Metro Mart July 2016

METRO mart Volume 5 Issue 12 July 2016

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T H I R U VA N A N T H A P U R A M

AYURVEDA TAKING CHARGE OF YOUR HEALTH IN KARKKIDAKAM

BHAVAYAMI THE CLOTHING CULTURE CELEBRATES THE 1’ST ANNIVERSARY

KUTS AND CURLS

THE HUB OF HAIR STYLING AND QUALITY BEAUTY TREATMENTS.

LAKE PALACE A SOPHISTICATED RETREAT IN ONE OF THE WORLD’S MOST RENOWNED DESTINATION

REACH GIVES WINGS TO YOUR DREAM

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July 2016

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July 2016

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Ayurveda Taking Charge Of Your Health In Karkidakam

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Bhavayami- The Clothing Culture Celebrates The 1St Anniversary

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REACH - Gives Wing to your Dreams

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Tingle up your taste with Mothers Veg Plaza

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Kuts and Curls- The HUB of hair styling and quality beauty treatments.

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Ernakulam: The Land Of Queen Of The Arabian Sea

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What does your Handbag Say About You

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Lake Palace- a sophisticated retreat in one of the world’s most renowned destination

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Metro Update

mart Corporate Office:Metro Mart Thiruvananthapuram MERA 44, Eanthivila Lane, Murinjapalam, Medical College PO,Thiruvananthapuram, Kerala - 695 011 Tel: 00919995139933 / 9947733339 Email: metromart.tvm@gmail.com

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Volume 5 Issue 12 July 2016 www.metromartdaily.com Read our e-edition-www.issuu.com/metromart Annual Subscription Rs 400 Bangalore :- No:217, 3B Main, OMBR Layout, Bangalore – 560 043 Tel: +919038000711, Email: info@martinfot ech.in Kolkata :- 313, Dorikal Byelane, Jheel Avenue, Dum Dum Road, Kolkata – 700 074 Pune :- C-507, Wisteria Fortune Survey, No: 95/2, Near New Poona Bakery, Wakad, Pune - 411057

Published, Edited and Printed by Hari Shanker A G and Owned by Haritha Media Pvt Ltd and Printed by him at SB Press Private Limited, Statue, Trivandrum 695001 and P journal are not necessarily those of the Publishers.Metro Mart reserves the right to use th e information published here in any manner whatsoever. While every effort ha July 2016 METRO mart or omissions. © All Rights Reserved RNI No: KERENG/2011

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T H I R U VA N A N T H A P U R A M

CO N TE N TS

Publisher Hari Shanker hari@martinfotech.in

Sub Editor V. Viswanath

Editorial Assistant Ampili Nair Promod Pillai

Managing Editor & Director Siji Nair sijicn@gmail.com

Senior Creative Sayan Chaudhuri

Business Development Manager Ratheesh Kumar Baiju Jayakumar

GM Sales Sibu Nair

Published from Tharangam, Kodunganoor Post, Trivandrum 695013. Metro Mart is a monthly journal published from Trivandrum. Views and opinions expressed in the as been madewww.metromartdaily.com to ensure the accuracy of the information published in this edition, neither the Publisher no any of its employees accept any responsibilities for any errors July 2016 1/40037

C OV E R S T OR Y

AYURVEDA TAKING CHARGE OF YOUR HEALTH IN Karkkidakam

Dr Kavyaprabha

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Karkidakam is basically the month of monsoon, starting from the month of June to September.

Karkidaka Masam or Karkkidakam Month is the last month in the traditional Malayalam calendar followed in Kerala. The city experiences a beautiful heavy rainfall which gives rise to several diseases along with this season. Due to the moist climate the temperature dips which affects the tridoshas (Vata, Pitta

and Kapha) and decrease the immunity of the body. This month is the time to keep our body away from the attack of diseases like fever, cough, jaundice, typhoid, cholera, dengue fever, chikungunya virus etc.

Karkitaka has long been identified as the period of preventive treatment, as the human body will also be receptive to Ayurveda medicine.

Ayurveda as the name implies “Science of Life� is related to traditional

METRO mart T H I R U VA N A N T H A P U R A M

treatment methods and herbal medicines. More clearly it is a science meant for complete well being of human body and the eradication of specific symptoms of disease. Compared to other states of our country Kerala has a unique system of life which suits very much with the same mentioned in Ayurveda.

According to Ayurveda, Vata, Pitta and Kapha are the three fundamental units of body. Vata is considered the leader of the three Ayurvedic Principles in the body it controls blood flow, elimination of wastes, breathing and the movement of thoughts across the mind. Pitta governs the important digestive “agnis” or fires of the body; it controls how we digest foods, how we metabolize our sensory perceptions, and how we discriminate between right and

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wrong. And the Kapha governs all structure and lubrication in the mind and body. It controls weight, growth, lubrication for the joints and lungs, and formation of all the seven tissues — nutritive fluids, blood, fat, muscles, bones, marrow and reproductive tissues.

Balance of these Doshas is arogatha(health) and imbalance is the roga(disease). Ayurveda treatment is mainly classified in to twoSodhana treatment and Samana treatment.

Sodhana treatment means the expulsion of dosha from the body i.e. the root cause of disease can be removed. It includes special techniques like Vamana (emesis), Virechana(purgation), Vasti(enema), Nasya(nasal medication) and Raktamoksha (bloodletting). And Sodhana treatment is commonly known as

Panchakarma. Samana treatment helps to balance the imbalanced dosha without eliminating them from the body.

The benefits from the Ayurveda treatment can eliminate many toxins which are accumulated in our body through air, food and water, breaks down of the fat and toning the body. The Oushada kanji prepared with selected ayurveda drugs enhance the strength and boost the immunity. With a complete treatment of Ayurveda, one can repair the entire body system, thereby making the body fit and healthy for the year ahead. The therapies are worked under the supervision of well experienced, efficient ayurveda physician. Only an experienced physician can select the therapy which is suitable for one person.

July 2016

S HOP P I NG

BHAVAYAMI

THE CLOTHING CULTURE CELEBRATES THE 1ST ANNIVERSARY

Thiruvananthapuram city boutique Bhavayami - The Clothing Culture experiencing its first anniversary by offering the best clothing collection of varied traditional fabrics for ladies and also with men’s and kids wear to a complete family shopping.

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Bhavayami is one of the finest shopping destinations at the capital of “God’s Own Country” – Kerala. Last year on 26th July, Bhavayami Boutique was inaugurated and the ribbon was cut off by the Iconic State award winning Film actor-director Mr. Madhupal, which was a dream come true for the young entrepreneurs at Kuravankonam, Trivandrum. With a great efforts and experience of a year, Bhavayami Boutique is celebrating its first anniversary with the

reputation of wonderful shopping experience and value for money by offering best clothing products at reasonable price with friendly customer service.

Bhavayami have handpicked collection of traditional fabrics from different states across India and are produced traditionally by the weavers with perpetual perfection and care. India’s culture and traditions are fascinating the current generation which reflects on the

METRO mart T H I R U VA N A N T H A P U R A M

clothing culture from different regions and religions. At Bhavayami the weavers have an artistic form of producing seasonal designs and giving a poetical touch through-out on various fabrics and yarn. These finished products make Bhavayami’s interiors eminent to its customers.

Bhavayami offers a variety of ranges in clothing products for Ladies Churidar Materails in Silk, Tussar Silk, Maheswari Silk, Ghicha Silk, Cotton Silk, Pochampalli Silk, Linen, Moonga, Chanderi, Georgette, Jacquard Cotton, Jute, Chiffon etc.

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Bhavayami’s own ‘Yami’ collection of Ready-made Kurti supported with leggings, Silk-Cotton Churi bottoms, Palazzo, Patiala, Semi-Patiala, Dupattas and Stoles.

Kids wear and Men’s wear collection makes Bhavayami a Happy Shopping destination for the families.

The key to success of Bhavayami Boutique is to understand the customer needs and their satisfaction, Bhavayamai treats their customers as their King. Bhavayami is coming up with expansion plan for future and we look forward for an incredible shopping

experience for all our customers.

Bhavayami’s Shop is located at PattomKowadiar road on the KGN Grandeur Building 1st Floor, adjacent to SBT Kurvankonam branch and opposite to Supreme Bakers. Bhavayami’s stock arrivals are periodically updated on face book page “facebook.com/ bhavayami.tvm”.

: Opp. Supreme Bakers, Kuravankonam, Pattom, Trivendram : +91 94477 16500 /bhavayami.tvm

July 2016

E D U C A T I ON

REACH

Gives Wing to your Dreams Fill the gap between acquired skills and required skills with a bridge to accomplish excellence in personality enhancement and professional grooming with REACH. A proud state with 100% literacy, Kerala does boast of a high number of graduates and academic achievers. But surveys and feedbacks from employers reveal the sorry state of affairs when it comes to their employability. In a world where IQ (Intelligence Quotient) gave way to EQ( Emotional Quotient) and then further to SQ (Spiritual Quotient) the subtle elements of soft skills have become more

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important aspects in the recipe for success than hard skills. Confidence, self-esteem, effective communication skills, social manners and etiquettes are the factors which are imperative in today’s professional environment.

REACH- Resource Enhancement Academy for Career Heights is a professional finishing school, an ISO certified organization, works towards empowering

women with the required skills to ensure success in life. REACH work towards the social, economical and educational advancement of women from across all cross sections of society.

REACH was established in 2009, it is one of the kind professional grooming academies, under the Government sector. It is one of the most significant initiatives of Kerala State Women’s Development

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Corporation, under the Department of Social Justice, Govt. of Kerala.

At REACH, supports and guide women to bridge the gap between acquired skills, required skills and also fine tune their talents, trigger their skills, ignite their passion and build their confidence so that they are empowered to transform challenges to opportunities and to blossom in their full potential. Over the years, REACH has seen considerable growth in its performance parameters – student number and placements. REACH have their placement cell which

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has been successful in establishing a long term relationship with their recruiters and encouraging feedback from them speaks volumes on the quality of the training that imparts to their students.

REACH provides Certification Program in Personal and professional grooming, 15 days Off-campus grooming program, 5 days Interview guidance, Employee training workshops and IELTS training. REACH have highly experienced faculty members which specializes in guiding students in

unlearning and re-learning patterns of behavior and in developing various skills and the visiting faculty and industry experts adds confidence by finetuning them to meet the most specific of industry requirements.

REACH provides facilities like hostels which offer a comfortable stay for the students, Wi-Fi classes with interactive boards in addition to the computer labs and language lab that stands with international standards in facilities and excellence, library, LCD projectors etc.

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July 2016

D I N I NG

Tingle up your taste with the

Mothers Veg Plaza The most significant and traditional vegetarian cuisine of Kerala state is the Sadya. Sadya is basically known as the banquet in Malayalam. It is a pure variety of vegetarian dish served on the banana leaf. Mothers Veg Plaza restaurant offers this unique dining experience of Sadya where one would come across the traditional of

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State Tradition Cuisine “SADYA” excites you all 365 days with the unique dining experience at Mothers Veg Plaza.

Kerala cuisine. This cuisine is familiar during the Onam Festival or wedding functions in Kerala. But the most specialty of the Mothers Veg Plaza is that it offers Sadya 365 days at Thiruvananthapuram city.

Rice is the essential ingredient of this nine course strictly vegetarian meals same as traditional

sadya. Following is the way of placing the leaf and an order of serving the dishes.

Rice is the main course.

With rice, various kinds of dishes are served... different curries, ‘upperies’ (things fried in oil), ‘pappadams’ (round crisp flour paste cakes of peculiar make), ‘achars’ (pickles of various kinds),aviyal,thoran, koottucury,thiyal,parippu,sa

METRO mart T H I R U VA N A N T H A P U R A M

mbar,pulissery,rasam,moru and ‘prathamans’ (DessertsWheat Pyasam,Pazham Payasam,Rice Payasam and Avil Payasam). Four varieties of achars and four types of kichedi is serving with every meal.

Seating capacity is +100 with central air-conditioned facilities All together there are 11 essential dishes which have to prepare for Sadya.

Kerala traditional Sadya is considered to be the most elaborate and grand meal prepared by any civilization or cultures in the world.

It’s a feast which if enjoyed once is relished for years.

Apart from sadya Mothers Veg Plaza offers world’s widest menu in Dosa with 100 varieties. Mothers Veg Plaza is having facility to deliver the traditional Onasadya right to your doorstep every day as per order in advance. K S Sanal is the Director of Mothers Veg Plaza and his wife Jaya K R, daughter Sajina J S,Son in law Neeni G Govind is handling day to day operations.

Join the passionate Mothers Veg Plaza team that has absorbed the company’s goal of ensuring customer satisfaction in all its endeavors. www.metromartdaily.com

Mothers Veg Plaza Bakery Jn.Trivandrum Call : 0471 4012255 / 9020333658 July 2016

B E A U T Y

Kuts and Curls The HUB of hair styling and quality beauty treatments.

Receive personalized attention and satisfaction to fulfil your beauty needs with complete treatment solutions for hair and skin at Kuts and Curls.

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July 2016

The team at Kuts & Curls offers a range of hair, skin, beauty and spa services in a stylish, contemporary setting, using world-class products. The beauty salon, exclusively for women, is managed

by Mini Anil Kumar.

From November 2011 – when it started, this beauty spa and salon has developed a large customer base. All those beauty conscious ladies would be comforted to know that the beauty and hair treatments at this Spa & Salon are done by professionals.

The services include style, facial, pedicure, body spa, colouring, hair spa, head massage, colouring,

waxing, bleaching, coloring etc.

Mrs. Mini Anil Kumar – the beauty expert of Kuts & Curls – has designed the beauty and hair treatments with fresh and classic beauty looks in mind. She believes this will enhance the natural beauty of women. The customers at this Spa & Salon are provided a glamorous experience. To provide this, only highest quality beauty and hair treatment products and equipments are used.

She had introduced a couple of makeover treatment with Wella, Matrix, Kaya, Loreal and other international branded make-ups and colours.

METRO mart T H I R U VA N A N T H A P U R A M

Mrs. Mini’s husband, Mr. Anil Kumar said that he is an NRI and he wanted to own and run a Salon and Spa business. He said that he considers the most-valued reward for this Salon & Spa is the word-of-mouth publicity they have received from their customers and the visits by new customers because of that. He said that the customer base they have gathered over the years has been steadily growing. Mr. Anil Kumar stressed that the Salon & Spa services are provided according to the customer ideas and needs. He was offered an opportunity to visit Hong Kong on a 7-day package for engaging in consultation with L’Oreal professionals.

Mrs. Mini said that

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their professional consultants analyse the requirements of the customers and provide apt hair treatment and beauty solutions to their customers.

Whether it is long hair, short hair, highlighting, makeup, color, etc., - the customers feel fresh and active at the end of the visit to this institution.

The inner beauty of their customers is rescued by the enriching hair treatments and enhancing beauty treatments.

The location of this Salon & Spa is ideal. It’s proximity to the railway station and airport makes it suitable for the customers who are back from their trips out of the city to have a rejuvenating experience as soon as they are back.

Kuts & Curls is situated in Nalalumukku, Pettah where customers always experience a luxurious world with unique body and facial treatments, hand, hair, nail and foot care. The team of professionals at Kuts & Curls share the goal of bringing out the best in people’s image with the best hair styling and quality beauty treatments.

Call up Kuts & Curls at 9533771495, 9633693443. Or drop in at Madhu’s buildings,Opp. HP pump, Naalluukku, Pettah, Trivandrum.

You can also email Kutsandcurls@gmail.com to know more on Kuts & Curls Salon & Spa. Visit Kuts & Curls and improve the way you look and feel!

July 2016

T R AV O F OC U S

ERNAKULAM: THE LAND OF QUEEN OF THE ARABIAN SEA

The city of Kochi known as the “Queen of Arbian Sea” has one of the finest natural harbors in the world. From time immemorial, Arabs, Chinese, Dutch, British and Portuguese sea forces followed the sea route to Kochi and left their indelible impressions on the town.

Dutch Palace

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This palace in Mattancherry was built by the Portuguese, and presented to the Raja of Cochin in 1555. Though built by the Portuguese, it is popularly known as the “Dutch Palace”, as the Dutch renovated it during their brief reign here. The glory of the Palace lies in the murals which are in the best traditions of Hindu Temple Art. In the central

courtyard of the palace is the temple dedicated to Pazhayannur Bhagavathi.

In the coronation hall, there is a display of dresses and Palanquins used by the rulers of Cochin.

Jewish Synagogue The synagogue was built in 1568 A.D. Scrolls of Old Testament and a number of copper plates inscribed

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The old temples, churches, mosques, synagogue and palaces and above all the birth place of Sri Sankaracharya generate interest for the archaeologists and historians in particular and all tourists in general.

in the Hebrew Script are preserved in this Synagogue. The Jewish Synagogue in Kochi stands out as a testimony for the communal harmony in the state for centuries.

Church built in India.

Vasco-da-Gama was buried here. Fourteen years later, his mortal remains were taken to Portugal.

St Francis Church

At the entrance to the harbor, these nets are a fascinating sight. They can be seen all along the backwaters of Kerala.

They were first bought

This church was built by the Portuguese in 1510 A.D. It is believed to be the oldest European

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Chinese Fishing Nets

to Kerala by the Chinese traders from Kubla Khan’s court.

Wellington Island This is a man-made island created from earth dredged, while deepening the Kochi Port. Lord Bristow was the architect of this island. There are frequent ferry and bus services from Ernakulam.

The Harbor, Air Port and

July 2016

The building was once a Governor’s Palace for the Dutch and later a home for British Governors. Now it has been converted into a hotel by the K T D C. The Bolgatty Palace Hotel has a commanding view facing the outlet into the open sea Cheraman Juma Masjid The first mosque in India situated 52 Kms away from Kochi. It was built in 629 A.D. and resembles a Hindu Temple in appearance. There are bus services from Eranakulam.

Parikshith Thampuran Museum

Harbor Railway Terminus are in this island.

Court of Kerala, attracts a large number of tourists.

Mangalavanam

Bolgatty Island

This mangrove forest is a small bird sanctuary, located in the heart of the town behind the High

Bolgatty palace on a narrow stretch of land built by the Dutch in 1744 is situated here.

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This is situated on the Durbar Hall Ground on DH Road, Eranakulam.

Collection of 19th Century oil paintings, old coins, sculptures in stone and plaster of paris and copies of mural paintings are exhibited here.

Hill Palace Museum This is situated 12 Kms. away from Eranakulam on the Eranakulam-

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July 2016

Chottanikkara route. It is the largest archaeological museum of Kerala.

Different types of sculptures, collection of rare coins, old weapons and collections from the Cochin Royal Family are exhibited here.

Museum Of Kerala History Eight Kms from Eranakulam, this museum is a treasure house of important scenes of Kerala History from Neolithic age to modern period portrayed through life-size statues. Recorded commentary of each scene with sound and light shows is staged here.

Pallippuram Fort Pallipuram Fort was built by the Portuguese in 1503. It is one of the oldest existing European monuments in India.

The Catholic Church at Pallipuram is an important pilgrim centre.

Cherai Beach The beach at Cherai on Vypeen Island is 18 Kms away from Vypeen. This is a beautiful and clam beach.

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METRO mart T H I R U VA N A N T H A P U R A M

Kalady

Malayattoor

centre and is believed to have been blessed by the Apostle of Christ, St. Thomas and the Church atop the hill was established in A.D. 900.

Malayattoor is accessible by road up to the foot hills of Kurishumudy.

The church at the top of the hill, about 2 Kms can be reached only by foot. Situated beside the Periyar River and a small lake called Manappattuchira, Malayatoor is also a place of scenic beauty. Kallil Temple

On the slopes of the picturesque Western Ghats, 52 Kms from Kochi and 8 Kms from Kalady is the Malayattoor Church.

This is a Christian pilgrim

22 Kms away from Kalady, there is a ninth century Jain temple. This temple is cut from a huge rock and a climb of 120 steps leads to the temple.

Kalady is the birth place of Adi Sankara the great Indian philosopher who lived in the 8th century. It is situated on the banks of river Periyar and there are two shrines in memory of Sree Sankaracharya.

One dedicated to him as Dakshinamoorthy and the other to the Goddess Sharada. Adi Sankara’s shrines in Kalady are open to all pilgrims irrespective of religion or caste.

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Kodanad Kodanad lies on the southern bank of Periyar River amongst the scenic beauty of the High Ranges.

It is 45 Kms from Kochi city and 12 Kms to the east of Perumbavoor town. There is an elephant taming centre here. Facilities for elephant ride are provided here.

There is also a mini zoo at Kodanadu.

Boothathan Kettu Situated at 63 Kms away from Kochi. there is a dam here and in the reservoir boating facilities are provided.

The Forest Department provides elephant rides through the forest to old Bhoothankettu, which is very interesting.

July 2016

L I F E S T Y L E

What Does Your

HANDBAG Say About You

One accessory that girls never leave home without is a handbag. You need to pick the right handbag as it can make or break your style statement. A choice of the bag not only reflects your taste but also gives your personality secrets.

The type of bag you choose tells about you as a person. Let us all admit that we all have our favorite type of the bag.

Read below to know what does your choice say about you: 1. Tote Bag If you find yourself using tote bag often, it reflects that you are always ready to take anything that comes to your way. You love carrying a bag that is big enough to take all the necessary stuff. If on the trip people need medical aid or sanitizer or nuts, you are the go-to person. You are a great planner and hate getting stuck without

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the necessary things. It is not all, you are fun to be with and aren’t fussy about things. Your simplicity and positivity are the reason of your popularity among your friends.

2. Messenger Bag If you refuse to leave home without the messenger bag, then you surely like to be on the go at all the times. You are not fussy and love carrying important stuff wherever you go. You are a freespirited and loves to deal with the situation as it comes.

3. Crossbody bag

Yashvi Dhingra

If you prefer taking a crossbody bag, it shows you are sorted and exactly know what is that you need. You hate carrying unnecessary stuff and mind your own business. It will not be wrong to say that you are practical, calm, and dependable.

4. The clutch If you love carrying clutch whenever you leave home, it shows that you are elegant. You like simple and clean things. Holding a clutch makes you feel powerful, and you draw the attention. Each time you leave home, the things that you like to carry are lip-gloss, phone, and credit

METRO mart T H I R U VA N A N T H A P U R A M

card. You know how to leave a lasting impression on people you meet.

5. Backpacks If you like to carry backpacks, it highlights your adventure streak.

You love activities, travel a lot and for your journey is more important than the destination. You are always on the move and thus, need a big bag to carry the stuff.

You hate to compromise on the comfort.

6. Handbag If you love to carry a handbag, it indicates that you are independent and fashionable. You know how to pull off your bubbly and playful attitude with ease without compromising on the sophistication level.

You have an eye for details, and quality is what matters to you.

8. The Bohemian Hobo This type of bag reflects that you are an easy-going girl and like mingling with people. Between style and comfort, comfort always wins. Your open-minded approach to life and spirit to learn new things attracts people. You are confident, inspirational and cheerful.

9. Wallet If you love to carry a wallet, it indicates that you hate the following fashion and has your take on it. You prefer to set your rules, are

witty, intelligent and full of life. You need time to bond with people, but once the ice breaks, the relationship is real strong.

10. The Bowling bag If you are one of those who love to carry the bowling bag, it shows that you are highly structured and like to plan ahead and spend an organized day. For you, if it is not in your daily planner, it will not happen or seem to exist. You are a nononsense girl with strong persona.

7. Satchel If you love carrying a satchel, it is an adventure that you live for. You are practical, highly independent and explorer by nature. Your go-getter attitude in addition to your skill to manage both professional and personal life keeps you going in the tough times. You prefer to do things alone and interact with only selected people. www.metromartdaily.com

July 2016

H O L I D A Y

LAKE PALACE

Sophisticated retreat at the most renowned destination

Enchant the experience of the curative power of nature surrounded by the vast backwater, lagoons and Arabian Sea at Hotel Lake Palace.

Hotel Lake Palace is a 5 star property located in the beautiful city of Trivandrum, Kadinamkulam. The lavish and luxurious accommodation offers wide range of facilities like mini theater, doctor on call, fitness center, business center, board room and room service for convenience of the guest At Hotel Lake Palace,

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overlooking the watery expanses of the Kadinamkulam Lake, amidst the swaying palms offers the perfect ambience for a tranquil stay. One who visits at this blissful haven will experience the serenity of Kerala landscapes with modern convenience.

At Hotel lake Palace one can also experience the various delicious Keralian

cuisines at in-house restaurant. Savour the extensive array of fine cuisines with a tinge of native flavours offered at the in house multiÂŹcuisine restaurant; where the culinary experts enchant you with delectable dishes to suit every palate.

Revitalize and energize at the resort’s 24hrs coffee shop, the perfect locale for casual relaxing

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rendezvous. Experience the authentic essence of world famous Kerala spices at the Seafood Market Restaurant; opening on the second phase. An Executive Bar and Country Club will soon accentuate the luxuriant experience.

Rooms of the property are well-furnished and equipped with modern amenities which offer a comfortable and cozy stay. In-room delights include hair dryer, tea/ coffee maker, shoe shine, drinking water and safe deposit locker.

One can also avail free Wi-Fi and mini bar on chargeable basis. From Hotel Lake Palace one can explore famous sightseeing places like Sree Padmanabhaswamy Temple, Kowdiar Palace, Napier Museum and Attukal Bhagvathy Temple The Accommodation at Lake Palace has a spacious hotel room – from a superb bed to state – of – the art technical facilities. The hotel is decorated with a great care to make the holiday at the Lake Palace as enjoyable and memorable. The rooms are classified into

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Deluxe Delight, Lake View Delight and Grand Suite. External facilities like Swimming pool, health club, parking, WiFi facilities and shoe shiner are provided.

From Hotel Lake Palace the airport is located at the distance of 19 km from Trivandrum International Airport, 22 km from Trivandrum Central and at walking distance from the bus stop

July 2016

METRO UPDATE

Kerala Tourism Hitches Ride on Dubai Cabs State’s marketing campaign shifts into high gear with branded taxis promoting tourist offerings

State’s marketing campaign shifts into high gear with branded taxis promoting tourist offerings With the onset of the outbound tourism season in the Middle East, Kerala Tourism has rolled out a high-octane promotional campaign in Dubai targeting Arab travellers and showcasing the state’s spectacular features via colourful visuals draped on a bevy of taxis moving through the bustling metropolis.

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As many as 200 Keralabranded taxis will ferry the message of ‘A Faraway Land Four Hours Away’– with eye-catching visuals featuring hill stations, backwaters, waterfalls as also Ayurvedic therapies – through the streets of Dubai, the throbbing heart of the United Arab Emirates (UAE).

The campaign will see the cabs take to the streets sporting wrappings aimed to promote the state’s Monsoon getaways, offering respite from the

tortuous sizzle of the Arabian summer.

“Apart from the favourable climate, the relative proximity and excellent air connectivity between Kerala and the cities of the Middle East make it easier to attract holiday makers to the state,” said Dr Venu V, Principal Secretary (Tourism). “Dubai, being the hub for air travel in the region, was the logical choice of location for the marketing campaign. The exposure and footfalls gained by Kerala will bear

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this out.”

The campaign, inspired by the previous highly successful branding efforts on London taxi cabs and the Mumbai metro, will run until August 15. Besides serving to augment Kerala’s destination pull, it is an acknowledgment of the growing importance of the Middle East outbound tourist market – the world’s fastest-growing segment with a nine per cent rise in outbound trips in 2015.

Arab tourists are also the biggest spenders. Kerala received more than one lakh visitors from the region in 2015, with some 20,506 tourists from the UAE alone. The majority came from Saudi Arabia with 51,149 Saudi nationals visiting last year, while Oman accounted for 18,763 footfalls.

“As the holiday season in the Middle East coincides with the Monsoon season here, Kerala is wellpositioned to benefit from the influx of travellers looking to trade in the sizzle and dust for cooler climes and greener pastures,” said Shri U.V. Jose, Director, Kerala Tourism. www.metromartdaily.com

July 2016

METRO UPDATE

KTM 2016 will see representation from 57 countries with 10 new entrants Ninth edition of annual meeting will experience the biggest – ever delegate contingents from 10 prized traditional markets.

Providing unequivocal demonstration of the global stature and reach enjoyed by the Kerala Travel Mart (KTM), the largest gathering of tourism stakeholders in the state is set to host 57 countries with 10 firsttime participants.

Counting representation from the new entrants: China, Japan, South Korea, Saudi Arabia, Mexico, Georgia, Chile, Greece, Iran and Botswana, as many as 57 countries as also 20 Indian states are now scheduled to explore tourism opportunities in ‘God’s Own Country’ at the three-day event organized by the Kerala Travel Mart Society in association with Department of Tourism, Government of Kerala.

The number of registered international delegates attending KTM 2016, to

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be inaugurated on World Tourism Day, September 27, has swelled to 560.

Domestic participation has been buoyed as well with some 1,304 domestic buyers expected to participate this year.

“The KTM has always placed as much emphasis on the identification of quality buyers from new countries as on retaining participation levels from conventional markets.

With 10 new nations confirmed to participate this year, our efforts have borne fruit,” said KTM Society President Shri Abraham George.

“Moreover, the increase in registrations from the 10 conventional markets including United States, Canada and Australiaone of our stated goals going into this edition – is further proof of the KTM’s growing profile,” he added.

A C Moideen Minister for Tourism, Government of Kerala An array of products, services and packages from around 261 sellers including hotels, resorts, houseboats, Ayurveda resorts, home stays and tour operators, will find showcase at the event, which runs till September 30 at the Samudrika and Sagara Convention Centre on Willingdon Island, Kochi.

“For KTM 2016, we have extended the prefixed appointment system for

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domestic buyers which will help the business session more effective to both the sellers and buyers. The focus is for emphasizing more on quality,” said Shri Abraham.

KTM will witness 25,000 business meetings apart from other non-scheduled meetings.

The mart is designed to facilitate B2B networking and interactions among travel industry professionals and entrepreneurs from Kerala and across the world, thereby providing a vehicle for significant business linkages between the state’s tourism fraternity and the international travel market.

KTM 2016 will focus on the themes of ‘Responsible Tourism’ and the ‘Muziris and Spice Route’. In a unique attempt to promote the ‘Muziris and Spice Route’ theme, UNESCO together with Kerala Tourism and the Union Tourism ministry will host a ‘Spice Route Culinary Festival’ from September 23-26, in which leading chefs from the 31 member countries on the historic Spice Route will participate. The event is organized as a prelude to the Mart. www.metromartdaily.com

July 2016

METRO UPDATE

Kerala bags 12 National Tourism Awards

Kerala Tourism gets five awards for official entries Responsible Tourism in Wayanad, Coffee Table book on Spice Route, Sargaalaya Arts and Crafts Village , IT- Social Media/Mobile App among the winners for Kerala Tourism God’s Own Country sweeps through the awards with seven more for private players, including Best Hotel in Five Star and Best Heritage Hotel in Classic categories Riding on a string of innovative measures, Kerala Tourism walked away with three out of the six National Tourism awards for 2014-15 in the marketing category for states, while it received

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two more awards, including the one for its Responsible Tourism (RT) initiative in the hilly district of Wayanad that has transformed its economy through intensive participation of the local people.

Hoteliers, tour operators and an Ayurveda Centre swelled the kitty of awards for God’s Own Country to 12 by winning seven more, including the Best Hotel in Five Star category and the Best Heritage hotel.

The awards were presented

by Lok Sabha Speaker Smt. Sumitra Mahajan in the presence of Union Tourism Minister Dr. Mahesh Sharma at a function at

Vigyan Bhavan in New Delhi today. The awards on behalf of Kerala Tourism were received by Principal Secretary Dr Venu V. and Director Shri U. V. Jose.

Particularly impressive was Kerala Tourism’s marketing feat in winning three out of the six awards for the states in the Tourism Promotion and Publishing category, including the one for ‘Most Innovative use of Information Technology’ — Social Media/ Mobile App. The Wayanad initiative was selected for the award in the Responsible Tourism category.

Sargaalaya Arts and Crafts Village at Iringal, a small

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July 2016

but thriving village in Kozhikode, fetched the award for Kerala Tourism in the Rural Tourism project category.

“The awards are a heartening and robust reaffirmation of our Responsible Tourism initiative, which has emerged as a trailblazing tourism product for the entire country. We also received three national awards for our brilliant marketing initiatives which are designed to woo travellers from both inside the country and abroad,” said Kerala Tourism Minister Shri A.C. Moideen.

Kerala Tourism Principal Secretary Dr Venu V. said winning five national tourism awards and seven for private players is a tremendous feat. “It is a welcome recognition of our pioneering measures, especially our cutting edge marketing techniques and leveraging of technology, to position Kerala as a touristfriendly destination,” he noted.

Kerala Tourism Director Shri U. V. Jose said the national awards have come in the wake of Kerala Tourism winning two PATA (Pacific Asia Travel Association) Gold Awards for its brilliant marketing initiatives. “The national awards will further boost the state’s profile as a

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coveted destination for the inbound tourism market,” he added.

Kerala and the Spice Routes, a coffee-table book, designed by Stark was a proud winner in the category of Excellence in Publishing in English language. The glossy book provides a sneak-peek to the readers on the rich multiculturalism of the state more than two millennia ago and takes them through the Malabar Coast that was the starting point for Kerala’s spice trade with the rest of the world.

‘The Great Backwaters’, a brochure in German language, was adjudged for the award in foreign language segment. The brochure details out the unique, standalone and once-in-a-lifetime experience of the Kerala backwaters to the international travellers.

It targets the growing set of evolved travellers from Germany and other German speaking countries by showcasing the backwaters as a self-contained world with its culture, flora, fauna and way of life.

The third award for Kerala Tourism in ‘Tourism Promotion and Publishing’ category came for its most innovative use of Information technology for the website designed

by Invis Multimedia and social media managed by Stark Communications.

Kerala Tourism has 12.8 lakh Facebook followers, the largest figure for any Tourism Board in India.

Private players bagged seven awards: Turtle on the Beach, Kovalam, was the adjudged the best hotel in the Five Star category; Coconut Lagoon, Kumarakom, bagged the award for Best Heritage Hotel in Classic Category; Coconut Creek Farm and Homestay, Kumarakom, was given the award for ‘Best Incredible India Bed & Breakfast Establishment’ approved by State Governments / Union Territory Administrations’ and Somatheeram Research Institute & Ayurveda Hospital Pvt. Ltd, Thiruvananthapuram, was declared the Best Wellness Centre.

Kochi-based M/s Lotus Destinations Pvt. Ltd got the award for “Best Tour Operator promoting Niche Segments other than Adventure and MICE’; M/s Kalypso Adventures (P) Ltd, also based in Kochi, received the award for ‘Best Inbound Tour Operator / Travel Agent’ and Kochibased M/s Dravidian Trails Holidays Pvt. Ltd got a Third Prize in the category of ‘Best Inbound Tour Operator / Travel Agent’.

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www.metromartdaily.com

July 2016

METRO UPDATE

American writer bags National Tourism Award for feature on Kerala Stephanie Pearson’s write up ‘The Great Heaven’, to feature in the upcoming book ‘The Best American Travel Writing’

An American woman journalist, who wrote an exhilarating account of Kerala — a snapshot on the state’s rollicking palmfringed beaches, gorgeous topography, serene spirituality and hospitality — has won a National Tourism Award.

Ms Stephanie Pearson, based in Santa Fe, won the award for “Best Foreign Journalist for India’ for feature write up on Kerala, “The Green Heaven”, which appeared in January 2015 issue of the prestigious Outside magazine.

The piece, which was based on her experiences during her three-week Onam sojourn in God’s Own Country, will be anthologized in “The Best American Travel Writing”, a book to be published by Random House in October this year.

A school teacher and science writer, she travelled more than 600 miles by car, train, kettuvallam, foot and kayak reporting a story about the wonderfully diverse wildlife, culture and spirituality of

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Kerala.

The National Tourism Awards, 2014-15 were presented at a function at Vigyan Bhavan in New Delhi

by Lok Sabha Speaker Smt. Sumitra Mahajan in the presence of Union Tourism Minister Shri Mahesh Sharma.

Kerala was a proud recipient of 12 awards, including the ones for its Responsible Tourism in Wayanad, a Coffee Table book on the Spice Route, and Sargaalaya Arts and Crafts Village. The award for the American journalist not lends lustre to Kerala’s awards but is also a testament to the state’s claim as a leading international tourist destination. “…..Kerala, a laid-back tropical paradise where you can paddle hidden backwaters, trek the rugged Western Ghats, look for tigers, indulge in Ayurvedic treatments, and chill out on unspoiled beaches. Just

leave your manic Western self behind,” she wrote.

While in Kerala, she was struck by how integrated the dense population is with its surrounding wilderness, which is one of the key theme of the story. She was also struck by how Kerala’s diverse spirituality touches every aspect of the culture.

Particularly fascinating is her account of the secular Onam festival, which commemorates the return of the legendary king Mahabali, ‘who is said to have given every Keralan— whether Hindu, Muslim, Christian, Sikh, Buddhist, Jew, Jain, or other—equal rights and total prosperity.’

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July 2016

“Over the centuries, Mahabali has morphed into an Indian version of Santa Claus, and you’ll find him everywhere— on billboards hawking new cars and in the flesh twirling parasols in parades,” wrote the journalist, who has toured all continents except Antarctica. Her experiences have appeared in top publications such as National Geographic, Lonely Planet, Discovery and a number of books.

She also gives a vivid account of the traditional Onam meal, sadya, which she savoured, as having “26 vegetarian servings like ash gourd, masala curry, sambar, papadams, mango pickles, and pressed rice flakes with jaggery, which were served on a banana leaf and eaten by hand”.

Another interesting account in the write-up is of the Aranmula Boat Race, a 700-year-old, nearly one-mile contest that starts at the Aranmula Temple on the River Pamba. “The race, in which 120-foot-long palliyodams, or snake boats, from 48 villages go head-to-head in front of thousands of spectators, has the pomp and circumstance of the Olympics and seems a fitting end to the celebration.

The race is mayhem…..If this raucous festival is an accurate representation of life in the state famously known as God’s Own Country, then, I decide, God must thrive on

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chaos and like to have fun.”

Ms Pearson was both amazed and impressed by Kerala, ‘roughly the size of Maryland and Delaware combined, having a population of 35 million— about the same number of people in the entire country of Canada. Despite the masses, Kerala is intensely beautiful.”

The article, written in a lucid, flamboyant and anecdotal style, delves into the entire facets of Kerala’s life – its picturesque and rich in biodiversity Western Ghats, one of India’s seven Unesco Natural World Heritage sites, the picturesque backwaters, medicinal herbs, Ayurvedic hospitals, spices, flowers, hill stations.

The journalist salutes Kerala’s rich cultural ethos and religious pluralism. “As the epicenter of the world’s spice trade, Kerala has also endured as a largely independent, multicultural society for centuries. It’s a mind-boggling amalgam of cultures and beliefs,” she notes.

“Kerala also has affordable universal health care, the lowest infant mortality rate in India, and an average life expectancy of 73, seven years higher than the national average. In almost every quality-of-

life indicator, Kerala is off the charts. And in a state where there are 2,200 people per square mile, my Western notions of rugged individualism and wide-open spaces may need a little adjusting,” she writes.

The American journalist goes poetic at times. “Small villages line the canals and are surrounded by a chlorophyll heaven of rice paddies, banana leaves, and gardens of spinach, long beans, and curry.

Lavender houses, indigo pet peacocks, women in brightly colored saris, and men in plaid dhotis pop out of the foliage in brilliant relief. This is the land of Arundhati Roy, who spent part of her childhood in the village of Aymanam, where she set her haunting novel The God of Small Things.”

And she concludes by mentioning some famous names that keep flocking to God’s Own Country for finding inner solace and savouring its spectacular natural beauty. “…. the vibe is local and chill, and guests like Paul McCartney come to tuck into thatch-roofed bungalows for yoga and Ayurvedic treatments. Western-style sports like surfing and standup paddle boarding are just starting to take root farther south, near the cliff-edged beaches of Varkala and the more developed Kovalam.”

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METRO UPDATE

Bajaj Maxima C cargo 3-wheeler launched

Bajaj Maxima C cargo 3-wheeler launched in Nedumangad.he company claims that the new product is the most powerful three-wheeled cargo carrier in the country.

Available in a CNG

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variant, the Maxima C is powered by a 199 cc 4-stroke engine which is tuned to deliver 7 KW of power at 5,500 rpm and 14.6 Nm of torque at 3,750 rpm. Bajaj claims a minimum durability of 1 lakh kilometers.Bajaj Auto Limited CV GM M

Narasimhan,Kerala Head Pradeep Ramachandran, Kallingal Group Managing Director Kallingal Shafeek,Director Kallingal Shafeer,Kallingal Shakeer, Area Sales Manager Shyju S Kumar were attended.

July 2016

METRO UPDATE

South Indian Bank donates Rs 1 cr to Kochi-Muziris Biennale It becomes the first private sector bank to enter into CSR partnership with Kochi Biennale Foundation

In keeping with its status as a banking pioneer, the South Indian Bank has become the first private bank to join hands with the Kochi Biennale Foundation (KBF), pledging Rs 1 crore to support the upcoming Kochi-Muziris Biennale 2016.

A ‘Memorandum of Understanding’ formalising South

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Indian Bank’s status as Corporate Social Responsibility (CSR) partner to the Foundation was signed today between its Managing Director Shri V.G. Mathew and KBF President Shri Bose Krishnamachari at the Taj Gateway Hotel here. The first tranche of the donation was handed over at the event.

It is apt that a bank

that was founded in Thrissur in 1929 during the Swadeshi movement should officially join hands with India’s biggest contemporary art event just as the country celebrates its 70th year of independence. The third edition of India’s only Biennale begins on December 12, 2016, and runs till March 29 next year.

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“It is a matter of pride for all of us that the Kochi-Muziris Biennale has been recognized as a highly acclaimed event internationally.

The project speaks volumes of the vision and determination of its founders and patrons,” Mathew said.

“It is indeed a matter of prestige for South Indian Bank to be associated with Kochi- Muziris Biennale 2016 under its CSR initiative. Based out of the cultural capital of Kerala, we have been associated with numerous cultural initiatives especially in the state of Kerala. But the scale and sweep of Biennale is of a different class altogether.

We take this opportunity to wish Kochi-Muziris

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Biennale 2016 a grand success,” he added.

The function saw attendance from South Indian Bank Executive Vice President (Administration) Shri Thomas Joseph K., General Manager Shri T.J. Raphael, Joint General Manager Shri N.J. Reddy, Deputy General Manager Shri Jose Manuel and Assistant General Manager Shri A.A. Thomas. KBF Secretary Riyas Komu and trustees V. Sunil and Bonny Thomas were also present at the signing.

“Art and culture brings together social responsibility and an aesthetic rejuvenation.

I would like to welcome and thank South Indian Bank’s contribution to

building an aesthetic ecosystem and its generosity and patronage to encourage the KBF,” Krishnamachari said.

Noting the importance of forging such links, Komu said, “South Indian Bank’s partnership with the Kochi Biennale Foundation comes at a time when art patronage and encouragement is needed more than ever.

Their trust in us will help the Foundation do more to broaden public access to art and to ensure this homegrown Biennale continues to be considered one of the best in the world. But more than that, South Indian Bank is making a valuable cultural investment that is true to its pioneering history.”

July 2016

METRO UPDATE

Kalyan Developers bringing new projects to City Kalyalan Developers investing Rs. 300 crore for three new residential projects in Thiruvananthapuram.

Kalyan Developers is a joint company of Kalyan Jewelers, one of the leading Jewelers in India and Middle East, with a turnover of Rs. 10,000 crore rupees.

Over the years, Kalyan has become synonymous with the word Trust due to its business ethics

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and the transparency it brought about in the Jeweler industry. Kalyan is expanding the same in the real estate industry.

Kalyan has been awarded top ratings by CRISIL which ascertains the commitment to Quality, Robust engineering and On-time delivery while

reassuring the TRUST of the brand. The company is developing home options across categories with cutting edge technology and luxury, appealing to both the end customers and investors.

Kalyan Developers is investing Rs. 300 crore as part of its expansion plan

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in Kerala. The company has planned three new residential projects in Thiruvananthapuram, two of which will be launched this month with nearly 100 apartments on offer.

The third one will be launched before the end of this year.

Kalyan Developers will also add five new residential projects in Kochi, Kottayam and Thrissur. Kalyan Developers will invest Rs. 300 crore for the eight new projects

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with a cumulative development area of 10 lakh square feet.

Presently, the company has 6 lakh square feet of ongoing and completed residential projects in the state.

T.S.Kalyanaraman, chairman of Kalyan Developers said, ‘’ We are bullish about our growth prospects in Kerala and believe that the Rs. 300 crore investments will augment the infrastructure endeavors

of the state and support the growing need for quality homes.’’

Since its inception in 2011, Kalyan Developers has focused on building homes that provide the latest in amenities.

R Karthik, managing director of Kalyan Developers added: ‘’Kalyan Developers has an enviable track record of delivering quality homes on time and exceeding customer expectations.’’

July 2016

Ambulance 108

BSNL Land Line: 155300 BSNL Mobile: 0471-155300

Fire Station 101

Anti Piracy Cell 0471 2460001 Mob: 9447210124, 9497981037 E-mail: spapc.pol@kerala. gov.in

Civil Supplies 1967(Toll free no:) 1800-425-1550 (Toll free no:)

Food Adulteration Helpline 1800 425 1125 (Toll free)

Anti-Ragging Helpline 1800 180 5522 (Toll free) Online Enquiry: www.antiragging.in Chief Electoral Officer Control Room: 04712301080 Fax: 0471- 2301081 E-mail: ceo_kerala@eci. gov.in

Coastal Police Alert and State 0471-2556699/ 2320101 Police Monitoring Room Commercial Taxes 1800 425 4777 (Toll free) 9446505527 (Mobile) E-mail: vathelpline@ keralataxes.gov.in Consumer Toll Free Helpline 18004251550

Chief Minister’s Distress Relief Fund 04712518513/0471-2518487/ (CMDRF) 0471-2518795/0471-2518332

CPC Call Center 1800-425-2229

Chief Minister’s Grievance 1076 (From BSNL) Redressal Cell 18004251076 (From others) 91-471-1076 (From Outside India)

Disaster Management Helpline 1077 (Collectorate)

Crime Stopper 1090

1070 (State Control Room)

Child Helpline 1098

E-filing Call Center 080-26982000 (for e-filing of return)

Citizens Call Centre 0471-2115054/98, 2335523

Election Helpline 1950

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Forest Helpline BSNL Land Line: 155 300 BSNL Mobile: 0471 155 300 Other Networks: 0471- 211 5054/98, 2335523 General Administration 0471- 2518463 (Co-ordination) Helpline for Ex-Service Men 1800-11-3999 (All working days: 9.00 am5.30pm) Helpline to nab Garbage offenders 9496434517 (Only for Thiruvananthapuram) Highway Alert 9846 100 100

Kerala Public Service Commission 0471- 2554000 Call Centre KSRTC Helpline Control Room Tel: 0471 - 2463799/ 04712471011 ext 238 Mobile: 94470 710 21 Kudumbashree Travels

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0471-2728454 call centre number (for Thiruvananthapuram city)

(24X7 Toll free No.)

8590000543

PWD Helpline 1800 425 7771

State Consumer Helpline 1800-425-1550 (Toll free)

Labour Minister’s Helpline 155 300

Rail Alert 9846 200 100

Sutharya Keralam 155 300

Police Station (Nearest) 100

Ration card renewal Tel: 0471-2320379, 9495998223, 9495998224, 9495998225.

Police Helpline (Head Quarters, Thiruvananthapuram) 0471-324 3000/4000/5000 Police Message Centre 94 97 900000 Police High Way Help Line 9846 100 100

Sabarimala Virtual Queue 0471-3243000/ 3244000/ 3245000 Secretariat Central Agency Tel: 0471- 2327558/ 2518202 (Out of Office hours)

Pradhan Mantri Jan-Dhan Yojana SLBC Call centre: 1800 425 11222

Secretariat Enquiry 0471- 2336576 Fax: 0471- 2333115 (IBMC/ Secretariat)

(PMJDY)

SHE TAXI 24x7 Call Centre

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Tourist Information toll free 1-800-425-4747 Trivandrum Medical College 0471-2528300 MCH Casualty : (24 hrs) UID/Aadhaar 1800-4251-1800 (Toll free number) Website: uid.kerala.gov.in Vigilance & 8592 900 900 (Toll Free Number) Anti-Corruption Bureau Women Helpline 1091

July 2016

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July 2016

Celebrates

Attractive

CELEBRATING

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st

Offers &

Discounts

bhavayami the clothing culture

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KURAVANKONAM, THIRUVANANTHAPURAM

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