Agro-tourism Business
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Business Feasibility Study Report Business Model Project Report Business Plan Detailed Project Report
Executive Summary and Analysis •
Agrotourism is a business activity which offers experiences to the visitors of agricultural farms, permitting them to view and experience all the field operations like plowing, growing, harvesting, in farm living, etc.
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Also, it provides a good opportunity to generate additional income for the farmers by implementing a few facilities like serving traditional food, arranging farm stays, farming experience in the visitor's mind, etc.
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Factors like Increased customer awareness, the presence of several established players, online presence, and the urge of people to do something different are driving this business.
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As per MBP analysis, Agrotourism has good potential as the Indian travel and tourism industry is flourishing, earning foreign exchange of $27.31 Billion per month.
Competitive Advantage & Pre-requisite Revenue Generation
Pre-requisite Limited Competitors
Governme nt Support
2 1 Agriculture Friendly Climate
3 Competitive Competitive Advantages Advantages
Skilled Farmer Business License
4
Land location
5 Market Potential
Required Technical Expert Accommodation
Market Dynamics Growth drivers STRENGTHS • Increasing spending capacity. • • Changing Power packed nutritional lifestyle. • Favorable beverage conditions. • Dairy free & gluten free
OPPORTUNITIES Challenges Increasing health awareness • • Well-structured cultural landscape. • Make sure to provide better experience to the tourists.
Opportunities
WEAKNESSES • Additional source of income. • •
Lack of awareness in rural areas Costly as compared to milk products
Threat
THREATS
Natural calamities. • • Existing competitors • Existing competitors.
Financial Summary •
Project – Agro-tourism Business
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Activity – Agro-accommodation Services, Agroretail Business, Health & Wellness Tourism, Agrientertainment, etc.
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Initial Investment ~ 1.4 Cr INR
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Capital Investment ~ 1 Cr INR
Project Profile – Project Details
Service
Manpower Required
Legal Requirements
Agro-tourism Business
Skilled Labor & Executive Employee
Business Requirement & Industry Requirement
Employment Generation
List
Types Agro-accommodation Services, Agro-retail Business, Health & Wellness Tourism, Agri-entertainment, etc.
1.
Skilled Labor – XX
1.
PAN & TAN
2.
Unskilled Labor – XX
2.
MSME Registration
3.
Driver – X
3.
GST
4.
Restaurant Staff – X
4.
XXX
5.
Supervisor – X
5.
XXX
6.
Marketing Executive – x (Sales & Marketing)
6.
XXX
7.
Director – X
7.
XXX
8.
XXX
Start-up Budget and Operation Details Operation Details
Budget (INR) 1.
Operation – 1st Year – XX%, Second Year – XX% and 3rd Year – XXX %
2.
Working Days – X00 Per Annum
3.
Land Requirement – Agriculture Land
4.
Area Required – X Acres
5.
Power Requirement – XX – X00 Kw (x Phase)
Profitability – XX %
6.
Water Requirement – XX,000 LPD
8.
BEP – XX Years
7.
Transportation – XX, Km
9.
ROI – XX %
1.
Pre-operative Expenses – XX,00,000
2.
Fixed Capital – XX,00,00,000
3.
Working Capital ( X Month) – X,00,00,000
4.
Total Investment – XX,00,00,000
5.
Cost Per Person – XX INR
6.
Price Per Person – XX INR
7.
Slide Title
Recent News(timeline) & MBP Analysis •
Bigg Boss Kannada season-6 winner “Shashi Kumar” has started an agrotourism venture called ‘Green Sense’ to introduce people to rural living and invoke interest in youngsters about the importance of sustainable living.
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Interesting occurences like seven-rimmed okra at the island of St Estevam (Goa) have urged the agriculture department to start a unique tourism activity in the island to draw visitors interested in the Goa’s agrarian heritage.
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A China-based company has expressed interest in developing the agrotourism sector in Sabah (a Malaysian State).
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State Tourism Agency of Azerbaijan is actively working for the development of ecotourism and agro-tourism to increase awareness and encourage tourists to help preserve the environment and accelerate socioeconomic development.
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