LUDHIANA - Market Research and Opportunity Analysis Report

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LUDHIANA - Market Research and Opportunity Analysis Report

Report Inclusions

Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings

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Executive Summary and Analysis • Ludhiana is Punjab's largest city situated on the Sutlej River's old bank. • It is an industrial center of northern India; the UK's BBC has called it India's Manchester. • Ludhiana is the easiest city in India to do business according to the World Bank. • It is ranked 1st in paying taxes, 2nd in resolving insolvency, 4th in contract enforcement, and 7th in starting a business. • Ludhiana is especially known for its woollen sweaters and cotton T-shirts with the majority of India's woollen clothing brands being based here. It produces India's largest share of winter clothing. • Ludhiana is home to the largest agricultural university in Asia and one of the largest in the world, ”Punjab Agricultural University”. • The city is also home to the Ludhiana Stock Exchange Association.

Market Research and Opportunity Analysis Report LUDHIANA


Economical Analysis • • • • •

Ludhiana is Asia's largest hub for bicycle manufacturing and produces more than 50% of India's bicycle consumption of more than 10 million each year. Ludhiana produces 60% of India's tractor parts and a large portion of auto and two-wheeler parts. Many parts used in German cars Mercedes and BMW are exclusively produced in Ludhiana to satisfy the world requirement. The city is one of the largest manufacturer of domestic sewing machines. Hand tools and industrial equipment are other specialties. The apparel industry of Ludhiana, popularly known as Ludhiana Hosiery industry provides employment to millions of people. It is also famous for its industry of shawls and stoles and satisfies the demand of major domestic and international brands. Ludhiana also has a growing IT sector with multiple software services and product companies having development centers in the city.

Market Research and Opportunity Analysis Report LUDHIANA


SWOT Analysis STRENGTHS

OPPORTUNITIES

WEAKNESSES

Apparel industry providing employment to millions of people .

Asia’s largest hub for bicycle & its part manufacturing.

High priced land with excessive political interference

Lack of health amenities.

Scope for expansion in the affordable housing sector for the weaker section

Growing IT sector.

Falls in seismic zone IV which is a high damage risk zone.

THREATS

Market Research and Opportunity Analysis Report LUDHIANA


Untapped Business Opportunities in LUDHIANA FOOD INDUSTRY

IT INDUSTRY

ENERGY & CLEANTECH

• Kinnow Wine Processing

• SAAS Business • Website Designing and Development

• Industrial Waste Disposal/Recycling • Biodegradable Sanitary Napkin Manufacturing

• Lemon Powder Processing

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SERVICE INDUSTRY • Smart Vending Machine • Online Morning Needs Delivery

Market Research and Opportunity Analysis Report LUDHIANA

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HEALTHTECH INDUSTRY • Wellness Center • IV Fluid Manufacturing Unit

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TRANSPORT & AUTOMOTIVE • • •

3D Printing Electric Vehicle Shuttle Bus Services


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Market Research and Opportunity Analysis Report - LUDHIANA


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