NATIONAL ADVERTIsING AWARDs
2014
NOW IN OUR 12TH YEAR The National Advertising Awards is North America’s only original creative advertising and media communications awards competition. Unlike other shows, we’re not about showcasing previously produced advertising campaigns. We are a competition where everyone starts from the same blank page. When clients write the brief, creativity isn’t just creativity for creativity’s sake. It becomes much more. It opens a constructive dialogue between agencies and their clients. It creates new and mutually beneficial relationships between media entities and brands. It opens eyes and minds to endless possibilities and exciting opportunities for all involved.
Why Should I Sponsor A National Advertising Awards Category? • It opens up a constructive dialogue between agencies, creatives and brands. • It creates new and mutually beneficial relationships between media entities and brands. • It opens eyes and minds to endless and exciting possibilities of fresh thinking for all involved.
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AN EXCITING THING HAPPENs WHEN YOU OPEN YOUR MIND TO NEW POssIBILITIEs. IT’s CALLED MONEY. How often does someone come to you with market ready television, print and new media creativity, written by some of the most creative teams in the ad biz, and lay it at your feet for a fraction of the cost? When was the last time you received dozens of media plans from young, hungry planners that explored new ideas and innovation built for your medium. The answer may be ‘never.’ But that’s exactly what the National Advertising Awards provides any brand bold enough to sponsor the only ‘original creative’ advertising and media communication competition in North America. You help write the brief, hungry creative teams across the country create them and you walk away with every single entry. Not to mention high-level exposure to the most innovative minds within the creative, media and ad agency business. If you’ve ever wondered what it would be like to literally have hundreds of top creative minds working on your brand at once, today is your lucky day. Sponsor the NAA, send a team to Cannes, and reap the rewards brands like Campbell’s, Subway, Porsche, Yahoo!, AOL, Toronto Star and SC Johnson have already enjoyed. When you dare to dream, you make your own luck.
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How It Works Brand sponsors decide which category to sponsor: Digital, Print: Magazines, Print: Newspaper, Mobile, Direct, Radio, Out Of Home: Event, Out of Home: Brand, Video/Film, Media Planning, Experiential, Social Engagement, Campaign (two media). As well, there are categories for Young Creatives and Students. For media sponsors, the process is similar - they are connected with a marquee brand, or can nominate one for their medium. Once a category has been selected, we collaborate to produce a Creative or Media Brief and then promote it to the advertising creative and media communications community. Entries in the form of market-ready ideas are submitted by top creative teams and then judged by a jury of creative and media professionals; winners are announced at the Gala. All submissions are the property of the Brand and are ready for execution through a preferred medium.
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nAtIonAl AdvertISIng AWArdS 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA — nationaladvertisingawards.ca