NAINITAL - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • •
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Nainital is popular hill station in India state of Uttarakhand, and it’s a judicial capital of Uttarakhand. The is city is known as the “Lake District of India”. It is most beautiful hill station in North India, The majestic mountains and sparkling water of lake add immense lot to the beauty of the town. Nainital has advantage of being situated in vicinity of several other lesser known hill station that are connected through all season motorable roads. Narrow wooded lanes through forest of oak, pine and deodar are excellent for short refreshing walks. Boating in the lake is just one of the favourite activities of the tourist ,and other come for trekking in densely forested mountains that surround the town.
Market Research and Opportunity Analysis Report - NAINITAL
Economical Analysis • • • •
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Nainital city is to promote tourism as a focus area and develop Uttarakhand as a premier Global Tourism Destination. Small and big travel agencies and hospitality business growing rapidly. Trading in goods and merchandise has been the major source of income for the people of Nainital. Include trade in the field of baked goods,flour mills,jam,pickle,spices to other parts of India. Medium scale industries include the manufacturing of paper and candle work,fiber glass, steel, leather work, footwear, chemicals, pharmaceuticals, wheat products, steel rolling, fruits and fish canning, cashew nuts, textiles, brewery products. Large scale industries phytochemicals and herbals concentrate, metallic polyester film, water filter paper, decorative candles and pulp and paper. Processed fruits ,candles and handcrafts items business also have scope in Nainital
Market Research and Opportunity Analysis Report NAINITAL
SWOT Analysis STRENGTHS
OPPORTUNITIES
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Encroachment of development into natural areas
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Major Fruits, Crops in high land areas.& Major minerals available.
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Lack of proper accessibility
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Many natural areas reflect man-made influences
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The city has the large potential for the development of new areas.
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Huge potential for nature tourism
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Lack of effective management plans
WEAKNESSES
THREATS
Market Research and Opportunity Analysis Report NAINITAL
Untapped Business Opportunities in NAINITAL AGRICULTURE AGRICULTURE INDUSTRY INDUSTRY
FOOD FOOD INDUSTRY INDUSTRY
FASHION INDUSTRY
•• Spice,pickles,jam Spice,pickles,jam manufacturing manufacturing and and trading trading
• Handcrafts Business • Decorative Candle Business
•• Fruits Fruits and and fish fish farming farming • Edible Cutlery Biodiesel •• • wheat,maize,taur wheat,maize,taur Production ,chewnuts ,chewnuts farming farming
•• Flour Flour mills mills manufacturing manufacturing
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SERVICE INDUSTRY • Textile industry • Fiber glass ,paper • Chemical industries
Market Research and Opportunity Analysis Report NAINITAL
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TOURISM AND HOSPITALITY • Religious Tourism • Travel Agencies
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report -NAINITAL