CHANDIGARH - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • Chandigarh is the first planned city of India after independence and the dream city of India's first Prime Minister, Pt. Jawahar Lal Nehru. • Chandigarh is a Union Territory as well as capital of two neighboring states - Punjab and Haryana. It's eco-friendly urban landscapes and well planned infrastructure has got the name 'The City Beautiful'. • The city is the home for three governments, maximum of the people staying there are working as government officials. This has awarded the city the name of ‘Pensioner’s Paradise’. • Chandigarh has the pride of being the greenest city of India. Tree plantation is said to be a major project during the development of the city. • According to a 2014 survey, Chandigarh is ranked 4th in the top 50 cities identified globally as "emerging outsourcing and IT services destinations" ahead of cities like Beijing.
Market Research and Opportunity Analysis Report CHANDIGARH
Economical Analysis • • • • • •
Chandigarh has been rated as one of the "Wealthiest Towns" of India. The Reserve Bank of India ranked Chandigarh as the 3rd largest deposit center and 7th largest credit center nationwide as of June 2012. The city has one of the highest per capita incomes in the country. The GDP of he city for 201415 was estimated US$4.3 billion (in current prices). Chandigarh has the presence of over 2,900 small scale and 15 large and medium scale units. About 40% of industries are ancillary units that manufacture components for tractors. Other industries based in the territory include IT, electronics, pharmaceuticals, machine tools and plastics. Rajiv Gandhi Chandigarh Technology Park (RGCTP), developed in two phases, has been accorded the SEZ status. Concurrently, the territory is planning to set up a terminal market for fruits and vegetables to support crop diversification program undertaken by the Governments of Punjab and Haryana.
Market Research and Opportunity Analysis Report CHANDIGARH
SWOT Analysis STRENGTHS
OPPORTUNITIES
WEAKNESSES
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The city has been rated as one of the "Wealthiest Towns" of India.
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Emerging outsourcing and IT services destination.
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Most of the employment opportunities are due to forest and agricultural sources that varies as per climatic conditions.
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The densely forested areas in State provides opportunities for setting forest based industries.
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Large potential for the development of new areas, specially private sector.
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Political issues with neighboring states.
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Change in government and policy.
THREATS
Market Research and Opportunity Analysis Report CHANDIGARH
Untapped Business Opportunities in Chandigarh AGRICULTURE INDUSTRY
IT INDUSTRY • IT Support • Website Designing and Development
ENERGY & CLEANTECH
• Agricultural Drone Renting
• Biodegradable Sanitary Napkin • E-waste Recycling
• Vertically Integrated Poultry Farming
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SERVICE INDUSTRY • Online Morning Needs Delivery • Mystery Shopping
Market Research and Opportunity Analysis Report CHANDIGARH
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HOSPITALITY INDUSTRY
HEALTHTECH INDUSTRY • Baby Spa • IV Fluid Manufacturing Unit
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Sports Bar Microbrewery
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report - CHANDIGARH