SRINAGAR - Market Research and Opportunity Analysis Report

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SRINAGAR - Market Research and Opportunity Analysis Report

Report Inclusions

Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings

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Executive Summary and Analysis • Srinagar is the largest city and the summer capital of the Indian union territory of Jammu and Kashmir. The city lies in the Kashmir Valley on the banks of the Jhelum River. • The city is known for its natural environment, gardens, waterfronts and houseboats. • The beauty of Srinagar is such that it has been called the "Venice of the East". • It is also known for traditional Kashmiri handicrafts like Kashmir shawls and also dried fruits. • There are a number of lakes and swamps in and around the city. These include the Dal, the Nigeen, the Anchar, Khushal Sar, Gil Sar and Hokersar. • In November 2011, the City Mayors Foundation announced that Srinagar was the 92nd fastest growing urban areas in the world in terms of economic growth. • The city is known for its cottage industries, which include rugmaking, wood carving, and metal engraving. There are also enterprises of the te xtile and food-processing industries.

Market Research and Opportunity Analysis Report SRINAGAR


Economical Analysis • • • • •

The main foundation of Srinagar Business and Economy is the tourism industry. Many other businesses have also been developed due to tourism i.e. hotel business, handicraft business, cyber cafes, etc. Dairy business, rearing of poultry birds and supplying meat and eggs to different retailers and wholesalers is also a very profitable business in Srinagar especially during the tourist seasons. Saddles, jackets, gloves, caps, bags, purses, belts, files, book cover and many other items made from leather has also a good market demand. Srinagar shops adorn themselves with varieties of paper Mache(a unique art of this region) products exported to many other cities of India and also to various other parts of the world. Availability of wide forest areas and abundant Walnut, Willow and Mulberry trees has boosted up the business of wood items in Srinagar. Manufacturing and supplying of willow cricket bats is one-of-its-kinds business of Srinagar.

Market Research and Opportunity Analysis Report SRINAGAR


SWOT Analysis STRENGTHS

OPPORTUNITIES

Democratic government set-up improving the ease of doing business.

Endowed with natural wealth such as forests, water bodies with rich hydroelectric potential, minerals, climate.

Increasing unemployment rate.

Lack of private investment & industrial infrastructure.

Government providing special subsidy to tourism related business.

Emerging export business.

Pakistan proxy war, pan-islamic wave.

Drugs and hawala money ingress

WEAKNESSES

THREATS

Market Research and Opportunity Analysis Report SRINAGAR


Untapped Business Opportunities in SRINAGAR AGRICULTURE INDUSTRY

FOOD INDUSTRY

ENERGY & CLEANTECH

• Vertically Integrated Poultry Farming

• Cold Processed Spices Manufacturing • Wheatgrass Processing Unit

• Solar Harvester Manufacturing • Bioplastic Manufacturing

• Agricultural Drone Rental

1

3

2

HEALTHCARE INDUSTRY

5

6

4

SERVICE INDUSTRY

HOSPITALITY & TOURISM •

• E-pharmacy • Wellness Center • Home Healthcare Services

Market Research and Opportunity Analysis Report SRINAGAR

• Corporate Retreat Center • Backpacker’s Hostel • Eco-tourism

Online Morning Needs Delivery Customized Leather Good Manufacturing


METICULOUS BUSINESS PLANS

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Market Research and Opportunity Analysis Report - SRINAGAR


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