make, grow, raise, paint, craft, manufacture, brew and bake an incredible variety of things because it’s how we express ourselves and, for many of us, how we live. The annual Made in the Methow magazine, produced by the Methow Valley News, is intended to showcase the imagination, energy and passion of valley residents who make things you can take home to remember us by. A delightful part of the Methow Valley experience is discovering for yourself what inspires our local producers. Fresh vegetables, fruit and custom meats, coffee, beer, wine, cider, clothing, art, crafts, furnishings, knives, 2
bikes, yarn, fabrics, personal care products — the list goes on and on, and the quality is remarkable. You’ll find them at farmers markets, galleries, studios, retail outlets and even production facilities throughout the valley. Look for the Methow Made displays in many local stores. Methow Made is a marketing and branding program developed by TwispWorks, the small-business development campus in Twisp that is also home to many local artists. Made in the Methow is produced in partnership with TwispWorks to give broad exposure to Methow Valley products. Please peruse our Made in the Methow business directory, which provides basic details about our advertisers, most of whom also offer websites with more information about products and how to order them. Methow Made is more than a promotional concept. It’s an extension of all the things that make the Methow Valley special. If you want to experience “local” at its best, you’ve come to the right place. Don Nelson
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Open Mon - Sat, 7am - 9pm & Sunday, 8am - 8pm • 2016 Made in the Methow •
Made Methow IN THE
6 1 0 2 R O F W NE
Table of Contents 4 7 MADE IN THE METHOW Don Nelson, publisher/editor Darla Hussey, design Tyson Kellie, advertising Sheila Ward, advertising Dana Sphar, ad design/production Rebecca Vaughan, office manager CONTRIBUTORS Ashley Lodato Ann McCreary Don Nelson Marcy Stamper A publication of the Methow Valley News P.O. Box 97, 502 S. Glover St., Twisp, WA 98856 (509) 997-7011 • fax (509) 997-3277 www.methowvalleynews.com On the cover: Mike Jolley of JR Brand with his dog Walter Mitty Methow, the company’s mascot.
Photo by Marcy Stamper
• 2016 Made in the Methow •
Marketing the marketer
Methow Made looks to its members for guidance on promoting their products
It's all in the apples Methow Valley Ciderhouse grows many varieties for its traditional ciders
10
Everyday leather
13 14
Find it at the farmers markets
Mike Jolley’s durable creations combine artistry with practicality
How does a small business survive in the valley? It’s ‘intentional’
Blue Star Coffee Roasters backs up its quality products with focused planning and execution
17
Taking root
20
Made in the Methow Business Directory
Methow Natives Nursery raises plants naturally found in the Methow Valley
3
Methow Made products are available throughout the valley. Photo by Don Nelson
Marketing the marketer
Methow Made looks to its members for guidance on promoting their products By doN NelsoN
4
T
HE Methow Made program created a brand and logo, launched a marketing effort to promote local products well beyond the valley, established a system of local retail outlets, and heightened valley residents’ awareness of the creativity and entrepreneurial drive that are so abundant in their own community. Now, in its fourth year,
Methow Made — developed by TwispWorks to build a network of local producers and help them market a wide variety of goods — is no longer a fledgling program and the original federal grant that helped launch it is long gone. So TwispWorks is working on ways to keep the marketing effort vital and take advantage of the recognition it has created for local products.
“From our perspective, the program is solidly established in terms of a brand that people recognize,” TwispWorks Executive Director Don Linnertz said recently. “Preserving that brand is critical to us.” TwispWorks used a $41,000 federal grant to create a collaborative marketing campaign in 2013, which included development of a • 2016 Made in the Methow •
logo, advertising in Seattle-area publications as well as local media, marketing training for local producers, placement of product displays in local and regional stores, and website/ social media marketing. Now Methow Made must be selfsupporting.
“Salmon,” raku earthenware by Jim Neupert, hangs at the Confluence Gallery where most of the art is made in the Methow Valley. Photo by Don Nelson
Next level
There are about 40 members listed on the Methow Made website. Membership is stable, Linnertz said, but TwispWorks hasn’t put a full-force effort into seeking new members. Quantifying the program’s success isn’t easy, because Methow Made represents a collection of small, independent businesses that make a lot different things and operate with distinct individuality. A survey that TwispWorks conducted in fall 2014 found that the branding effort has an impact: 83 percent of consumers responding to the survey said that Methow Made has made it easier for them to recognize local products; and 75 percent said that
“The program is at a pivot point,” Linnertz said. “We are looking for ways to add benefits for our members to make it more valuable to them. We’re going to survey our members to get feedback on what we can do. We have an opportunity to bring the program to the next level, depending on what members want.” Methow Made members pay a fee to be part of the program. Requirements for participation are that at least 75 percent of a product’s wholesale value must originate or occur in the Methow Valley; products must be available for purchase; they must be adequately labeled; and the producer must have an online presence to facilitate sales.
oN the twiSPworKS CaMPuS they buy a Methow Made product at least
monthly.
Ongoing, upcoming
One goal for Methow Made, Linnertz said, may be to create a centralized distribution system to get local products to local outlets (see accompanying article). Now, each member has to contact each retailer individually to keep items on the shelves of displays that were made for the program. As a result, some of the Methow Made display cases are betterstocked than others. “It’s very time-consuming” for small producers — some members have only one or two people involved — to make the rounds, Linnertz said. TwispWorks continues to promote the valley and its products in a number of local and regional tourism-oriented publications, Linnertz said. And three events are scheduled later this year to put the spotlight on Methow Made products:
More than a dozen working artists maintain studios at TwispWorks. Current partners include artists working in silversmithing, metal work, stone carving, textile arts, ceramics, glassblowing, painting, and print and book arts. Most of the artists open their studios to the public on Saturdays from 10 a.m. to 2 p.m. Others keep weekday hours as well. For a complete list of artists and their hours, visit twispworks.org/who-ishere/twispworks-partners. t W ispWorks proDuCers inCluDe: • Culler Studios • Door No. 3 • eqpd • Glitter & Grit Silversmith • Lucid Glassworks • Melinda Hannigan • Methow Gallery • Methow Metalworks • Methow Photo Arts • Methow Valley Clay Arts Center • Shivelight Studio • The Spartan Art Project • Studio B • The Studio Project • Terry Hunt Studios • Ward Studio
Visit
Door No. 3 Print Studio
Saturdays, 10 am - 2 pm
TwispWorks, Bldg 9
Or shop online at doorno3.com
• 2016 Made in the Methow •
5
• An Agricultural Dinner at TwispWorks on Sept. 4, featuring locally produced foods and beverages. • The Phoenix Festival on Oct. 8 — a community event celebrating the resiliency, vibrancy and passion for arts and creative practice of the Methow Valley community — will include a vendor fair for Methow Made producers. • Gear Up for the Holidays on Dec. 10, a shopping program that will be coordinated with the town of Twisp and Confluence Gallery. There will also be a membership reception in October, Linnertz said, where input will be solicited. “We have to be more proactive to get an idea of what they need,” Linnertz said. q
About Methow Made Basic information
Visit www.methowmade. com for a detailed list of members and their products
Retailers
The Methow Made logo has become familiar and helpful. Photo by Don Nelson
Mazama • Mazama Store Winthrop • Aspen Grove • Evergreen IGA • Rocking Horse Bakery • Nectar Skin Care Bar • Pardner’s Mini Market • Sun Mountain Lodge gift shop • Winthrop Store Tw i s p • Glover Street Market • Hank’s Harvest Foods • Yard Food C a r lt o n • Carlton General Store
Farmers markets
Special
displays
of Methow Made
items are
part of the marketing effort .
Photos by Don
Nelson
6
• M e t h o w V a l l e y Fa r m e r s M a r k e t. Methow Valley Community Center, Twisp. Saturdays, 9 a.m.noon • W i n t h r o p M a r k e t. Mack Lloyd Park (Winthrop Barn). Sundays, 10 a.m.-2 p.m.
Galleries
• W i n t h r o p G a l l e r y, local artists cooperative, 237 Riverside Ave., www. winthropgallery.com • C o n fl u e n c e Gallery & Art C e n t e r , local and regional artists, 104 Glover St., Twisp, www. confluencegallery.com. • D *S i g n s , featuring local artists, 109 B N. Glover St., Twisp.
• 2016 Made in the Methow •
It's all in the apples Methow Valley
Ciderhouse grows many varieties for its traditional ciders By Ashley Lodato
I
n the spring of 2005, Richard Wasson was visiting his daughter in Salem, Oregon, when he ran across a free publication that featured a local cider maker, Nick Gunn of Wandering Aengus Ciderworks (the name comes from a W.B. Yeats poem). Something about that article struck a chord in Wasson, and after a visit with Gunn, Wasson decided that he — along with wife and now Methow Valley Ciderhouse coowner Lynne — would become a cider maker. As fate would have it, the Wassons had just the year before purchased 15 acres of derelict orchard in the rich soil of a former lakebed outside Winthrop, with plans to subdivide into three parcels, building on one and selling the other two. Inspired by Gunn and Wandering Aengus Ciderhouse, however, the Wassons shifted gears and in 2006 grafted scion wood (shoots from superior quality cider apple trees) from Cashmere onto the 150 or so Red Delicious and Yellow Delicious trees in their orchard. A decade later, the Wassons are growing 16 varieties of apples, all specifically selected and • 2016 Made in the Methow •
Richard and Lynne Wasson at their new Methow Valley Ciderhouse location. Photo by Don Nelson
cultivated to be cider apples. This is the trick to making good cider, Wasson insists: using cider apples. “Cider apples aren’t always good eating apples,” he says. “In fact most of the time they aren’t, due to the tannins and acids you need to make a great cider.” Methow Valley Ciderhouse’s four ciders have won awards both regionally and nationally; Wasson attributes this to his apples.
Cider’s comeback
Wasson shares something many of us missed in elementary school history class — the fact that Johnny Appleseed was not planting
trees for pies or sauce, but instead for hard cider and applejack; those crops were far more lucrative. People called Appleseed’s fruits “spitters,” meaning that was what you would do when you bit into one of his apples, as they were so tart. But perfect for cider. “One hundred years ago cider was the most popular drink in America,” says Wasson. Now, cider accounts for less than 2 percent of alcohol sales nationally, but double that in northwestern cities like Portland and Seattle. And 80 percent of cider consumption happens in three states: Washington, Oregon and
California. Cider makers believe that they are where fine wines were 30 years ago and craft beer was 20 years ago — poised to capture the American palate, or at least the niche market for those who care about high quality and local production. Wasson and his fellow cider makers (you do not call them brewers) believe that hard cider’s fall from popularity can be attributed to the use of sweet, fresh-eating apples like Fuji and Honeycrisp or, worse, the use of concentrate from places like China and Argentina. The best cider apples have their roots in England and 7
France, thus sourcing scion wood from such trees can be a challenge. But the Wassons did their research and with careful sourcing were able to plant traditional varieties that result in the best cider, such as Kingston Black, a bitter-sharp apple of English origin that has become one of the most sought-after cider apples in the United States.
More exposure
For six years, the Wassons
operated the Ciderhouse tasting room and kitchen on the orchard premises on East Chewuch Road. But now, in their seventh year, the Wassons have opened at a new location, at the western edge of Winthrop next door to Lost River Winery’s tasting room. (One can envision many opportunities for collaboration in this positioning — indeed, a pathway already connects the two properties.)
“We wanted more exposure,” Wasson says of the Ciderhouse’s new location. “More visibility. We wanted to capture that drive-by traffic.” He adds, “We also wanted to develop a venue that could provide fun for the whole family.” Hence the purchase of a climbing wall and batting cages and plans for a seasonal sledding/tubing hill. Hula hooping, too, figures prominently among the options for fun in the yard outside the
Ciderhouse tasting room. The climbing wall, to which many Methow Valley residents and visitors were introduced at the ’49er Days parade, was an eBay purchase in Ohio. Richard and some friends drove it 2,400 miles back to Winthrop. “We drove over the Continental Divide at 35 miles per hour,” he says, “flashers on the whole way.” The new tasting bar and dining rooms (both indoor and outdoor) are casual with
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Methow Valley Ciderhouse
B l u e S t a r C o ffe e R o a s t e r s Producer of small-batch, awardwinning, artisan-roasted coffee in a variety of roasts. 3 Twisp Airport Road, Twisp (509) 997-2583. www. bluestarcoffeeroasters.com
Ginger Reddington Commissions upon request
509.997.2721 • cell 509.995.2471 www.gingerreddington.com Always on exhibit in the Methow Valley Inn & Twisp River Suites
8
from apples grown on site. 28 Highway 20, Winthrop (509) 341-4354. www.
w
an so
O l d Sc h o o l h o u s e B r e w e r y Produces variety of awarding-winning ales at on-site brewery. 155 Riverside Ave., Winthrop (509) 996-3183. www. oldschoolhousebrewery.com Sinclair Orchards and Ciderhouse Producers of Sixknot Cider, made from certified organic apples grown at the Sinclair orchard and by other local orchardists. PO Box 906 Twisp, WA 98856. (509) 997-0202. www.sixknotcider.com
ft
methowvalleyciderhouse.com
S
Art That Kicks Butt
Variety of award-winning ciders made
Methow Valley Water Company Naturally filtered glacier water — Methow Spring — bottled in the valley. Wesola Polana. 18381 Highway 20, Winthrop. (509) 996-4448. www. methowspring.com
ra c d n Woo
Cabinetry & Custom Furniture Rick Swanson • 509.996.2297 rick@swansonwoodcraft.com www.swansonwoodcraft.com
Mary Kiesau/Mountain Kind Photography
• 2016 Made in the Methow •
WINTHROP MARKET EVERY SUNDAY 10AM-2PM
Memorial Day Weekend through Labor Day Weekend
GE NTA S! I V E S PLU ECTIBL L L CO
Local produce, art, crafts & more. In the shady Winthrop Town Park Sponsored by the Winthrop Chamber of Commerce
Cu
The Wassons hope to attract more traffic on Highway 20. Photo by Ashley Lodato
an artisan feel, featuring local craftsmanship. Of particular note is the main bar, built by Gary Phillips, through which a sinewy ribbon of black walnut curves. Thome George’s “buddy bar” (the kind where you stand and lean) is constructed of tamarack from Roger Rowatt’s mill, with textured waves rippling across it. In the taproom, guests can choose from four Ciderhouse ciders, three guest ciders, five beers, and two Lost River wines. Meanwhile, the kitchen serves up pub fare: chicken and pork sausages (made by Thomson’s Custom Meats), vegan sausages, salads, and a variety of snacks. And cider donuts, of course, made from Bluebird Grain Farm’s organic emmer flour. Should you purchase some Ciderhouse cider to take home, make sure you save the bottles. Wasson will buy them back from you for $1 each. The bottles, which are the swingtop/ bale type, are reusable; their labels are silk-screened on and withstand a commercial washing, so they can be refilled. The Wassons joined Methow • 2016 Made in the Methow •
Made because “it’s a great way to connect with the buying public.” Wasson says, “We wanted to really get our products out there. We think the local Methow Made displays and advertising are a great means of communicating our product.” Wasson would like to see Methow Made displays on the west side as well, which sees a sizeable portion of Ciderhouse sales. To learn more about Methow Valley Ciderhouse, the tasting room and fun center, and where to buy their products in and outside of the Methow Valley, visit methowvalleyciderhouse. com. q
THE SLAG WORKS
Custom Iron Work
s to m
Thomson’s m e at s
Some of our specialties:
15 plus varieties of handcrafted pork & chicken sausage Grain & grass finished beef All natural pork & lamb • Hams, bacon, jerky Smoked meats & seafood USDA Certified • All Natural No Antibiotics
Open Tuesday - Saturday, 10 am-6 pm (509) 997-9353
¼ mile from Downtown Twisp 992 TwiSp CArlTON rOAD
Serving the Methow since 1974
Barry B. Stromberger
996-9894
www.theslagworks.com 9
Everyday leather Mike Jolley’s
durable creations combine artistry with practicality By Marcy Stamper
To look at Mike Jolley’s line of durable leather briefcases, backpacks, belts and wallets, you might not imagine that his training included designing and sewing gowns to meet official specs for royal balls. Jolley, who started JR Brand Leather in Twisp a little over a year ago, learned to make garments out of necessity. He had moved back to Seattle from Texas (where he’d ditched all his warm clothing) and was doing outdoor construction work. Looking for clothing that would keep him warm and dry, Jolley scoured thrift shops for old coats, which he took apart and reassembled by adding hoods and extra lining. “I taught myself to put in zippers and add hoods, just to stay warm,” he said. Once he got going, Jolley employed his design and sewing skills to create eye-catching shirts that he wore on-stage as a drummer in a band. He even put together a fashion show with original music for the models to Mike Jolley traces a pattern before cutting out a piece of gray leather that he got from the Boeing upholstery shop. His new design – for leather sleeves that make lidded canning jars perfect for hot drinks – is in the foreground. Photo by Marcy Stamper
10
• 2016 Made in the Methow •
sing. “I realized how much I loved the creative process,” he said. “I was hooked.” Besides keeping him warm, making all those garments helped Jolley assemble a portfolio for his application to the highly competitive New York Fashion Academy (which is actually in Seattle) to study apparel design. Jolley described the curriculum there as intense. “If you couldn’t do it by hand, you couldn’t do it,” he said. Among other things, that meant hand-stitching 12 yards of fabric for the hem of the royal gown he created. “It was a great experience,” said Jolley. “It taught me follow-through.” Still, Jolley already knew he wanted to work with leather and to emphasize function over fashion. “I always wanted to design things for real people,” he said. He experimented
with convertible designs — for example, a leather backpack that could be unsnapped and reconfigured as bicycle saddlebags. Concentrating on leather was also a natural outgrowth of Jolley’s family heritage. The JR Brand in his business name refers to three registered brands held by his grandfather for horses and cattle. Jolley is particularly close to his grandfather, a Renaissance man who — in addition to his work breeding and training horses — holds doctorates in Shakespearean literature and military history. Jolley helped his grandfather on the ranch, shoveling out horse stalls when he was a kid, and earning his first saddle for riding horses during the summer. These heirlooms are part of Jolley’s inspiration. “I always looked at how old things were
Jolley has a line of wallets and bags, and will also make custom purses and backpacks. Photo by Marcy Stamper
made and tried to reverseengineer them,” he said.
working with a leathersmith on reproduction military saddles. He also apprenticed with leather artisans in Texas, learning to make belts and wallets and do stamping and carving. Many of Jolley’s designs are his
Original designs
After school in Seattle, Jolley mastered the basics of cutting and dyeing leather by
Handblown glass
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FACTORY STORE OPEN 10-4 MONDAY - SAT TwispWorks Campus 502 South Glover St. Twisp, WA
eqpdgear.com
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Carving
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TOTEMS • INSCRIPTION GUARDIANS ovalpeak@gmail.com www.brucemorrison.com
(509) 997-4805 - 402 Bridge Street Twisp WA 98856 11
Belts and wallets are big sellers in the Methow, for their long-lasting, practical qualities. Some have stamped designs; they can also be personalized with initials or special buckles. Photo by Marcy Stamper
own take on traditional leather items, like belts, wallets and coin purses and bags. He also makes gun holsters and slings. But he is also branching out, putting leather to use for other everyday rituals. Inspired in part by his stint as a barista while in fashion school, Jolley has been working on a line of leather sleeves for coffee cups. The sleeves, which come plain or with stamped patterns, are a sturdy replacement for disposable cardboard sleeves. They also work with iced drinks
Methow Valley
Woolens
Locally grown Wool Blankets Available at the Mazama Store!
BCS Livestock
or frosty pint glasses for beer, he said. Jolley is also devising a snapon leather sleeve that enables him to use canning jars with screw-on lids for hot drinks. “I can hold the jar under one arm, a pastry in my other hand, and still get the door,” he said. “Inspiration is more important than the skill set. If you don’t have anything to say, and don’t have a deeper well of inspiration and drive, you don’t experience the freedom of figuring out where you want to go,” said Jolley. Jolley grew up in western Washington and spent many childhood vacations in Winthrop, so the Methow Valley was a natural choice for setting up his leather studio. “I chose to live in a beautiful place tucked away in the mountains,” he said. “I wanted an environment more conducive to creativity. Biking, being in the mountains, and horseback riding are all a big part of my heritage and inspiration.” Jolley makes a line of bags, belts and wallets, but will also do custom projects, such as moccasins or specialized backpacks. He can also personalize belts and wallets with initials or stamped designs or make dog collars with names and phone numbers. Jolley works mainly in cowhide, which he selects for
its strength and long-lasting beauty. Deer and elk hides are better suited to draped garments, but too supple for belts and wallets, he said. Jolley seeks out upholsterygrade hides for bags and backpacks. He recently picked up a satiny gray leather from the Boeing upholstery shop that he’s using for wallets. Jolley also likes hides from Scotland, which are free of scarring from barbed wire because the animals there are kept in stone-fenced pastures. Jolley occasionally takes on restoration projects. He pointed to a pair of rodeo chaps that are almost 100 years old that he has been cleaning and oiling to restore pliability. He looks forward to restoring a buffalohide briefcase (with a full-quill ostrich interior) that he unearthed in his grandfather’s basement.
Teaming up
Although leather craft was once taught in home-ec in high school, Jolley worries that it is becoming a dying art. Packers learned to work leather but, along with boot and saddle makers, most of these people are in an older generation, he said. Jolley is doing his part to counteract that. This year, he mentored a high school student, who is now his first employee. “I feel almost like I’m preserving
Twisted Knitters 109 N. Glover Street
Grass fed lamb seasonally available at the Winthrop Arrowleaf Bistro
OpeN Tuesday - Saturday 10am - 4pm
methowvalleywoolens.com
mvtwistedknitters.com
12
the cowboy and horse culture. We need remembrance,” to have objects like saddles that can be passed down through the generations, he said. “Ultimately, I’d like to do teaching,” said Jolley. “My hands hurt too much to do handstamping for the rest of my life.” Since setting up his business in the Methow, Jolley has teamed up with eqpd on the TwispWorks campus, making leather straps for their tote bags. Jolley and eqpd’s designers worked together to refine the straps. “We both liked that — inventing processes. I love figuring out how to build things,” said Jolley. In addition to his Twisp studio, Jolley sells at the Twisp and Winthrop farmers markets and makes the rounds of regional art fairs and holiday bazaars. Local business tends toward the practical — belts and wallets — but urban markets attract customers for leather attaché cases and backpacks, he said. “This area is so cool, because there are so many people following their own path, what they feel is their thing. I’ve been in a lot of places, and bounced around enough, to see that this place is pretty unique,” said Jolley. JR Brand Leather is in the alley off of Third Avenue in Twisp, between Highway 20 and Glover Street. Jolley is also online at www.jr-brand.com. q
Grown or made in the methow Valley: wool yarns, hand-dyed with botanical dyes hand-spun yarns Project bags alpaca yarns
~
• 2016 Made in the Methow •
Find it at the farmers markets Farmers markets offer local produce, art and handicraft items at several locations in and around the Methow Valley. Here’s how to find them: Methow Valley Farmers Market Saturday, 9 a.m. – noon Methow Valley Community Center, Highway 20, Twisp April – October Winthrop Market Sunday, 10 a.m. – 2 p.m. Mack Lloyd Park, Highway 20, Winthrop Memorial Day weekend through Labor Day weekend The Methow Vallley Farmers Market is a popular gathering spot on Saturday mornings. Photo by Don Nelson
Brewster Farmers Market Saturday, 9 a.m. – 2 p.m. Wednesday, 9 a.m. – 2 p.m.
June – October 98 Oak St. (Wells Park) Okanogan Valley Farmers Market Saturday, 9 a.m. – 1 p.m. American Legion Park, Second and Harley streets, Okanogan May – October Okanogan Valley Farmers Market Tuesday, 3:30 – 6:30 p.m. Civic League Park, Central and Ash streets, Omak June – October Retail outlets that carry local or regional produce include the Mazama Store, Glover Street Market, Hank’s Harvest Foods, Evergreen IGA, Lone Pine Espresso, YardFood and the Carlton General Store. q
Antiques and collectibles.
Vintage home and garden décor.
A variety of recycled, repurposed and locally made items.
501 Hwy 20 Winthrop, WA
• 2016 Made in the Methow •
996-8297
13
Blue Star blends are roasted in small batches. Photo courtesy of Blue Star Coffee Roasters
How does a small business survive in the valley? It’ s ‘intentional’ Blue Star Coffee Roasters backs up its quality products with focused planning and execution
By Don Nelson
B
lue Star Coffee Roasters makes a specialty product for a distinct market, but its formula for success is an applicable lesson for any small company that’s trying to get established in a rural market like the Methow Valley. The Twisp-based coffee
retailer and wholesaler operates out of a roasting plant/coffee shop from which it distributes carefully crafted, small-batch artisan coffee blends. Owners Dan and Meg Donohue had extensive experience in the coffee business when they launched Blue Star in 2007. “People thought we were nuts” to choose the Methow
Fa ll s C r ee k Photog r a p h y
Valley as a business location, Meg Donohue said in a recent interview. But the Donohues had scouted out many locations and settled on the Methow because they recognized and valued its strong sense of community. Many other business owners in the valley would echo those sentiments. “We knew if we did our part
Looking for information about the Methow? The Methow Valley News has got you covered! Our print and online versions will keep you in the know. Visit or subscribe today: methowvalleynews.com (509) 997-7011
14
• 2016 Made in the Methow •
we’d be accepted,” Meg said. “This is where we wanted to be.” “This community has a commitment to quality, beauty and thriving civic conversation, a flourishing arts community, and a strong work ethic. People
show up for each other here,” Meg said. “As businesses we are accountable to that.” “We can play a part in growing the local economy,” she added. “That’s important to us.” However, location wouldn’t
mean much without a viable product, a detailed business strategy and a marketing plan — all of which have to be carefully thought out, any small business owner will tell you. Successful entrepreneurs aren’t starry-eyed risk-takers. “Entrepreneurs take measured, informed risks,” Dan said.
Necessary commitments
Consistent quality in every drink and every bag of beans is key to Blue Star’s success. Photo courtesy of Blue Star Coffee Roasters
Meg said that Blue Star’s mission is based on two bedrock premises: a commitment to quality and an unwavering focus on how virtually every aspect of the business is conducted. “Quality is always first,” Meg said. “And we have to be extremely intentional about everything we do, every day. It’s pretty rigorous. That kind of discipline has been critical to
our success.” As for an overarching strategy, Meg said, “it’s nothing mysterious … We focus on relationships and we take the long view.” The emphasis on relationships starts at the roasting plant. “We treat everyone well, starting with our employees,” Meg said. That extends to the Methow community, which Meg describes as “the heart and soul” of Blue Star’s success. Locally owned businesses in the Methow Valley all face the same challenge: surviving in a sparsely populated area with logistical challenges such as transportation (which may include raw materials coming in and products going out). “Density is the biggest issue most businesses have,” Meg said. Like other local producers of consumer products, Blue Star
Local. Very local. Since 1903, the independent and locally owned Methow Valley News has focused solely on two things: 1) Reporting the news and events of the Methow Valley. 2) Providing an effective and reliable source of advertising for local and regional businesses.
More than 100 years serving the Methow Valley.
aspengrovehome.com | 156 Riverside Ave. | (509) 996-2009
509-997-7011 • www.methowvalleynews.com • 2016 Made in the Methow •
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Staying focused
Making broader brand awareness work goes back to consistent quality. “We want our brand to be synonymous with quality,” Meg said, “so when people see our name they know they’ll get a good product.” Meg said it’s not unusual for potential wholesale customers to drop into the Twisp shop unannounced to sample the coffee. When Blue Star gets a new customer, it offers to train the customer’s staff for free. For instance, if you get a
Local Artists Cooperative Gallery Fine Art
latte at Lone Pine Espresso on Highway 97, the barista has been trained by Blue Star. Blue Star also keeps its product line manageable by roasting a handful of blends that have been carefully sourced from growers around the world — some of them with very small operations. “We’re committed to keeping coffee growers on their land,” Meg said. Once the beans arrive, it’s important to maintain an efficient roasting process to keep prices affordable, she said. “We’re both production nerds,” Meg said of Dan and herself. Is Blue Star a “mature” business? “That depends on how you define it,” Meg said. “We’re mature businesspeople who are always innovating and evaluating what we do,” she said. “We’re still dynamic and growing … We do think about how we can keep doing this.” Managed growth doesn’t mean losing sight of the basics. “We focus on keeping our promises,” Meg said. “It’s beyond transactional. It’s relational.” Meg’s advice for small companies that want to survive and thrive: “Invest in your employees, your customers, your community.” q
All Blue Star baristas are trained in the art of making a perfect cup of coffee. Photo courtesy of Blue Star Coffee Roasters
So future generations can enjoy all that is “Made in the Methow”
photo by Jason Paulsen
has extended its reach beyond the valley to build and maintain sales. “We knew we’d have to export,” Meg said. “You have to acknowledge the power of limits [in a market],” Meg said. “You have to face it with your eyes wide open and put it in your business model. You can control your story.”
and
Gifts 996-3925 237 Riverside Ave, Downtown Winthrop www.winthropgallery.com
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Inspiring people to care for the land forever.
Methow Conservancy
www.methowconservancy.org 509-996-2870 • 2016 Made in the Methow •
Taking root Methow Natives
Nursery raises plants naturally found in
the Methow Valley By Ann McCreary
H
olding a healthy young Douglas hawthorn plant in a plastic gallon container, Rob Crandall said the plant mostly likely grew from seeds he collected from bear scat in mountains near the Methow Valley. Douglas hawthorn thrives in riparian areas and produces dark red berries that are excellent food for bears and other wildlife. Dozens of hawthorn plants ready for transplanting are among thousands of native plants, at various stages of growth, at Crandall’s Methow Natives Nursery. Most of Crandall’s plants, like the Douglas hawthorn, come from seeds he personally collected and propagated over the years. Crandall moved to the Methow Valley 25 years ago to work for the U.S. Forest Service, doing plant survey work and learning about native flora. A biology major in college, “I did the Methow thing of growing gardens and putting up food,” Crandall said. He also cultivated his personal interest in native plants, developing a “self-taught” expertise. Seeing an increasing interest among local homeowners in using native plants for lowmaintenance and drought • 2016 Made in the Methow •
tolerant landscaping, Crandall began collecting native seeds and growing them. “I saw some opportunities, and a niche I could fill,” he said. In 1999, Crandall and his wife, Heidi Steckler, opened Methow Natives Nursery, which specializes in propagating and selling plants native to the Methow Valley and the region. They created the nursery to serve a retail market, providing landscape consulting and plants for natural landscaping to homeowners and businesses in the Methow Valley. He soon discovered another, and very rapidly emerging,
Rob
Crandall
market — habitat restoration for salmon recovery projects undertaken on streams, rivers and riparian areas in the Methow Valley.
Thriving plants
Located on Aspen Lane, a few miles south of Winthrop, the nursery has more than 150 species of plants acclimated to the environment of north central Washington. A
personally
collects native plant
seeds for his nursery. Photo by Ann McCreary
demonstration garden that was planted about 14 years ago when the nursery first opened illustrates how native plants thrive. Seeds put in the ground then are now towering alder trees, robust bitterbrush and serviceberry bushes, and 17
Restoration projects are an important part of Crandall’s work. Photo by Ann McCreary
abundant grasses. “When you can get in there with a chain saw and cut things back, you know you’ve accomplished what you wanted,” Crandall said. He harvests seeds from plants in his nursery to propagate, but still heads into the field to collect seeds “to maintain genetic diversity.” Methow Natives continues to serve the retail market with property surveys, restoration planning, weed control and landscape design. With the growth in salmon recovery projects over the past decade, however, consulting and restoration for those projects has become an increasingly large part of his business, Crandall said.
Crandall’s first involvement in salmon habitat restoration projects came soon after he opened his nursery. “As salmon recovery bloomed, we followed that,” he said. The restoration projects, aimed at improving habitat for fish in local streams and rivers, require extensive planting in riparian areas, and Crandall has worked under contract with numerous government agencies, conservation and tribal groups. To accommodate the growing demand for riparian plants, Methow Natives now has a strong emphasis on propagating plants needed for the projects. Crandall employs about three people to help at the nursery, and when he has big restoration jobs he will hire additional help, often
Methow Valley Spinners & Weavers Guild
2016 Show & Sale Friday, November 18, 2:00 – 6:30 Saturday, November 19, 9:00 – 3:00
seafood Wild Sockeye Salmon
www.mistyfjord seafood.com
137 Old Twisp Highway
off Hwy 20 between Twisp & Winthrop
Towels, Blankets, Rugs, Scarves & More ~~ Lots of Great Gifts! All hand-woven by guild members
Weaving by Heidi Miller, Photo by Jackie Hovis
18
high school students, to assist with preparation and planting. “With kids, I want to show them that you can get a job because there is so much money flowing into the valley” for fish habitat restoration, Crandall said. “There will be an opportunity to live in the Methow. You can go to college, get a degree in the right field, come back and live where you want to live and do good work. You’re taking care of your watershed.” One of his most longstanding restoration projects is the Twisp River Rearing Ponds, a project of the Methow Salmon Recovery Foundation in partnership with state and federal agencies, conservation and tribal organizations. Crandall has been involved in the Twisp Ponds for almost 15 years, restoring natural vegetation on the 25-acre site
to enhance habitat for spring Chinook salmon, steelhead trout and bull trout. The project also taps into one of Crandall’s passions — encouraging stewardship of the Methow Valley among local residents.
Environmental education
Crandall has been a key player in a program called Watershed Watchers, which has provided environmental education at the Twisp Ponds for hundreds of school children. Under Crandall’s direction, students get hands-on experience in ecosystem restoration, helping plant native vegetation at the ponds. “There are trees there that are now 40 or 50 feet tall that were a foot tall when the public school kids planted them,” he said. Crandall loves to share the
Pastries & Breads
Iced Organic Espresso, Smoothies & Shakes organic flours & grains
Breakfast & Lunch Sandwiches & Bagels
Sit in or Take out!
Open Everyday 6am - 3pm
Downtown Twisp 116 N. Glover Street 509.997.5030 Free Internet Access www.cinnamontwisp.com
• 2016 Made in the Methow •
knowledge he’s gained about the Methow Valley ecosystem with students and the community at large. He helped facilitate the “seed mobs” organized by the Methow Conservancy to help reseed burned areas after the fires of 2014 and 2015. “I’m an educator at heart. I’m trying to get community buyin and develop a stewardship ethic,” he said. His dedication to community education is also evident in the native garden he has created — and is still working on — at the Methow Valley Interpretive Center at TwispWorks. Started four years ago, the garden showcases native, drought-tolerant plants, many grown from seeds that Crandall collected in the wild. It has about 160 species now, and Crandall plans to keep adding to the array. “The ultimate goal is that it is an education opportunity to learn more about nature and the ecosystem of the Methow Valley,” he said. He’s working
with local naturalist Dana Visalli to develop interpretive materials about the garden. “It will be an opportunity to look deeper and learn about native plant communities,” he said. Look for periodic native plant sales at the interpretive center for an opportunity to take a growing part of the Methow home with you. In the wake of the devastating wildfires of the past two summers, Crandall said he has been asked by many homeowners to provide advice and assistance in fireproofing their homes and properties, such as removing flammable vegetation and planting with fire-resistant landscaping. “I can’t count how many trailer loads of bitterbrush we’ve hauled away in the past two years,” he said. Crandall envisions a growing role for his business in “helping landowners adapt to a different climate” that will require fireresilient and drought-tolerant landscaping. q
Naturally dyed yarns, sustainably raised meat.
M c F arland c reek l aMb r anch www.thelambranch.com • 509-923-1916
Crandall at his nursery: helping landowners adapt to changing conditions in the valley. Photo by Ann McCreary
• 2016 Made in the Methow •
19
MADE in the METHOW
Business Directory
Artists & Artisans
Methow Valley Spinners & Weavers
Weekly meetings-check our website.
Bruce Morrison Sculpture
Want to see the work done by the Guild? Annual Show & Sale Nov. 18-19, 2016
Capturing your vision in hand carved wood and stone.
(509) 429-7726 brucemorrison.com ovalpeak@gmail.com (509) 997-4805 - 402 Bridge St. Twisp WA 98856 See Display ad on page 11
methowweavers.com See Display ad on page 18
ouzel Glassworks Handblown glass by Laura Aspenwall. Studio visits welcome. Selling at the Twisp Farmer’s Market on Saturdays during the summer.
Ginger Reddington
Working out of her home studio in Twisp, Ginger’s paintings have a depth, movement and jewel-like quality to the color (509) 997-2721 or (509) 995-2471 that make them gingerreddington.com truly unique. On display at the info@gingerreddington.com Twisp River Suites. See Display ad on page 8
(509) 996-3316 ouzelglass.com 227 Wolf Creek Road, Winthrop, WA 98862
See Display ad on page 11
Brewers old Schoolhouse Brewery
Swanson Woodcraft 40+ years experience in custom furniture and cabinetry for new construction or interior remodels. Licensed & bonded – local references available.
Rick Swanson (509) 996-2297 rick@swansonwoodcraft.com PO Box 1196, 20 Pleasant View Dr., Winthrop. WA 98862
We’re all about the beer! Live music every weekend. Open daily at noon for lunch & dinner.
(509) 996-3183 oldschoolhousebrewery.com 155 Riverside Ave. Winthrop, WA 98862 See Display ad on page 2
See Display ad on page 8
Winthrop Gallery
(509) 996-3925 winthropgallery.com info@winthropgallery.com 237 Riverside Ave. Downtown Winthrop, WA 98862
See Display ad on page 16
Coffee Roasters Representing many professional artists of the region as a cooperative gallery. Staffed and managed entirely by its artist members and volunteers.
Lariat Coffee Roasters Stop by our shop for locally roasted coffee, brewing equipment and more. Also available for sale throughout the Methow or visit our online store.
(509) 996-3371 lariatcoffee.com info@lariatcoffee.com 6 Horizon Flats Rd, Winthrop, WA 98862
See Display ad on page 24
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• 2016 Made in the Methow •
Fruit & Produce Growers Smallwood Farms
(509) 422-2444 smallwoodfarms.net 23090 Hwy. 20 Okanogan, WA 98840 See Display ad on page 24
Eateries
We strive to grow the highest quality fruit and produce. Come visit us for espresso. Our restaurant is open daily serving breakfast and lunch on the deck.
Methow Valley Woolens
(509) 996-3159 sheep@methownet.com 19100 Hwy. 20 Winthrop, WA 98862
See Display ad on page 12
Bluebird Grain Farms
Cinnamon Twisp Bakery Handcrafted breads, bagels & pastries baked daily with local, organic ingredients. Breakfast, lunch, cookies, bars & (509) 997-5030 dessert items galore! cinnamontwisp.com Espresso, smoothies 116 North Glover Street & shakes. Delightful Twisp, WA 98856 service in town. See Display ad on page 18
(509) 996-3526 bluebirdgrainfarms.com PO Box 1082 Winthrop, WA 98862
Rocking Horse Bakery
(509) 449-1081 www.doorno3.com 502 Glover St./PO Box 817 TwispWorks Campus, Bldg 9 Twisp, WA 98856
See Display ad on page 5
See Display ad on page 5
(509) 996-4241 rockinghorsebakery.com rockinghorsebakery@gmail.com 265 Riverside Ave., Downtown Winthrop, 98862
(800) 572-0493 sunmountainlodge.com sunmtn@sunmountainlodge.com 604 Patterson Lake Rd. Winthrop, WA 98862 See Display ad on page 2
Find our hand printed goods at local retailers, shop online or visit our studio. Contact us for custom letterpress printing services or to receive a wholesale catalog.
Hotspot Fire Pits
See Display ad on page 13
Sun Mountain Lodge features 112 guest rooms, two restaurants, private lake, two pools, spa services, gear rentals, shopping and 60 kilometers of trails. Call 800.572.0493 for reservations. www. sunmountainlodge. com.
Your source for the finest 100% organic grains, fresh-milled flour and whole-grain blends, including mixes for greattasting and nutritious cereals, pancakes, pilafs and more.
Door No. 3 Print Studio
Delectable pastries and savory breakfast delights, organic Espresso, salads, sandwiches and soups featuring local ingredients handcrafted in Winthrop’s favorite gathering spot.
Sun Mountain Lodge
Natural grass-fed lamb & wool blankets from the wool of our sheep. We raise our animals humanely and deliver a natural, wholesome product while sustaining and improving the land.
Local Goods aspen Grove
(509) 996-2009 aspengrovehome.com 156 Riverside Avenue Winthrop, Wash. 98862
Aspen Grove is a home and kitchen store. Stop in to discover cookware, dishes, table linens, cookbooks and many locally made products, wines and ciders.
Made in the Methow Valley by craftspeople and skilled metalworkers who are dedicated to quality and longevity. Multiple (509) 997-4766 sizes and a variety (888) 295-4765 of accessories hotspotfirepits.com available. See Display ad on page 24
See Display ad on page 15
• 2016 Made in the Methow •
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Mazama Store
eqpd
A little bit of everything good... Merging great design with local manufacturing in a variety of bags, totes, packs and protective gear for use in active, everyday lives.
(509) 997-2010 eqpdgear@gmail.com TwispWorks 502 Glover Street, Twisp WA 98856
(509) 996-2855 themazamastore.com 50 Lost River Rd Mazama, WA 98833 See Display ad on page 24
Misty Fjord Seafood Producers
See Display ad on page 11
Falls Creek Photography Professional Photography for all occasions.* *(EXCEPT: Funerals, Divorce Hearings, Circumcisions, Pet Burials, and Surgeries.)
(509) 429-5085 fallscreekphotography@hotmail.com
(509) 996-2382 www.mistyfjordseafood.com mistyfjord@methownet.com See Display ad on page 18
McFarland Creek Lamb Ranch
See Display ad on page 14
Hank’s Harvest Foods
(997) 7711 hanksharvestfoods.com info@hanksharvestfoods.com 412 Hwy 20, Twisp WA 98856
Family owned and operated since 1975. Open Mon - Sat, 7am - 9pm & Sunday, 8am 8pm
See Display ad on page 2
Intertwined Designs
intertwineddesigns.com (360) 319-0342
Intertwined Designs Produces Organic, Eco-Friendly Clothing that is Handmade in Mazama. Celebrating 16 years of Making Clothing in the North Cascades. Visit our Website.
See Display ad on page 13
Wild salmon direct from the fisherman to you.
(509) 923-1916 thelambranch.com
McFarland Creek Lamb Ranch is a small sheep farm near the town of Methow. Our products include yarn (hand dyed/natural), roving, fleece and meat.
See Display ad on page 19
Robins Egg Bleu Antiques, collectibles, vintage home and garden. Repurposed, recycled and locally crafted décor and furniture. Whimsical and needful things. Patina and rust!!
(509) 996-8297 501 HWY 20 Winthrop, WA 98862 See Display ad on page 13
Sunny Pine Farm & Delivery Service Organic Goat Dairy featuring chèvre, feta, and yogurt. Dairy products from our Guernsey and Jersey cows soon to come!
(509) 997-4812 sunnypinefarm.com sunnypinedairy@gmail.com 932A Twisp River Road, Twisp, WA 98856 See Display ad on page 11
The Slag Works
(509) 996-9894 www.theslagworks.com theslagworks@gmail.com Winthrop, WA 98862
Custom iron work featuring functionally decorative and architectural applications.
See Display ad on page 9
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• 2016 Made in the Methow •
Thomson’s Custom Meats s to m Cu
USDA certified meat shop selling all varieties of me ats natural meats. (509) 997-9353 Specializing thomsonscustommeats.com in handcrafted thomsonscustommeats@gmail.com sausage and 992 Twisp Carlton Rd. smoked meats.
Thomson’s
Twisp, WA 98856
Wineries Lost River Winery
See Display ad on page 9
Demystifying wine & bringing joy to your table from the Methow Valley since 2002. Visit our tasting room in Winthrop.
Twisted Knitters Offering locally handspun yarns, needles, notions, pure Romney wool yarns from the Methow Valley, hand-dyed in beautiful colors.
LOGO mvtwistedknitters.com 109 N. Glover St, Twisp, WA 98856 See Display ad on page 12
(509) 996-2888 lostriverwinery.com See Display ad on page 18
Local Organizations
Winthrop Market
Methow Conservancy
Local produce, art, crafts and vintage LOGO collectibles. In the shady Winthrop Town Park. Every Sunday 10am - 2pm, Memorial winthropmarket.com winthropmarket@gmail.com Day weekend through Labor Day weekend. 51 N. Hwy 20,
The Methow Conservancy is a non-profit organization (509) 996-2870 dedicated to inspiring people methowconservancy.org to care for and info@methowconservancy.org conserve the 315 Riverside Avenue/PO Box 71 land of the Winthrop, WA 98862 Methow Valley. See Display ad on page 16
Winthrop, WA 98862 See Display ad on page 9
Radio
Wild Hearts Nursery
(509) 341-4819 wildheartsnursery.com 809 T/W Eastside Road PO Box 788 Winthrop, WA 98862
Open Friday, Saturday & Sunday 10-5, AprilOctober. We grow and offer for sale a variety of trees, shrubs, perennials, vines and evergreens all raised right here in the Methow Valley.
KTRT 97.5 FM
K - Root
The Methow Valley’s own independent radio station featuring an eclectic mix of music and programming.
(509) 996-8200 radioroot.com PO Box 3008, Winthrop, WA 98862-3008
See Display ad on page 19
• 2016 Made in the Methow •
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Made in the Methow Valley
in the 2015
World’s Largest
Coffee Roasting Competition LariatCoffee.com | 509.996.3371 | 6 Horizon Flat Rd , Winthrop, WA
NATURA L GROWN LY FRU & PROD IT UCE
STOP BY OUR FRUIT STAND IN OKANOGAN
Ask about We offer multiple sizes & a variety of accessories. Available for purchase at Alpine Welding in Twisp, renting our fire pits The Mazama Store in Mazama, and D*SIGNS Gallery in Twisp. (509) 997-4766 • (888) 295-4765
w w w. h o t s p o t f i r e p i t s . c o m
MAKE A LITTLE BIT OF EVERYTHING GOOD.
Cherries, Apricots, Peaches, Nectarines, Pears and Apples ~ Open 7 days a week from 7:30am-6:00pm ~
Serving breakfast & lunch daily on the deck
Fruit & produce available at the Methow Valley Farmer’s Market every Saturday & at our Winthrop fruit stand
On-site catering available: receptions, reunions, parties. ESPRESSO & Free Wi-Fi
ee our Come sICK (509) 422-2444 • 23090 HWY. 20, OKANOGAN U-P PATCH ON THE RIGHT 1.8 MI. BEFORE DOWNTOWN OKANOGAN IN K P M PU ! this fall www.smallwoodfarms.net
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50 LOST RIVER ROAD • OPEN DAILY 7AM–6PM • 509.996.2855
THEMAZAMASTORE.COM
• 2016 Made in the Methow •