AMRITSAR - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • Amritsar is a city in Punjab, also known as Ramdaspur historically and colloquially as Ambarsar. It is the second-largest city and district of Punjab. • Amritsar is situated near Pakistan, 28km from Wagah Border. • It is the spiritual and cultural centre of the Sikh Religion. It is also called Cultural Capital of Punjab. • The city has been chosen as one of the heritage cities for HRIDAY (Heritage City Development and Augmentation Yojna) scheme of Government of India. • Amritsar is home to the very popular gurudwara “Golden Temple” one of Sikhism’s most spiritually significant and most-visited gurudwaras. It is also famous for its Jallianwala Bagh massacre. • The city is also known for its wooden chessboards and chess pieces manufacturing industry.
Market Research and Opportunity Analysis Report AMRITSAR
Economical Analysis • • • • •
Amritsar is one of the fastest growing cities of Punjab. It is one of the most agriculturally productive cities of India. Amritsar is a centre for the textile and chemical industries and also engages in food milling and processing, silk weaving, tanning, canning, and the manufacture of machinery. The city is famous for its Pashmina Shawls, Woolen Clothes, Blankets, etc. The craft of the Thatheras of Jandiala Guru in Amritsar District got enlisted on UNESCO’s List of Intangible Cultural Heritage in 2014. Apart from being the highest religious shrine for Sikhs, the Golden Temple sustains a segment of the economy of Amritsar, providing business to shopkeepers, transporters, and hotel owners, and employment to thousands of young people living in the city.
Market Research and Opportunity Analysis Report AMRITSAR
SWOT Analysis STRENGTHS
OPPORTUNITIES
WEAKNESSES
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No. of historic heritage sites and pilgrimage centre.
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The city is well connected both regionally and nationally through multiple transport networks
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Lack of high level tourism infrastructure.
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State owned facilities not maintained properly.
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Entrepreneur/hardworking nature of the locals.
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Ample opportunity in tourism industry be it agricultural, eco or historical.
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Close proximity to Pakistan border.
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Competition from neighboring states.
THREATS
Market Research and Opportunity Analysis Report AMRITSAR
Untapped Business Opportunities in AMRITSAR AGRICULTURE INDUSTRY
FOOD INDUSTRY
ENERGY & CLEANTECH
• Vertically Integrated Poultry Farming
• Kinnow Wine Processing • Soymilk Processing Business
• Edible Cutlery Manufacturing • Biodegradable Bioplastic Manufacturing
• Agro Tourism
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SERVICE INDUSTRY
HEALTHCARE INDUSTRY
• Online Daily Needs Delivery Platform • Vending Machine
• Home Healthcare Services • Wellness Center • Medical Tourism
Market Research and Opportunity Analysis Report AMRITSAR
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AUTOMOTIVE & TRANSPORT • •
Cold Chain Business Electric Vehicle Charging Station
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report - AMRITSAR