MYSORE - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • • • • • • • •
Mysore, previously known as Mysuru, is the third largest and second most populated city of Karnataka. This city is second cleanest city in India and is one of the most materialistically well-planned ones. City is also known as the “Garden City” or the “City of Palaces”. This city is largest non metropolitan city in India. City is famous for its Palace, Mysore Pak, silk Saree and Mallige, Dosa . Mysore is famous for Mysore sandal and Mysore sandal soap which was the most famous soap. It is also an emerging IT hub with 2nd largest software exports in the state. City wins the National Award for setting up ‘Trin Trin’ public Bicycle Sharing System, or Implementation of Intelligent Transport System (ITS) or for being the unofficial yoga capital of India for domestic and foreign travellers. Market Research and Opportunity Analysis Report -MYSORE
Economical Analysis • • • • •
Mysore total GDP stands at ₹136.47 billion contributing 4.5% to state GSDP. Its per capita annual income in the district is ₹ 65, 759. The GDP trend has been growing at 7% CAGR from 2007-8 to 2012-13. Agriculture and Allied industries along with sector tie at being the highest contributors at 4.6% each for 2012-13. Mysore has a growing focus on agriculture economy with 41.8%. The Industry sector contributes 4.4 %.
Market Research and Opportunity Analysis Report MYSORE
SWOT Analysis STRENGTHS
OPPORTUNITIES
WEAKNESSES
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India’s best city to live-in in terms of infrastructure.
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Undergoing rapid industrialization
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Competitive market
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High loan rates are possible
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Great Potential in residential market
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Emerging market
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Threats from the neighbours states.
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Change in government policy
THREATS
Market Research and Opportunity Analysis Report MYSORE
Untapped Business Opportunities in MYSORE FOOD INDUSTRY
IT INDUSTRY
TRAVEL & HOSPITALITY
• Coffee Chain Franchise
• SAAS Business • Mobile App Development • Website Development and Designing
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EDUCATIONAL tourism • Bioiesel • Production Cultural and • Biodegradable heritage Sanitary Napkin tourism
• Fruit, Milk, Pulses Processing
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SERVICE INDUSTRY • Shopping • Mobile Pet Grooming
Market Research and Opportunity Analysis Report MYSORE
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REAL ESTATE • Backpacker’s Hostel • Property Flipping
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report -MYSORE