Be a pa rt of the legacy
“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.�
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The Hebrew University of Jerusalem f u t u r e s i t e o f t h e wo r l d ’ s f i r s t m u s e u m d e vo t e d t o t h e g e n i u s a n d l e g ac y o f Dr . Albert Einstein
Dear Menahem, In 2016, it will be exactly 100 years since Albert Einstein created his Theory of Relativity, changing the world with the power of one man’s intellect and vision. There are five initiatives honoring the Einstein legacy. The Einstein Museum will be the first institution dedicated to celebrating the ideals of one of the world’s greatest scientists and humanitarians. The Next Einstein competition awards those whose enterprising spirit, curiosity and creativity best capture the ideals of Einstein. Genius: 100 Visions Of The Future, a once-in-a century publishing event will showcase the world’s greatest thinkers in the world’s first 3D-printed book. The Dinner Of The Century, an incredible private evening strictly limited to the 100 visionary contributors and sponsors of Genius. Finally, Einstein IMAX 3D is a celebration of the power of human imagination coming to the only screen big enough to capture the story of the world’s greatest genius. We’re approaching a small number of global visionaries with the opportunity to play a role in the Einstein initiatives. You could help create a home for the continued sharing of scientific and humanitarian ideals, for everything that the name Einstein has always stood for, and always will. We look forward to discussing with you how we can proceed together.
Yours sincerely,
Canadian Friends of the Hebrew University of Jerusalem
Your Chance To Play A Part In The Legacy Of Albert Einstein Build
Discover
The Einstein Museum
The Next Einstein
The first and only museum to celebrate the
This program, now up and running in North
life, history and vision of Einstein. Built around
America and soon to be global, awards
the unique collection of the Hebrew University
cash bursaries to people of all ages whose
of Jerusalem, where Einstein bequeathed his
enterprising spirit, curiosity, creativity and
entire personal archive, the Museum will be
inventiveness best capture the ideals of
a global attraction dedicated to science and
Albert Einstein. The 2014 winner, 13 year-old
humanitarian ideals.
Marin Schultz, created a low-cost 3D-printed prosthetic arm to increase mobility for handicapped individuals in developing countries.
Share Genius: 100 Visions of the Future A once-in-a-century publishing event, with the
Experience
world’s greatest thinkers, entrepreneurs and
Einstein 3D
leaders sharing their visions for the future, in
Soon moviegoers around the world will have
the first ever 3D-printed book – a one-of-a-
a chance to see, hear and feel the Einstein
kind work of art created by world renowned
story like never before – with the largest, most
designer Ron Arad. And to celebrate the
impressive film experience on earth, IMAX
launch of the book we’re holding the Dinner
3D. Currently in the pre-production phase with
of The Century, an incredible private evening
filmmakers Cosmic Picture, Einstein 3D will
with Genius invitees like Elon Musk, Malala
ultimately be available for viewing on almost
Yousafzai, Bill Clinton, Daniel Barenboim, J.K.
one thousand IMAX screens worldwide – and
Rowling and many more. Attendance will be
your brand or company can play a part.
strictly limited to the 100 visionary contributors and the equally visionary sponsors.
“The true sign of intelligence is not knowledge but imagination.�
Build
A Museum For The Ages.
An Opportunity Now The Hebrew University of
There’s about to be a new member in the elite fraternity of worldwide museums that can truly claim
Jerusalem is a fit ting site for
to be global destinations: The Einstein Museum at The Hebrew University of Jerusalem. As the
the Einstein Museum. One of
most famous and universal representation of human genius, the Einstein name is recognized and
t h e wo r l d ’ s l e a d i n g s c i e n t i f i c
respected everywhere.
U n i v e r s i t i e s , i t wa s c h o s e n b y Dr . Einstein himself to care for
The Einstein Museum will be the home for the entire legacy – the man, the science, and the vision
his archives. The University’s
– and will create a living, immersive experience for visitors of every nationality and from every walk
ac a d e m i c s a n d r e s e a r c h e r s
of life. Using state of the art interactive technology, and building on the priceless collection of The
h av e c a r r i e d o n h i s p u r s u i t f o r
Hebrew University, it is sure to be one of the great museum experiences of the world.
k n ow l e d g e , w i n n i n g s e v e n N o b e l P r i z e s i n t h e l a s t d e c a d e a lo n e .
With construction beginning now, there are a few select opportunities for global visionaries to play an enduring role in the museum.
Build
The Future Site of The Einstein Museum
Jerusalem, Israel One of the world’s oldest cities, Jerusalem is a center of international scholarship, and home to The Hebrew University of Jerusalem, a top-rated global institution devoted to research and education in the arts and sciences.
T h e E i n s t e i n Mu s e u m W i l l b e lo c at e d at t h e H e b r e w U n i v e r s i t y of Jerusalem Edmond J. Safr a C a m p u s i n G i vat R a m .
“You have to learn the rules of the game. And then you have to play better than anyone else.�
Share
100 Visions. A Once In A Century Event.
Genius: 100 Visions of the Future To celebrate the 100th anniversary of the publication of Einstein’s Theory of Relativity, The Hebrew University and the Einstein Museum planning group are embarking on another publishing milestone: The collected vision of the greatest 100 thinkers, artists, scientists, business leaders and human visionaries of our time, in a single volume. But it will be more than that – it will also be the world’s first entirely 3D printed book, with every one of its 100 pages devoted to one distinguished contributor’s vision, collectively a vision of our time, and all forming a three dimensional portrait of Einstein himself. It’s the creation of world famous designer Ron Arad, and the work of benefactors and visionaries from around the world. One of those visionaries could be you. G e n i u s : 1 0 0 Vi s i o n s o f t h e Futu r e , cr e at e d by wo r l d fa mo u s
To launch the publication of the 100 Visions, the Einstein Museum will be holding the Dinner of
d e s i g n e r Ro n A r a d, wi l l b e a
The Century – a chance for the sponsors of the vision to share an unforgettable evening with the
st r i c t ly li m it e d e d it i o n o f 1 0 0
creators of the vision. Inspirational leaders like Elon Musk and Malala Yousafzai will be invited – the
m u s eu m - q ua lit y, 3 - D i m pr e s s i o n s .
question is, will you?
“Insanity: doing the same thing over and over again and expecting different results.�
Discover
Passing the Torch.
The Next Einstein Late in the 19th century, a young man from Switzerland visited Tuscany where he wandered the hills
“ I wa n t t o c h a n g e t h e wo r l d b y
and gave free roam to his prodigious imagination. Ruminating on the most fundamental challenges
making strong, inexpensive , 3D
of physics, that young man was beginning to develop thoughts that would change the world. And no
printed prosthetic hands. These
one knew.
h a n d s wo u l d b e co n t r o l l e d w i t h a n e w b r e at h p r e s s u r e
Have you ever wondered where we might find that young man or woman today – where is the next
s y s t e m a n d b e e a s i ly s e r v i c e a b l e
Einstein? The creators of The Next Einstein Program have. And in 2014 in North America, using an
w i t h co m m o n ly ava i l a b l e pa r t s .
innovative social media campaign and an initial award of $10,000, they awarded The Next Einstein
I t i s m y d r e a m t o h e l p p e o p l e .”
prize, to a young Canadian who created a low-cost 3D-printed prosthetic arm to help amputees in
M a r i n S c h u lt z , ag e 1 3 f r o m
the developing world. The hunt is beginning for the 2015 winner – won’t you join us?
L e t h b r i d g e , A l b e r ta , wa s t h e 2014 Gr and Prize winner of The Next Einstein.
“Anyone who has never made a mistake has never tried anything new.�
Experience
A Truly Giant Life. Now On A Truly Giant Screen.
Einstein 3D: The IMAX Movie Einstein 3d is a thrilling
Now for the first time, the Einstein story is coming to the only screen big enough to capture the story
e xpedition into the life and
of the world’s greatest genius: IMAX 3D. More than a thrilling expedition into a life and mind, Einstein
mind of Albert Einstein and a
3D is a celebration of the power of human imagination. Through the immersive power of the IMAX
c e l e b r at i o n o f t h e p ow e r o f
format, viewers will experience the awe of wonder of Einstein’s most earth-shattering ideas, their
i m ag i n at i o n . F o r t h e f i r s t t i m e
origins and meanings, and the promises they hold for humankind.
o n t h e IMAX s c r e e n , au d i e n c e s will experience the origins
Right now, and for a limited time, there are a few select opportunities for sponsors to share in this
of Einstein’s most earth-
unforgettable cinema event - but they have to act quickly: Einstein 3D is scheduled for a spring
s h at t e r i n g i d e a s .
release, 2016.
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Who Is Already Excited For The Einstein Initiative?
Donors Jose Mugrabi $2 million secured
Potential Donors* Shuki Levy Former Partner of Haim Saban & Tori Avey. Received proposal and maybe donate in the next months. Ryan Kavanaugh Founder and CEO Relativity Media. Meeting is conformed for June 21st ,2015. Vivien Duffield The Clore Duffield Foundation. Meeting will be coordinate to the beginning of June, 2015. Doron Livnat Doron Livnat is Owner and Chairman of the Supervisory Board of ProDelta Holding. Doron Livnat is Chairman of the Supervisory Board of Riwal Holding Group. Riwal is the representative of JLG – Oshkosh. Frans van Houten CEO of Phillips Nina Storms Dutch-Jewish businesswoman Queen Maxima The Dutch Royal Family. She is the wife of King Willem-Alexander. On 30 April 2013, she became the first Dutch queen consort since 1890. *More to follow
Executive Committee: Confirmed
Prospective
Genius Contributors Waiting For Proposal
Ron Arad
Theo Koffler
Shimon Peres
Judy Tanenbaum
Koffler Family, owner of
Amy Goldberg
Shoppers and Super Pharm
Hollywood Film Producer
Elizabeth Wolfe
Laurence Metrick
Recent President of UJA
Randy Masters Karen Simpson
Charles Bronfman Pinchas Zuckerman Morgan Freeman
Federation of Toronto Linda Mirels
Sara Gottlieb Shuki Levy & Tori Avey
Prospective First 10 Genius Contributors: Frank Gehry Mohammed Yunnus
Jeff Martin
Chris Hatfield
Ambassador Ido Aharoni New York
Steven Speilberg Ellie Weisel
Ambassador Haim Divon
Elizabeth Holmes
The Netherlands
Sheryl Sandberg
International Nominations Committee Confirmed
Prospective
Sanjiv Chopra
Jim Wolfensohn
Former Dean at Harvard
Paul Bronfman
Medical School and brother of Deepak Chopra
Stu Eizenstat Aaron David Miller
Cho-Liang Lin One of the top violinist in the world Jeff Martin Former Apple Executive Ron Arad Gabriel Erem Hanoch Gudfreun
Jeff Skoll
Queen Maxima King of Belgium – King Philippe
The Dalai Lama
Canadian Friends of the Hebrew University of Jerusalem
The Team
Rami Kleinmann
Elan Divon
President & CEO, CFHU
Executive Director, CHFU
As President and CEO of the non-profit Canadian Friends of
Elan Divon is a Harvard-educated author, writer and the
the Hebrew University of Jerusalem (CFHU), Rami leads the
Director of the Einstein Genius Project. He currently serves as
organization to build profile and financial support for Israel’s
Toronto Executive Director for Canadian Friends of The Hebrew
leading research institution. His most recent innovations have
University, while pursuing his writing as a contributor to the
included the first-ever Virtual Marathon for Medical Research
Huffington Post and Beliefnet. Elan is also a former peace camp
and The Next Einstein Program. His fundraising work has been
director and mediator, having worked with conflicted Israeli and
covered in the Wall Street Journal, The Jerusalem Post, and many
Palestinian teens.
other publications.
Yifat Sharon
Miriam Pilc-Levine
Management & Production Consultant
National Director
Yifat is the former Deputy to the Chief of Staff of the
Communications & Marketing, CFHU
Prime Minister of Israel, managing and executing special projects
With over 25 years of communications, marketing and educator
for the office of the Prime Minister. In this role she was producing
experience, Miriam continues to grow Hebrew University’s global
ceremonies and events for visiting heads of states, while
brand awareness, overseeing brand consistency across all digital,
developing relationships with Ministers, Ambassadors and senior
social and mass media. Miriam has also spearheaded a number
officials from all over the world. She has also served as a media
of online philanthropy initiatives including The Virtual Marathon
officer in the communications department of the Prime Minister’s
for Medical Research and The Next Einstein Program.
office, and as a Lieutenant in the Israeli Air Force.
Taran Davies
George Duffield
Daniel Ferguson
Producer, Cosmic Picture
Producer, Cosmic Picture
Producer, Writer & Director,
Taran is a founder of Cosmic Picture,
George is a founder of Cosmic Picture,
Cosmic Picture
and conceived, developed and produced
and an international award-winning film
Daniel has been directing, writing and
the award-winning giant screen films
producer. His films include the giant screen
producing in the giant screen industry
Jerusalem and Journey To Mecca. Taran
production Jerusalem, Milk and Summit’s
since 1998, with credits that include Lost
has produced, written and directed
Dot the I, and Live Free or Die. In 2009,
Worlds: Life In The Balance, Wired To Win:
a number of critically acclaimed
he produced The End Of The Line, which
Surviving the Tour De France, Jerusalem,
documentaries, and his feature-length
received worldwide theatrical release, and
and Journey To Mecca. His most recent
Afghan Stories premiered at the 2001
was hailed as “An Inconvenient Truth for
production is Last Of The Elephant Men,
Venice Film Festival.
the Oceans” by The Economist.
which will have its theatrical release in Canada and France in 2015.
Laurence Metrick
Ellie Metrick
Marina Luong
Principal & Creative Director,
Communication & Marketing
Art Director & designer,
The Metrick System
Manager, The Metrick System
The Metrick System
Laurence is the founder of The Metrick
A graduate of McGill Univeristy and
As an Art Director and Designer, Marina
System, a Toronto and LA-based
Sotheby’s Institute of Art, Ellie has deep
has deep experience in print and digital
marketing, design, advertising, production
experience in marketing, sponsorship and
media, overseeing complex visual
and social media company. Since its
fundraising, most recently as Marketing
programs for clients at Eventscape and
founding in 1991, the work of The Metrick
and Communications Manager for
more recently at The Metrick System.
System has been recognized for its
the National Advertising Challenge,
Her skills include brand and visual
innovative creativity by organizations like
a competition that partners creative
identity, web and social media design and
the Retail Advertising Club of Chicago,
marketers with crowd-sourced creative
production supervision and development.
Applied Arts Magazine, the London
talent, sending the winners to the Cannes
International Advertising Awards, and
Lions International Festival of Creativity.
many others.
Canadian Friends of The Hebrew University of Jerusalem (CFHU), founded in 1944 by Canadian philanthropist Allan Bronfman, promotes awareness, leadership and financial support for The Hebrew University of Jerusalem. CFHU facilitates academic and research partnerships between Canada and Israel as well as establishing scholarships, supporting research, cultivating student and faculty exchanges and recruiting Canadian students to attend the Rothberg International School. CFHU has chapters in Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary and Vancouver. In 2008 CFHU undertook a major fundraising initiative to raise $50 million for the Institute for Medical Research Israel - Canada (IMRIC) at The Hebrew University of Jerusalem. Canadian Friends of The Hebrew University of Jerusalem is dedicated to supporting IMRIC through direct funding and by being the catalyst in developing key collaborative medical research partnerships between Canada and Israel.