Parent metro east
All Things Family!
2013-2014
media kit
THEULTIMATEINTARGETMARKETING
Our Readers are 90% female; 79% are between 25-44 years old. They are affluent, well educated and active. Our readers’ children are involved in: • Team Sports - 60% • Swimming - 46% • Music - 28% • Dance - 26% • Gymnastics - 28% • After-School Care - 18% • Martial Arts - 19%
91% of readers use Parenting Publications to make purchasing decisions.
Can you afford not to be seen in Metro East Parent? • 68% of readers earn $70,000 or more per year. 29% earn over $100,000!
Our readers’ children are: • Under 2 years - 20% • 2-4 years - 45% • 5-9 years - 55% • 10-12 years - 22% • 13 years or older - 14% • 62% will send their children to at least one camp • 78% are either enrolled or considering an independent or private school
• 89% of readers have some college education or degree. • 57% of readers spend 30 minutes or more reading a typical issue.
To learn more about the incredible readership behind Metro East Parent Magazine please contact us!
Source: Readex Research 2009 PPA Survey
metroeastparent
2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
EDITORIALCALENDAR2013 January: Education February: Celebrations March: Baby-licious April: Camp May: The Home June: Summer Guide July: Health & Wellness August: Back-to-School September: The Arts Extracurricular October: ThinkPink Halloween November: The Holidays December: The Holidays
2013 Monthly Features Include: IN EVERY ISSUE Each month, metroeastparent features the following editorial pieces:
A Voice of Generation “I”: Teenage conflict and angst brought to you by a young teenager of the Metro East area, Xavier Ludwig, in this thought-provoking column as he tackles the issues today’s teenagers must face in the Internet Age! Parents Rock: Metro East Parent highlights an area parent that has gone beyond the call of duty! Take Good Care: health topics pertaining to parents of all ages as well as newborns through the teen years! Parent’s Getaway: Illinois daytrips and other adventures for that special weekend getaway, highlighting a city or area within a few hours trip from the Metro East area! Bringing Up Baby: Great tips to help with the new addition to the family! Daddy’s Cookbook: Every parent needs a little help in the kitchen, especially for those single dads who spent their childhood in sports and cars and need to learn to navigate around the kitchen! Oh, the Places You’ll Go: A comprehensive calendar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events! Coming Soon: Find out all the top movies, games, dvds, and books being released that month that your whole family will enjoy! Something Special: Metro East Parent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as the arts, baby and daytrips. Metro East Parent also features fashion several times a year ranging from hot looks for back to school to maternity wear. For questions or story ideas, contact us at publisher@metroeastparent.com
metroeastparent
2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
METROEASTDEMOGRAPHICS
Counties covered by Metro East Parent Magazine Clinton • Jersey • Madison Monroe • St. Clair
Communities of Distribution Belleville • Granite City • Highland O’Fallon • Alton • East St. Louis • Columbia Waterloo • Troy • Collinsville • Edwardsville Fairview Heights • and many more!
According to the US Census 2010: • 150,980 children under the age of 18 live in the five counties covered by Metro East Parent Magazine. • Median income for five counties is $55,518. • Majority of Households make an average of $75,000 to $100,000 annually. • There are 81,318 households in the Metro East area with children under the age of 18.
150,000 Readers &
Metro East Parent is in over 200 Schools in Friday Folders a nd Backpacks, going h om with each student to e their parents every month !
metroeastparent
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WING
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2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Parent e n i l n O metro east
MetroEastParent.com has many opportunities for your company to reach the many families in the Metro East Area from banner advertisements, sponsorship and contest ads, and premium placement ads to target the audience you wish!
Parent August 2013
The #1 Resource for Metro East Families just got a little big bigger and a whole lot better! Check out our new and improved website and newsletter! Call your Metro East Parent Media Consultant to find ways you can reach your target audience with print, online, and social media advertising offered by Metro East Parent!
metro east FREE VOL 1 Issue 10/ MetroE astParent.com
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4t h An nu Al BA ck(pA ck) to Sc ho ol DAy
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Weekly Newsletter
Social Media
Another great opportunity to get the word about your company or product is to advertise in our weekly newsletter that goes out to each one of our subscribers! Within each newsletter are timely and timeless articles, as well as highlighted events of that week! If you wish to highlight your event, please contact us for rates!
Metro East Parent utilizes most Social Media outlets to get the word out about your event or company! With Facebook, Twitter, Google +, and Pinterest, we will market your company in many types media! Your audience is awaiting!
metroeastparent
2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
- Advertising Specifications SPACE Spread Full Page / Cover 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/3 Vertical 1/3 Horizontal 1/4 Vertical 1/6 Vertical 1/6 Square Business Card
ISSUE
Non-Bleed 15.75 x 10 7.5 x 10 5 x 10 3.6875 x 10 7.5 x 5 2.4375 x 10 7.5 x 3.25 3.6875 x 5 2.4375 x 5 3.6875 x 3.25 3.6875 x 2
AD DEADLINES
Space Reservations/ Ad Material
January.................................December 14 February....................................January 16 March......................................February 14 April............................................March 15 May............................................... April 15 June............................................... May 16 July.................................................June 14 August.............................................July 17 September................................. August 16 October................................September 16 November................................ October 17 December............................. November 14 January 2014.........................December 16
Live 15.75 x 10 7.5 x 10 N/A N/A N/A N/A N/A N/A N/A N/A N/A
Trim 16.5 x 10.75 8.25 x 10.75 N/A N/A N/A N/A N/A N/A N/A N/A N/A
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2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
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SPACE 1x 3x 6x 12x Spread 2400 2150 1900 1600 Full Page / Cover 1200 1075 950 800 2/3 Vertical 1000 895 775 650 1/2 Vertical 850 775 625 500 1/2 Horizontal 850 775 625 500 1/3 Vertical 600 525 475 400 1/3 Horizontal 600 525 475 400 1/4 Page 500 425 375 300 1/6 Page 250 225 200 180 Coupon 200 175 150 125 Business Card 150 125 100 80 PREMIUM PLACEMENT 25% EXTRA - COVER SPLASH $300 - INSERTS $60 PER 1000 AD RATES ARE FOR CAMERA READY ADS ONLY NON CAMERA READY ADS ARE SUBJECT TO PRODUCTION CHARGES Ad creation/production services are $45 per hour. For all run of book and cover gatefolds, please contact Robert Ludwig for specifications and shipping instructions. Phone: 618-407-5281. Email: advertising@metroeastparent.com Minimum size knockout type should be 8 point.
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- Online Ad Pricing -
Space
1 Month
728 x 90 Leaderboard 160 x 600 Wide Skyscraper 120 x 600 Skyscraper 468 x 60 Banner 120 x 240 Verticle Banner 234 x 60 Half Leaderboard 125 x 125 Square Online Directory
300 275 250 200 150 100 50 50
With Full Page Advertisement in Magazine 150 135 125 100 75 50 25 FREE
With 1/4 - 2/3 Advertsiement in Magazine 225 205 185 150 125 75 40 FREE
6x
12x
255 235 215 170 130 85 40 40
210 195 175 140 105 75 35 35
Space
1 Week
4x
8x
12x
16x
40 45
35 40
30 35
25 30
20 25
- Weekly Newsletter Ad Pricing -
Event Highlighted Advertisement
metroeastparent
2913 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Parent metro east
All Things Family!
2913 Old Caseyville Rd. Swansea, IL 62226
618-407-5281
advertising@metroeastparent.com
www.metroeastparent.com