KANPUR - Market Research and Opportunity Analysis Report

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KANPUR - Market Research and Opportunity Analysis Report

Report Inclusions

Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings

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Executive Summary and Analysis • Kanpur is a city in Uttar Pradesh, located on the west bank of the Ganges River. It is the 12th most populous city in India and 11th most populous urban agglomeration. • It is a major trade and commercial center in North India with the first woolen mill of India, the British India Corporation established here in 1876. • The city is widely regarded as "The Leather City of the World" and is also nicknamed as "Manchester of India". • The city is home to some premier technical and management institutes in the country such as; IIT, Chhatrapati Shahu Ji Maharaj University, Harcourt Butler Technical University. • Geographical advantages of Kanpur city and good road & rail connectivity can make the city as logistic hub.

Market Research and Opportunity Analysis Report KANPUR


Economical Analysis • • •

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Kanpur is a major center for the leather and textile industry. Leather tanneries form the industrial base of the city. The city is also the largest producer of food grains and milk in the country. Apart from these, other industries that are making a significant contribution to the economy of the city are fertilizers, plastics, two wheelers, chemicals, IT, detergent, food packaging and jewelry making. Kanpur is also an important sugar producing center in the country. The government of Uttar Pradesh is taking initiatives to promote the IT industry in a big way.

Market Research and Opportunity Analysis Report KANPUR


SWOT Analysis STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

Leather tanneries exporting overseas.

Abundance of skilled and unskilled workforce.

Poor infrastructure, lack of sanitation & waste management.

Power shortage.

Potential for riverfront development on the southern bank of river ganga.

Largest producers of milk and food grains in the country, which shows opportunities in food processing industry.

Poor law and order.

Outmigration due to unemployment causing the closure of industries.

Market Research and Opportunity Analysis Report KANPUR


Untapped Business Opportunities in KANPUR AGRICULTURE INDUSTRY

IT INDUSTRY

ENERGY & CLEANTECH

• Integrated Dairy Farming

• IT Support • Mobile App Development • SAAS Business

• Biodegradable Bioplastic Manufacturing • Biodiesel Processing

• Agricultural Drone Renting

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CONSUMER GOODS

HEALTHTECH INDUSTRY

• Customized Leather Products • Organic Beauty Products Manufacturing

• Healthcare Mobile App • Baby Spa • Home Healthcare Services

Market Research and Opportunity Analysis Report KANPUR

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FOOD INDUSTRY • • •

Food Truck Frozen Fruits & Vegetables Packaged Sugarcane Juice


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Market Research and Opportunity Analysis Report - KANPUR


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