MET Capabilities Book by The Metrick System

STORIES WELL TOLD

EVERY BUSINESS HAS A STORY TO TELL. AND ONCE ITâ&#x20AC;&#x2122;S TOLD, A WHOLE NEW WORLD OPENS UP. The Metrick System is a collection of multi-disciplined individuals that help companies express their story through digital content, social platforms, web-based applications and experiential events.

THE METRICK SYSTEM A 5-STEP CREATIVE PROCESS TO TELL YOUR STORY

2. YOUR AUDIENCE

3. PLOT AND STRUCTURE

What motivates them, where do they live, how do they find you and what do they care about?

What should happen here? What would be the most satisfying outcome?

4. TELLING YOUR STORY

5. THE NEXT CHAPTER

Storytelling is one of the most effective tools to share ideas and where we go to make abstract concepts meaningful, inspire imagination and motivate action.

Building a world class brand is about taking your audience on a journey: what touchpoints will turn a prospect into a client and ultimately a friend of your brand, for life.

1. INTRODUCTION Where are you now; we fill this out with you in person or over the phone.

ASK YOURSELF,

“WHERE DO YOU WANT TO BE IN 3 YEARS?” WE’LL WORK WITH YOU AND DO THE THINGS NECESSARY TO GET YOU THERE.

YOU’RE ONLY AS GOOD AS YOUR LAST PROJECT

HERE’S OUR LAST 3

THE EINSTEIN FOUNDATION

THE EINSTEIN FOUNDATION In 1955 Albert Einstein bequeathed his entire estate to the Hebrew University of Jerusalem. The Einstein Foundation represents the first ever global branding of the legendary scientist and humanitarian. We worked together with Hebrew University to celebrate his spirit for the betterment of mankind.

With the help of industrial designer Ron Arad, we told the story of the worldâ&#x20AC;&#x2122;s first 3D book through a compelling online video.

THE EINSTEIN FOUNDATION

We launched a website that spoke to the compressive nature of this wide-reaching initiative. 5

YAMAHA MUSIC

YAMAHA MUSIC Yamaha had a mission. They wanted to move their brand beyond simply the manufacturers of fine musical instruments, and position themselves as the conduit by which we connect with music. We introduced a concept that did just that.

We launched a campaign aptly named Random Acts of Music with an emotional video about people re-connecting with their lost love of music.

YAMAHA MUSIC

INTRO

A BOUT

CHOCLE A R & YA M A H A

Celebrating the gift of music with the world.

#R A ND OM ACTSOFMUSIC

MOR E INFORM ATION

INTRO

WATC H TH E V I D EO

Celebrating the gift of music with the world.

#RandomActsOfMusic is a Yamaha Canada supported initiative designed to celebrate all forms of music More than simply providing finely crafted instruments, speakers and audio equipment, Yamaha supports people interested in spreading music.

WATC H TH E V I D EO

Sharing the gift of music with the hearing impaired On March 11th, three choclear patients experienced live music by Yamaha artist Lenny Solomon.

WATC H TH E V I D EO

Music Has The Power To Move Us Music can be surprising, touching, impromptu or well rehearsed. It can elicit feelings of love, friendship, camaraderie and fear. Music has the power to move us like no other medium.

@SongBird416 Impromptu sing-along in class with @DoeADeer #RAOM

S H OW M O R E +

We want to be part of your #RandomActsOfMusic. Post a video on social media and hashtag it #RAOM.

A micro-site was created to share the video and to encourage people to post their own Random Acts of Music. 7

ELTE

Storytelling graphic walls describing the origins and artisanal process of each rug collection.

ELTE Unquestionably one of the country’s most prestigious luxury brands, the challenge for Elte is to continually evolve in an often fickle category. Here’s how we help them stay relevant as a leader in design and home décor. To remain top-of-mind, billboards located in affluent downtown neighbourhoods led to high brand name recognition. 8

ELTE

PHOTOGRAPH BY DAVID DREBIN

80 Ronald Avenue, Toronto, Ontario (416) 785-7885 or (888) 276-3583 elte.com

Consistency of design and tone of voice was achieved in both above and below the line initiatives.

“THE METRICK SYSTEM RINGS IN AT #2 ON THE LIST OF WORLD’S COOLEST CORPORATE HEADQUARTERS.” - THE WALL STREET JOURNAL

THE WORLD ISN’T GETTING ANY SLOWER. HERE’S HOW WE KEEP A FEW STEPS AHEAD. Because we like to focus on the business of developing strategies, writing and designing effective communication, we built our own recording, editing and video production studio. It means our team can take an idea from paper to production in less time than it takes to walk 50 feet (the length of our workspace) and avoid the hassles of booking outside production suppliers.

WE LIKE TO STAY RELEVANT...

WE HAVE A LOT OF EXPERIENCE. AND THE WORK TO PROVE IT.

PROJECT EXPERIENCE - SOCIAL, DIGITAL & VIDEO

TELUS

PROJECT EXPERIENCE - SOCIAL, DIGITAL & VIDEO

HARRY ROSEN

PROJECT EXPERIENCE - RETAIL

95 Ronald Avenue, Toronto, Ontario (416) 787-1787 or (888) 444-3292 gingers.com

GINGERâ&#x20AC;&#x2122;S

95 Ronald Avenue, Toronto, Ontario (416) 787-1787 or (888) 444-3292 gingers.com

PROJECT EXPERIENCE - RETAIL

1381 Castlefield Ave Toronto, ON

(416) 789-0800 eltemkt.com

ELTE MKT

1381 Castlefield Ave Toronto, ON

(416) 789-0800 eltemkt.com

PROJECT EXPERIENCE - SOCIAL, DIGITAL & VIDEO

BEE DIARIES

PROJECT EXPERIENCE - SOCIAL, DIGITAL & VIDEO

NATIONAL ADVERTISING CHALLENGE

PROJECT EXPERIENCE - FINANCIAL

FORE PARTNERSHIP

PROJECT EXPERIENCE - REAL ESTATE

TRINITY

SITE SITEPLAN PLAN GROUND LEVEL GROUND LEVEL

SECOND LEVEL SECOND LEVEL

GROUND LEVEL GROUND LEVEL OFFICE

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SARCEE SARCEE INTERCHANGE INTERCHANGE

DAVID GOLDSTEIN DAVID GOLDSTEIN

GATEWAY GATEWAY SITE PLAN SITE PLAN

MARK D’EON MARK D’EON

MARLIE WAKS MARLIE WAKS

Senior Vice-President, Senior Vice-President, Leasing Leasing Director ofDirector Leasingof Leasing Director ofDirector Leasingof Leasing mdeon@trinity-group.com mdeon@trinity-group.com dgoldstein@trinity-group.com dgoldstein@trinity-group.commwaks@trinity-group.com mwaks@trinity-group.com 416.238.7170 416.238.7170

416.255.8800 416.255.8800 ext. 256 ext. 256

416.255.8800 416.255.8800 ext. 238 ext. 238

THE THE SITE PLAN TRINITY TRINITY CALGARY’S EXCITING EXCITING OPPORTUNITY OPPORTUNITY NEW NEW URBAN URBAN VILLAGE VILLAGE HILLS HILLSCALGARY’S

TOWN TOWN CENTER CENTER SITE PLAN SITE PLAN

shoppers shoppers from one from of one the of largest the largest tradingtrading areas in areas the in country. the country.

FOR MORE FOR INFORMATION MORE INFORMATION CONTACT: CONTACT:

SARCEE SARCEE INTERCHANGE INTERCHANGE

HOTEL

An incredible An incredible new community new community with a with stunning a stunning location location in one in one of Canada’s of Canada’s fastestfastest growinggrowing cities, cities, Trinity Trinity Hills represents Hills represents the the future future of mixed-use of mixed-use developments. developments. Integrating Integrating over 2.5 over million 2.5 million squaresquare feet offeet retail, of entertainment, retail, entertainment, residential, residential, office and office hotel and hotel space,space, it’s a state-of-the-art it’s a state-of-the-art development development that will that attract will attract

SITE PLAN

An incredible new community with a stunning location in one of Canada’s fastest growing cities, Trinity Hills represents the future of mixed-use developments. Integrating over 2.5 million square feet of retail, entertainment, residential, office and hotel space, it’s a state-of-the-art development that will attract shoppers from one of the largest trading areas in the country.

SITE SITEPLAN PLAN

A RETAIL CENTER LIKE NO OTHER

THE LOCATION

Trinity Hills has been designed as a showcase retail destination right from the start, with

An exciting combination of retail, residential, entertainment, hotel and office facilities. Urban

premiere visibility, effortless access and a vibrant local community. Tree-lined sidewalks,

amenities in a pristine natural setting that’s perfectly tuned to the Alberta lifestyle. A Local

on-street parking and an inviting streetscape provide all the ingredients for a busy and active

Trade Area (LTA) of 200,000 people, with a Regional Trade Area of well over one million.

hub, with opportunities for key tenants like Real Canadian Superstore, Mountain Equipment

Strategically positioned to capture local, regional and tourism business, with direct access to the

Co-op and Cineplex VIP Cinemas.

Trans Canada Highway and Sarcee Trail. Located within the largest high-income area in Alberta.

TRINITY EXCITING NEW URBAN VILLAGE HILLS CALGARY’S

FOR MORE INFORMATION CONTACT: MARK D’EON

DAVID GOLDSTEIN

MARLIE WAKS

Senior Vice-President, Leasing mdeon@trinity-group.com 416.238.7170

Director of Leasing dgoldstein@trinity-group.com 416.255.8800 ext. 256

Director of Leasing mwaks@trinity-group.com 416.255.8800 ext. 238

TOWN CENTER LEASING PLAN

THE OPPORTUNITY

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• Nearby• median Nearbyfamily median incomes family incomes are are • The LTA • is The expected LTA is expected to providetoaprovide total market a total market over $178,000. expenditure expenditure potential potential of close to of $400 close million to $400 millionover $178,000. in 2015. in The 2015. Regional The Regional Trade Area Trade adds Area a adds a further projected further projected $1.4 billion. $1.4 billion.

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KEY KEY DEMOGRAPHICS DEMOGRAPHICS CITY CITY OF CALGARY: OF CALGARY:

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Director of Leasing dgoldstein@trinity-group.com 416.255.8800 ext. 256

Director of Leasing mwaks@trinity-group.com 416.255.8800 ext. 238

provide all provide the ingredients all the ingredients for a busyforand a busy active and active Regional Regional Trade Area Trade of well Area over of well one over million. one million. hub, withhub, opportunities with opportunities for key tenants for keylike tenants Real like Real Strategically Strategically positioned positioned to capturetolocal, capture regional local, regional

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CanadianCanadian Superstore, Superstore, MountainMountain Equipment Equipment and tourism andbusiness, tourism business, with direct with access directtoaccess the to the Co-op and Co-op Cineplex and Cineplex VIP Cinemas. VIP Cinemas. Trans Canada TransHighway Canada Highway and Sarcee andTrail. Sarcee Located Trail. Located within thewithin largest thehigh-income largest high-income area in Alberta. area in Alberta.

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space, it’s a state-of-the-art development that will attract

FOR MORE INFORMATION CONTACT:

THE THE TRINITY TRINITY CALGARY’S EXCITING EXCITING OPPORTUNITY OPPORTUNITY NEW NEW URBAN URBAN VILLAGE VILLAGE HILLS HILLSCALGARY’S

THE OPPORTUNITY

• 23.6% of total Local Trade Area (LTA) household income is spent on retail and leisure.

• The development is expected to capture a 4.6% market share of the total trade area.

• LTA residents are projected to spend a total of $35,000 per household on retail and services.

• Income proﬁle growth rate is conservatively projected at 3.5% per annum.

• The LTA is expected to provide a total market expenditure potential of close to $400 million in 2015. The Regional Trade Area adds a further projected $1.4 billion.

• Nearby median family incomes are over $178,000.

TRINITY EXCITING NEW URBAN VILLAGE HILLS CALGARY’S

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retail destination retail destination right fromright the from start,the withstart, with entertainment, entertainment, hotel andhotel officeand facilities. office facilities. Urban Urban premiere premiere visibility, visibility, effortlesseffortless access and access a and a amenitiesamenities in a pristine in anatural pristinesetting naturalthat’s setting that’s vibrant local vibrant community. local community. Tree-linedTree-lined sidewalks, sidewalks,perfectly perfectly tuned to the tuned Alberta to thelifestyle. Alberta A lifestyle. Local A Local on-streeton-street parking and parking an inviting and anstreetscape inviting streetscape Trade Area Trade (LTA) Area of 200,000 (LTA) of 200,000 people, with people, a with a

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Director ofDirector Leasing of Leasing

MARLIE WAKS MARLIE WAKS

GATEWAY GATEWAY LEASING LEASING PLANPLAN

DAVID GOLDSTEIN DAVID GOLDSTEIN

Director ofDirector Leasing of Leasing

mdeon@trinity-group.com mdeon@trinity-group.com dgoldstein@trinity-group.com dgoldstein@trinity-group.commwaks@trinity-group.com mwaks@trinity-group.com 416.238.7170 416.238.7170 416.255.8800 416.255.8800 ext. 256 ext. 256 416.255.8800 416.255.8800 ext. 238 ext. 238

TOWN TOWN CENTER CENTER LEASING LEASING PLANPLAN

MARK D’EON MARK D’EON Senior Vice-President, Senior Vice-President, Leasing Leasing

THE THE LOCATION LOCATION

FOR MORE FORINFORMATION MORE INFORMATION CONTACT: CONTACT:

TOWN CENTER SITE PLAN

SARCEE INTERCHANGE

A RETAIL A RETAIL CENTER CENTER LIKE LIKE NO OTHER NO OTHER

square square feet of feet retail, of entertainment, retail, entertainment, residential, residential, office and office hotel and hotel space, space, it’s a state-of-the-art it’s a state-of-the-art development development that willthat attract will attract shoppers shoppers from one from of one the largest of the largest tradingtrading areas inareas the country. in the country.

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THE THE COMPANY COMPANY YOU YOU WILLWILL KEEPKEEP

DIRECT MAIL

ALBERT EINSTEIN FOUNDATION VISIONARY KIT

THE METRICK SYSTEM IN WORDS: WE’RE A FULL-SERVICE STORYTELLING BUSINESS WITH ONE PURPOSE, TO TELL YOURS. WE DO THIS FROM A FULLY INTEGRATED PRODUCTION STUDIO IN TORONTO AND A REGIONAL OFFICE IN LOS ANGELES.

THE METRICK SYSTEM IN NUMBERS:

20 Years in business 15 Amazing employees 100+ Retail advertising awards won

200+ Story executions produced every month

3 Restored Airstream trailers

in our offices

1 Retailer we helped to win the Retail Council’s Retailer of the Year Award

0 Similarity to other agencies

WE GET AROUND (IN A GOOD WAY)

WE LOOK FORWARD TO WORKING WITH YOU

THE METRICK SYSTEM CANADA 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada THE METRICK SYSTEM USA 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA metricksystem.com