SHIMLA - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • Shimla is the capital and the largest city of Himachal Pradesh. It is the principal commercial, cultural and educational center of the state. • The tranquil beauty of Shimla attracts lots of Tourists from all around the globe. The Kalka–Shimla Railway line built by the British, a UNESCO World Heritage Site, is also a major tourist attraction. • Shimla is home to a number of buildings that are styled in the Tudorbethan and neo-Gothic architectures dating from the colonial era, as well as multiple temples and churches. • Owing to its steep terrain, Shimla hosts the mountain biking race MTB Himalaya annually, which started in 2005 and is regarded as the biggest event of its kind in South Asia. • Shimla also has the largest natural ice skating rink in South Asia. • Shimla arts and crafts are highly in demand by the tourists. Carpet making of Shimla is a great attraction for the tourists. The other arts and crafts of Shimla includes a huge collection of beaded and metal jewelry, leather and wooden crafts. Market Research and Opportunity Analysis Report SHIMLA
Economical Analysis • • • • •
The economy of Shimla is largely driven by the government and tourism sectors. Other industries contributing to the economy are food and allied, hosiery and textile, woodcraft, paper, leather and glass industry. Recently a Model Career Centre has been set-up at Regional Employment Exchange, Shimla to enable bridging the gap between job-seekers and employers. In addition to being the local hub of transport and trade, Shimla is the area's healthcare center, hosting a medical college and four major hospitals. The hotel industry is one of the major source of income generation for the city. Shimla leads the list of Indian cities with the highest ranked hotels
Market Research and Opportunity Analysis Report SHIMLA
SWOT Analysis STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
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Increasing industrialization, the growth of service industries, and knowledge development in the city.
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Pleasant weather and dense evergreen forests attracting tourists.
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No water bodies near the main city.
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Environmental degradation due to the increasing number of tourists every year.
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The city's development plan aims make Shimla an attractive health tourism spot.
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Government’s initiatives to promote technology and IT sector
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The city is a zone IV (high damage risk zone) as per the earthquake hazard zoning of India.
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Frequent number of landslides that often take place after heavy rains.
Market Research and Opportunity Analysis Report SHIMLA
Untapped Business Opportunities in SHIMLA AUTOMOTIVE AND TRANSPORT • Airport Shuttle • Mobile Car Wash • Art n Craft Export
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FASHION INDUSTRY • Maternity Wear Manufacturing • Leather Goods Manufacturing
Market Research and Opportunity Analysis Report SHIMLA
AGRICULTURE INDUSTRY
ENERGY & CLEANTECH
• Floriculture • Eco-tourism • Agricultural Equipment Leasing
• Medical Waste Disposal/Recycling • Edible Cutlery Manufacturing
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HOSPITALITY INDUSTRY
HEALTHTECH INDUSTRY • Medical Tourism • Ayurveda Spa and Massage Therapy Center
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Corporate Retreat Center Glamping Boutique Hotels
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report - SHIMLA