2
0
1
0
M
E
D
I
A
K
I
T
“The most comprehensive metropolitan classified weekly�
www.me trocl a s s i f i ed m a g a z i ne. com
MARKET OVERVIEW Southern California Population Surpasses 45 Million Los Angeles population is the largest in the state of California, and the second largest in the United States.1 Additionally, Los Angeles– Long Beach–Santa Ana metropolitan area is home to nearly 13.8 million residents,2 and is one of the most diverse counties3 in the United States, with a median income of US $54,385. This does not include other incorporated cities surrounding Los Angeles County. As of July 1, 2009, this estimated population (26.6% of the total California population) 4 command a purchasing power of $759 billion. About 1 of every 8 people added to the nation’s population between July 1, 2006 and July 1, 2007, live in Southern California. Los Angeles was named the world’s eighth most economically powerful city by Forbes.com, ahead of Shanghai and Toronto, but behind New York and London.5
Quick Facts • There are 1.9 million family households in Los Angeles, and surrounding cities1. • 9.4 million (68%) of the counties population speak, and comprehend English2. • Los Angeles County residence have a purchasing power of $759 billion3. • The median age of Los Angeles population is 34.2 years of age, in contrast with 36.8 in the state whole4.
Top Ten US Market by Population New York, N.Y. ................ 8,274,527 Los Angeles, Calif. ......... 4,065,585 Chicago, Ill. .................... 2,836,658 Houston, Tex. .................. 2,208,180 Philadelphia, Pa. ............ 1,449,634 Phoenix, Ariz. ................... 1,552,259 San Antonio, Tex. ........... 1,328,984 San Diego, Calif. ............ 1,266,731 Dallas, Tex. ...................... 1,240,499 San Jose, Calif. .................. 939,899
Top 10 Los Angeles County Market by Population Los Angeles ..................... 4,065,585 Long Beach ....................... 492,682 Huntington Beach ............. 202,480 Torrance ............................... 49,111 Inglewood .......................... 118,868 Compton.............................. 99,431
L. A. County Is The Fastest-Growing Metro Area
Carson .................................. 98,159
With a 3.3% increase in Southern California population between July 1, 2006 and July 1, 2007, Los Angeles is the nation’s fastestgrowing metro area. During this 12-month period, Los Angeles accounted for half (1.4 million, or about 50%) of the state population
Hawthorne ........................... 89,979
Santa Monica ...................... 92,494
Lakewood ............................ 83,508
growth of 2.9 million
Source: 1U.S. Census Bureau, “TI. Population Estimates, 2008 Population Estimates” 2 “Metropolitan statistical area| Population Estimates| July 1, 2007. 3 “The most ethnically diverse counties in the United States” – CNNMoney.com, August 9, 2007 4 “Los Angeles (city) Quickfacts”. US Census Bureau. 5 “World’s Most Economically Powerful Cities”. Forbes.com, July 15, 2008.
www.me trocl a s s i f i ed m a g a z i ne. com
SUMMARY Mission Statement Providing advertisers and consumers with the most comprehensive, well organized and effectively distributed metropolitan classified magazine, resulting in an impeccable marketplace presence both in print and online.
About MetroClassified MetroClassified is an audited advertising magazine providing effective, high quality, results-oriented community advertising at a fair and affordable price. This publication serves the shopping needs of community residence within, and around the Los Angeles D.M.A. (Designated Market Area).
Penetration netration MetroClassified is delivered through more e than 5,400 5 400 locations. Our aggressive distribution system, include both indoor and outdoor racks, placed at high traffic, high visibility locations throughout, and around our coverage communities. These locations includes grocery stores, car washes, gas stations, convenient stores, financial centers, real estate offices etc., allowing us to reach neighborhood consumers where they live, work, shop and play.
MetroClassified also provides editorial content that teaches, inspires and empowers community residence to make life better for themselves, their families and their communities.
Content Editorial that’s informative, and valuable to community diversity: features on parenting, self improvement, home improvement, health, free or low cost classes and community events.
Circulation • Over 185,000 weekly circulation. • Over ¾ Million weekly readers. • Published every Wednesday
Diversity ersity Over 200 cities reached in Los Angeles, Orange, Riverside, San Bernardino, San Diego, Ventura and Kern Counties.
Choices 12 humongous zones to choose from.
Editorial Content 6% Display Content 61% Classified Content 33%
Classified Sections Real estate, automotive services, general products & services, automotive sales, business opportunities, employment opportunities, home improvement services, professional services, miscellaneousservices, rentals, free community events & services and more…
www.me trocl a s s i f i ed m a g a z i ne. com
READERS PROFILE Based on our audit data, MetroClassified’s readership is 1.58 readers per issue, which are more than 67,500 readers per week. Additionally, 73 percent of respondents read MetroClassified every week, and 63.8 percent buy products and/or services advertised in the magazine MetroClassified READERS Over 1.5 Million Readers Average Age: 33
READERS BY GENDER
Female 53% Male 47%
READERS BY MARITAL STATUS Single 28%
Other 11%
COMPUTERS • 58% Plan to Purchase a New Home Computer • 89% Have Internet Access at Home
Married 61%
READERS BY AGE GROUP Under 30 29% 50 or over 16% 30 - 49 55%
READERS BY INCOME $35k or more 29% less than $25K 22% $25K - $34,999K 49%
EMPLOYMENT PER HOUSEHOLD • 2.3 Average workers/ household • 1.6Full Time • 0.9 Part Time • Average Monthly Rent or Mortgage is $1,780
AUTOMOTIVE • Average Number of Cars per Household: 2.6 • 73% Plan to Purchase a New or Used Car FAVORITE AUTO BRANDS* • 56% Toyota • 29% Chevrolet • 51% Honda • 20% Cadillac • 43% Nissan • 33% Ford
GENERAL MERCHANDISE STORES VISITED RECENTLY* • 47% Sears • 62% Target • 41% K-Mart • 38% Home Depot • 36% JCPenney • 29% Radio Shack • 69% Wal-Mart • 43% Costco MONTHLY MEDICAL EXPENSES • 66% Under $100 • 27% $100 to $300 • 8% Over $300 • Annual Average per Household: $1,639 DOCTOR, CLINIC OR HOSPITAL VISITS • Annual Average: 9.2 FAST FOOD & DINING • 72% eat fast food in a oneweek period • Est. annual fast food expenditure: $468M GOOD or BEST SOURCE • 1,086,016 weekly readers felt that MetroClassified is a good or best source for shopping information
_______________________________________________________________________________________________________________ Source: 2008 Independent readership study for MetroClassified conducted by Periodical Research Resource. *Readers could check as many as applied. For more information about our readers, please contact marketing@ metroclassifiedmagazine.com
www.me trocl a s s i f i ed m a g a z i ne. com
DISTRIBUTION CIRCULATION MetroClassified is a very accessible, free publication in the Los Angeles metropolitan area. Our verified weekly circulation of over 100,000 magazines is diligently dispersed throughout our 12 zones.
CONTRACTED RACKS MetroClassified contracts rack spaces in major neighborhood chain supermarkets, gas stations, health clubs, video store, financial centers, car washes etc., all over our coverage Designated Market Area.
STREET RACKS Over 1,500 MetroClassified street racks are located along major avenues and boulevards in our coverage communities. MetroClassified STORE RACKS MetroClassified has display store racks in local independent community businesses, and these racks are located close to the main entrances.
WHAT MAKES US UNIQUE? We feature special custom advertising sections each week allowing advertisers to further promote their products/services, and our readers look forward to them. Local businesses also choose MetroClassified as one of their main advertising instruments, because of the high response rate they experience.
www.me trocl a s s i f i ed m a g a z i ne. com
ZONES Zone 1:
West Los Angeles/Santa Monica/Culver City Marina del Rey (15 Zip Codes) West Los Angeles, Santa Monica, Culver City, Palms, Venice, Mar Vista, Marina del Rey, Playa del Rey, Cheviot Hills, Beverly wood, Fox Hills
Zone 2:
Hawthorne/Inglewood/El Segundo Ladera Heights (15 Zip Codes) Hawthorne, Inglewood, LAX, Lennox, Morningside Park, Windsor Hills, View Park, Del Aire, Baldwin Hills, Lawndale, El Segundo, Westchester, Ladera Heights, El Camino Village, Gardena
Zone 3:
South Bay/Torrance/Beach Cities/San Pedro (16 Zip Codes) Torrance, Redondo Beach, Lomita, Manhattan Beach, Hermosa Beach, El Porto, Palos-Verdes Estate, Rancho Palos Verdes, Rollings Hills Estate, Rollings Hills, Harbor City, Miraleste, Portuguese Bend, San Pedro
Zone 4:
Long Beach/Lakewood/Cerritos/Signal Hills (18 Zip Codes) Long Beach, Lakewood, Hawaiian Gardens, Artesia, Cerritos, Wrigley, Bixby Knolls, Los Altos, Signal Hills
Zone 5:
Compton/Willowbrook/Lynwood/South Gate/Watts (18 Zip Codes) Compton, Rosewood, Willowbrook, Athens, Lynwood, East Rancho Dominquez, Watts, Huntington Park (South), Los Angeles, Carson (North), Cudahy, Hawthorne East South Gate
Zone 6:
Paramount/Pico Rivera/City of Commerce/Bellflower (16 Zip Codes) North Long Beach, Bellflower, Paramount, South Gate, Hollydale, Downey, Bell Gardens, Pico Rivera, Bell, City of Commerce, Montebello, Lynwood, Norwalk
Zone 7:
Los Angeles (Mid City), Crenshaw, Vernon, Huntington Park (18 Zip Codes) Los Angeles (and Mid City), Crenshaw, Leimert Park, Hyde Park, Downtown SW, Vernon, City of Commerce, Maywood, Bell, Cudahy Huntington Park/Walnut Park
Zone 8:
Hollywood, Koreatown, Downtown, Chinatown, Echo Park (24 Zip Codes) Miracle Mile, Park La Brea, Echo Park, Downtown LA, KoreaTown, Silver Lake, Los Feliz, Hollywood, Westlake Hancock Park, Mid-Wilshire, ChinaTown
Zone 9:
East LA/Pico Rivera/Rosemead/Montebello/El Monte (15 Zip Codes) East Los Angeles, Boyle Heights, City Terrace, San Gabriel, Montebello, Alhambra Monterey Park Rosemead, El Monte, Pico Rivera, Whittier East
Zone 10: Westwood/Beverly Hills/Century City/Rancho Park (18 Zip Codes) Century City, Beverly Hills, UCLA, Beverly Glen, West Hollywood, Westwood, Rancho Park, Hollywood, Brentwood, Sawtelle, West Los Angeles, Veterans Administration Zone 11: Glendale/Arcadia/Alhambra /El Monte/San Gabriel (23 Zip Codes) Glendale (South), Eagle Rock, Atwater Village, Glassell Park, Mount Washington, Highland Park, Garvanza, Montecito Heights, Monterey Hills, El Sereno, South Pasadena, Alhambra, San Gabriel, Rosemead, El Monte, Arcadia, Temple City, Norwood Valley Irwindale, Los Angeles (East), San Marino, Lincoln Heights Zone 12: Burbank/North Hollywood/La Canada Flintridge/Altadena (27 Zip Codes) Altadena, Sunland, Tujunga, North Hollywood, Burbank, Glendale, Montrose, La Crescenta, La Canada Flintridge Pasadena, Burbank, Los Angeles, Griffith Park, Valley Village, Toluca Lake, Universal City, Hollywood Hills, Sun Valley, Verdugo City, L a Tuna Canyon
www.me trocl a s s i f i ed m a g a z i ne. com
COVERAGE AREA
Burbank 12
MetroClassified’s Zones
Pasadena Glendale
Arcadia
Zone 1: West Los Angeles/Santa Monica/ Culver City/Marina del Rey
11 BR BRENTWOOD REN R EN EN
Zone 2:
SILVER LAKE
10
Beverly Hills
Hawthorne/Inglewood/ El Segundo/Ladera Heights
KOREATOWN
Monterey Park DOWNTOWN
Zone 3: South Bay/Torrance/Beach Cities/San Pedro
Alhambra
8
Santa Monica
LOS ANGELES
1
9
Commerce
Huntington Park
7
Zone 4:
Boyle Heights
Long Beach/Lakewood/ Cerritos/Signal Hills
Downey LOS ANGELES INT’L AIRPORT
Zone 5: Compton/Willowbrook/Lynwood/ South Gate/Watts
Inglewood
6
WATTS
2 5
El Segundo
Compton
Zone 6:
Bellflower
Paramount/Pico Rivera/City of Commerce/Bellflower
Cerritos Torrance
Zone 7: Los Angeles (Mid City), Crenshaw, Vernon, Huntington Park
Carson
Lakewood 4
3
Zone 8: Hollywood, Koreatown, Downtown, Chinatown, Echo Park
Palos Verces Estates
LONG BEACH
Zone 9: East LA/Pico Rivera/Rosemead/ Montebello/El Monte
San Pedro
Zone 10: Westwood/Beverly Hills/Century City/Rancho Park
Zone 11: Glendale/Arcadia/Alhambra / El Monte/San Gabriel
Zone 12: Burbank/North Hollywood/La Canada Flintridge/Altadena
To advertise in the MetroClassified magazine or to learn more about us, please contact us @ 310.358.9972 for further information. Our professional sales staff is available by phone, email or in person to discuss your needs and create an advertising campaign that fits within every budget
www.me trocl a s s i f i ed m a g a z i ne. com
RATES Text Classifieds General Weekly Rates: Zone 1: West Los Angeles/Santa Monica/Culver City/ Marina del Rey $10.95* first 20 words. $0.65 each additional word Zone 2: Hawthorne/Inglewood/El Segundo/Ladera Heights $7.95* first 20 words. $0.40 each additional word Zone 3: South Bay/Torrance/Beach Cities/San Pedro $8.95* first 20 words. $0.50 each additional word Zone 4: Long Beach/Lakewood/Cerritos/Signal Hills $5.95* first 20 words. $0.25 each additional word Zone 5: Compton/Willowbrook/Lynwood/South Gate/Watts $4.95* first 20 words. $0.20 each additional word Zone 6: Paramount/Pico Rivera/City of Commerce/Bellflower $7.95* first 20 words. $0.40 each additional word Zone 7: Los Angeles (Mid City)/Crenshaw/Vernon, Huntington Park $8.95* first 20 words. $0.50 each additional word Zone 8: Hollywood/Koreatown/Downtown/Chinatown/ Echo Park $7.95* first 20 words. $0.40 each additional word Zone 9: East LA/Pico Rivera/Rosemead/Montebello/ El Monte $6.95* first 20 words. $0.35 each additional word
CONTRACT DISCOUNT: Multi-week discount 15% (minimum of 4 weeks) Multi-zone discount 20% (minimum of 2 zones)
FEATURES AVAILABLE: (Additional cost apply) • Headline • Symbols • Center • Bold • Box (Border) • Photo/Image • Color Headline • Color Background (Highlight)
OUR DEADLINES: Classified Deadline: Fridays at 6 PM prior to publications date *Rates vary by category and by region. *Rates subject to change without notice
Copyright © 2009 Metro Marketing Media, LLC
Zone 10: Westwood/Beverly Hills/Century City/Rancho Park $9.95* first 20 words. $0.55 each additional word Zone 11: Glendale/Arcadia/Alhambra /El Monte/San Gabriel $8.95* first 20 words. $0.50 each additional word Zone 12: Burbank/North Hollywood/La Canada Flintridge/ Altadena $8.95* first 20 words. $0.50 each additional word
www.me www.me trocl trocl a sassi sf i ed f i ed mm ag aa g zaizne. i ne. com com
RATES Display Classifieds General Weekly Rates: Zone
1 col. x 1 col. x 1 col. x 1 col. x
1”
2”
3”
4”
Designed like a display ad, published like a classified. Product not available to Adult Ads. Features Available
Zone 1: West LA/Santa Monica/ Culver City/Marina del Rey
$45
$83
$113
$135
Zone 2: Hawthorne/Inglewood/ El Segundo/Ladera Heights
$25
$46
$63
$75
Zone 3: South Bay/Torrance/ Beach Cities/San Pedro
$35
$65
$88
$105
Zone 4: Long Beach/Lakewood/ Cerritos/Signal Hills
$20
$37
$50
$60
For information contact us at: 310.862.4206 e-mail: sales@metroclassifiedmagazine.com
OUR DEADLINES: Display Deadline: Thursdays at 5 PM prior to
Zone 5: Compton/Willowbrook/ Lynwood/South Gate/Watts
publication date. $15
$28
$38
$45 *Rates vary by category and by region.
Zone 6: Paramount/Pico Rivera/ City of Commerce/Bellflower
$25
$46
$63
$75
Zone 7: Los Angeles (Mid City)/ Crenshaw/Vernon/Huntington Park
$30
$56
$75
$90
Zone 8: Hollywood, Koreatown/ Downtown/Chinatown/Echo Park $25
$46
$63
$75
Zone 9: East LA/Pico Rivera/ Rosemead/Montebello/El Monte
$25
$46
$63
$75
Zone 10: Westwood/Beverly Hills/ Century City/Rancho Park
$40
$74
$100
$120
Zone 11: Glendale/Arcadia/ Alhambra /El Monte/San Gabriel
$35
$65
$88
$105
$35
$65
$88
$105
*Rates subject to change without notice
Copyright © 2009 Metro Marketing Media, LLC
Zone 12: Burbank/North Hollywood/ La Canada Flintridge/Altadena
www.me trocl a s s i f i ed m a g a z i ne. com
MECHANICAL AND ARTWORK FORMAT REQUIREMENTS full page 10.625” X 13.875”
3/4 v 7.875” X 13.875”
3/4 horiz 10.625” X 10.3125”
PDF • Images resolution: minimum 300 dpi actual size. • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color) 1/2 v 5.125” X 13.875”
1/2 h 10.625” X 6.75”
1/3 h 10.625” X 4.375”
InDesign version CS4 or earlier • All images must be included • Images resolution: minimum 300 dpi actual size • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color)
Adobe Illustrator version CS4 or earlier • If translation or any modification on the text is required, the Original Document with graphics and fonts must be sent • All images must be included • Images resolution: minimum 300 dpi actual size • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color)
1/4 v 5.125” X 6.75”
1/4 h 10.625” X 3.1875”
1/6 v 3.2968” X 6.75”
1/6 sq 5.125” X 4.375”
1/6 h 10.625” X 2”
1/8 v 3.375” X 6.75”
1/8 sq 5.125” X 3.1875”
1/12 v 2.375” X 4.5”
1/12 h 5.125” X 2”
1/16 1.1875” X 2.375”
1/24 sq 2.375” X 2”
Submission via E-mail: production@metroclassifiedmagazine.com • Any of the above formats may be used when sending ads via e-mail • Before any art is sent, the customer must first notify the sales representative of the date and time that the ad will be sent
Production Department • Contact the Production Department for more information (310) 358-9972 • Fax: (310) 358-997
www.me trocl a s s i f i ed m a g a z i ne. com
WHY ADVERTISE! Ten Top Reasons to Advertise in MetroClassified
X
MetroClassified Magazines ads last: Consumers refer to our magazines multiple times – even saving them, giving advertisers the opportunity for added exposures.
Y
MetroClassified Magazines deliver credibility: Consumers trust, and have developed value expectations from our magazine advertising, based upon its advertisers’ status, and our creative content
layout and arrangement.
Z [
MetroClassified Magazines offer choice: Advertisers can choose from a wide range of header titles, and subtitles allowing “customizable” solutions that best suit advertisers’ needs. MetroClassified Magazines creativity connects: Our magazine ads and contents make consumers laugh, cry, think, desire, ponder, smile and more… In short, magazine ads make people react – and
connect with advertisers’ brands.
\
MetroClassified Magazines provide reach – faster than you think: Our saturated distribution reach more teens, adults and seniors than the top 25 prime-time TV programs. The average magazine reaches almost two-thirds of its audience within a month’s time.
]
MetroClassified Magazines targets effectively: With a series of titles, sections and subsections that appeal to specific demographics, lifestyles and interests, advertisers can home in on the targets that
best meet their needs. In addition, consistent readers are likely to be among the highest spenders across most product categories.
^
Magazines sells well, MetroClassified is free: Multiple studies have demonstrated that allocating more of your advertising dollar towards advertising magazines ads in the media mix, improves marketing
and advertising “Return on Investment” (ROI) across a broad range of advertising product categories.
_
MetroClassified Magazines provide rich experiences: Our readers experience MetroClassified magazines in meaningful ways, including: I get value for my time and money, It makes me more informed,
It’s my personal time out to see what’s being offered in the immediate locality, and I often reflect on it.
`
MetroClassified Magazines engages: 90% of our magazine readers pay full and complete attention when reading our classified magazines, because of the wide variety of product and services it
presents, even though buyers would be unwise not to consider outlets like the Internet for a portion of their budgets.
a
MetroClassified Magazine readers demonstrate the lowest level of multitasking when comparedwith multitasking rates for other advertising media. In addition, they find advertising magazine less inter-
ruptive. Clearly advertising in MetroClassified is good busines
www.me trocl a s s i f i ed m a g a z i ne. com
DMA CIRCULATION CITIES, ZONES AND ZIP CODES Zone 1: West Los Angeles/Santa Monica/Culver City/ Venice (20 Zip Codes) West Los Angeles (South), Santa Monica, Culver City, Palms, Venice, Mar Vista, Marina del Rey, Playa Del Rey, Cheviot Hills, Beverly Wood, Fox Hills, Brentwood, Playa Vista
90025................................. 405 & Santa Monica Blvd. 90034....................................................................Palms 90035................................................ Pico/La Cienega 90045...........................................................Playa Vista 90049...........................................................Brentwood 90056................................................................. Fox Hills 90064.................................Cheviot Hills/Beverlywood 90066..............................................................Mar Vista 90094...................................................... Playa Del Rey 90230...........................................................Culver City 90232............................................ Culver City/Fox Hills 90272................................................. Pacific Palisades 90291..................................................................Venice 90292....................................................Marina del Rey 90293...................................................... Playa Del Rey 90401..................................................... Santa Monica 90402..................................................... Santa Monica 90403..................................................... Santa Monica 90404..................................................... Santa Monica 90405..................................................... Santa Monica Zone 2: Hawthorne/Inglewood/El Segundo/Ladera Heights (18 Zip Codes) Hawthorne, Inglewood, LAX, Lennox, Morningside Park, Windsor Hills, View Park, Del Aire, Baldwin Hills, Lawndale, El Segundo, Westchester, Ladera Heights, El Camino Village, Gardena
90008................................................ Crenshaw (West) 90016.................................Los Angeles Mid-City West 90043...............................................Windsor Hills (East) 90045.................................................Westchester/LAX 90056......... Baldwin Hills/View Park/Ladera Heights/ Baldwin Vista 90232............................................. Culver City (South) 90245...........................................................El Segundo 90247..............................................................Gardena 90248..............................................................Gardena 90249..............................................................Gardena 90250...........................................................Hawthorne 90260............................ Lawndale/El Camino Village 90261...........................................................Hawthorne 90301........................................................... Inglewood 90302........................................................... Inglewood 90303........................................................... Inglewood 90304.................................................. Lennox/Del Aire 90305............................Inglewood/Morningside Park
Zone 3: South Bay/Torrance/Beach Cities/San Pedro (18 Zip Codes) Torrance, Redondo Beach, Manhattan Beach, Hermosa Beach, El Porto, Palos Verdes Estate, Rancho Palos Verdes, Rollings Hills Estate, Rollings Hills, Lomita, Harbor City, Miraleste, Portuguese Bend, San Pedro
90254.................................................. Hermosa Beach 90260............................................... Lawndale (South) 90261...............................................Hawthorne (West) 90266............................... Manhattan Beach/El Porto 90274.......................Palos Verdes Estate, Rolling Hills/ Rolling Hills Estate 90275........................................Rancho Palos Verdes/ Portuguese Bend/Miraleste 90277.................Redondo Beach/Hollywood Riviera 90278................................................. Redondo Beach 90501...............................................................Torrance 90502................................Torrance/Harbor Gateway 90503...............................................................Torrance 90504...............................................................Torrance 90505...............................................................Torrance 90710.......................................................... Harbor City 90717.................................................................. Lomita 90731............................................................ San Pedro 90732............................................................ San Pedro 90744...........................................................Wilmington Zone 4: Long Beach/Lakewood/Cerritos/Signal Hills (23 Zip Codes) Long Beach, Lakewood, Hawaiian Gardens, Artesia, Cerritos, Wrigley, Bixby Knolls, Los Altos, Dominguez, Signal Hills, Carson, Mayfair, Rose Park, Rancho dDominquez
90701.................................................................. Artesia 90703.................................................................Cerritos 90712.............................................Lakewood/Mayfair 90713........................................................... Lakewood 90715........................................................... Lakewood 90716............................................. Hawaiian Gardens 90802......................................................... Long Beach 90803......................................................... Long Beach 90804.......................................Long Beach/Rose Park 90805.............................................. Long Beach North 90806...................................... Long Beach/Signal Hills 90807....................................Long Beach/Bixby Knolls 90808......................................................... Long Beach 90810..................... Long Beach/Carson/Dominguez 90813...........................................Long Beach/Wrigley 90814......................................................... Long Beach 90815.........................................Long Beach/Los Altos 90831......................................................... Long Beach 90221........................................... Rancho Dominguez 90220........................................... Rancho Dominguez 90747........................................... CSU Dominguez Hills 90746..................................................................Carson 90745..................................................................Carson
www.me trocl a s s i f i ed m a g a z i ne. com
DMA Circulation Cities, Zones and Zip codes cont’d Zone 5: Compton/Willowbrook/Lynwood/South Gate/Watts (18 Zip Codes) Compton, Rosewood, Willowbrook, Athens, Lynwood, East Rancho Dominquez, Watts, Huntington Park (South), Los Angeles, Carson (North), Cudahy, Hawthorne East, South Gate
90001......................................................... Los Angeles 90002.............................................. Los Angeles/Watts 90003......................................................... Los Angeles 90044......................................................... Los Angeles 90047............................................Los Angeles/Athens 90059...................................Los Angeles/Willowbrook 90061.................................... Los Angeles/ Rosewood 90201................................................................Cudahy 90220............................................................. Compton 90221................................... East Rancho Dominquez 90222...................................... Compton/Willowbrook 90248........................................................... Rosewood 90250...................................................Hawthorne East 90255.................................................. Huntington Park 90262.............................................................. Lynwood 90280.......................................................... South Gate 90305................................................ Morningside Park 90746.................................................... Carson (North) Zone 6: Paramount/Pico Rivera/City of Commerce/ Bellflower (16 Zip Codes) North Long Beach, Bellflower, Paramount, South Gate, Hollydale, Downey, Bell Gardens, Pico Rivera, Bell, City of Commerce, Montebello, Lynwood, Norwalk
90022..............................................City of Commerce 90023..............................................City of Commerce 90040...................................... City of Commerce/Bell 90201........................................................ Bell Gardens 90221.................................................. Paramount East 90240............................................................... Downey 90241............................................................... Downey 90242............................................................... Downey 90262.............................................................. Lynwood 90280........................................ South Gate/Hollydale 90640.......................................................... Montebello 90650................................................................Norwalk 90660...........................................................Pico Rivera 90706..............................................................Bellflower 90723.......................................................... Paramount 90805.............................................. North Long Beach
Zone 7: Los Angeles (Mid City), Crenshaw, Vernon, Huntington Park (18 Zip Codes) Los Angeles (and Mid City), Crenshaw, Leimert Park, Hyde Park, Downtown SW, Vernon, City of Commerce, Maywood, Bell, Cudahy Huntington Park/Walnut Park,
90001.........................................Los Angeles/Florence 90003......................................................... Los Angeles 90007...............................Los Angeles/Downtown SW 90008......................................Crenshaw/Leimert Park 90011......................................................... Los Angeles 90016....................................... Los Angeles (Mid City) 90018................................Los Angeles/Jefferson Park 90021......................................................... Los Angeles 90023..............................................City of Commerce 90037......................................................... Los Angeles 90043...................................... Los Angeles/Hyde Park 90044......................................................... Los Angeles 90047......................................................... Los Angeles 90058..................................................................Vernon 90062......................................................... Los Angeles 90201........................................................ Bell/Cudahy 90255............................ Huntington Park/Walnut Park 90270............................................................ Maywood Zone 8: Hollywood, Koreatown, Downtown, Chinatown, Echo Park (24 Zip Codes) Miracle Mile, Park La Brea, Echo Park, Downtown LA, KoreaTown, Silver Lake, Los Feliz, Hollywood, Westlake Hancock Park, Mid-Wilshire, ChinaTown
90004......................................................Hancock Park 90005.................................Koreatown/Hancock Park 90006...........................................................Koreatown 90010..........................................................Mid Wilshire 90012...........................................................Chinatown 90013................................................ Downtown (East) 90014........................................................... Downtown 90015............................................. Downtown (South) 90017............................................... Downtown (West) 90019....................................... Los Angeles (Mid City) 90020......................................................Hancock Park 90021............................................. Downtown (South) 90023....................................................Downtown (SE) 90026.............................................................Echo Park 90027................................................................ Los Feliz 90028............................................................Hollywood 90029............................................................ Silver Lake 90031...................................... Downtown/Chinatown 90033.................................. Downtown/Boyle Heights 90034................................................ West Los Angeles 90036..................................Miracle Mile/Park La Brea 90038............................................................Hollywood 90039............................................................ Silver Lake 90057.............................................................. Westlake 90071........................................................... Downtown
www.me trocl a s s i f i ed m a g a z i ne. com
DMA Circulation Cities, Zones and Zip codes cont’d
Zone 11: Glendale/Arcadia/Alhambra /El Monte/ San Gabriel (23 Zip Codes)
Zone 9: East LA/Pico Rivera/Rosemead/Montebello/ El Monte (15 Zip Codes)
Glendale (South), Eagle Rock, Atwater Village, Glassell Park, Mount Washington, Highland Park, Garvanza, Montecito Heights, Monterey Hills, El Sereno, South Pasadena, Alhambra, San Gabriel, Rosemead, El Monte, Arcadia, Temple City, Norwood Valley Irwindale, Los Angeles (East), San Marino, Lincoln Heights
East Los Angeles, Boyle Heights, City Terrace, San Gabriel, Montebello, Alhambra, Monterey Park, Rosemead, El Monte, Pico Rivera, Whittier East
90022................................................. East Los Angeles 90023................................................. East Los Angeles 90033.......................................................Boyle Heights 90063......................................................... City Terrace 90601...........................................................Pico Rivera 90640.......................................................... Montebello 90660.................................... Pico Rivera/Whittier East 91731...............................................................El Monte 91732...............................................................El Monte 91733.................................................... South El Monte 91754......................................................... City Terrace 91755...............................................South San Gabriel 91770........................................................... Rosemead 91801.....................................................Monterey Park 91803.............................................................Alhambra Zone 10: Westwood/Beverly Hills/Century City/ Rancho Park (18 Zip Codes) Century City, Beverly Hills, UCLA, Beverly Glen, West Hollywood, Westwood, Rancho Park, Hollywood, Brentwood, Sawtelle, West Los Angeles, Veterans Administration
90024..................................... West Los Angeles/UCLA 90025................................ West Los Angeles/Sawtelle 90028............................................................Hollywood 90035....................................... West Los Angeles/Pico 90036.................................................. West Hollywood 90038............................................................Hollywood 90046.......................................................... Beverly Hills 90048.................................................. West Hollywood 90049.......................................Brentwood/Westwood 90064........................................................Rancho Park 90067........................................................ Century City 90069............................. West Hollywood/Beverly Hills 90073.....................................Veterans Administration 90077.................................................................... UCLA 90095.................................................................... UCLA 90210.......................................................... Beverly Hills 90211.......................................................... Beverly Hills 90212.......................................................... Beverly Hills
90031..............................Los Angeles/Lincoln Heights 90032............................... Los Angeles/ Monterey Hills 90039.............................Los Angeles/Atwater Village 90041.................................... Los Angeles/Eagle Rock 90042................................Los Angeles/Highland Park 90065........................Los Angeles (East)/Glassell Park 91007................................................................Arcadia 91030................................................. South Pasadena 91108.......................................................... San Marino 91125, 91126................................................ Pasadena 91203, 91204.................................... Glendale (South) 91205, 91106, 91210........................ Glendale (South) 91731...............................................................El Monte 91770........................................................... Rosemead 91775.......................................... East San Gabriel, CA 91776..........................................................San Gabriel 91780..........................................................Temple City 91801, 91803.................................................Alhambra Zone 12: Burbank/North Hollywood/La Canada Flintridge/Altadena (27 Zip Codes) Altadena, Sunland, Tujunga, North Hollywood, Burbank, Glendale, Montrose, La Crescenta, La Canada Flintridge Pasadena, Burbank, Los Angeles, Griffith Park, Valley Village, Toluca Lake, Universal City, Hollywood Hills, Sun Valley, Verdugo City, la Tuna Canyon
90027.................................... Los Angeles/Griffith Park 90068......................................................... Los Angeles 91040, 91352..............................Los Angeles/Sunland 91042.......................................... Los Angeles/Tujunga 91605, 91606, 91608......................... North Hollywood 91601........................ North Hollywood/Valley Village 91602.................................Toluca Lake/Universal City 91501, 91502....................................................Burbank 91504, 91505, 91506........................................Burbank 91521................................................................Burbank 91523................................................................Burbank 91201, 91202..................................................Glendale 91206, 91207, 91208......................................Glendale 91214..................................... La Crescenta-Montrose 91020..............................................................Montrose 91011......................................... La Canada Flintridge 91103, 91105..............................Pasadena/Altadena
www.me trocl a s s i f i ed m a g a z i ne. com